關(guān)系層次圖模板

1、組織結(jié)構(gòu)點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加文本點擊添加標(biāo)題點擊添加文本點擊添加標(biāo)題擴散關(guān)系321321添加標(biāo)題添加標(biāo)題添加標(biāo)題擴散關(guān)系添加標(biāo)題添加文本內(nèi)容 添加標(biāo)題 添加標(biāo)題 添加標(biāo)題添加文本內(nèi)容添加文本內(nèi)容比照關(guān)系點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題遞進關(guān)系點擊添加文本點擊添加文本點擊添加文本點擊添加文本點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題點擊添加標(biāo)題ConsultingMarketingContentsFlashDesignCodingC

2、TIUMSMailingServerD/BCreativeInteractionSystemebiz IntegrationStrategySoppingeCRMIRMVOC/RMSe- Learning Interactive Full ServiceeSolutionTrade allowanesPrice offsIn-on or near-packsSamplingCouponsTrade couponsFree-in-the-mailPremiumsSelf-liquidatingPremiumsContests &SweepstakesRefund offersBonus pack

3、sStamp &Continuity plansCase 011- TV-CM(30,15)- Radio-CM- Print- Banner- 4 (TV/)- /- /- /DM/productmediacreativeideaplanconceptMarket Share 11%A 15%B 30%C 32%Core Value = price 40%A 13%B 26%C 50%Core Value = Benefit 20052006 1 2 4 3 33%A 6%B 27%C 25% 20%A 15%B 39%C 50%USP Discipline Ad PlatformCompe

4、t-itionTargetBrandEssencePositioningplanningconceptObjectiveUSP Discipline Ad PlatformUSPCase 014Brand strengthfunctional powerawareness powerimage powerReputation powerBrandstatus A 27% B 43%D 11% C 19%Brand PowerBRANDPlacePriceProduct PackagePersonalityValues BenefitsEssenceNew Brand DirectionCase

5、 016differencerelationpracticalspecialtyconveniencesuitabilityCase 017Communcation strategyRiskneutralMessageMedianoneIntegration - InnovatorEarly adopterCustomer*Strategic TriangleDick Vaughn - FCB ? ? ?Target CustomerSelf Confident &Adventurous, Young-at-HeartsMindsetCharacteristicsSeeking Adventu

6、reYoung in MindPursuing ExcitementOpen to New Adventures?!根本構(gòu)圖，為二元素交集彙整後，再進行下階段以下是利用,上面之根本構(gòu)圖，我們可以衍生不同方式來表現(xiàn)，讓觀眾眼光為之一亮之效果出來 (, , ) Know-how Text in hereText in hereText in hereText in hereThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Please write down of conten

7、ts.Title in hereDesktop and Laptop OptionDesktop at HQLaptop on the RoadDesktop at Local OfficeTape Drive(or other storage media)Desktop and Laptop Option for NetBackup or Backup ExecDOCDOCXLSPDFPDFXLSDOCPDFXLSblind copyblind copyblind copyblind copyblind copyAdd Your TitleAdd Your TextAdd Your Text

8、Add Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.Text in here Add your text in hereAdd your text in hereAdd your text in here Add your text in hereAdd your text in hereAdd your text in here Add your text in here Add your text in hereAdd your text in hereThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.ThemeGallery is a Design Digital Conte