現(xiàn)代商務(wù)信函主要包含.ppt課件

1、Chapter 1Computer Hardware (2)Requirements:1. Terms of computer hardware2. Simulated Writing: Commercial Letters (1)3. Listening and Speaking: InquiryCommercial Letters: Structure and LayoutSample 1, 2, 3, 4Oral work123Part 2 Simulated Writing: Commercial Letters (1)Part 3 Listening and Speaking: In

2、quiryPart 2 Simulated WritingCommercial Letters (1)現(xiàn)代商務(wù)信函主要包含：信頭（Letterhead）、日期（Date）、信內(nèi)地址（Inside Address）、收件人（ Attention ）、稱呼（Salutation）、主題（Subject or Reference）、正文（Body）、客套結(jié)語(yǔ)（Complimentary Close）、署名（Signature）；有的信件還包括：附件（Enclosure）、附言（Postscript）、副本抄送（c.c. Carbon Copy）等。如下圖所示 Layout Letterhead Da

3、teInside Address AttentionSalutation Subject or Reference Body Complimentary Close SignatureEnclosurePostscriptc.c. Carbon Copy商務(wù)書信英文商務(wù)書信的權(quán)威認(rèn)為：一封好而有效的商務(wù)信件，一定要簡(jiǎn)單、扼要使用簡(jiǎn)短的句子，避名冗長(zhǎng)、復(fù)雜的語(yǔ)句和段落，把要講的話有趣而完整地寫出來(lái)。現(xiàn)在的時(shí)代，要寫一封好而有效的商務(wù)信件，比以往任何時(shí)候都更為需要，許多的商業(yè)都是靠信件往返交易的。本課主要討論推銷、討價(jià)還價(jià)、催款信等商務(wù)信件。Three writing styles 商務(wù)知識(shí)補(bǔ)充付

4、款方式：1、信用證（Letter of Credit) L/C信用證是國(guó)際貿(mào)易中最方便和最安全的付款方式。不可撤消信用證 irrevocable L/C 不可轉(zhuǎn)讓信用證 non-transferable L/C即期信用證 sight L/C遠(yuǎn)期信用證 usance（法） L/C2、托收 （ collection)托收是出口人委托銀行向進(jìn)口人收款的一種方法。 D/P 付款交單 document against paymentD/A 承兌交單 document against acceptance3、 匯付 （ remittance)T/T 電匯 telegraphic transferM/T 信

5、匯 mail transfer D/D 票匯 demand draft 價(jià)格術(shù)語(yǔ)：1、 離岸價(jià) FOB free on board 裝運(yùn)港船上交貨2、到岸價(jià)CIF cost, insurance and freight 成本，保險(xiǎn)加運(yùn)費(fèi)CFR cost and freight 成本加運(yùn)費(fèi)國(guó)際貿(mào)易流程國(guó)際貿(mào)易按其流程一共分為四個(gè)重要的環(huán)節(jié)。詢盤（詢價(jià)信） 報(bào)盤（報(bào)價(jià)信） 還盤 接受 （訂購(gòu)信）Inquiry offer counter-offer acceptance詢盤（詢價(jià)信）InquiryStep 1 信息渠道 As we have learned from., your are manu

6、factures of 我們從得知貴方是的生產(chǎn)商。Your firm has been recommended to us by ,with whom we have done business for many years. 經(jīng)與我公司從事多年貿(mào)易的的推薦。Step 2 原因We are interested in 我們對(duì)感興趣。We have a considerable demand here for 我們這里對(duì)大量需求。Step 3 要求Please send your current/latest catalogue/price list/samples. 請(qǐng)寄給我們最新的商品目錄，

7、價(jià)格清單和樣品。Please quote your price gross/net/FOB(離岸價(jià)). Please quote your best/most competitive/lowest price. Your attention will be highly appreciated.如蒙關(guān)照，不勝感激。報(bào)盤（報(bào)價(jià)信） OfferStep 1 感謝We thank you for your inquiry of We were pleased to note from your letter of.that you are interested in 感謝你*月*日的詢盤。我們很高興

