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1、精選優(yōu)質(zhì)文檔-傾情為你奉上精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)專心-專注-專業(yè)精選優(yōu)質(zhì)文檔-傾情為你奉上專心-專注-專業(yè)Unit 5 Warming up&Reading命題人: 班級： 姓名： I.單詞拼寫。（根據(jù)語境或首字母，拼寫出單詞并注意形式變化。） 1.He is a w_ leader, who never abuses his power which is given by people.2. I have battled with my _(良心) over whether I should actually send this letter.3. Not until W

2、orld War II did they manage to use new chemical _(方法) to purify penicillin.4. The goal of advertising is the same in any country, namely to c_ information and persuasive appeals effectively.5. I think thats _(不可能) to happen, but if that should occur, both Americas and Chinas interest would be severe

3、ly damaged. II. 單句填空（在空白處填入適當(dāng)?shù)膬?nèi)容（1個單詞）或括號內(nèi)單詞的正確形式。）1. _ the problem solved, they went back to work. 2. He muffled (壓低) his voice to avoid _(identify).3. The only means to achieve success is to appeal _ arms.4. It is no use _ (do) what you like; you have got to like what you do.5. For children, _(exp

4、ose) to violence may result in feeling of fear and stress. 6. The man wants to get the job, which _(advertise) in the newspaper dated September10, 2013.7. He was dressed very _(casual), which made him look a trifle(有點) out of place at the reception.8. The advert _(target) at adolescents who are more

5、 likely to buy computer games than any other group.9. The likes and dislikes of these potential customers form the basis _ the decisions about what advertising strategies to use. 7. casually 8. is targeted 9. for 10. are;is 10. The university estimates that living expenses for international students

6、 _ (be) around $8,450 a year, which _ (be) a burden for some of them.III. 短語填空.（注意詞形式變化） have no use for. at the expense of. be exposed to appeal to make sensefit in be appropriate for suit ones interests play a big part in relate to 1.She _ the judge to have mercy on her husband.2. If I gain any mo

7、re weight, I shant be able to _ my clothes. 3. We had three sets of garden tools and we seemed _ any. 4. It s very dangerous to _ these viruses without any protection.5. Nowadays some mothers still _ the lives of their grown-up children.6. In my opinion, it _ to set aside some of your money each mon

8、th just in case.7. A range of activities _ creative advert designs will be held in the local gallery. 8. This web site contains material that may not _ children and language that might be offensive. 9. Under no circumstances should we seek temporary economic development _ the environment and resourc

9、es.10. Its a good idea for your child to start thinking about careers that _ and abilities as early as possible.IV. 語法填空。（在空白處填入適當(dāng)?shù)膬?nèi)容（1個單詞）或括號內(nèi)單詞的正確形式.）In recent years many TV shows have become extremely popular among Chinese audience. Those programs, _1_(range) from talent or dating shows to realit

10、y shows, _2_ (receive) both commercial success and public attention.Their popularity is _3_ (main) based on simple facts. First, they care about social concerns. Second, without exception, they explore a perfect balance between the international forms and Chinese expressions.Despite apparent highlig

11、hts, much room _4_ (leave) for improvement. Above all, commercial interests often outweigh _5_ (education) purposes, causing many _6_ (complain) about the unbearable advertisements. In addition, some sharp remarks, _7_ they are eye-catching, may have misleading effects _8_ the youth.In my opinion, s

12、uch shows should shoulder more responsibility instead of merely _9_ (entertain) the public. _10_ is expected, these programs should be positive in their forms as well as functions. Meanwhile, the media should also safeguard the values of our society.V. 閱讀理解。Haagen-Dazs from Europe started in 1989 an

13、d is 5-10 times more expensive than regular ice cream.n price there is no real advantage. However, it adopted a unique marketing strategy, and quicklyoccupied the market, a top ice cream brand. Haagen Dazs did not set up shops in ordinary supermarkets or grocery stores. Haagen Dazs leisure fashion s

14、hops are in busy sections of malls. The layout is carefully planned to create an elegant atmosphere, and sometimes, a flagship (旗艦) store layout will cost several million dollars. Compared to other ice cream brands, Haagen Dazs consumers are tightly grouped. It is understood that Haagen Dazs seldom

