【廣告策劃-】如何設(shè)計(jì)純文字LOGO風(fēng)格

1、BEFORE&AFTERCONTINUED BAMAGAZINE.COMI U XHOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TOLOGOTYPEKEY IS TO WORK WITH THENATURAL PATTERN OF YOURLETTERS. HERES HOW.CONTINUED BEFORE&AFTERI U X 2 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660EVERY WORD HAS A NATURALPATTERN. BEFORE SETTING TYPE,TAKE A VISUAL INVENTO

2、RY. EVENHANDWRITTEN (LEFT), WE CAN SEEA DESCENDING G LOOP AND REPEAT-ING AS, WHICH FORM A TRIO OFROUNDISH SHAPES MORE OR LESS INTHE MIDDLE. NAGANO STARTS WITHAN ANGLE (N) AND ENDS WITH ACIRCLE (O), BOTH OF WHICH HAVEOPEN ENDS THAT LEAD THE EYE OUT-WARD. IT HAS SIX LETTERS. VISUALLY,NAGANO IS AN AVER

3、AGE WORD. ITSEASY TO SAY (NOG-UH-NO), AND ITHAS STRONG JAPANESE ASSOCIA-TIONS. THESE QUALITIES WILL FORMTHE FOUNDATION OF OUR DESIGNS.BAMAGAZINE.COMHOW TO SET A TEXT-ONLY LOGOTYPEKEY IS TO WORK WITH THE NATURAL PATTERN OF YOUR LETTERS. HERES HOW.WELCOME TO NAGANOURBAN GRILL, A POPU-LAR MIDTOWN HANG-

4、OUT. OUR PROJECT ISTO DESIGN ITS LOGOTYPE. A LOGO IS ACOMPANYS SIGNATURE; ITS A DISTINC-TIVE WAY OF WRITING ITS NAME. SOMELOGOS INCLUDE GRAPHICS, BUT MOSTDO NOT. A GOOD LOGO IS BOLD, CLEARAND ATTRACTIVE, AND IT CONVEYS ANAPPROPRIATE SENSE OF THE COMPANY.THESE QUALITIES CAN BE DIFCULT TOCOMBINE IN ON

5、E WORD. THE PLACETO START ON A TEXT-ONLY LOGO IS WITHTHE NATURAL PATTERN OF ITS LETTERS.IT GOES LIKE THIS:KVWXYZBEFORE&AFTERBAMAGAZINE.COMI U X 3 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE3 OF 23HOW TO SET A TEXT-ONLY LOGOTYPE0660A LOGOTYPE STARTS WITH THE ALPHABETLETTERS HAVE DISTINCT SHAPES. GET FAMILI

6、AR WITH THESE SHAPES. EACH HAS ITS OWN KIND OFEXPRESSIVENESS. THE SHAPES WILL ALSO DETERMINE WHAT YOU CAN DO WITH YOUR DESIGN.CIRCLES ARE SOFT, SERENE, ENCLOSING CIRCLES WITH STRAIGHTS OR HOOPS (THE G)HOOPS ARE LIVELY, PLAYFUL STRAIGHTS CURLS AND HALF-CIRCLESANGLES ARE UNSTABLE, EDGY, RESTLESSTYPEFA

7、CE AVANT GARDE (SHOWN HERE), WHICH CONSISTSMAINLY OF SIMPLE STRAIGHTS AND CIRCLES, IS ESPECIALLY GOODAT REVEALING LETTER SHAPES. SHOWN ARE THE MAIN GROUPS;DIFFERENT FONTS WILL HAVE SMALL VARIATIONS.BEFORE&AFTERBAMAGAZINE.COMI U X 4 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE4 OF 23HOW TO SET A TEXT-ONLY L

8、OGOTYPE0660FOR EXAMPLE . . .THE NAME J.JILL CONSISTS SOLELY OF STRAIGHT LETTERS THAT DO NOT CONVEY SOFTNESS LIKEROUND LETTERS DO. CONVERSELY, ROUND POD IS NOT NATURALLY SHARP AND EDGY.LOLLIOOO ICICLEBA-BA-BA-BA-BUMMM-BUMMM-BA-BUMMM . . .BA-BA-BA-BA-BA-BA . . .BA-BUMMM-BA-BUMMM-BA-BUMMM . . .BA-BUMMM