8、的從貴方*月*日的來(lái)信得知，貴方對(duì)感興趣。Step 2 回復(fù)We are pleased to enclose our price list and terms of payment for your consideration. 我們很高興隨函附上我方價(jià)格清單以及付款條件，以供參考。This is the lowest price we quoted. We would like payment by irrevocable letter of credit. 買的越多，折扣越大。The more you buy, the bigger discount you will enjoy.Ste

9、p 3Your attention will be highly appreciated.Part 2 Simulated WritingCheck your understandingSample Reading 11. Who is the Marketing Manager of Justin Box Ltd.2. In which newspaper were the monitors advertised?3. What does Mr. Bowen ask for?S. Bowen.The Times of Jan. 24, 1998 The full details, price

10、s and samples of the monitorsPart 2 Simulated WritingCheck your understandingSample Reading 21. Who is Mark Hardy?2. Who wrote the letter of Jan. 25?3. What was enclosed with the letter?Sales Manager of Manhattan-Windsor CompanyMr. Bowen, Marketing Manager of Justin Box Ltd.A copy of new brochure an

11、d a price list of Manhattan-Windsor.Part 2 Simulated WritingCheck your understandingSample Reading 31. What does “their” in paragraph 2 refer to?2. How will Redways pay for the monitors?3. What is the Chinese meaning for “pro-forma invoice”?The samplesBy Letter of Credit.形式發(fā)票Part 3 Listening and Spe

12、aking Inquiry1. Ask the students to read dialogue 1-4 and act out.2. NotesCIF (Cost, Insurance, Freight) 到岸價(jià)FOB (Free on Board) 離岸價(jià)order sheet 訂單Sales Department 銷售部Shekou 蛇口港trial order 試銷訂單Useful Expressions and Patterns1. May I have/keep a catalogue and a price list?2. Have you found any goods wh

13、ich interest you?3. Is it possible to place this product on your market?4. What products would you like this time?5. We are particularly keen onUseful Expressions and Patterns6. We have great interest in/We are particularly interested in7. We are prepared to have a trial sale in our market.8. These

14、products are highly reputed for their quality and design.9. It has been highly praised and appreciated by public consumers.Useful Expressions and Patterns10. These products have/enjoy a ready market.11. The product is very popular and in great demand.12. We have plenty of these models available for

15、export.Useful Expressions and Patterns13. We are making efforts to enlarge our production.14. Thank you for your inquiry, but the goods now are out of stock.15. Well contact you again when we are in a better position to supply.Task for Dialogue 1 What is Mr. Fabian interested in?The new monitor and

16、keyboard No. 135.Task for Dialogue 2 What are the advantages of the monitors?The shapes are unusual and attractive. They have high resolution and definition as well.Task for Dialogue 3What is the deadline of delivering the goods?November 1.Task for Dialogue 4 Why cant Miss Green place an order for W

17、entian business computer now?Because this product is in great demand and they have been flooded with orders.Oral WorkRole-play the sample dialoguesComplete the following dialogue by filling in the corresponding sentence numbers listed below.Complete the following dialogues by translating the Chinese

18、 into English orally.Learn to communicate in the given situation. (ref 16)1 What are you interested?Could you give me an introduction to them?The products enjoy a ready market.Exe 3 P152 Your first visit to China Hi-tech fair?May I know what you are interested in?I hope you will give me your best of

19、fer.Exe 3 P15 四級(jí)考試備考策略四、六級(jí)考試各部分測(cè)試內(nèi)容、題型、時(shí)間和所占比例一、寫作一）評(píng)分原則1. 總體評(píng)分法2. 兼顧內(nèi)容與語(yǔ)言3. 定檔給分（2, 5, 8, 10, 11, 14)二）答題啟示1. 注意文章的給讀者的第一印象2. 注重文章內(nèi)容的豐富性3. 注重文章中語(yǔ)言的準(zhǔn)確性和連貫性一、寫作三）歷年真題1995.01-論說(shuō)文：Can Money Buy Happiness?1995.06-說(shuō)明文：Advantages of a Job Interview1996.01-說(shuō)明文：The Two Way Weekend1996.06-說(shuō)明文：Global Shortage