15、does television advertising. The majority of ads are highly visual impact of the print ads. In particular many advertisements lock those pyramid tip consumers. Moreover, as long as the consumer spending 500 yuan to fill in a small form can become their members, these members will be regularly sent a

16、dvertisements by direct mail. Praise of customers is a powerful weapon for Haagen Dazs. There is always much creative ingenuity (獨創(chuàng)性) in Haagen Dazs advertising, so it is remembered by the people. initial advertisements such as: Delicious Haagen Dazs, like 24K gold, Japan Kobe beef, original palm oi

17、l, mushroom truffles and Chinese ceramics, Tiffany Africa what ice cream was waiting for. love her, let her eat Haagen Dazs This classic sensational advertisement attracted more numerous Haagen Dazs lovers who become regulars. Today, Haagen Dazs has 55 countries in the world with approximately 700 s

18、tores with annual sales ofmore than 1 billion US dollars (about 8.28 billion yuan). Haagen Dazs has become the worlds mostpopular top ice cream brand. In the United States, its market share is 6.1%, 1% in France, 4.6% in Japan, 4% in Singapore and 5% in Hong Kong. Determined to take the Qugaohegua l

19、ine, Haagen Dazs has combined accurate positioning in the marketplace with dedicated brand goals. This is the real secret of success.Which of the following statements about Haagen-Dazs is NOT true according to the passage? A. It is so popular that it can be bought in almost every supermarket.B. You

20、can enjoy yourself both physically and spiritually by eating it.C. It has become the worlds top ice cream brand through its efforts.D. If you are one of its members, you may receive its advertisements regularly. Why does Haagen-Dazs seldom do television advertisements? A. Because it cant afford to d

21、o television advertisements.B. Because it doesnt think television advertising attracts consumers. C. Because it focuses on its target consumers by using other media.D. Because its design isnt suitable to be broadcast on the television. What is the best title for the passage? A. The origin of Haagen-

22、Dazs.B. The creative advertisements of Haagen-Dazs.C. The Influence of Haagen-Dazs. D. The marketing strategy of Haagen-Dazs.參考答案1.worthy 2. conscience 3. techniques 4. communicate convey 5. unlikely1. With 2. being identified 3. to 4. doing 5. being exposed 6. was advertised 7. casually 8. is targe

23、ted 9. for 10. are;is III. 1.She appealed to the judge to have mercy on her husband.2. If I gain any more weight, I shant be able to fit into my clothes. 3. We had three sets of garden tools and we seemed to have no use for any. 4. It s very dangerous to be exposed to these viruses without any prote

24、ction.5. Nowadays some mothers still play a big part in the lives of their grown-up children.6. In my opinion, it makes sense to set aside some of your money each month just in case.7. A range of activities relating to creative advert designs will be held in the local gallery. 8. This web site conta

25、ins material that may not be appropriate for children and language that might be offensive. 9. Under no circumstances should we seek temporary economic development at the expense of the environment and resources.10. Its a good idea for your child to start thinking about careers that suit their inter

26、ests and abilities as early as possible.IV. 1. ranging 2. have received 3. mainly 4. is left 5. educational 6. complaints 7. though/although/while 8. on 9. entertaining 10. AsV. ACD參考答案V. 完形填空。California officials are praising workers for rescuing a 13-year-old boy who fell into a river of sewage(下水

27、道) in Los Angeles. The boy, Jesse Hemandez, 1 more than 12 hours in the citys 2 underground sewage system. It is 3 with refuse liquids and other waste materials , some of them 4 .Jesse had been playing at a public park with other 5 during a family gathering on Sunday. At one point, the children were

28、 6 pieces of wood that covered an opening 7 the sewage system. One of the wooden boards broke. The boy fell about eight meters down and 8 in fast-moving sewage.The other children 9 told adults what had happened. The adults then called an emergency telephone line for help. Rescuers immediately began

29、10 Jesse underground.With the help of cameras they floated down the pipes, rescuers eventually located Jesse 11 seeing images of hand prints on one of them. A crew of sanitation (環(huán)境衛(wèi)生) workers hurried to the 12 and opened a manhole(檢查井). The first thing they 13 was “Help”. Their patience and optimis

