商務(wù)函電chapter 3 establish business relation

1、LOGOChapter 2 Establishment of Business Relations Business English CorrespondenceBusiness English CorrespondenceEstablishing Business RelationsInformation RelatedSample Letter StudyUseful ExpressionsTranslatingLetter WritingContents Ways to get information of prospective clients:Information Related

2、Information Related Letters of establishing business relations Sample letter 2 Sample letter 3 Sample letter 1 Reply Sample letter 4Sample letter study Sample letter 5 Sample Letter 1Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases 供你方參考供你方參考贏得巨大聲譽(yù)贏得巨大聲譽(yù)專營專營Words and Phr

3、ases in markets 大量需要大量需要報最優(yōu)價報最優(yōu)價國內(nèi)外市場國內(nèi)外市場Words and Phrases 通過共同努力通過共同努力Words and Phrasesestablish business relations withenter into businessrelations withopen up business relations with建立商業(yè)關(guān)系建立商業(yè)關(guān)系Sample letter 1Sample letter 1 Sample Letter 1Textbook, P18Writing Steps 1. Source of information (how

4、 you learned of his company)2. Brief introduction of your own company (the scope of your business and little “advertising” on your products or service ）3. Intention of writing the letter (to establish business relations） 4. Provide catalogue, price list and samples5. Polite ending (expect to get the

5、 reply)Useful Expression1. 從我國駐貴國大使館商務(wù)參贊處獲悉，貴公司是從我國駐貴國大使館商務(wù)參贊處獲悉，貴公司是2. 電器和電子產(chǎn)品的主要進(jìn)口商之一。電器和電子產(chǎn)品的主要進(jìn)口商之一。2. 為了給貴方一個我們產(chǎn)品的總印象，我們將另函寄給你們?yōu)榱私o貴方一個我們產(chǎn)品的總印象，我們將另函寄給你們 一份最新產(chǎn)品目錄以及一套小冊子，供你們參考。一份最新產(chǎn)品目錄以及一套小冊子，供你們參考。We have learned from the Commercial Counselors office of our Embassy to your country that you are

6、one of the leading importers of electric and electronic equipment.To give you a general idea of our products, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for your reference.Sample Letter 2Useful expressionWords and phrasesSample letterWriting ste

7、psWords and Phrases trading firmexcellent/wide connectionsoperate/manage an advertising agency貿(mào)易公司貿(mào)易公司經(jīng)營廣告代理經(jīng)營廣告代理良好良好/廣泛廣泛的關(guān)系的關(guān)系Words and Phrases to increase turnover considerably to promote sales of productsmarketing procedure促銷產(chǎn)品促銷產(chǎn)品促銷方法促銷方法大量增加營業(yè)額大量增加營業(yè)額Sample letter 1Sample letter 1Sample Lette

8、r 2Textbook, P19Writing Steps 1. Source of information (how you learned of his company)2. Brief introduction of your own company3. Polite ending (expect to get the reply)Useful Expression1.我方在貿(mào)易界有良好的關(guān)系，對這類產(chǎn)品的進(jìn)我方在貿(mào)易界有良好的關(guān)系，對這類產(chǎn)品的進(jìn)口富有經(jīng)驗?？诟挥薪?jīng)驗。We have excellent connections in the trade and are fully ex

9、perienced in the import business for this kind of product.Sample Letter 3Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases through the courtesy of五金礦產(chǎn)品的五金礦產(chǎn)品的主要進(jìn)口商主要進(jìn)口商承蒙承蒙介紹介紹 leading importer of metals and mineralscatalogue and price list商品目錄表商品目錄表和價格單和價格單Words and Phra

10、ses product to consummate businessitem to conclude business to send sth. to sb. to forward sth. to sbrefer (vt./ vi.) A. We refer you to （請你參閱）our letter of December 22.B. We refer to （關(guān)于）your letter of December 22.C. Your enquiry for walnuts has been referred to（轉(zhuǎn)交） us for attention.D. We wish to r

11、efer you to our bank. 我們希望你方去詢問我們銀行。Sample Letter 3Textbook, P20Writing Steps 1. Source of information (how you learned of his company)2. Brief introduction of your own company (the scope of your business ）3. Provide catalogue, price list and samples4. Polite ending (expect to get the reply)Useful E

12、xpression1. 相信我們會達(dá)成此筆交易。相信我們會達(dá)成此筆交易。2. 為使貴方對我方所經(jīng)營的產(chǎn)品有所了解，今特隨函為使貴方對我方所經(jīng)營的產(chǎn)品有所了解，今特隨函 附寄產(chǎn)品目錄及價目表，以供貴方參考。附寄產(chǎn)品目錄及價目表，以供貴方參考。We are certain that business can be consummated between us.We are enclosing a catalogue and a price-list for your reference, so that you may acquaint yourselves with some of the it

13、ems we handle.Sample Letter 4Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases specialize in the export of canned goods國營公司國營公司另函航空另函航空郵寄郵寄專營出口專營出口罐裝食品罐裝食品a state corporationby separate airmailWriting Steps 1. Source of information (how you learned of his company)2. Brief

