市場(chǎng)營(yíng)銷2022年留學(xué)申請(qǐng)書

1、 市場(chǎng)營(yíng)銷2022年留學(xué)申請(qǐng)書 出國(guó)留學(xué)每一個(gè)國(guó)家辦簽證的要求不同，很多同學(xué)在簽證上面出狀況。美國(guó)施行的是面簽，面簽效率高，可當(dāng)天完成。在面試過程中簽證官會(huì)觀察你的語(yǔ)言能力，并要求你陳述自己的學(xué)習(xí)計(jì)劃和目標(biāo)。這里給大家分享一些市場(chǎng)營(yíng)銷2022年留學(xué)申請(qǐng)書，歡迎閱讀! 市場(chǎng)營(yíng)銷2022年留學(xué)申請(qǐng)書 Dear _, As a production factor, human resource also faces scarcityin the technical sense of economicsthe way that other forms of resource face. Therefo

2、re, when an individual makes a choice as a human factor, he or she has to take into account of the opportunity cost to himself (or herself) in particular and to the society as a whole within the general framework of his or her individual value. My resolution to pursue an advanced program in the fiel

3、d of marketing is precisely founded on the guidelines provided by economics. My personal interest and ample potential allow me to possess comparative advantage in pursuing marketing for reasons that I will state in the succeeding paragraphs, and I believe that my choice is a rationalized choice in k

4、eeping with the rules of economics. My interest in marketing commenced with the learning of two important courses in my sophomore yearMarketing and Management. The first year of my undergraduate program at the Department of Accounting, Henan University, was spent in overwhelming frustration because

5、I was arbitrarily assigned to study accounting as my specialty, a subject in which I had little interest. However, in learning Marketing and Management, I discovered my real interest. In retrospection, this interest of mine stemmed from my willingness to communicate and exchange with people, my desi

6、re to experience the collisions between different schools of thought, the interdisciplinary nature between those two subjects, and the demands that they impose on a persons creative thinking. The 4Ps as advocated in marketing (price, place, promotion and product) are specifically oriented toward mar

7、ket fluctuations and they require special sensitivity in capturing market information, thorough understanding of the problems involved, and the ability to solve problems by sound logical reasoning. The four aspects as represented by 4Ps constitute the fields in which I made conscious efforts to deve

8、lop and to improve my competence. While taking the market course, I immersed myself in various western textbooks including the classic work Marketing Management by Philip Kotlor. Meanwhile, I endeavored to assimilate useful knowledge from case studies, realizing the empirical nature of the subject.

9、I had a habit of applying a multiplicity of perspectives from different frameworks of knowledge to bear on the same problem and for this reason I once achieved the highest score in my department in an oral presentation. My teacher of the Marketing course, who is also the chairman of the Marketing De

10、partment, believed that I was most suited to a career in marketing. His remarks gave me tremendous encouragement and further reinforced my determination to seek an advanced education in this fascinating area. Marketing is an applied science that calls for constant practice based on a mastery of its

11、theories and principles in order to develop an awareness of how marketing is actually conducted. During the summer vacation in the second year, having completed the marketing course, I participated in the promotion campaign on behalf of the Little Swan Home Appliances Products (Little Swan being the

12、 brand name of Chinas most famous producer of home appliances) at Zhengzhou Department Store in Henan Province. During the promotion campaign, we provided detailed information to our prospective clients concerning the products and their post-sale services on one hand and submitted the feedback to th

13、e headquarters on the other. This refreshing experience of directly facing clients excited me, making me all the more interested in various activities that could increase my practical knowledge of marketing. One of such activities was a project my classmates and I contrived for developing a realisti

14、c understanding of the principles of Marketing Lens Model. According to this model, different individuals may experience major differences in their cognition of their surroundings due to differences in their education, backgrounds and personal experiences, which lead to their development of their di

15、fferential cognitive lenses. Our project team conducted an all-campus evaluation of the teachers performance and of the soundness of the curriculum in the form of questionnaires and follow-up surveys. Based on the findings of our investigation, we submitted to the university authorities rationalizat

16、ion proposals concerning how to improve of the quality of teaching and how education could be geared to the specific needs of students. Positively commented upon, our proposals were mostly adopted by the authorities. This successful experience made me understand that some concepts of marketing could

17、 be fruitfully applied to different walks of life, not merely put into service for the profit-making organizations. My practical work experience in marketing started with my employment at the Sales Department of Beijing Education & Cultural Communications Center upon my graduation in the summer of 2

18、001. Over the past one year, I participated in planning promotion campaigns for several sets of book series and in the management of media publicity. I was also responsible for designing the exhibitions for those book series. However, in performing my responsibilities, I became dismayed by the reali

19、ty. Theoretically speaking, marketing responsibilities within a company should be specified and marketing personnel should perform their duties according to specialized division of labor so that the efficiency can be optimized. Nevertheless, in actual operations, different divisions of labor among d

20、ifferent departments tend to produce conflicted interests and communication barriers, resulting in disruptions in work schedules and in reduced efficiency. I came to realize that teamwork is still a major problem within Chinese context, especially in the field of marketing, that needs to be worked o

21、ut. To materialize good concepts of marketing, optimum approaches must be adopted that can meet the changing circumstances of the environment. My heretofore work experience shows me that, although marketing has developed into a comprehensive discipline that is both enlightening and capable of social