30、m 14 .The crew lowered down a long rope to Jesse. The boy held onto the rope while workers 15 him up. By the time workers found Jesse, about 700 meters of pipes had been 16 during a 12-hour period. Jesse was potted less than two kilometers from where he 17 . He was taken to a hospital for a full phy

31、sical examination and to be reunited with his 18 .More than 100 people contributed much tirelessly to the 19 of Jesse. Jesse was lucky to find a small area of 20 air and wait there until he was found.1. A. wasted B. took C. spent D. arranged2. A. shallow B. large C. deserted D. temporary3. A. filled

32、 B. faced C. compared D. occupied4. A. dusty B. unusual C. useless D. poisonous5. A. visitors B. children C. strangers D. parents6. A. below B. behind C. over D. on7. A. leading to B. consisting of C. ending in D. heading for8. A. swam B. landed C. suffered D. fought9. A. seriously B. eventually C.

33、quickly D. exactly10. A. searching for B. caring about C. turning to D. calming down11. A. before B. unless C. after D. until12. A. system B. area C. dustbin D. water13. A. saw B. felt C. feared D. heard14. A. set off B. put off C. turned off D. paid off15. A. pulled B. packed C. picked D. waked16.

34、A. judged B. selected C. removed D. inspected17. A. dived B. screamed C. disappeared D. escaped18. A. friends B. family C. class D. relatives19. A. struggle B. adventure C. survival D. existence20. A. breathable B. miserable C. smelly D. pure1.She appealed to the judge to have mercy on her husband.2

35、. If I gain any more weight, I shant be able to fit into my clothes. 3. We had three sets of garden tools and we seemed to have no use for any. 4. It s very dangerous to be exposed to these viruses without any protection.5. Nowadays some mothers still play a big part in the lives of their grown-up c

36、hildren.6. In my opinion, it makes sense to set aside some of your money each month just in case.7. A range of activities relating to creative advert designs will be held in the local gallery. 8. This web site contains material that may not be appropriate for children and language that might be offe

37、nsive. 9. Under no circumstances should we seek temporary economic development at the expense of the environment and resources.10. Its a good idea for your child to start thinking about careers that suit their interests and abilities as early as possible.41. ranging 42. have received 43. mainly 44.

38、is left 45. educational 46. complaints 47. though/although/while 48. on 49. entertaining 50. As答案及解析: 知識點：完型填空21. C 22. B 23. A 24. D 25. B 26. D 27. A 28. B 29. C 30. A 31. C 32. B 33. D 34. D 35. A 36. D 37. C 38. B 39. C 40. A本文是一篇新聞報道。一名13歲的男孩掉進(jìn)下水管道，超過百人不知疲倦地為杰西的生存做出了貢獻(xiàn)。加利福尼亞官員對工作人員成功營救落入洛杉磯下水管道

39、13歲男孩一事進(jìn)行了贊揚。 21. 考查動詞。A. wasted浪費；B. took拿走；C. spent花費；D. arranged安排。這名男孩名叫杰西赫爾南德斯，他困在城市大型地下排污系統(tǒng)里12個多小時。故C項切題。22. 考查形容詞。A. shallow淺的；B. large巨大的；C. deserted荒蕪的；D. temporary臨時的。這名男孩名叫杰西赫爾南德斯，他困在城市大型地下排污系統(tǒng)里12個多小時。故B項切題。23. 考查動詞。A. filled填滿；B. faced面對；C. compared相比；D. occupied占有。排污系統(tǒng)里都是污水和其他廢料，其中一些還有毒

40、。固定搭配：be filled with被-填滿。故A想做切題。24. 考查形容詞。A. dusty 落滿灰塵的；B. unusual不尋常的；C. useless無用的； D. poisonous有毒的。排污系統(tǒng)里都是污水和其他廢料，其中一些還有毒。結(jié)合句意，只有D相符合題意，故D項切題。25. 考查名詞。A. visitors訪問者；B. children孩子；C. strangers陌生人；D. parents父母。周日家庭聚會上，杰西正在和其他小朋友在公園里玩耍。根據(jù)下文的children可知B項切題。26. 考查介詞。A. below在-下面；B. behind在-后面；C. over在-上方； D. on在-上面。某一瞬間，孩子們站在了遮蓋污水系統(tǒng)口的木板上。故D項切題。27. 考查動詞詞組。A. lead