14、 introduction of your own company (the scope of your business ）3. Intention of writing the letter (to establish business relations） 4. Provide catalogue, price list and samples5. Polite ending (expect to get the reply)Useful Expression1. 為了便于貴公司了解我公司的罐裝食品，我方為了便于貴公司了解我公司的罐裝食品，我方2. 將通過航空郵件寄去最新的產(chǎn)品目錄。將通

15、過航空郵件寄去最新的產(chǎn)品目錄。2. 在我方接到貴公司的具體要求后將寄去報價和樣品。在我方接到貴公司的具體要求后將寄去報價和樣品。In order to give you a general idea of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples will be sent to youupon receipt of your specific enquires.Sample Letter 4 Textbook, P

16、20Sample Letter 5Useful expressionWords and phrasesSample letterWriting stepsWords and Phrases referring to your letter of 在業(yè)務(wù)在業(yè)務(wù)范圍之內(nèi)范圍之內(nèi) 謹(jǐn)遵要求謹(jǐn)遵要求關(guān)于貴方某關(guān)于貴方某月某日的來月某日的來函函In the line ofin compliance with your requestWords and Phrases meet your interest 達(dá)成交易達(dá)成交易向某人提供某事向某人提供某事conclude transaction/busines

17、s with sbfurnish sb. with sth.符合要求符合要求Writing Steps 1. Refer to the incoming letter2. Show pleasure to do business with3. Provide catalogue, price list and samples according to the request4. Polite ending (expect to get the reply)Useful Expression1. 按照貴公司要求，我方將通過航空郵件將寄去按照貴公司要求，我方將通過航空郵件將寄去商品目錄和一套小冊子

18、供貴公司參考。商品目錄和一套小冊子供貴公司參考。2. 收到貴公司收到貴公司2003年年12月月2日來函，我方非常高興地日來函，我方非常高興地知道貴公司有意和我方在紡織產(chǎn)品方面開展貿(mào)易合作。知道貴公司有意和我方在紡織產(chǎn)品方面開展貿(mào)易合作。In compliance with your request, we are sending you by air a catalogue together with a range of pamphlets for your reference.Referring to your letter of December 2, 2003, we are glad

19、 to learn that you wish to enter into trade relations with our corporation in the line of textiles.Sample Letter 5Textbook, P21Useful Expression 1. Source of information: We owe your name and address to We obtain your name and address from Through the courtesy of, we come to know your name and addre

20、ss. You were recommended to our company by Having had your name and address from We learned from that you are producing shoes and handbags for export. Useful Expression We would like to introduce ourselves to you as a corporation specializing in the export business of electric and electronic equipme

21、nt.We would like to offer you our services as a trading firm, and would mention that we have excellent connections in the trade and are fully experienced in the import business for this kind of product.Our corporation specializes in the export of textiles.Our company was listed on the New York Stock

22、 Exchange in 1999.We are a Sino-US joint venture with a registered capital of USD20 million.We are one of the largest importers of building materials in the South-east Asian.2. Brief introduction of your own company:Useful Expression We are interested in establishing business relations with your cor

23、poration for the purpose of supplying you the commodities you want.We would like to offer you our services as a trading firm, andWe are writing to you in the hope that we can open up business relations with your firm.In order to extend our export business to your country, we wish to enter into direc

24、t business relations with you.We wish to express our desire to trade with you in leather shoes.3. The intention of writing the letter: Useful Expression To give you a general idea of our products, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for y

25、our reference.We are enclosing a catalogue and a price-list for your reference, so that you may acquaint yourselves with some of the items we handle.In order to give you a general idea of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples

26、will be sent to you upon receipt of your specific enquires.We invite you to send us details and prices, possibly samples.In order to let us have a better understanding of your products, would you please send us catalogues and prices of your products with full details. Upon receipt of such materials,

27、 we shall see what items are of interest to us and pass our enquires to you.4. Provide or ask for catalogue, price list and samples:Useful ExpressionIf you need more objective information concerning our credit, please refer to the Midland Bank, London.Concerning our financial status and reputation,

28、please direct all inquiries to Bank of China, Beijing in China.5. Provide reference about financial standing or credit:Useful ExpressionWe look forward to hearing from you soon.We look forward to your early/favorable reply.We expect your prompt reply.Your early reply will be appreciated.We look forw

29、ard to your order.Please contact us at your earliest convenience.We look forward to the opportunity of doing business with you.6. Polite ending (expect to get the reply):Useful Expression1. 從我國駐貴國大使館商務(wù)參贊處獲悉，貴公司從我國駐貴國大使館商務(wù)參贊處獲悉，貴公司是電器和電子產(chǎn)品的主要進(jìn)口商之一。是電器和電子產(chǎn)品的主要進(jìn)口商之一。2. 為了給貴方一個我們產(chǎn)品的總印象，我們將另函為了給貴方一個我們產(chǎn)品的