9、-BA-BA-BA-BA-BUMMM-BUMMM-BA-BUMMM . . .ILLINOIS J.JILL OOOBA-BUMMM-BUMMM-BUMMM-BA . . .A WORDS PATTERN CAN BE EXPRESSED RHYTHMI-CALLY. RHYTHM IS AN UNSEEN FACTOR THAT AFFECTSHOW WE PERCEIVE A WORD.NAGANOBEFORE&AFTERBAMAGAZINE.COMI U X 5 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE5 OF 23HOW TO SET A TEXT-O

10、NLY LOGOTYPE0660NAGANO IN UPPERCASE FUTURA BOOK (ABOVE)HAS TWO GROUPS OF MIRRORED ANGLES (NA-AN)ALTERNATING WITH TWO ROUND LETTERS, A RHYTHMICBUT SUBTLE PATTERN. LOWERCASE AVANT GARDE(RIGHT) FORMS A LINE OF ALL-ROUND LETTERS, ASTRONG AND INTERESTING PATTERN.FIND YOUR PATTERNSTART BY SETTING YOUR NAM

11、E IN UPPERCASE AND LOWERCASE, AND NOTICE THE PATTERN THATFORMS, EVEN IF ITS SUBTLE. PAY SPECIAL ATTENTION TO REPETITIVE LINES AND SHAPES.UPPERCASETWO ANGLED ONE ROUND TWO ANGLED ONE ROUNDALL ROUNDLOWERCASEBEFORE&AFTERBAMAGAZINE.COMI U X 6 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE6 OF 23HOW TO SET A TEXT

12、-ONLY LOGOTYPE0660LETTERS THAT LOOK ALIKE IN AVANT GARDE LOOK DIFFERENT IN ADOBE GARAMOND (ABOVE),AND THE PATTERN DISAPPEARS. THE G THAT BEFORE WAS A CIRCLE IS NOW A SNAKING, TWIST-ING LINE. AS A RULE, THE MORE DETAILED THE TYPEFACEDETAILS INCLUDE SERIFS, TERMINALS,LETS, VARYING STROKE WIDTHS AND SO

13、 ONTHE LESS VISIBLE THE PATTERN WILL BE.PATTERN BREAKERSYOUR NAME IN SOME TYPEFACES WILL NOT FORM A PATTERN.NO RESEMBLANCENO RESEMBLANCETEXTURE PATTERNS ARE BIG. WHEN REPETITIVEELEMENTS ARE SMALL (COMMON IN DETAILEDTYPEFACES LIKE ADOBE GARAMOND), THEYMAKE TEXTURE. ABOVE, YOU CAN SEE FOUR CIR-CULAR C

14、OUNTERS AND OTHER REPETITIVE SHAPESIN THE MIDDLE OF THE WORD.SHAPE RELATED TO PATTERN IS SHAPE, WHICHREFERS TO THE OVERALL FORM OF THE WORD.BEFORE&AFTERBAMAGAZINE.COMI U X 7 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE7 OF 23HOW TO SET A TEXT-ONLY LOGOTYPE0660PATTERN MAKERSYOUR NAME CAN BE GIVEN A PATTERN

15、BY THE TYPEFACE. PATTERN-MAKING IS THE MAINFUNCTION OF MOST DECORATIVE TYPE.REPETITIVE LOOPSREPETITIVE ANGLESIMILAR CURVES. NOTE THE GRACEFULTHICK TO THIN OF THE STROKES.CALLIGRAPHIC SLOOP HAS A STRONG, GRACEFUL PATTERNITS LETTERS ARC AND OW SMOOTHLYFROM THICK TO THIN AND HAVE COMMON ANGLES AND LOOP

16、S. EXTRA SWASHESNOTICE THE NCREATE SIMILARITY WITH OTHER LETTERS WHERE NONE EXISTS NATURALLY. ANY WORD SET IN SLOOPWILL AUTOMATICALLY HAVE A PATTERN AND WILL ALWAYS BE BEAUTIFUL.BEFORE&AFTERBAMAGAZINE.COMI U X 8 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE8 OF 23HOW TO SET A TEXT-ONLY LOGOTYPE0660SHAPE MAK

