《設(shè)計心理學》課程教學大綱

1、- 10 -設(shè)計心理學教學大綱課程代碼074102611課程名稱設(shè)計心理學英文名稱Outline of Design Psychology課程類別專業(yè)基礎(chǔ)課課程性質(zhì)必修學時總學時：32學時學分2.0開課學期第四學期開課單位設(shè)計學院適用專業(yè)工業(yè)設(shè)計授課語言中文授課先修課程無畢業(yè)要求（專業(yè)培養(yǎng)能力）NO1、2、10課程培養(yǎng)學生的能力（教學目標）完成課程后，學生將具備以下能力：（1）使用心理學方法進行設(shè)計調(diào)查。（2）建立用戶模型。（3）良好的溝通能力。課程簡介 該課程是工業(yè)設(shè)計專業(yè)的一門重要的學科基礎(chǔ)課程。其目的是通過學習設(shè)計心理學，使學生了解并初步掌握設(shè)計心理學的基本理論，在此基礎(chǔ)上，學習建立以人

2、為本的人機系統(tǒng)設(shè)計思想與設(shè)計方法。該方法的基本設(shè)計過程包括的步驟：用戶調(diào)查，建立用戶模型，制定設(shè)計指南，建立可用性標準與測試方法。本課程只要求學生完成這一設(shè)計過程的第一階段工作（用戶調(diào)查）的學習及訓練。要求學生結(jié)合實際，自己尋找選擇一個人機界面的設(shè)計課題，通過學習完成用戶調(diào)查。教學內(nèi)容與學時分配（一）心理學概述 2學時1、教學內(nèi)容和要求（1）本課程的目的；（2）了解什么是心理學；心理學發(fā)展的簡史；心理學的應用范圍；（3）理解什么是設(shè)計心理學；學習設(shè)計心理學的意義和作用2、重點與難點 重點：什么是心理學、設(shè)計心理學及其應用 難點：心理學和設(shè)計心理學的概念及其內(nèi)涵（二）使用動機與操作行動 6學時

3、1、教學內(nèi)容和要求（1）理解并掌握“用戶的價值”概念；（2）用戶的需要；了解馬斯洛的需要理論、奴丁的匱乏理論、韋伯的社會分層理論，了解掌握需要的四個基本因素，理解使用需要及其內(nèi)涵，學習制定調(diào)查用戶需要問題提綱（3）了解“社會核心價值觀念”對使用心理的影響（4）了解和解讀用戶的操作行動；（5）能力；清楚理解什么是能力，能力的差異分類，能力與智力的區(qū)別；（6）使用動機調(diào)查；理解掌握什么是動機，什么是使用動機，如何調(diào)查使用動機；2、實踐環(huán)節(jié)（1學時）（1）由第一學生學習課題小組講第6節(jié)，老師做評價、總結(jié)3、重點與難點 重點：價值，核心價值，用戶價值，用戶需要，能力，動機 難點：價值、能力、動機的理解

4、；用戶需要問題提綱的制定；（三）知覺與知覺行動 9學時1、教學內(nèi)容和要求(1)知覺；理解什么是知覺，把握其概念內(nèi)涵；(2) 注意；理解什么是知覺，把握其概念內(nèi)涵；(3)用戶的知覺特性；了解人的知覺能力及其特性；并基于此思考如何根據(jù)這些 特性確立設(shè)計的指標；(4)知覺行動；解讀知覺行動的概念及其特性，了解知覺行動有哪些心理過程，如何依據(jù)這些知識指導知覺工具的設(shè)計。(5) 技能動作特性；了解什么是技能動作，它有哪些特性以及動作的結(jié)構(gòu)及控制；(6) 技能行為；了解什么是技能行為，學習技能的過程及其需要的能力；(7) 汽車駕駛行為(8) 汽車駕駛思維工作量模型(9) 手動操作產(chǎn)品設(shè)計；了解手動操作產(chǎn)品

5、設(shè)計的問題和改進的方向。2、實踐環(huán)節(jié)（2學時）（1）學生作案例分析報告（四組各十分鐘）：通過觀察和思考某個產(chǎn)品的操作過程，分析需要哪些知覺？這些知覺發(fā)生在什么時候、什么位置，關(guān)注什么信息？（2）學生學習報告（四組各十分鐘）：兩個小組講第（7）小結(jié)，另兩個小組講第（8小節(jié)），老師做評講和總結(jié)；3、重點與難點 重點：知覺，知覺特性，知覺行動，技能行為，學習技能的過程，觀察用戶操作產(chǎn)品時的知覺過程； 難點：對知覺、注意的理解，對知覺特性及技能行為關(guān)系在設(shè)計中的應用；（四）認知與認知行動 8學時1、教學內(nèi)容和要求（1）認知；理解什么是認知及其特點，了解如何按照人的認知規(guī)律指導設(shè)計；（2）記憶；了解什么

