南開大學(xué)22年春學(xué)期《電子商務(wù)英語》在線作業(yè)-00003

1、-本頁為預(yù)覽頁P(yáng)AGE14-本頁為預(yù)覽頁-本頁為預(yù)覽頁22春學(xué)期（高起本1709-1803、全層次1809-2103）電子商務(wù)英語在線作業(yè)-00003第1題. E-commerce was first developed in the ()選項(xiàng)A：1960s選項(xiàng)B：1970s選項(xiàng)C：1980s選項(xiàng)D：1990s參考答案：A第2題. ?Regardless of their basic purposes B2C or B2B virtually all EC sites rest on the same (), communication protocols, Web standards and

2、 security systems.選項(xiàng)A：informaiton選項(xiàng)B：patent選項(xiàng)C：network structure選項(xiàng)D：contract參考答案：C第3題. ()may be the major or sole source of revenue for the broadcaster.選項(xiàng)A：The banner ads選項(xiàng)B：portal選項(xiàng)C：product catalog選項(xiàng)D：content參考答案：A第4題. () is a key factor in successfully moving products through the supply chain.選項(xiàng)A

3、：Information management選項(xiàng)B：information opening選項(xiàng)C：information sharing選項(xiàng)D：information flowing選項(xiàng)E：none of them參考答案：A第5題. ?A business model is the method of doing business by which a company can sustain itself - that is, generate ().選項(xiàng)A：patent選項(xiàng)B：information選項(xiàng)C：partner選項(xiàng)D：revenue參考答案：D第6題. A search eng

4、ine reads its () of sites and site information around the world for particular items searched on by users.選項(xiàng)A：webpage選項(xiàng)B：database選項(xiàng)C：attachment選項(xiàng)D：password參考答案：B第7題. ?The （） plays its role in connecting Internet and proprietary network of banks.選項(xiàng)A：payment gateway選項(xiàng)B：software選項(xiàng)C：intranet選項(xiàng)D：firewall

5、參考答案：A第8題. TPN refers to()選項(xiàng)A：Trading Process Network Post選項(xiàng)B：Trading Price Network Post選項(xiàng)C：Trading Price Net Position選項(xiàng)D：Trading Process Nigation Post參考答案：D第9題. To B2B EC, the focus of vendors competition has been turned from the products to ().選項(xiàng)A：profit選項(xiàng)B：service選項(xiàng)C：low-cost選項(xiàng)D：efficiency參考答案：B第

6、10題. The movement of goods and services on a timely basis is critical for successful delivery,accurate produciton scheduling and ()選項(xiàng)A：effective inventory management選項(xiàng)B：effective internet browse選項(xiàng)C：quality of products選項(xiàng)D：personnel management參考答案：A第11題. () facilitates transactions between buyer and s

7、ellers by providing comprehensive information and ancillary services, but does not get involved in the actual exchange of goods or services between the parties.選項(xiàng)A：utility model選項(xiàng)B：incentive marketing model選項(xiàng)C：subscription model選項(xiàng)D：Metamediary Model參考答案：D第12題. To manage all aspects of information ex

8、change over the Internet, the companies in a supply chain would need to adopt a () technology.選項(xiàng)A：different選項(xiàng)B：special選項(xiàng)C：common選項(xiàng)D：specific參考答案：C第13題. If you need to access information and know where it is on the web, you only need enter the entire www address into your browsers ().選項(xiàng)A：address選項(xiàng)B：c

9、omputer選項(xiàng)C：http選項(xiàng)D：Unifrom Resource Loactor field參考答案：D第14題. () describes the way in which government purchases goods and services through electronic media such as Internet.選項(xiàng)A：autioner選項(xiàng)B：government to business選項(xiàng)C：broadcaster選項(xiàng)D：banner ads參考答案：B第15題. () is the financial institution that establishes

10、 an account with a merchant and processes payment card authorizations and payments.選項(xiàng)A：SET選項(xiàng)B：Electronic Wallet選項(xiàng)C：An acquirer選項(xiàng)D：A payment gateway參考答案：C第16題. ()is a network of networks that is contained within a company or enterprise.選項(xiàng)A：extranet選項(xiàng)B：intranet選項(xiàng)C：portal選項(xiàng)D：HTTP參考答案：B第17題. Business mo

11、dels have taken on greater importance recently as a form of ( ) that can be protected with a patent選項(xiàng)A：intellectual property選項(xiàng)B：password選項(xiàng)C：business model選項(xiàng)D：strategy參考答案：A第18題. ( ) are market-makers: they bring buyers and sellers together and facilitate transactions.選項(xiàng)A：brokers選項(xiàng)B：enterpriser選項(xiàng)C：hu

