unit2 Establishing Business Relations

1、Unit Two unit2 Establishing Business Relations (1)Importer Writes to ExporterDear Sirs,敬啟者：敬啟者：We have obtained your address from the Commercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations. 承蒙貴國駐倫敦大使館商務(wù)參贊處介紹，使我方獲得貴公司的地址，承蒙貴國駐倫敦大使館商務(wù)參贊處介紹，使

2、我方獲得貴公司的地址，茲寫茲寫信想與貴公司建立貿(mào)易關(guān)系。信想與貴公司建立貿(mào)易關(guān)系。We are very well connected with all the major dealers here of light industrial products, and fell sure we can sell large quantities of Chinese goods if we get your offers at competitive prices. 本公司于此地主要輕工業(yè)產(chǎn)品經(jīng)銷商聯(lián)系甚密，我方相信，若貴芳的本公司于此地主要輕工業(yè)產(chǎn)品經(jīng)銷商聯(lián)系甚密，我方相信，若貴芳的報價有競爭

3、力的話，我方可以銷售大量中國商品。報價有競爭力的話，我方可以銷售大量中國商品。As to our standing, we are permitted to mention the Bank of England,London,as a reference. 有關(guān)我方的資信情況，請向倫敦英國銀行查詢。有關(guān)我方的資信情況，請向倫敦英國銀行查詢。Please let us have all nessary information regarding your products for export. 請告知貴方出口產(chǎn)品的必要信息。請告知貴方出口產(chǎn)品的必要信息。Yours faithfull, 謹(jǐn)上

4、謹(jǐn)上 Notes 1.Commercial adj 商業(yè)的，商務(wù)的商業(yè)的，商務(wù)的 eg commercial counsellor 商務(wù)參贊商務(wù)參贊 Commercial counsellors office商務(wù)參贊處商務(wù)參贊處 Commercial attache商務(wù)專員商務(wù)專員 2.embassy n.大使館大使館 The American Embassy in Beijing 美國駐北京大使館美國駐北京大使館 ambassador n 大使，使節(jié)大使，使節(jié) 3.connected with 與與有聯(lián)系；與有聯(lián)系；與有關(guān)系有關(guān)系 4.standing 資信情況，信譽(yù)，固定的，永久的資信情況

5、，信譽(yù)，固定的，永久的 Standing cost 固定成本固定成本 Standing order 長期訂單長期訂單 Standing director 常務(wù)董事常務(wù)董事Dear Sirs,敬啟者：敬啟者：We write to introduce ourselves as one of the largest exporters,from China, of a wide range of Machinery and Equipment. 本公司是中國最大的機(jī)械設(shè)備出口公司之一。本公司是中國最大的機(jī)械設(shè)備出口公司之一。We enclose a copy of our lastest cata

6、loge civering the details of all the item available at present, and hope some of theses items will be of interest to you. 隨函附寄一份有關(guān)我方目前可供貨物所有詳情的目錄，希望貴方能對其中一隨函附寄一份有關(guān)我方目前可供貨物所有詳情的目錄，希望貴方能對其中一些產(chǎn)品感興趣。些產(chǎn)品感興趣。It will be a great pleasure to receive your inquries for any of the items against which we will se

7、nd you our lowest quotation. 若蒙受到貴公司對其中產(chǎn)品的詢價，我方將不勝感激，并報我方最低價。若蒙受到貴公司對其中產(chǎn)品的詢價，我方將不勝感激，并報我方最低價。Should, by chance, your corporation not deal with the import of the goods mentioned above, we would be most gratefull if this letter could be forwarded to the correct import corporation. 若貴公司不進(jìn)口上述商品的話，懇請貴方將此

8、信轉(zhuǎn)交給經(jīng)營此類商品的進(jìn)口若貴公司不進(jìn)口上述商品的話，懇請貴方將此信轉(zhuǎn)交給經(jīng)營此類商品的進(jìn)口公司。公司。We are looking forward to your favourable and prompt reply. 我方希望受到貴方及時、有利的答案。我方希望受到貴方及時、有利的答案。Yours faithfully, 瑾上瑾上 Notes 1. a wide range of 大范圍的大范圍的，各類的，各類的 2. available adj 可利用的，可得到的，可供應(yīng)的可利用的，可得到的，可供應(yīng)的 eg : commodities available for export 供出口的商

