2022年6月大學英語四級真題

1、6月大學英語四級真題預測、答案、聽力原文、mp3下載聽力：一.寫作部分（9：009：30）Part Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娛樂活動多種多樣2.娛樂活動也許使人們受益，也也許有

2、危害性3.作為大學生，我旳見解。二.迅速閱讀（9：309：45）Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seve

3、n types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show W

4、ho Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television

5、 is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play go

6、lf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特點旳) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This

7、 has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators

8、and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (發(fā)行量) by 40% and is now availab

9、le for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newsp

10、apers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (廣告牌) a

11、nd ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for ad

12、vertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changessatellite and Internet radiowill force radio advertisers to adapt their methods. Both of these radio fo

13、rms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, womens titles, and business magazines have all seen increases in adverti

14、sing because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for

15、 example, you have much in common with the magazines other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to l

16、ocal newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home adver

17、tising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reach

18、ing these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can

19、print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market A

20、s consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in orga

21、nizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is

22、direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. T

23、elevision is an attractive advertising medium in that_.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertiser2. With the increase in the number of TV channels_.A) the cost of TV advertising has decreasedB) the nuiflbe

24、r of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increased3.Compared with television, newspapers as an advertising medium_.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniqu

25、esD) get messages out more effectively4.Advertising on radio continues to grow because _.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertis

26、ers as an efficient way to_.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_A) billboards can be replaced within two hoursB) consumers travel more now ever

27、 beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are_.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust the

28、ir methods to reach audiences that tend to be_9.Direct mail is an effecitive form of advertising for businesses to develop_10.This passage discusses how advertisers select_for advertisements.注意：收答題卡一作文和迅速閱讀部分（9：4510：00）三.聽力部分（10：0010：35）三.聽力部分（10：0010：35）Section A11. A) Give his ankle a good rest. B

29、) Treat his injury immediately.C) Continue his regular activities. D) Be careful when climbing steps.12. A) On a train.B) On a plane. C) In a theater. D) In a restaurant. 13. A) A tragic accident.B) A fad occasion C) Smith's unusual life story. D) Smith's sleeping problem.14. A) Review the d

30、etails of all her lessons.B) Compare notes with his classmates. C)Talk with her about his learning problems. D) Focus on the main points of her lectures. 15. A) The man blamed the woman for being careless. B)The man misunderstood the woman's apology. C) The woman offered to pay for the man's

31、 coffee. D)The woman spilt coffee on the man's jacket. 16. A) Extremely tedious. B) Hard to understand. C) Lacking a goot plot. D) Not worth seeing twice.17. A) Attending every lecture. B) Doing losts of homework. C) Reading very extensively. D) Using test-taking strategies.18. A)The digital TV

32、system will offer different programs. B)He is eager to see what the new system is like. C)He thinks it unrealistic to have 500 channels. D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board. b)ads pr

33、omoting electric appliances. c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent. b)wearing an official uniform. c)making friends with them d)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizen

34、s alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 a

35、re based on the passage you have just heard.23.a)marketing consultancy. b)Professional accountancy. c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak j

36、apanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of time b) The q

37、uality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative i

38、deas of awarding employees. b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence. b)his children&

39、#39;s efforts. c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age. b)his children's efforts. c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind. b)love breeds love. c)divorce often has disastrous consequen

40、ces.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a park b) its owner died of a heart attack c) it went bankrupt all of sudden.d) its potted plants were for lease only.33.a)planting some trees in th

41、e greenhouse b)writing a want ad to a local newspaper c)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office park b)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of hi

42、s own35.a)owning the greenhouse one day b)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of town Section C注意：此部分試題請在答題卡2上作答。We're now witnessing the emergence of an advanced economy based on information and knowledge. Physical(36)_, raw materials, and c

43、apital are no longer the key(37) _ in the creation of wealth. Now, the(38) _ raw material in our economy is knowledge. Tomorrow's wealth depends on the development and exchange of knowledge. And(39) _ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for

