color(中西方色彩文化差異PPT)

1、 People have the same sense and feeling on various colours. However, colours also reflect different value and aesthetics. Due to the differences in nation, history, religion, life or emotion, the colour word is likely to have associative meanings.R E DR E D Chinese hold a special feeling on red whic

2、h is a symbol of many good thing such as victory, lucky and marriage. Red is always contact with good meaning. Heart is red, the sun is red, lantern is red, interest is red, lucky money is in the red envelope. We use red to describe a beautiful girl.e even call somebody who is popular or something i

3、s a hit as red. And red is often associate with revolutionary such as the Red Army, Red Flag. R E DWhile we have to acknowledge that foreigners are not rather crazy about red. On the contrary, red often appears in bad circumstances such as danger, blood, revenge or violence.Red Alert (warning); in t

4、he red (loss); red ruin (fire disaster);R E D Both Chinese and Westerners have some expression in common like red face(angry), red sky(cloud). But most time they are totally opposite.Y E L L O WY E L L O W Like red, yellow have almost different meanings. Yellow is the color of soil and skin, which m

5、ake it a definition of rich, honor and power. Emperors clothes are totally yellow. Zodiac was called as yellow orbit. While now yellow extends a strange meaning.Y E L L O W Well Westerners seem to be completely different from us. Yellow contains a meaning of betrayal or evil. Yellow itself does have

6、 the meaning of timidity or suspicion.Y E L L O WYellow looks (depressive appearance)Yellow card, Yellow Sign (warning).Yellow Pages. Compare to the great meaning of red and yellow in China Westerners do not actually have a good look about themG R E E N標(biāo)題標(biāo)題G R E E N In Chinese culture, green means a

7、 lot. Green is the color of most plants, but the Chinese do not favor it at all. People impose a low or mean meaning on green. When people are in a bad look, we often call it “a green look”(臉都綠了). People also use green to show the dropped shares. In China, when ones wife has an affair, people would

8、rather tell her husband is wearing a green hat. 標(biāo)題標(biāo)題G R E E N In western country, green tends to be attached to vitality and peace. We call someone in a green old age(老當(dāng)益壯). However, Green is also a representative of no-experienced or envy in Western culture. For example, the phrase in the green woo

9、d is used to describe one is at a young age. Meanwhile, we use green hand to indicate that one is short of experience. 標(biāo)題標(biāo)題G R E E NGreen with envy嫉妒Green power 財團(tuán)Greenback 綠皮鈔（指美元） Well something is the same when we reach the traffic light, green symbolizes the traffic permit. And Emergency green p

10、ath is also used. Green is also a symbol of environmental protection or agriculture. B L U E標(biāo)題標(biāo)題B L U E In Chinese culture, the color blue is regarded as a symbol of fresh and pure, which is always linked with the sky or very clean water. While in Chinese traditional opera-Beijing Opera, the charact

11、er of those figures whose masks are blue is always upright, outspoken and untamed.標(biāo)題標(biāo)題B L U E Compared with Chinese culture, it refers to numerously symbolic implications in western culture. In English, the word blue refers to a color with plenty of implications for being noble, profound, stern, whi

12、ch often suggest someone enjoys high social status, political power, aristocrat status, or be from royal family. For example, blue blood implies someone from noble or distinguished family. In English, blue also attaches implications for being unhappy, depressed, restless and so on. Blue Monday someo

13、ne may mean Monday unlucky for him. Blue is also a famous form of music(藍(lán)調(diào)).B L A C K標(biāo)題標(biāo)題B L A C K In ancient China, people have a good impression on black, which reflects a kind of solemnity and honorable. We call Zhang Fei is black-faced means he is loyal and upright. While now we use black to des

14、cribe horror or dark like (黑手，黑幫，黑心)。標(biāo)題標(biāo)題B L A C K Black indicates wisdom, firm or further thoughts in the west like in the black (盈利). But .Most are linked with grieve an d death. People should be in black on the funeral. And demons are in all black.標(biāo)題標(biāo)題B L A C K Well Compare to others, both Chines

15、e and Westerners have the opposing meaning on black. Hacker(黑客) Black sheep(害群之馬)Know black from white （精明老練）Black box (黑匣子)Black horse（黑馬） 標(biāo)題標(biāo)題White usually means grieve, unlucky, horror in China(compared to black in western countries). Plain folks can be only in white. Chinese always wear white cl

16、othes（素服）for the funeral. And it also means blank or empty like (白費(fèi)，白卷).While in the western countries, white is the symbol of purity, peace, honesty, glory.Bride wears white clothes and the nurse is the same. A white day means lucky day. 標(biāo)題標(biāo)題A white lies(善意的謊言)White collar（白領(lǐng)）Snow White（白雪公主）A White war（不流血的戰(zhàn)爭）In many times, white and