9、品供出口的商品 not available缺貨缺貨 eg : this is the only stock available.這是唯一可供之貨。這是唯一可供之貨。 3. inquiry n詢價，詢盤（美國人常勇，英國人有時用詢價，詢盤（美國人常勇，英國人有時用enquiry) 4.quotation n 報價，行情報價，行情 eg : quotation list 價目表價目表 eg : exchange rate quotation外匯行情外匯行情 forward vt 轉(zhuǎn)交，轉(zhuǎn)遞轉(zhuǎn)交，轉(zhuǎn)遞 eg : your letter of november 8 addressed to our h

10、ead office has been forwarded .你你方方11月月8日致我總部的信函已轉(zhuǎn)交給我們辦復(fù)。日致我總部的信函已轉(zhuǎn)交給我們辦復(fù)。 5. favourable adj 有利的，贊成的，有幫助的有利的，贊成的，有幫助的 表示贊同某事或表示對某人，某事有利，后接介詞表示贊同某事或表示對某人，某事有利，后接介詞to eg : We are favourable to your terms and conditions of this transaction.我方同一貴我方同一貴方這個交易條件。方這個交易條件。 eg : The market has so changed as to

11、 the favourable to the sellers 市場變化對買方有利。市場變化對買方有利。 如果表示對某行為有利一般接介詞如果表示對某行為有利一般接介詞for eg : The timeis not favourable for the disposalof this goods.現(xiàn)在不是賣貨的有利時機(jī)?，F(xiàn)在不是賣貨的有利時機(jī)。 favourable reply 合意的回答，類似合意的回答，類似good news,相當(dāng)于中文的相當(dāng)于中文的“佳音佳音”好消息好消息“ eg : favourable price 優(yōu)惠價格優(yōu)惠價格 3.ExporterWrites to Importer

12、 Exporters Self Introduction 出口商的自我介紹出口商的自我介紹Dear Sirs,敬啟者：敬啟者： Your firm has been recommended to us by John Morris&Co., with whom we have done business for many years. 承蒙約翰承蒙約翰.莫里斯公司推薦，得悉貴公司的名稱。我公司已與該公司莫里斯公司推薦，得悉貴公司的名稱。我公司已與該公司有多年的貿(mào)易交往。有多年的貿(mào)易交往。 We specialize in the exportation of Chinese chemicals

13、 and pharmaceuticals, which we have enjoyed great popularity in world market. We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you. 我公司專營在市場上享有盛譽(yù)的中國醫(yī)藥品的出口，隨函附記一份目我公司專營在市場上享有盛譽(yù)的中國醫(yī)藥品的出口，隨函附記一份目錄供貴方參考，如果貴方對某一產(chǎn)品感興趣的話，希望與我方取得聯(lián)系。錄供貴方參考

14、，如果貴方對某一產(chǎn)品感興趣的話，希望與我方取得聯(lián)系。 We hope you will give us an early reply. 期盼早日回復(fù)。期盼早日回復(fù)。 Yours faithfully, 謹(jǐn)上謹(jǐn)上 Notes 1. specialize in 專門（從事），專門（經(jīng)營）專門（從事），專門（經(jīng)營） We specialize in the import and export of arts and crafts. 我們專門經(jīng)營手工藝品的進(jìn)口。我們專門經(jīng)營手工藝品的進(jìn)口。2. chemicals n. 常用復(fù)數(shù)，化工產(chǎn)品（常用復(fù)數(shù)，化工產(chǎn)品（=chemical products)3.

