商務(wù)英語寫作 1

1、商務(wù)英語寫作1Part onewritten communication an overview2Structuring your communicationsLanguage and toneE-mail3Structuring your communications4 point Plan: 簡述（背景和基本信息） 細(xì)節(jié)（事實(shí)和數(shù)字） 回應(yīng)或行動（結(jié)論） 結(jié)尾 (簡單的一行)4Details (1)Opening： Thank you for your letter of It was good to meet you again at last weeks conference. We

2、wish to hold our annual conference at a London hotel in September.5Details (2)Central sections: 簡單明了Conclusion (Action or Response) 1. Please let me have full details of the costs involved together with some sample menus. 2. If payment is not received within seven days this matter will be placed in

3、the hand of our solicitor.Close 1.I look forward to meeting you soon. 2. I look forward to seeing you at next months conference. 3. A prompt reply would be appreciated. 4. Please let me know if you need any further information. (Notes: Not Using - Hope to hear from you soon.)6Dear Sir Thank you for

4、inviting me to visit your studios last week. I was most impressed by your new facilities. I am delighted that you can accept our invitation to produce a video to celebrate the companys 25th anniversary. This is a very special landmark in our history, and it is important that this video portrays both

5、 past, present and future. You promised to let me have a draft outlining your thoughts for this special video. I look forward to receiving this before 30 October together with your approximate costings. If you need any further information please give me a call on 2575632. Best wishes John Chen Marke

6、ting Manager ST Electronics7Language and toneThe weakest links in your business writing ( 4 points )10 steps to good business writing8記住3R引導(dǎo)讀者（Reader）按照你的期望給予回應(yīng)（Response），你就會得到所期望的回應(yīng) （Results）。9The weakest links in your business writing(1)So many young people with so many old-fashioned expressionsEx

7、amples: We refer to your letter of 21st October 2004.- Thank you for your letter of 21 October. As spoken in our telecon today.-Thank you for calling me. Should you require any further clarification please do not hesitate to contact the undersigned.-Please give me a call on 2894222 if you have any q

8、uestions.10The weakest links(2)2. So many long-winded expressions KISS 原則- Keep It Short and Simple 長單詞，長短語，長句子， 長段落不會打動任何人，只會把人搞糊涂。11I should be very grateful - Please Purchase - buy endeavor - tryCommence - startTerminate - end12The weakest links(3)3. Lets get more active Arrangements have been ma

9、de for a repeat order to be despatched (快遞) to you immediately.- I have arranged for a repeat order to be sent to you today.The cause of your complaint has been investigated.- I have looked into this matter.13The seminar will be conducted by Andran Chan.- Adrian Chan will conduct the seminar.Sales o

10、f the 007 have exceeded all expectations.- 007 sales have gone sky high.14The weakest links(4)4. Colons Colons Colons (冒號) Date： 29 November 2009 (Thursday)Time： 9.00am to 5.00 pmVenue： Sheraton Towers Hotel15Revised:Date Thursday 29 November 2009 Time 9.00am to 5.00 pmVenue Sheraton Towers Hotel161

11、0 steps to good business writingRemember your ABC Accurate Brief Clear172. Be courteous and considerate立即回復(fù)所有信件 如有可能，當(dāng)天就回信。如不能立即回信，寫個簡短的便條說明原因。這將會樹立商業(yè)信譽(yù)。理解并尊重收信人的觀點(diǎn)?；匦挪灰寣Ψ接X得自己犯了錯誤。如果你對有些說法不認(rèn)可，要機(jī)智應(yīng)對，盡量不要冒犯對方?？酥谱约海灰孟嗤念A(yù)期回復(fù)冒犯你的信函。相反要禮貌作答，不能降低你的尊嚴(yán)。183. Use appreciate toneWe cannot do anything about y

12、our problem.- Unfortunately we are unable to help you on this occasion.This problem would not have happened if you had connected the wires properly.- The problem may be resolved by connecting the wires as shown in the handbook.19Your televisions guarantee is up, so you will have to pay for it to be

13、fixed.- Your televisions guarantee has ended, so unfortunately you must bear the cost of any repairs.I am writing to complain because I was unhappy with the way I was treated in your store today.- I was most unhappy with the standard of service I received in your store today.20通過變換語氣，你能用不同的方式傳達(dá)信息。 因

14、此認(rèn)真選詞是至關(guān)重要的。你既可以是咄咄逼人的， 也可以是和緩友善的- 這取決于你希望給人留下什么印象。214. Write naturally and sincerely I have pleasure in informing you- I am pleased to tell you We do not anticipate any increase in prices.- We do not expect prices to rise22I should be grateful if you would be good enough to advise us- Please let me

15、 knowPlease favour us with a prompt reply.- I hope to received a prompt reply.Please revert to us soonest.- I hope to hear from you soon.235. Remember the KISS principlein the very near future - soonWe would like to ask you - pleaseAt a later date - laterIn the event that - ifWith regard to - about

16、In spite of the fact that - despite24句子中的單詞數(shù)7-1015-2027 or more第一次閱讀即理解的讀者百分比：95%75%4%256. Use modern terminology （語句）We are in receipt of you letter of 12 June.- Thank you for your letter of 12 June. the above-mentioned goods- these goodsPlease find enclosed- I enclose267. Include essential details

17、My flight arrives at 3.30 on Wednesday.- My flight BA 121 from London Heathrow should arrive at Singapore Changi Airport at 1530 on Wednesday 12 June.Our sales Manager will contact you soon.- Mr. John Matthews, our Sales Manager, will contact you soon.278. Be consistentI confirm my reservation of a

18、single room on 16/7 and a double room on 17 Oct.- I confirm my reservation of a single room on 16 July and a double roomon17 October.The people attending will be John Wilson, G Turner, Mandy Harrison and Bob from sales.- The people attending the next committee will be John Wilson, Gloria Turner, Man

19、dy Harrison and Bob Turner. 289. Use active not passive voiceThe new system was developed by our staff.- Our staff developed the new system.The investigation has been concluded by our client, and the paperwork has been signed.- Our client has concluded the investigation and signed the paperwork.2910

20、. Compose CLEAR communications Clear Logical Empathetic (設(shè)身處地) Accurate Right30Exercise 1Dear Sir,We have received your letter dated 27 March 2009.We are extremely distressed to learn that an error was made pertaining to (關(guān)于) your esteemed order. Please be informed that the cause of your complaint h

21、as been investigated and it actually appears that the error occurred in our packing section and it was not discerned （了解）before this order was despatched to your goodself （你方）.Please find enclosed herewith （隨同此信）a copy of our new catalogue for your reference and perusal（細(xì)讀）.Kindly contact the undersigned if you require any future clarifications.Very truly yours,Zachariah Creep & Partners31revisedDear Mr. TanThank you for your letter of 27 March.I am very sorry to hear about the mistake made with your order. I have looked into this and found that the mistake happened in the packing sectio