20、 of Fresh Water1997.01-說(shuō)明文：Practice Makes Perfect1997.06-說(shuō)明文：Getting to Know the Outside of the campus1998.01-說(shuō)明文：Harmfulness of Fake Commodities1998.06-論說(shuō)文：Do Lucky Numbers Bring Good Luck?1999.01-說(shuō)明文：Dont Hesitate to Say “No”一、寫作三）歷年真題1999.06-論說(shuō)文：Reading Extensively or Intensively2000.01-說(shuō)明文：How I

21、 Finance My College Education2000.06-論說(shuō)文：Is a Test of Spoken English Necessary2001.01-說(shuō)明文：How to Succeed in a Job Interview2001.06-應(yīng)用文：A Letter to a Schoolmate2002.01-應(yīng)用文：A Letter to the University President About the Canteen Service on the Campus2002.06-說(shuō)明文：Student Use of Computers(圖表)一、寫作三）歷年真題200

22、3.01 -說(shuō)明文：It Pays to be Honest(闡述)2003.06 -說(shuō)明文：An Eye-Witness Account of a Traffic Accident(描寫與分析)2004.01 -應(yīng)用文：A Letter in Reply to a Friend2004.06 -應(yīng)用文：A Brief Introduction to A Tourist Attraction(導(dǎo)游詞)2005.01 -應(yīng)用文：A Campaign Speech(演講詞)2005.06 -敘議文：An Incident2005.12 -論說(shuō)文：Should the University Camp

23、us be Open to Tourists?2006.06-應(yīng)用文： Write a Poster Recruiting Volunteers2006.12-議論文：Spring Festival Gala on CCTV2007.06應(yīng)用文：Welcome to our club(歡迎詞)2007.12論說(shuō)文：Electives to choose2008.06論說(shuō)文：Recreational Activities一、寫作三）歷年真題2005.12 -論說(shuō)文：Should the University Campus be Open to Tourists? Part V Writing (

24、30 minutes) Directions: For this part, you are allowed 30 minutes to write a short essay entitled Should the University Campus Be Open to Tourists? You should write at Least 120 words following the outline given below : 1名校校園正成為旅游新熱點(diǎn) 2校園是否應(yīng)對(duì)游客開放，人們看法不同 3我認(rèn)為 Should the University Campus Be Open to To

25、urists?一、寫作三）歷年真題2006.06-應(yīng)用文： Write a Poster Recruiting Volunteers Directions: For this part, you are allowed 30 minutes to write a poster recruiting volunteers. You should write at Least 120 words following the outline given below :1校學(xué)生會(huì)將組織一次暑假志愿者活動(dòng)，現(xiàn)招募志愿者2本次志愿者活動(dòng)的目的、活動(dòng)安排等3報(bào)名條件及聯(lián)系方式 Volunteers Need

26、ed三）歷年真題2006.12-議論文：Spring Festival Gala on CCTVDirections: For this part, you are allowed 30 minutes to write a short essay entitled Spring Festival Gala on CCTV. You should write at least 120 words following the outline given below.1. 許多人喜歡在除夕夜看春節(jié)晚會(huì)2. 但有些人提出取消春節(jié)晚會(huì)3. 我的看法一、寫作一、寫作2006.12-議論文 范文: Spr

27、ing Festival Gala on CCTVThe approach of the Chinese Lunar New Year poses a national issue concerning the necessity of holding the CCTV Spring Festival Gala. Its established status is being challenged by a growing number of people, especially by younger generations. It is increasing difficult to cat

28、er for all tastes.一、寫作2006.12-議論文 范文: Spring Festival Gala on CCTV Some individuals deem that it should be cancelled or replaced by other programs. These young people focus their attention on other forms of celebration instead if immersing themselves in TV. Despite that, the majority of middle-aged