15、 pharmaceutical n. 藥品藥品 ，藥劑，成藥，藥劑，成藥4.enjoy great popularity 享有盛譽(yù)享有盛譽(yù)類似的表達(dá)方法有：類似的表達(dá)方法有：The goods are most popular with our customers.The goods have commanded a good market.The goods are selling fast(or enjoy fast sales).The goods are universally acknowledged.暢銷品暢銷品 有如下表達(dá)法。有如下表達(dá)法。ready seller;quick s

16、eller;quickselling product.(2) exporters desire of establishing business relations出口商表達(dá)建立貿(mào)易關(guān)系的愿望出口商表達(dá)建立貿(mào)易關(guān)系的愿望 Dear sirs, Through the courtesy of Messrs. Freemen&co., Lagos, Nigeria, we come to know your name and address. Also we informed that you are a prospective buyer of ChineseCotton Piece Goods

17、. As this item falls within the scope of our business activities, we shall be pleased to enter into business relations with you 承蒙尼日利亞拉各斯弗利曼有限公司的介紹，使我方得知貴公司的承蒙尼日利亞拉各斯弗利曼有限公司的介紹，使我方得知貴公司的名稱和地址。同時我公司是中國棉布的大經(jīng)銷商。由于該商品屬于我公名稱和地址。同時我公司是中國棉布的大經(jīng)銷商。由于該商品屬于我公司的經(jīng)營范圍，我公司樂與與貴公司建立貿(mào)易關(guān)系。司的經(jīng)營范圍，我公司樂與與貴公司建立貿(mào)易關(guān)系。 We en

18、close a brochure and a pricelist to acquaint you with our commodities now available for export. Quotations and samples will airmailed to you upon receipt of your specific inquiry. 為使貴公司熟悉我公司目前可供出口的商品，隨函附寄目錄本及價目為使貴公司熟悉我公司目前可供出口的商品，隨函附寄目錄本及價目表各一份。一旦收到貴公司的具體詢價，我公司將及時報價并航寄樣品。表各一份。一旦收到貴公司的具體詢價，我公司將及時報價并航

19、寄樣品。 Your favourable reply will be highly appreciated. 如能受到貴公司的回復(fù)將不勝感激如能受到貴公司的回復(fù)將不勝感激 Yours faithfully, 謹(jǐn)上謹(jǐn)上 Notes1.Through the courtesy of we come to know your name and address.承蒙承蒙使我們得知貴公司的名稱和地址。使我們得知貴公司的名稱和地址。類似的表達(dá)有：類似的表達(dá)有： We owe your name and address to We are indebted to for your name and addr

20、ess.2.Messrs： Mr 的復(fù)數(shù)形式。的復(fù)數(shù)形式。3.Freemen&co. 弗里曼公司弗里曼公司4.Lagos, Nigeria尼日利亞拉各斯尼日利亞拉各斯5.ChineseCotton Piece Goods中國棉布中國棉布6.falls within the scope of屬于屬于 的經(jīng)營范圍的經(jīng)營范圍類似的表達(dá)有；類似的表達(dá)有； be within (lie within , fall within ) the scope of Self Introduction by Manufacture生產(chǎn)廠家的自我介紹生產(chǎn)廠家的自我介紹Dear Sirs,敬啟者：敬啟者：We hav

21、e learned, from the China Daily, that you are a leading importer of household electric appliances, and at present you are in the market for electric fans. 我們從我們從中國日報中國日報上得知貴公司是家用電器的主要進(jìn)口商，目前貴方想要購買電扇。上得知貴公司是家用電器的主要進(jìn)口商，目前貴方想要購買電扇。We, therefore, take pleasure in informing you that we are an enterprise m

22、anufacturing various electric fans and have recently produced a new model of gentle breeze electric fans entitled “ChangFeng” whose quality as well as functions has been proved by a scrupulous test, and the designs and colours have been clearly explained in our illustrated catalog enclosed. 因此，我們非常高