6、是記憶、記憶的機制及規(guī)律；（3）知識表達；了解知識的分類及知識的表達形式；（4）思維；了解什么是思維，人的思維的基本特性，以及其如何指導我們的設(shè)計；（5）探索發(fā)現(xiàn)式思維；了解什么是探索式思維及其方式，并試圖發(fā)現(xiàn)新的探索思維方式；（6）含義與理解；了解符號學，符號的種類，含義的理解與表達（7）詞語和圖標設(shè)計及常見的問題（8）規(guī)則行為與知識行為2、實踐環(huán)節(jié)（2學時）（1）學生學習報告（二組各二十分鐘）；將班上的一半的學生再分成兩組，每組都課前都扎實學習第（7）節(jié)并備課，課上兩組各派一名代表來講解這一節(jié)，然后老師評價總結(jié)；（2）學生學習報告（二組各二十分鐘）；將班上的一半的學生再分成兩組，每組都課前

7、都扎實學習第（8）節(jié)并備課，課上兩組各派一名代表來講解這一節(jié)，然后老師評價總結(jié)；3、重點與難點 重點：認知，記憶，思維，含義與理解，知識表達 難點：理解認知、記憶、思維；符號學（五）專題研究 7學時1、教學內(nèi)容和要求（1）行動組織與學習操作；了解一個完整的行動的層次結(jié)構(gòu)，用戶的學習，行動操作轉(zhuǎn)換，人機界面經(jīng)常改變的后果；（2）意志；理解什么是意志及其內(nèi)涵；（3）用戶的出錯類型和原因；了解用戶出錯的類型并學會分析用戶的出錯原因；（4）設(shè)計引出的用戶出錯；深入學習領(lǐng)會設(shè)計為什么會引出用戶出錯（5）用戶模型；深入學習并理解什么是用戶模型并了解如何建立用戶模型；（6）設(shè)計調(diào)查；了解設(shè)計調(diào)查的意義與作用

8、，學習用戶調(diào)查的方法；（7）學生設(shè)計調(diào)查及用戶模型分析作業(yè)報告2、實踐環(huán)節(jié)（4學時）（1）學生設(shè)計調(diào)查及用戶模型分析作業(yè)報告（四組各1學時）；將班上的同學分成四組，每一組就一個產(chǎn)品做設(shè)計調(diào)查并做用戶模型分析；然后，每一組給予1學時來做調(diào)查分析報告，全班討論，老師作總結(jié)。3、重點與難點 重點：行動組織，意志，用戶出錯類型和原因，設(shè)計引出用戶出錯，用戶模型，設(shè)計調(diào)查 難點：設(shè)計引出用戶出錯，用戶模型實驗教學（包括上機學時、實驗學時、實踐學時）8學時教學方法課程教學以課堂教學形式進行?？己朔绞奖菊n程成績比例為：期末考查（課程論文）：100%教材及參考書現(xiàn)用教材：李樂山.工業(yè)設(shè)計心理學(第1版)M.北

9、京：高等教育出版社,2004.主要參考資料：1（美）約翰.安德森著，秦裕林等譯. 認知心理學及其啟示M.北京：人民郵電出版社，2012.2 (美)諾曼.設(shè)計心理學（第1版）M.北京：中信出版社,2010.Design Psychology SyllabusCourse Code074102611Course TitleDesign PsychologyEnglish TitleOutline of Design PsychologyCourse CategoryBasic coursesCourse NatureCompulsory CourseClass HoursTotal class h

10、ours: 32 class hoursCredits2.0Semester4nd SemesterInstituteSchool of DesignMajor ApplicableIndustrial DesignTeaching LanguageTeaching in ChinesePrerequisitesNoneStudent Outcomes (Special Training Ability)NO1、2、10Course for Students Ability Development (Teaching Objectives)After the courses, students

11、 will have the following capabilities:(1) Use psychology method to carry out design investigation. (2) Build user model.(3) Good communication ability.Course DescriptionThe course is an important basic course for industrial design specialty. The goal of the course is to make students know and initia

12、lly master the basic theory of design psychology through learning design psychology, on this basis, the course makes students learn to build human-oriented design ideas and design methods of man-machine system. The basic design process of the method comprises the steps of user investigation, buildin

13、g user model, formulating design guidelines, establishing usability standards and testing methods. The course only requires students to finish the learning and training of the first stage of work of the design process (user investigation). The course requires students to combine the reality, select

14、a design subject of human-machine interface by themselves and finish the user investigation by study. Distribution of Teaching Contents and Class Hours(I) Overview of psychology 2 class hours1. Teaching content and requirements(1) The target of the course;(2) Know what is psychology; brief history o