29、people and senior citizens uphold the importance of the traditional performance. The most striking feature of this gala is its traditionally close link with ordinary peoples lives. Most of people view this gala as an annual staple on the Eve of this traditional Chinese Spring Festival. They all have

30、 a restless night and glue their eyes on the television.一、寫作2006.12-議論文 范文: Spring Festival Gala on CCTV I am not supportive of the view that the grand gala should be abandoned. Undoubtedly, it plays a vital role in the celebration of the Chinese New Year. To increase its appeal and meet the needs o

31、f the young adults, CCTV should come up with programs to make this event more remarkable.2007.06-應(yīng)用文：An Announcement to Welcome Students to Join a Club(演講告示)Directions: For this part, you are allowed 30 minutes to write an announcement to welcome students to join a club. You should write at least 12

32、0 words following the outline given below.1. 本社團(tuán)的主要活動(dòng)內(nèi)容2. 參加本社團(tuán)的好處3. 任何加入本社團(tuán)一、寫作一、寫作范文(2007.06-應(yīng)用文：演講稿) ：Welcome to Our ClubThe Speech Club is organizing school-wide speech training and contests to be held on each Saturday at the Students Recreational Center. Five prestigious experts and professors

33、will be invited to be speech lecturers and contests judges. For each speech contest, the first six winners will be given awards.一、寫作范文(2007.06-應(yīng)用文：演講稿) ：Welcome to Our Club Attending our club has substantial advantages. Firstly, it can improve your ability to deliver a speech which is of utmost sign

34、ificance to your future career and development. Secondly, it can help you to possess self-confidence, enrich your extra-curricula activities and make your campus life colorful. To sum up, the experiences in our club will be extraordinarily unforgettable throughout your life.一、寫作范文(2007.06-應(yīng)用文：演講稿) ：

35、Welcome to Our Club Students who are interested in taking part in the club may sign up with the monitor of their classes before Tuesday next week (Dec. 26). Everybody is welcome to a member of our club. 一、寫作論說(shuō)文：（2007-12）What electives to choose 1、各大學(xué)開設(shè)了各種各樣的選修課2、學(xué)生因?yàn)楦鞣N原因選擇了不同的選修課3、以你自己為例 一、寫作論說(shuō)文：Sel

36、ecting Courses（2007-12）Recently, people in growing numbers show their concern about selecting courses. In some colleges, students are permitted to pick out their courses professors freely. The reasons are listed as follows:一、寫作論說(shuō)文：Selecting Courses（2007-12） In the first place, students can choose th

37、e teacher according to their interests, which will be helpful for their future careers. Besides, selecting courses can reduce the rate of students absence indirectly for students usually choose their favorite teachers.一、寫作論說(shuō)文：Selecting Courses（2007-12）As far as I am concerned, every coin has two sid

38、es. On the one hand, students may learn the course better, because they may choose the professor they liked. On the other hand, if the professor who is very popular and a great number of students would like to attend his/her course, the classroom must be overcrowded. It will have a bad impact on the

39、 class.一、寫作論說(shuō)文：Recreational Activities(2008.06) In the era of information and technology, there are all kinds of recreational activities. Some people think those recreational activities are great and necessary, because they can help people relax from the hard work and study. Some of the activities,

40、such as hiking, jogging, can help people relax physically; while some of them, such as surfing the Internet, can help people relax mentally.一、寫作論說(shuō)文：Recreational Activities(2008.06) However, some people think that so many kinds of recreational activities may have a bad effect on our lives. Some peopl

41、e may not resist some temptations from those activities, and indulge themselves in those activities. At last they are lured away from their study or their work.一、寫作論說(shuō)文：Recreational Activities(2008.06)In my opinion, we should pay more attention to the advantages of various recreational activities and