17、ERSSIMILARLY, YOUR NAME CAN BE FORCED TO TAKE SHAPE. THE TWO EASIEST TECHNIQUES AREEXPANSIONSPREAD YOUR NAME OUTAND COMPRESSIONSQUEEZE IT TOGETHER.EXPANSION (ABOVE) SPREADING YOUR NAME WAY OUT DISCONNECTS ITS LETTERS FROM EACH OTHER. THISBREAKS WHATEVER PATTERN MAY BE PRESENT AND CREATES A NEW ONEA

18、NEAT ROW OF DOTS.THE PANORAMIC RESULT CONVEYS A SENSE OF GRANDEUR BOTH UNDERSTATED AND ELEGANT. VERY POPULAR INMOVIE TITLES. THE TECHNIQUE WORKS WITH ALMOST ANY TYPEFACE; SET ALL CAPS FOR THE CLEANEST LINE.COMPRESSION (ABOVE) CONVERSELY, SETTING YOUR NAME IN A HIGHLY CONDENSED TYPEFACE, THENPACKING

19、IT TIGHTLY TOGETHER, YIELDS A DENSE, POWERFUL BLOCK. THIS TECHNIQUE IS ALSO POPULAR IN THEMOVIES, BECAUSE IT CAN CONVEY A MASSIVE, OVERWHELMING PRESENCE, ESPECIALLY IN ALL CAPS. ATSMALL SIZES ITS DENSE SHAPE CARVES A DISTINCTIVE SILHOUETTE THATS EASY TO WORK WITH.BEFORE&AFTERBAMAGAZINE.COMI U X 9 OF

20、 23 HOW TO SET A TEXT-ONLY LOGOTYPE9 OF 23HOW TO SET A TEXT-ONLY LOGOTYPE0660NEXT, DESIGN A CARDSO FAR, WEVE SEEN THAT THE LETTERS IN A NAME CAN FORM A PATTERN. THE TYPEFACE CAN MAKEOR BREAK THE PATTERN. THE TYPEFACE CAN IMPOSE A PATTERN OF ITS OWN. IN EVERY CASE, THETYPEFACE ALSO ADDS MEANING. THE

21、KEY TO A GREAT LOGOTYPE IS TO ND A TYPEFACE THAT MAKESTHE NAME LOOK GOOD AND CONVEYS THE APPROPRIATE MEANING.TO SEE THIS AT WORK, WELL NEXT SET THE NAME ON A BUSINESS CARD IN NINE DIFFERENT TYPE-FACES. THE CARD WILL GIVE US THE ADDED TOOLS OF COLOR AND LAYOUT. WE WILL USE ONLY TYPE,WITH NO GRAPHICS

22、OF ANY KIND. PAY SPECIAL ATTENTION TO THIS, AND YOULL SEE HOW CLEARLYAND BEAUTIFULLYTYPE ALONE CAN COMMUNICATE.STANDARD U.S. BUSINESS CARD IS 312 X 2.FOR THIS DEMONSTRATION WELL PUT THE NAME ONTHE FRONT AND IGNORE THE CONTACT INFO, WHICH INREAL LIFE WOULD BE PUT ON THE BACK.BEFORE&AFTERBAMAGAZINE.CO

23、MI U X 10 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE10 OF 23NAGANOBRIGHT CHAIN OF HOOPS AND CIRCLES RUNS EDGE TO EDGE AND CAN BE SEEN FROMACROSS THE ROOM! URBAN GRILL SUBTITLE IS ALSO IN AVANT GARDE. GREEN AND YELLOWARE FRESH, SECONDARY COLORS THAT CAN EASILY BE SWAPPED

24、 (RIGHT) WITH EQUALLYBOLD RESULTS. SINGLE-LINE DESIGN CONVEYS RESTRAINT, A COUNTERPOINT TO THE EXU-BERANT CIRCLES. NOTE THE LETTERS ARE VERY CLOSE BUT NOT TOUCHING. ASYMMETRICALDIVISIONS OF SPACEWIDE, MEDIUM, NARROW (ABOVE)KEEP THE DESIGN ACTIVE.URBANGRILLURBANGRILLURBANGRILLNAGANONAGANONAGANOURBANG