12、man resources departments選項(xiàng)D：enterprise leaders參考答案：A第19題. () provides incentives to customers such as redeemable points or coupons for making purchases from associated retailers.選項(xiàng)A：utility model選項(xiàng)B：incentive marketing model選項(xiàng)C：subscription model選項(xiàng)D：Merchant Model參考答案：B第20題. () refers to the univer

13、sal code now attached to most goods, final and intermediate that identifies the particular product and its manufacturer.選項(xiàng)A：EDI選項(xiàng)B：supply chainBar coding選項(xiàng)C：patent參考答案：C第21題. Industries affect by M-commerce()選項(xiàng)A：financial services選項(xiàng)B：telecommunicaitons選項(xiàng)C：retail選項(xiàng)D：information services參考答案：A,B,C,D第2

14、2題. In merchant model,sales may be made based on ()選項(xiàng)A：ilist prices選項(xiàng)B：auction選項(xiàng)C：brokerage選項(xiàng)D：community donation參考答案：A,B第23題. detailed client information such as()can help business to set their marketing strategies effectively.選項(xiàng)A：product quality選項(xiàng)B：purchasing power選項(xiàng)C：personal preferences選項(xiàng)D：mode

15、of consumption參考答案：B,C,D第24題. Bar-coding technology which identifies the () and the (), can help companies identify the source of defective parts and improve quality control.選項(xiàng)A：product選項(xiàng)B：logistics選項(xiàng)C：manufacturer選項(xiàng)D：quality參考答案：A,C第25題. The broadcaster is part of a complex network of()選項(xiàng)A：distribu

16、tors選項(xiàng)B：content creators選項(xiàng)C：advertisers選項(xiàng)D：cable system參考答案：A,B,C第26題. The basic categories of business models include()選項(xiàng)A：brokerage選項(xiàng)B：advertising選項(xiàng)C：community選項(xiàng)D：subscription參考答案：A,B,C,D第27題. EC creates the customized new business model and set a high demands on the () of logistics service選項(xiàng)A：res

17、ponsiveness選項(xiàng)B：flexibility選項(xiàng)C：visibility選項(xiàng)D：optimization參考答案：A,B,C,D第28題. The movement of goods and services on a timely basis is critical for()選項(xiàng)A：effective inventory management選項(xiàng)B：successful delivery選項(xiàng)C：quality of products選項(xiàng)D：accurate produciton scheduling參考答案：A,B,D第29題. The broadcaster is part of

18、 a complex network of()選項(xiàng)A：distributors選項(xiàng)B：content creators選項(xiàng)C：advertisers選項(xiàng)D：cable system參考答案：A,B,C第30題. The Web server knows how to (),(), and () the document to the requesting client選項(xiàng)A：avoid選項(xiàng)B：locate選項(xiàng)C：read選項(xiàng)D：report參考答案：B,C,D第31題. When dreaming up ideas for your e-business, keep in mind that

19、everything sells well over the web.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：A第32題. With a clear purpose, definite target market, targeted goals, a domain name and a clear structure, you are now ready to begin building the pages for your successful web site.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：B第33題. Two levels of network policy directly influ

20、ence the sales, installation and use of a firewall system.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：B第34題. WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：B第35題. In global Internet marketing, marketers can take other countries and their

21、populations for granted without restraint選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：A第36題. E-Commerce is doing business through electronic media.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：B第37題. EC means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between the two parties of the transaction.選項(xiàng)A：錯

22、誤選項(xiàng)B：正確參考答案：B第38題. From a web marketing standpoint, one of the difficulties you face when you offer a number of products aimed at different groups is to facilitate the feedback speed to visitors quickly and move them to their own sections.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：A第39題. Business-to-Business electronic comme

23、rce could also change the relationships among different groups of companies in the supply chain.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：B第40題. GPRS can not charge the user per data bit of information sent and received.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：A第41題. lite EDI will significantly reduce the costs of the companies in threi business.選

24、項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：B第42題. The CPFR strategy makes it impossible for both the producers and retailers to compare and contrast separately with the anticipaitons wo the particular product.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：A第43題. ERPs best values are improving the way of taking an order and processing the order into an invoice選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：B第44題. incentive market provides incentives, such as redeemable points or coupons for customers for making purchases from associated retailers.選項(xiàng)A：錯誤選項(xiàng)B：正確參考答案：