鞋業(yè)營銷英語詞匯

1、.：.；鞋業(yè)營銷 HYPERLINK class.wtojob/english/english.html t _blank 英語 HYPERLINK dict.wtojob t _blank 詞匯 ：態(tài)度attitude品牌興趣brand interest品牌忠實(shí)brand loyalty企業(yè)市場business markets影響中心centers of influence有意勸服途徑central route to persuation認(rèn)知cognition消費(fèi)行為consumer behavior消費(fèi)者決策過程consumer decision making process消費(fèi)者市場co

2、nsumer markets文化culture現(xiàn)有顧客current customers詳盡能夠性模型Elaboration Likelihood Model環(huán)境要素environment選擇評價(jià)evaluation of alternatives評價(jià)規(guī)范evaluative criteria參考組evoked set交換exchange政府市場government markets習(xí)慣habit需求層次hierachy of needs工業(yè)市場industrial markets信息性動(dòng)機(jī)informational motives人際影響interpersonal influences認(rèn)知le

3、arning市場market賣主marketers營銷marketing大腦檔案mental files動(dòng)機(jī)motivation需求needs被動(dòng)生成動(dòng)機(jī)negatively originated motives非人員影響nonpersonal influences言論領(lǐng)袖opinion leader集團(tuán)買主organizational buyers感知perception感知過濾perceptual screens無意勸服途徑periphial route to persuasion個(gè)人過程personal processes勸服persuasion生理過濾physiological scr

4、eens自動(dòng)生成動(dòng)機(jī)positively originated motives購后失調(diào)學(xué)說postpurchase dissonance購后評價(jià)postpurchase evaluation潛在顧客prospective customers心思過濾psychological screens參照人群reference groups經(jīng)銷商市場reseller markets選擇性感知selective perception自我認(rèn)識self-concept社會(huì)階層social classes刺激stimulus亞文化subculture認(rèn)知失調(diào)學(xué)說theory of cognitive disson

5、ance轉(zhuǎn)換性動(dòng)機(jī)transformational motives國際市場transnational markets成效utility愿望wants地理人口細(xì)分geodemographic segmentation地理細(xì)分geographic segmentation生長期growth stage隱性差別hidden differenees獨(dú)立品牌individual brand誘導(dǎo)性差別induced differences密集分銷intensive distribution引入期introductory phase特許品牌licensed brand市場細(xì)分market segmentat

6、ion營銷組合marketing mix成熟期maturity stage全國性品牌national brand網(wǎng)絡(luò)營銷network marketing非人員傳播nonpersonal communication人員型效力people-based service顯性差別perceptible differences人員傳播personal communication定位position價(jià)錢要素price element初級需求primary demand首要需求趨勢primary demand trend私家品牌private label產(chǎn)品概念product concept產(chǎn)品要素prod

7、uct element產(chǎn)品生命周期product life cycle消費(fèi)心態(tài)細(xì)分psychographic segmentation消費(fèi)心態(tài)psychographic宣傳publicity拉pull拉式戰(zhàn)略pull strategy購買時(shí)機(jī)purchase occasion推入push推式戰(zhàn)略push strategy轉(zhuǎn)銷商reseller銷售推行sales promotion選擇性需求selective demand選擇性分銷selective distribution效力service特別事件special events規(guī)范工業(yè)分類代碼Standard Industrial Classification Codes目的市場target market目的營銷過程target mar