25、RILLAVANT GARDEBRINGS OUT NAGANOS NATURAL PATTERN. SIMPLE SHAPES ARE BOLD AND YOUTHFUL, ESPECIALLYIN LOWERCASE. COLORS ARE INTERCHANGEABLE. THIS WOULD BE A FUN, TRENDY PLACE.WIDEMEDIUMNARROWBEFORE&AFTERBAMAGAZINE.COMI U X 11 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE11

26、OF 23U R B A G R I L LSLOOPHAS AIRY, SWEEPING LINES THAT CONVEY GRACE, ELEGANCE AND TASTE APPROPRIATE FOR A VISITFROM THE QUEEN (REALLY). CENTERED LAYOUT AND LIGHT, METALLIC COLORS ADD FORMALITY.NaganoREAL POWER ALWAYS APPEARS NATURAL AND UNFORCED, AS IF IT SIMPLY REQUIRED NOEFFORT. (IF IT LOOKS LIK

27、E YOURE TRYING, IT DOESNT WORK!) TO PROJECT THIS, YOU WANTA CENTERED LAYOUT, WHICH HAS NO MOTION; IT IS CALM AND AT REST. SILVER ANDGOLD COLORS SUGGEST WEALTH, BUT HERE THEYRE LIGHT, QUIET, DISCREET. SUPERLIGHTSUBTITLE (HELVETICA NEUE ULTRA LIGHT) IS BARELY THERE; ITS TINY SIZE AND CON-TRASTING ROMA

28、N STYLE SUPPORTS WITHOUT COMPETING. WHATS INTERESTING IS THATFOR ALL THIS FORMALITY, NAGANO IS A BOISTEROUS MIDTOWN GRILL, A JUXTAPOSITIONOF NAME AND IMAGE THAT WOULD PROBABLY WORK JUST NE.U R B A G R I L LU R B A G R I L LNaganoNaganoCENTER THE LAYOUT IN BOTH DIRECTIONS.BEFORE&AFTERBAMAGAZINE.COMI

29、U X 12 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE12 OF 23ADOBE GARAMONDIS A TEXT FACE IN WHICH NAGANO HAS NO PATTERN BUT A SMALL AMOUNT OF TEXTURE. GO WITHWHAT IT HAS, AND ADD MORE TEXTURE! COCKEYED SETTING IS CORRESPONDINGLY ROUGH.URBAN GRILLURBAN GRILLDISTRESSED SERIF

30、 TYPEFACE LOOKS ROUGH, WEATHERED AND CRATE-STAMPED, OPPO-SITE THE HARD-EDGED MINIMALISM OF ITS URBAN ENVIRONMENT. EARTHY COLORS ADDWARMTH. THE WORDS CAN BE PUT JUST ABOUT ANYWHERE EXCEPT STRAIGHT ANDALIGNED; YOU WANT IT TO LOOK A LITTLE THROWN TOGETHER. THIS TECHNIQUE LOOKS ESPE-CIALLY AUTHENTIC IN

31、A STENCILED TYPEFACE(INSET), WHICH HINTS OF CARGO, MILITARY,NAUTICAL, SAFARI AND SO ON.BEFORE&AFTERBAMAGAZINE.COMI U X 13 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE13 OF 23EVEN IN VERY SMALL SIZES, A PANORAMIC SETTING PROJECTS A WIDE-SCREEN IMAGEAND CONVEYS FEELINGS ASS

32、OCIATED WITH SPACIOUSNESS AND GRANDEUR. ITS QUIET,TOO; THE CENTERED SETTING IS MOTIONLESS AND STATELY. BELOW, COPPERPLATESTINY SERIFS HELP THE EYE SPAN THE GAPS BETWEEN THE WIDELY SPACED LETTERS.COPPERPLATE GOTHIC 32BCHAS TINY, STRAIGHT SERIFS THAT GIVE IT OLD, INDUSTRIAL-ERA OVERTONES SUITABLE FOR