22、 guidance over a century-long innovation and evolution, the idea of marketing as the strategic presence of a given enterprise has not yet been established within the Chinese economic milieu. With the increased competition brought about by globalization, especially with Chinas accession to the WTO, t

23、he widely-accepted conventional formula of “production + product + marketing” has been rendered obsolescent, unable to satisfy the needs of Chinas present buyers market and the necessity to maintain sustainable development after Chinas WTO accession. In particular, faced with the challenges posed by

24、 the emergence of knowledge economy, Chinese enterprises must revolutionize its conventional notions of marketing. Toward this objective, Chinese enterprises must top-level management and marketing professionals who can formulate effective marketing strategies and establish highly efficient marketin

25、g network. In this regard, prospective marketing professionals have a mission and a responsibility to perform. Apart from my interest and my potential, this factor constitutes the most direct reason behind my current effort to apply for a Ph.D. program in marketing at your prestigious university. It

26、 is my expectation that in my future degree program I will be exposed to the most recent concepts and modes of thinking in marketing which I can ultimately apply to the Chinese marketing practice Although I did not major in marketing as an undergraduate, my professional training in accounting can ne

27、vertheless be instrumental to my academic and career development in the future. The specialty of accounting also required me to receive basic training in economics and management, an education background that allowed me to evolve mental habits characteristic of economics and management. In my underg

28、raduate program, trainings in the development of mental habits were far more important than the mere acquisition of book knowledge and my performance in work has also indicated that I excel my peers in logical reasoning and in economics-specific mentality. My GPA is not absolutely high (but showing

29、obvious ascendancy), which could be attributed to my initial dislike for accounting on one hand and to my extensive participation in extracurricular activities to satiate my special love for marketing practices. Those activities consumed a considerable amount of my time and energy that I could other

30、wise have devoted to coursework. Nevertheless, I take great comfort in having developed my empirical knowledge of marketing by participating in those activities. Successful marketing is the most crucial strategic arrangement in making quality products available to prospective consumers. Having accum

31、ulated necessary knowledge and experience, I have an implicit faith in myself as a most competitive candidate for your Ph.D. program. In presenting myself for your scrutiny, I am doing an important “marketing” of myself. I sincerely wish that my further exploration in the field of marketing could be

32、 made possible with this very “marketing” of myself. Yours sincerely, 出國(guó)留學(xué)前必要的準(zhǔn)備 1、語(yǔ)言能力準(zhǔn)備 很多人認(rèn)為學(xué)英語(yǔ)直接到國(guó)外學(xué)，因?yàn)閲?guó)外的英語(yǔ)環(huán)境好，能夠幫助學(xué)生更快提升語(yǔ)言能力。但是對(duì)于還沒有具備扎實(shí)語(yǔ)言基礎(chǔ)的中國(guó)學(xué)生而言，這肯定不是一個(gè)好建議。 中國(guó)學(xué)生在經(jīng)受了長(zhǎng)時(shí)間的傳統(tǒng)填鴨式、應(yīng)試型教育以后，有很多人不具備良好的獨(dú)力學(xué)習(xí)能力和實(shí)踐勇氣，更沒有達(dá)到對(duì)于英語(yǔ)的運(yùn)用自如。如果馬上出國(guó)留學(xué)，難免聽不懂課、張不開嘴，從而陷入學(xué)習(xí)的惡性循環(huán)當(dāng)中。 建議高中生在出國(guó)留學(xué)前，做好語(yǔ)言準(zhǔn)備，讓自己踏出國(guó)門后更快地融入當(dāng)?shù)厣?/p>

33、會(huì)，盡快地與人交流溝通。 2、學(xué)習(xí)能力準(zhǔn)備 國(guó)內(nèi)外的學(xué)習(xí)方式不盡相同，有留學(xué)想法的同學(xué)，應(yīng)提升自己的自學(xué)能力，提前學(xué)習(xí)一些西方大學(xué)課程。畢竟語(yǔ)言成績(jī)達(dá)標(biāo)只能說(shuō)明學(xué)生具備一定的英語(yǔ)能力，這還遠(yuǎn)遠(yuǎn)不夠，因?yàn)樗淮韺W(xué)生在西方體系教學(xué)模式下能取得好成績(jī)。海外大學(xué)的教學(xué)和考核模式對(duì)中國(guó)學(xué)生是完全陌生，也與應(yīng)試教育是截然相反的。因此，很多雖然托福、雅思成績(jī)達(dá)標(biāo)或優(yōu)秀的學(xué)生，到了國(guó)外大學(xué)課堂，完全無(wú)所適從，學(xué)習(xí)成績(jī)特別糟糕，甚至多門重修，以致被大學(xué)勒令退學(xué)或轉(zhuǎn)校。 3、生活能力準(zhǔn)備 留學(xué)海外，學(xué)生遠(yuǎn)離父母，完全依靠自己管理吃穿住行和學(xué)習(xí)，自我管理能力就變得特別重要。出國(guó)留學(xué)，實(shí)際上也是一個(gè)孩子獨(dú)力的開始，他必須自己面對(duì)海外生活的各種問題。此外，團(tuán)隊(duì)合作精神、有計(jì)劃性、時(shí)間管理能力等都是要提前做好的準(zhǔn)備。能