23、興地告知貴方，我廠生產(chǎn)的各種電扇，最近又生產(chǎn)了一種名為因此，我們非常高興地告知貴方，我廠生產(chǎn)的各種電扇，最近又生產(chǎn)了一種名為“長長風(fēng)風(fēng)”牌的微風(fēng)電扇。它的質(zhì)量和性能都經(jīng)過了嚴(yán)格檢驗，在附寄的附有插圖的目錄中對牌的微風(fēng)電扇。它的質(zhì)量和性能都經(jīng)過了嚴(yán)格檢驗，在附寄的附有插圖的目錄中對其設(shè)計及顏色作了清楚的解釋。其設(shè)計及顏色作了清楚的解釋。Considering the improvements it offers, we believe you will find our ChangFeng a very good seller in your market. 由于此電扇有許多改進(jìn)之處，我方深信長

24、風(fēng)牌電扇一定會暢銷市場。由于此電扇有許多改進(jìn)之處，我方深信長風(fēng)牌電扇一定會暢銷市場。If you have interest in dealing with us in “ChangFeng ” or other types of the goods shown in our catalog, please inform us of your requirement together with your bankers name and address. 若貴方有意經(jīng)銷若貴方有意經(jīng)銷“長風(fēng)長風(fēng)”牌電扇或我方目錄中其他型號的電扇，請告知詳細(xì)的要求及牌電扇或我方目錄中其他型號的電扇，請告知詳細(xì)的要

25、求及貴方銀行的名稱與地址。貴方銀行的名稱與地址。For our credit standing, please refer to the following bank: The Bank of China,Xian Branch (address is) 關(guān)于我方的資信情況，請向中國銀行西安分行查詢（地址為關(guān)于我方的資信情況，請向中國銀行西安分行查詢（地址為）Your immediate reply would be highly appreciated. 若蒙貴方及時回復(fù)，將不勝感激。若蒙貴方及時回復(fù)，將不勝感激。Yours faithfully, 謹(jǐn)上謹(jǐn)上Notes1.leading im

26、porter主要進(jìn)口商主要進(jìn)口商 leading market 主要市場主要市場 leading stock主要股份主要股份2.be in the market for想要購買想要購買 One of our customers is in the market for Chinese black tea.我方客我方客戶想要購買中國紅茶。戶想要購買中國紅茶。3.scrupulous test嚴(yán)格檢嚴(yán)格檢4.illustrated catalog附有插圖的目錄附有插圖的目錄5.refer to sb for sth向某人打聽某事向某人打聽某事 Please refer to the Bank of

27、 China,Xian Branch for credit standing.請向中國銀行西安分行查詢我方資信情況。請向中國銀行西安分行查詢我方資信情況。6.refer to 提到，談判，談及，涉及提到，談判，談及，涉及 We refer to your telex of may 15茲談及貴方茲談及貴方5月月15日電傳。日電傳。 Manufacturer Writes to Importer廠家給進(jìn)口商的信廠家給進(jìn)口商的信Dear Sirs,敬啟者：敬啟者：We owe your name and address to the Chamber of Commerce, Tokyo,who i

28、nformed us that you are in the market for personal computers. 承蒙東京商會介紹，使我方得知貴公司的名稱和地址，同時，得知貴方想要購買個人承蒙東京商會介紹，使我方得知貴公司的名稱和地址，同時，得知貴方想要購買個人電腦。電腦。We are one of the largest computer manufacturers in our country and have handled with the products for about 10 years. We approach you today in the hope of es

29、tablishing business relations with you and expect, by our joint effects, to enlarge our business scope. 我方是國內(nèi)生產(chǎn)計算機(jī)的大型廠家之一，并且經(jīng)營該產(chǎn)品達(dá)我方是國內(nèi)生產(chǎn)計算機(jī)的大型廠家之一，并且經(jīng)營該產(chǎn)品達(dá)10 年之久。今天，我方與年之久。今天，我方與貴公司聯(lián)系想建立業(yè)務(wù)關(guān)系，并希望通過我們的共同努力，擴(kuò)大我們的業(yè)務(wù)范圍。貴公司聯(lián)系想建立業(yè)務(wù)關(guān)系，并希望通過我們的共同努力，擴(kuò)大我們的業(yè)務(wù)范圍。In order to acquaint you with our business lines, we enclose a copy of our illustrat