33、ANURBAN ENVIRONMENT. ITS CLEAR, WIDE BODY MAKES IT GOOD CHOICE FOR PANORAMA.NAGANOURBA N GRILLNAGANOURBAN GRILLNAGANOURBAN GRILLANY COLOR LIKE HOT MAGENTA!WORKS IN PANORAMA BECAUSE THERESSO LITTLE OF IT. DARK BACKGROUND ADDSCLASS; FOR A PARTY LOOK, MAKE IT BRIGHT.BEFORE&AFTERBAMAGAZINE.COMI U X 14 O

34、F 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE14 OF 23BUREAU GROTESQUE EXTRA COMPRESSED BLACKFORCES WORDS INTO BLOCKS THAT CAN BE T TOGETHER LIKE MASONRY. BRICK-WALL COLORSAND ARTISTIC COMPOSITION ARE RIGHT FOR AN ARTSY, JAZZY, BLUESY, MIDTOWN HANGOUT.70%85%IF YOU LIKE LEGOS

35、, YOULL LIKE DESIGNING WITH BUREAU GROTESQUE, WHOSE DENSEBLOCKS YOU CAN STACK AND REPOSITION ENDLESSLY AND USUALLY GET EXPRES-SIVE RESULTS. PAY ATTENTION TO THE NEGATIVE SPACES THAT FORM (WHITE BLOCKS,ABOVE LEFT), WHICH ARE AS IMPORTANT AS THE POSITIVE. LIGHT “URBAN AND “GRILLCOLORS RECEDE, SO THE N

36、AME STANDS OUT; NOTE THAT BOTH ARE TINTS OF THEBACKGROUND COLOR (ABOVE, CENTER). ABOVE RIGHT, ARTISTICALLY SPARE DESIGNYIELDS A POWERFUL FOCAL POINT; NOTE THE COLOR EMPHASIS ON “URBAN.baBEFORE&AFTERBAMAGAZINE.COMI U X 15 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE15 OF 2

37、3urban grillurngrillPLANET KOSMOSIS AN ALPHABET OF NEARLY IDENTICAL CHARACTERS THAT HINTS OF JAPANESE ANIMATION. IT LOOKSFAST (THE ITALICS), EDGY (ITS ANGLES), YOUTHFUL (CARTOONS) AND CLEAN (SIMPLE LINES).RAD ANGLED SETTING IS EDGY, VIBRANT;IT SAYS THE RESTAURANT IS FULL OFYOUNG ENERGY BUT IS PROBAB

38、LY NOTA PLACE YOUD GO TO RELAX. USE THEANGLE OF THE ITALICS (BELOW) RATHERTHAN A RANDOM ANGLE.FASTER FOR MAXIMUM SPEED THENAME TOUCHES BOTH ENDS; THE EYEMOVES STRAIGHT ALONG THE NAMEAND OFF THE PAGE.SLOWER SMALLER NAME CREATESAN ENCLOSING FRAME THAT THE EYEUNCONSCIOUSLY TRACES, WHICHSLOWS IT SLIGHTL

39、Y.BEFORE&AFTERBAMAGAZINE.COMI U X 16 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE16 OF 23NaganoURBAN GRILLHTF DIDOTIS THE LOOK OF NEW YORK CITYALL GLAMOUR, A BEAUTIFUL CHOICE FOR A CHIC, COSMOPOLITANRESTAURANT. WITH ITS FASHION-MODEL OVERTONES, THIS WOULD BE A PLACE TO BE

40、 SEEN.NaganoHTF DIDOT IN LIPSTICK RED ON WHITE WILL STOP TRAFC, ANDIN THIS CASE, BECAUSE OF THE NAME, IT ALSO HAS JAPANESEOVERTONES. DIDOTS SUPERNE LINES MAKE THE PRESENTATIONURBAN GRILLUNUSUALLY STRIKING. AN IDEAL COMPLEMENT IS HELVETICAULTRA LIGHT, WHOSE LINE WEIGHT MATCHESDIDOTS SERIFS (INSET). R

41、ED, GRAY, BLACK ANDWHITE ARE ALWAYS POWERFUL TOGETHER.DIDOTS PATTERN IS SEEN IN ITS REPETITIVE VERTICALSTROKESTHEYRE NOT EVEN SLIGHTLY SLANTED, A TRAITSHARED BY OTHER TYPEFACES BUT NOT OFTEN SO OBVIOUSLY.CURVY AS AND GNOTE THE BEAUTIFULLY UNDULATINGTHICKS AND THINSSWEETEN THE MIDDLE OF THE NAME.BEFO