42、 make the most of them. Meanwhile, we should learn how to use those activities positively, and make them a helpful tool for our development.四）命題趨勢(shì)：2001年1月以前：說(shuō)明文、論說(shuō)文為主，少有應(yīng)用文2001年6月-2007年6月：應(yīng)用文為主（書信、演講詞、海報(bào)告示）說(shuō)明文、論說(shuō)文、記敘文為輔2007年12月以來(lái)及未來(lái)趨勢(shì)：時(shí)效性強(qiáng)的論說(shuō)文、與學(xué)生生活及未來(lái)就業(yè)有關(guān)的應(yīng)用文（如求職函、投訴函及對(duì)投訴函的回信等）一、寫作五）寫作策略：1) 認(rèn)真審題審請(qǐng)題

43、目、關(guān)鍵詞、段首句、題綱、提示、圖表；確定主題、明確范圍、選定素材、抓住重點(diǎn)；2) 列出提綱、深刻思考、打好腹稿、抓住要點(diǎn)、準(zhǔn)備例證3) 正確表達(dá)選擇正確的文體與格式；選擇準(zhǔn)確地道的表達(dá)方式：句型多樣化；上下文邏輯連貫；語(yǔ)法、拼寫、措辭準(zhǔn)確多變；4) 修改校對(duì)：語(yǔ)法、拼寫、標(biāo)點(diǎn)、措辭5) 把握時(shí)間：1)、2)步：3-5分鐘; 3)步：20-25分鐘；4)步：3-5分鐘一、寫作五）寫作策略1. 段首句作文 （即主題句作文 ） 應(yīng)對(duì)策略:-確定主題和中心；-審清題目和所給段首句；-寫好擴(kuò)展句，句子語(yǔ)言正確，句型多樣化；-提供具體例證（即次要擴(kuò)展句）說(shuō)明主題句， 避免空洞無(wú)物論點(diǎn)； -句與句、段與段

44、之間的過(guò)渡和照應(yīng) （啟呈轉(zhuǎn)合）；-段落首尾及文章首尾的呼應(yīng)。一、寫作五）寫作策略2. 標(biāo)題與提綱作文（中或英文提綱，問(wèn)題式提綱） 應(yīng)對(duì)策略： -理解題目與提綱中所提供的信息； -確定文章題材； -利用提綱中提供的信息并搜羅更多有關(guān)素材； -圍繞題目發(fā)展、充實(shí)提綱； -寫作時(shí)切勿照搬抄譯 要整體安排； （參考段首句作文的寫作對(duì)策）一、寫作五）寫作策略3. 圖表說(shuō)明文（圖片與圖表） 應(yīng)對(duì)策略：寫好標(biāo)題第一段：描述圖表（忌流水帳，利用比較典型的數(shù)據(jù)或例子）第二段：分析因果第三段：做出結(jié)論與預(yù)測(cè)發(fā)展趨勢(shì)，或得出啟示、提出建議或解決方法 牢記圖表作文常用的表達(dá)方式！一、寫作五）寫作策略 4. 議論文 （

45、argumentation）應(yīng)對(duì)策略： -著重發(fā)表自己看法、用自己的論點(diǎn)來(lái)勸說(shuō)、影響和說(shuō)服讀者； -三段式 提出問(wèn)題、分析問(wèn)題（用充分的論據(jù)來(lái)論證自己的觀點(diǎn)）、得出結(jié)論； -觀點(diǎn)要鮮明 理論事實(shí)有力充分 邏輯性強(qiáng)（做好啟、承、轉(zhuǎn)、合） 用詞用句恰當(dāng)明確一、寫作五）寫作策略5. 應(yīng)用文寫作書信：注意文體格式及語(yǔ)言特點(diǎn)注意信封的寫法注意信內(nèi)格式信頭 (Letter head writers name and address)日期 (Date)封內(nèi)地址 (Addressees address)開頭稱呼語(yǔ) (Salutation)正文 (Body)結(jié)束敬語(yǔ) (Complimentary close)署名 (Signature)一、寫作一、寫作五）寫作策