30、總印象，我們將另函寄給你們一份最新產(chǎn)品寄給你們一份最新產(chǎn)品 目錄以及一套小冊子，供你們參考。目錄以及一套小冊子，供你們參考。We have learned from the Commercial Counselors office of our Embassy to your country that you are one of the leading importers of electric and electronic equipment.To give you a general idea of our products, we are sending you, under sepa

31、rate cover, our latest catalogue together with a range of pamphlets for your reference.Useful Expression3.我方在貿(mào)易界有良好的關(guān)系，對這類產(chǎn)品的進(jìn)我方在貿(mào)易界有良好的關(guān)系，對這類產(chǎn)品的進(jìn)口富有經(jīng)驗?？诟挥薪?jīng)驗。We have excellent connections in the trade and are fully experienced in the import business for this kind of product.Useful Expression4. 為了便于貴

32、公司了解我公司的罐裝食品，我方為了便于貴公司了解我公司的罐裝食品，我方將通過航空郵件寄去最新的產(chǎn)品目錄。將通過航空郵件寄去最新的產(chǎn)品目錄。5. 在我方接到貴公司的具體要求后將寄去報價和樣品。在我方接到貴公司的具體要求后將寄去報價和樣品。In order to give you a general idea of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples will be sent to youupon receipt

33、 of your specific enquires.Useful Expression6. 相信我們會達(dá)成此筆交易。相信我們會達(dá)成此筆交易。7.為使貴方對我方所經(jīng)營的產(chǎn)品有所了解，今特隨函為使貴方對我方所經(jīng)營的產(chǎn)品有所了解，今特隨函 附寄產(chǎn)品目錄及價目表，以供貴方參考。附寄產(chǎn)品目錄及價目表，以供貴方參考。We are certain that business can be consummated between us.We are enclosing a catalogue and a price-list for your reference, so that you may acqua

34、int yourselves with some of the items we handle.Translation 1. 為了使你方對我方經(jīng)營手工藝品有個大概了為了使你方對我方經(jīng)營手工藝品有個大概了解，今航寄目錄和一些樣品以供你方參考。解，今航寄目錄和一些樣品以供你方參考。In order to give you a general idea of our handicrafts we carry/handle, we are sending you by airmail a catalogue and some samples for your reference.Translation

35、 2. 我們對和貴公司建立商貿(mào)關(guān)系非常感興趣，旨我們對和貴公司建立商貿(mào)關(guān)系非常感興趣，旨在向貴公司供應(yīng)所需的電器和電子產(chǎn)品。在向貴公司供應(yīng)所需的電器和電子產(chǎn)品。We are interested in establishing business relations with your corporation for the purpose of supplying you the commodities you want .Translation 3. 從我國駐貴國大使館商務(wù)參贊處獲悉，貴公司從我國駐貴國大使館商務(wù)參贊處獲悉，貴公司是電器和電子產(chǎn)品的主要進(jìn)口商之一。是電器和電子產(chǎn)品的主要進(jìn)口商

36、之一。4. 為了給貴方一個我們產(chǎn)品的總印象，我們將另函為了給貴方一個我們產(chǎn)品的總印象，我們將另函寄給你們一份最新產(chǎn)品寄給你們一份最新產(chǎn)品 目錄以及一套小冊子，供你們參考。目錄以及一套小冊子，供你們參考。We have learned from the Commercial Counselors office of our Embassy to your country that you are one of the leading importers of electric and electronic equipment.To give you a general idea of our p

37、roducts, we are sending you, under separate cover, our latest catalogue together with a range of pamphlets for your reference.Translation 5. 為了便于貴公司了解我公司的罐裝食品，我方為了便于貴公司了解我公司的罐裝食品，我方將通過航空郵件寄去最新的產(chǎn)品目錄。將通過航空郵件寄去最新的產(chǎn)品目錄。6. 在我方接到貴公司的具體要求后將寄去報價和樣品。在我方接到貴公司的具體要求后將寄去報價和樣品。In order to give you a general idea

38、of our canned goods, we are sending you by separate airmail a copy of our latest catalogue. Quotations and samples will be sent to youupon receipt of your specific enquires.Letter writingLetter writing 11Letter writing 22 key keyWrite a letter to Denman & Sons at Cannon Street, London, E.C. 4, t

39、elling them that you wish to enter into business relations with them, with the following particulars:1) Introduced by Mr. A. G. Topworth of Swanson & Bros., of Hamburg;2) The main line of business is exporting chinaware.3) Ask Denman &Sons to give you the name of their reference;4) Illustrat

40、ed catalogue and price-list will be air-mailed against their specific enquiries.Letter writing 1KeyvFebruary 20, 2006vMessrs. Denman & Sonsv45 Cannon StreetvLondon E. C. 4vEnglandvDear SirsvWe have your name and address through the introduction of Mr. A. G. Topworth of Swanson & Bros., of Ha

41、mburg, who is one of our old clients. We wish to inform you that we specialize in exporting chinaware and shall be pleased to enter into business relations with you.vIf our above desire coincides with yours, please let us know and also keep us informed of your specific enquiries so that we can send