42、RE&AFTERBAMAGAZINE.COMI U X 17 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE17 OF 23Nagano urban grillLETTRS ECLATESIS A MANGY BUT ODDLY CHEERFUL TYPEFACE FULL OF REPETITIVE ELEMENTS THAT HAVE BOTHPATTERN AND TEXTURE. THE TWO-COLOR SETTING ADDS CLASS. SUBLIMELY FUNKY.THE S

43、CRAGGLY TYPEFACE HAS THE STREET LOOK YOU WANT,BUT HOW DO YOU KEEP IT FROM MAKING A SCRAGGLYCARD? BY CENTERING IT IN A SINGLE LINE ON RICH BLACK.THE RESULT IS ARTISTIC AND TEXTURED, FRAMED LIKE ART INA GALLERY; SLIGHT COLOR DIFFERENCE IS JUST ENOUGH TO SETNAGANO APART YET KEEP THE LINE INTACT.NOT A S

44、TRAIGHT LINE ANYWHERE, ANGLES AND OVALS GIVELETTRES ECLATEES ITS TEXTURE AND OUR NAME SOMETHING OFA PATTERN, WHICH MAY BE EASIER TO SEE IF ITS REVERSED:BEFORE&AFTERBAMAGAZINE.COMI U X 18 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE18 OF 23HELVETICA NEUEIMPARTS A LOOK OF S

45、WISS MINIMALISM WHEREVER IT APPEARS. GRACEFUL, GEOMETRIC AND ICECOLD, IT IS ONE OF THE WORLDS MOST FAMOUS TYPEFACES. EXPECT STAINLESS STEEL AND GLASS.NOTE TIGHT LETTERSPACING,LINE SPACING ANDUPPER-LEFT ALIGNMENT.HELVETICA IS THE LOOK OF THE MODERN, MECHANIZED WORLDBEAUTI-FUL, CONTROLLED AND ALOOF. Y

46、OU CAN USE IT FOR ANYTHING, AS LONG ASITS TIGHTLY ALIGNED, USUALLY TO THE TOP AND LEFT. HELVETICA LOOKS BESTTIGHTLY SET AND IN A SINGLE SIZE; DIFFERENTIATE WORDS ONLY WITH WEIGHTAND COLOR. ITS A COLD TYPEFACE; YOULL NEED RE-ON-THE-GRILL COLORS TO WARM IT UP.BEFORE&AFTERBAMAGAZINE.COMI U X 19 OF 23 H

47、OW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE19 OF 23NAGANO NAGANOURBANGRILL URBANGRILLTYPEFACES1 (AB) ITC AVANT GARDE GOTHIC BOOKA) 73 PT, 80 LETTERSPACINGB) 17.5 PT, 10 LETTERSPACING2 SLOOP SCRIPT ONE 80 PT3 HELVETICA NEUE ULTRA STD LIGHT 8 PTARTICLE RESOURCESCOLORSC30 M30 Y30

48、K100C0 M30 Y100 K0C50 M0 Y100 K0C0 M0 Y100 K0C0 M0 Y0 K20C15 M17 Y35 K01A1B44567U R B A G R I L LU R B A G R I L L U R B A G R I L LNAGANO NAGANONagano NaganoNaganoURBANGRILLURBANGRILL5672348989BEFORE&AFTERBAMAGAZINE.COMI U X 20 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYP

49、E20 OF 23URBAN GRILLTYPEFACES1 ADOBE GARAMOND REGULAR A) 84 PT,30 LETTERSPACING (DISTRESSED INPHOTOSHOP USING THE ERASER TOOL)2 (AB) CLARENDON LIGHT A) 16 PT,10 LETTERSPACING; B) 20.5 PT,15 LETTERSPACING3 CITY STENCIL D MEDIUM (DISTRESSED INPHOTOSHOP USING THE ERASER TOOL)4 LETTRS ECLATES 34 PTLOGO5

