鞋業(yè)營銷英語詞匯

1、.：.；鞋業(yè)營銷 HYPERLINK class.wtojob/english/english.html t _blank 英語 HYPERLINK dict.wtojob t _blank 詞匯 ：態(tài)度attitude品牌興趣brand interest品牌忠實(shí)brand loyalty企業(yè)市場business markets影響中心centers of influence有意勸服途徑central route to persuation認(rèn)知cognition消費(fèi)行為consumer behavior消費(fèi)者決策過程consumer decision making process消費(fèi)者市場co

2、nsumer markets文化culture現(xiàn)有顧客current customers詳盡能夠性模型Elaboration Likelihood Model環(huán)境要素environment選擇評(píng)價(jià)evaluation of alternatives評(píng)價(jià)規(guī)范evaluative criteria參考組evoked set交換exchange政府市場government markets習(xí)慣habit需求層次hierachy of needs工業(yè)市場industrial markets信息性動(dòng)機(jī)informational motives人際影響interpersonal influences認(rèn)知le

3、arning市場market賣主marketers營銷marketing大腦檔案mental files動(dòng)機(jī)motivation需求needs被動(dòng)生成動(dòng)機(jī)negatively originated motives非人員影響nonpersonal influences言論領(lǐng)袖opinion leader集團(tuán)買主organizational buyers感知perception感知過濾perceptual screens無意勸服途徑periphial route to persuasion個(gè)人過程personal processes勸服persuasion生理過濾physiological scr

4、eens自動(dòng)生成動(dòng)機(jī)positively originated motives購后失調(diào)學(xué)說postpurchase dissonance購后評(píng)價(jià)postpurchase evaluation潛在顧客prospective customers心思過濾psychological screens參照人群reference groups經(jīng)銷商市場reseller markets選擇性感知selective perception自我認(rèn)識(shí)self-concept社會(huì)階層social classes刺激stimulus亞文化subculture認(rèn)知失調(diào)學(xué)說theory of cognitive disson

5、ance轉(zhuǎn)換性動(dòng)機(jī)transformational motives國際市場transnational markets成效utility愿望wants地理人口細(xì)分geodemographic segmentation地理細(xì)分geographic segmentation生長期growth stage隱性差別hidden differenees獨(dú)立品牌individual brand誘導(dǎo)性差別induced differences密集分銷intensive distribution引入期introductory phase特許品牌licensed brand市場細(xì)分market segmentat

6、ion營銷組合marketing mix成熟期maturity stage全國性品牌national brand網(wǎng)絡(luò)營銷network marketing非人員傳播nonpersonal communication人員型效力people-based service顯性差別perceptible differences人員傳播personal communication定位position價(jià)錢要素price element初級(jí)需求primary demand首要需求趨勢(shì)primary demand trend私家品牌private label產(chǎn)品概念product concept產(chǎn)品要素prod

7、uct element產(chǎn)品生命周期product life cycle消費(fèi)心態(tài)細(xì)分psychographic segmentation消費(fèi)心態(tài)psychographic宣傳publicity拉pull拉式戰(zhàn)略pull strategy購買時(shí)機(jī)purchase occasion推入push推式戰(zhàn)略push strategy轉(zhuǎn)銷商reseller銷售推行sales promotion選擇性需求selective demand選擇性分銷selective distribution效力service特別事件special events規(guī)范工業(yè)分類代碼Standard Industrial Classification Codes目的市場target market目的營銷過程target mar