商務(wù)英語寫作-2004_1

1、商務(wù)英語寫作20042004-2005 Annual Report on China s Bedding MarketChina s Bedding MarketTitle ： 2004-2005 Annual Report on China s Bedding MarketReport SummaryThe report sumsup the development of the global and Chinese bedding markets in 2004. Through accurate data and full elaboration ， it describes the s

2、tructure of China s bedding market and features of the demand-supply relationship from various angles. Meanwhile ， it examines competition between enterprises in different market segments ， presenting assessment of leading players competitiveness.The report especially points out the following：China

3、s bedding industry grew rapidly in 2004， and marketsize increased sharply. Exports and foreign exchange earnings also kept growing. There is still a rather low degree ofit isconcentration in the bedding industry. On the whole still a market of perfect competition. Long excessive competition has kept

4、 the overall profit level in the industry low. As people s standard of living continues to rise and residential construction and the tourism industry continue to develop in the next few years ， there will be rises in the market demand for bedding products in the market. As an emerging durable consum

5、er product ， bedding will become a new growth area and a focus of competition in the textile industry.After analyzing major factors affecting the development of China s bedding market from 2005-2009， thereport presents qualitative and quantitative forecast of the development trend of the market. Fin

6、ally ， it provides development strategy and recommendations for leading enterprises and growing enterprises respectively.Report OutlineI. Overview of the Global Bedding Market in 2004 （ I ） Development Status（ II ） Basic Characteristics（ III ） Overview of Development in Major Countries and Regions1.

7、 U.S.2. France3. India4. Pakistans Bedding MarketII. Size and Structure of Chinain 2004（ I ） Market Size1. Present Situation2. Market Characteristics and Problems（ II ） Product Structure1. By Category2. By Fabric3. By Function（ III ） Brand Structure（ IV） Regional Market structure（ V） Structure of Sa

8、les ChannelsIII. Analysis of Supply and Demand in China sBedding Market in 2004I ） Demand Analysis1. Analysis of Consumption Themes2. Analysis of Factors Affecting Demand3. Changes in Consumer DemandII ） Supply Analysis（ III ） Analysis of Market FeaturesIV. Competition Situation in China s BeddingMa

9、rket in 2004 & Assessment of Leading Players CompetitivenessV. I ） Competition Situation1. Competition Situation2. Means of Competition（ II ） Assessment of Leading Players Competitiveness1. Ningbo Veken Co. ， Ltd.2. SUNVIM Hometextile Co. ， Ltd.3. Jiangsu Menglan （ Group） Corp.4. Shenzhen Fuanna Bed

10、ding Co. ， Ltd.5. Mengjie Sewed Products Industrial CompanyV. Factors Affecting the Development of China sBedding Market from 2005 to 2009（ I ） Favorable Factors（ II ） Unfavorable FactorsVI. Analysis of Development Trend of China sBedding Market from 2005 to 2009（ I ） Industry Development Trend（ II ） Structural Development TrendIII ） Trend of Marketing and InnovationVII. Forecast of China s Bedding Market from 2005 to 2009（ I ） Forec