50、 JJILL.COMARTICLE RESOURCESCOLORSC0 M0 Y0 K100C14 M62 Y96 K267121314312A12B4Nagano urban grill76URBAN GRILL8 9 10 11J.JILL58 C40 M90 Y100 K109 C0 M25 Y75 K510 C0 M90 Y80 K2011 C51 M73 Y71 K6912 C30 M30 Y30 K10013 C4 M75 Y100 K014 C23 M64 Y87 K16BEFORE&AFTERBAMAGAZINE.COMI U X 21 OF 23 HOW TO SET A T

51、EXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE21 OF 23TYPEFACES1 (AB) COPPERPLATE GOTHIC 32BCA) 18.5 PT, B) 8.5 PT2 BUREAU GROTESQUE EXTRACOMPRESSED BLACK 64 PT3 OL FRANKLIN TRIPLE CONDENSED25 PT, +10 LETTERSPACINGARTICLE RESOURCESCOLORSC0 M0 Y0 K30C23 M64 Y87 K16C0 M100 Y0 K0C0 M20 Y100 K0C5

52、M5 Y5 K60C9 M46 Y69 K2451A678NAGANOURBAN GRILLAGANONURBAN GRILLNAONAGURBAN GRILL546781B2391011910 C40 M68 Y62 K6711 C19 M86 Y97 K8222baBEFORE&AFTERBAMAGAZINE.COMI U X 22 OF 23 HOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE22 OF 23TYPEFACES1 (AB) PLANET KOSMOS A) 50 PT, B) 20 PT2

53、HTF DIDOT 80 PT3 (AB) HELVETICA NEUE STD ULTRA LIGHTA) 24 PT, 30 LETTERSPACING;B) 47 PT, 30 LETTERSPACING4 HELVETICA NEUE STD BOLD 47 PT60 LETTERSPACINGARTICLE RESOURCESCOLORSC100 M0 Y0 K0C50 M0 Y100 K0C100 M90 Y10 K10C0 M0 Y0 K1005678urban grillNaganoURBAN GRILLNaganoURBAN GRILL1112131415169 C0 M10

54、0 Y85 K010 C0 M0 Y0 K3011 C13 M25 Y44 K212 C13 M34 Y76 K013 C23 M64 Y87 K1614 C19 M86 Y87 K815 C40 M90 Y100 K1016 C36 M70 Y73 K61urngrill43B289103A1A1B567 23 OF 23PRINTING FORMATS BEFORE&AFTERBAMAGAZINE.COMI U XHOW TO SET A TEXT-ONLY LOGOTYPE0660HOW TO SET A TEXT-ONLY LOGOTYPE23 OF 23BEFORE & AFTER

55、MAGAZINEBEFORE & AFTER HAS BEEN SHARING ITS PRACTICAL APPROACHTO GRAPHIC DESIGN SINCE 1990. BECAUSE OUR MODERN WORLDHAS MADE DESIGNERS OF US ALL (READY OR NOT), BEFORE &AFTER IS DEDICATED TO MAKING GRAPHIC DESIGN UNDERSTAND-ABLE, USEFUL AND EVEN FUN FOR EVERYONE.JOHN MCWADE PUBLISHER AND CREATIVE DI

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59、GO TO BACKPAPER-SAVER FORMAT BAMAGAZINE.COMI U XBEFORE&AFTERFOR PAPER-SAVER FORMATPRINT: (SPECIFY PAGES 2536)FOR PRESENTATION FORMATPRINT: (SPECIFY PAGES 123)PRINTFORMAT: LANDSCAPEPAGE SIZE: FIT TO PAGESAVEPRESENTATION FORMAT ORPAPER-SAVER FORMATBEFORE & AFTER IS MADE TO T YOUR BINDERBEFORE & AFTER

60、ARTICLES ARE INTENDED FOR PERMANENT REFERENCE. ALL ARE TITLED AND NUMBERED.FOR THE CURRENT TABLE OF CONTENTS, CLICK HERE. TO SAVE TIME AND PAPER, A PAPER-SAVER FORMAT OF THIS ARTICLE,SUITABLE FOR ONE- OR TWO-SIDED PRINTING, IS PROVIDED ON THE FOLLOWING PAGES.SETATEXT-ONLYLOGOTYPEKEY IS TO WORK WITH