15、f development of psychology; applied range of psychology; (3) Understand what is design psychology; the meaning and function of design psychology2. Key points and difficult pointsKey points: what is psychology, design psychology and their applicationDifficult points: the concept of psychology and de

16、sign psychology and the connotation(II) Motives of use and operation actions 6 class hours1. Teaching content and requirements(1) Understand and master the concept of users value;(2) users demands; know the Maslows needs hierarchy theory, Nudis deficiency theory and Webers social stratification theo

17、ry, know and master the required four basic elements, understand and use the demands and the connotation, study and formulate the outline of questions which is required for investigation of users(3) know the influence of core value of society to psychology of use(4) know and interpret users operatio

18、n actions;(5) ability; understand what is ability, the classification difference of ability, the difference between ability and intelligence;(6) use motive investigation; understand and master what is motive, what is motive of use, how to investigate motive of use;2. Practice link (1 class hours)(1)

19、 The first subject group of students teaches the 6th section, teacher makes assessment and summary3. Key points and difficult pointsKey points: value, core value, users value, users demands, ability, motiveDifficult points: value, ability, understanding of motive; formulation of outline of questions

20、 which is required by users;(III) Perception and behaviors of perception 9 class hours1. Teaching content and requirements(1) Perception; understand what is perception, get the connotation of its concept; (2) attention; understand what is perception, get the connotation of the concept;(3) the charac

21、teristics of users perception; know the perception ability of human and its characteristics; and think about how to establish the index of design according to the characteristics based on this;(4) behaviors of perception; interpret the concept of behaviors of perception and its characteristics, know

22、 the mental process which behaviors of perception have, and how to design the tool of perception according to the knowledge guidance. (5) Characteristics of action skills; know what are action skills, what characteristics do action skills have and the structure and control of action;(6) skill-based

23、behaviors; know what are skill-based behaviors, the process for learning skills and the ability it requires;(7) automobile driving behavior(8) workload model of thinking of automobile driving(9) design of manually operated products; know the questions and improved directions of manually operated pro

24、ducts.2. Practice link (2 class hours)(1) Students make report of case analysis (four groups, ten minutes for each): through observing and thinking the operation process of one product, analyze what perceptions are required? When and where does the perceptions happen, what information are they conce

25、rning about?(2) Student study report (ten minutes for each of four groups): two groups teach (7) summary, the other two groups teach (8) summary, and the teacher comments and summarizes;3. Key points and difficult pointsKey points: perception, perception characteristics, perceptual action, skills be

26、havior, process of learning skills, observe the perception process when users operate the product; Difficult points: understand perception and attention, and application of perceived characteristics and skill behavior relationship in the design;(IV) Cognitive and cognitive action 8 class hours1. Tea

27、ching content and requirements(1) Cognition; understand what is cognition and its characteristics, and grasp how to guide the design in accordance with human cognitive rules;(2) Memory; understand what is the memory, memory mechanism and the law;(3) Knowledge expression; understand the classificatio

28、n of knowledge and expression form of knowledge;(4) Thinking; understand what is thinking, the basic characteristics of human thinking, and how to guide our design;(5)Explore the discovery thinking; understand what is exploratory thinking and its way, and try to find a new explorationthinking way;(6

29、) Meaning and understanding; understand semiotics, the type of symbols, meaning of understanding and expression(7) Word and icon design and common problems(8) Rules of behavior and knowledge behavior2. Practice link (2 class hours)(1) Student study report (twenty minutes for each of two groups); hal

30、f of the students in the class will be divided into two groups, each group will learn (7) summary and prepare for lessons. Assign each representative of two groups explain this summary andthen teacher evaluates and summarizes;(2) Student study report (twenty minutes for each of two groups); half of

31、the students in the class will be divided into two groups, each group will learn (8) summary and prepare for lessons. Assign each representative of two groups explain this summary andthen teacher evaluates and summarizes;3. Key points and difficult points Key points: cognition, memory, thinking, mea

32、ning and understanding and knowledge expression Difficult points: understand cognition, memory, thinking; semiotics(V) Special study 7 class hours1. Teaching content and requirements(1) Action organization and learning operation; understand the hierarchy of a complete action, the users learning, act

33、ion operation conversion, and often changed results of man-machine interface;(2) will; understand what is the will and its connotation;(3) Type and cause of the users error; understand the type of user error and learn to analyze the users error cause;(4) user error led by design; deeply learn and un

34、derstand why the design leads to user error(5) User model; deeply study and understand what is the user model and understand how to build user model;(6) Design survey; understand the meaning and function of the design survey, learn the method of user survey;(7) Work report of student design survey and user model analysis2. Practice link (4 class hours)(1) Work report of student design survey and user model analysis (1 class hour is given to each of four groups); class students will be div