44、 their education and their ability to learn. Knowledge workers(40)_ in mind work. They deal with symbols: words,(41) _ and data.What does all this mean for you? As a future knowledge worker, you can expect to be(42) _ , processing, as well as exchanging information. (43)_ , three out of four jobs in

45、volve some form of mind work, and that number will increase sharply in the future. Management and employees alike(44)_ .In the new world of work, you can look forward to being in constant training (45)_ . You can also expect to be taking greater control of your career. Gone are the nine-five jobs. l

46、ifetime security, predictable promotions, and even the conventional workplace, as you are familiar with. (46)_ , and dont wait for someone to “empower” you. You have to empower yourself.四.閱讀詞匯部分選詞閱讀及完型 （10：3511：25）選詞填空Part IV Reading Comprehension (Reading in Depth) (25 minutes)Section AQuestion 57

47、to 61 are based on the following passage.Some years ago I was offered a writing assignment that would require three months of travel through Europe. I had been abroad a couple of times, but I could hardly -47- to know my way around the continent. Moreover, my knowledge of foreign languages was -48-

48、to a little college French.I hesitated. How would I, unable to speak the language, -49- unfamiliar with local geography or transportation systems, set up-50- and do research? It seemed impossible, and with considerable-51-I sat down to write a letter begging off. Halfway through, a thought ran throu

49、gh my mind: you cant learn if you dont try. So I accepted the assignment.There were some bad-52-. But by the time I had finished the trip I was an experienced traveler. And ever since. I have never hesitated to head for even the most remote of places. Without guides or even-53- bookings. Confident t

50、hat somehow I will manage.The point is that the new, the different, is almost by definition 54- . but each time you try something. You learn. And as the learning plies up. The world opens to you.Ive learned to ski at 40, and flown up the Rhine river in a 55-. And I know Ill go to doing such things.

51、Its not because Im braver or more daring than others. Im not. But Ill accept anxiety as another name for challenge and I believe I can-56-wonders.注意：此部分試題請在答題卡2上作答。A.accomplish I.manufactureB.advanced J.momentsC.balloon K.newsD.claim L.reducedE.constantly M.regretF.declare N.scaryG.interviews O.tota

52、llyH.limited閱讀Passage OneQuestion 57 to 61 are based on the following passage.Global warming may or may not be the great environmental crisis of the 21st century, but- regardless of whether it is or isn't - we won't do much about it. We will argue over it and may even, as a nation, make some

53、 fairly solemn-sounding commitments to avoid it. But the more dramatic and meaningful these commitments seem, the less likely they are to be observed.A1 Gore calls global warming an "inconvenient truth," as if merely recognizing it could put us on a path to a solution. But the real truth i

54、s that we don't know enough to relieve global warming, and - without major technological breakthroughs - we can't do much about it.From to 2050,the world 's population is projevted to grow from 6.4 billon to 9.1 billion ,a 42% increase.if energy use per person and technology remain te sa

55、me,total energy use and greenhouse gas emissions(mainly,CO2)will be 42% higher in 2050.But that's too low,because societies that grow richer use more energy.We need econmic growth unless we condemn the world's poor to their presentPoverty and freeze everyone else's living standards.With

56、modest growth,energy use and greenhouse emissions more then double by 2050.No government will adopt rigid restrictions on economic growth and personal freeom (limits on electricity usage,driving and travel)that might cut back global warming.Still,politicians want to show they're "doing some

57、thing"Consider the Kyoto Protoco(京都議定書).It alowed countries that joined to punish those that didn't.But it hasn't reduced CO2 emissions(up about 25% since 1990),and many signatories(簽 字國) didn't adopt tough enough policies to hit their - targets.The practical codusion is that if glo

58、bal warming is a potential disaster,the only solution is new technology.Only an aggressive research and development program miaght find ways of breaking our dependence on fossil fuels or dealing with it.The trouble with the global warming debate is that it has become a moral proble when it's teally an engineering one.The inconveni