商務(wù)英語(yǔ)閱讀Unit11葉興國(guó)市公開課金獎(jiǎng)市賽課一等獎(jiǎng)?wù)n件

1、UNIT 11.11Business English: A Reading Course第1頁(yè)BACKGROUND INFORMATIONI. Green corporate culture（綠色企業(yè)文化）綠色企業(yè)文化（Green corporate culture）是指企業(yè)及其員工在長(zhǎng)久生產(chǎn)經(jīng)營(yíng)實(shí)踐中逐步形成為全體職員所認(rèn)同遵照、含有本企業(yè)特色、對(duì)企業(yè)成長(zhǎng)產(chǎn)生主要影響、對(duì)節(jié)約資源、保護(hù)環(huán)境及其與企業(yè)成長(zhǎng)關(guān)系看法和認(rèn)識(shí)總和。綠色企業(yè)文化屬于“亞文化”范圍。企業(yè)文化是一個(gè)企業(yè)在長(zhǎng)久經(jīng)營(yíng)實(shí)踐中所凝結(jié)起來(lái)一個(gè)文化氣氛、企業(yè)精神、經(jīng)營(yíng)理念，并表達(dá)在企業(yè)全體員工所共有價(jià)值觀念、道德規(guī)范和行為方式。綠色企

2、業(yè)文化由外層企業(yè)物質(zhì)文化、中層企業(yè)制度文化、內(nèi)層企業(yè)精神文化組成。green image 綠色形象Green Marketing 綠色營(yíng)銷(Public Relations公關(guān))green product 綠色產(chǎn)品（質(zhì)量、價(jià)格）重視環(huán)境保護(hù)，企業(yè)才能真正為自己贏得遼闊發(fā)展空間。第2頁(yè)WARM-UP QUESTIONS1. Nowadays some businesses adopt certain approaches for the publicity of their ideas of environmental protection. In what ways will they do

3、that? And what are your viewpoints on this phenomenon?2. Helping consumers to lead a healthy lifestyle is becoming a big business. What are the driving forces behind the wellness industry?Business English: A Reading Course第3頁(yè)4READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH REA

4、DING 成語(yǔ)（idioms）諺語(yǔ)（proverbs）典故（allusion）習(xí)語(yǔ)Business English: A Reading CourseUnit 10第4頁(yè)習(xí)語(yǔ)起源A、文學(xué)名著Unit 10第5頁(yè)B、圣經(jīng)故事Unit 10第6頁(yè)C、古希臘、羅馬神話傳說(shuō)Unit 10第7頁(yè)D、民間習(xí)俗和傳說(shuō)Make hay while the sun shines. 機(jī)不可失。As cool as a cucumber 泰然自若。Strike while the iron is hot. 趁熱打鐵。You can not eat your cake and have it. 二者不可兼得。Unit

5、 10第8頁(yè)E、民間故事Columbuss egg 哥倫布豎雞蛋，喻指萬(wàn)事開頭難。Black Friday 黑色星期五，喻指倒霉日子。Unit 10第9頁(yè)習(xí)語(yǔ)特征 A. stationarity固定性 習(xí)語(yǔ)結(jié)構(gòu)都是固定，不能被更改或替換，即使是同義詞也不行，比如：不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。也就是說(shuō)，習(xí)語(yǔ)任何一個(gè)組成部分都是固定，隨意更改會(huì)出現(xiàn)詞不達(dá)意甚至啼笑皆非結(jié)果。如：out of question 毫無(wú)疑問(wèn)out of the question 沒(méi)問(wèn)題Business English:

6、A Reading CourseUnit 11第10頁(yè)B. Integrality整體性/完整性 習(xí)語(yǔ)作為完整語(yǔ)義單位不可隨意分割截取使用，應(yīng)防止望文生義或斷章取義。如： to lose ones head 驚慌失措 (不是 “失去了頭” ) let the cat out of the bag 泄密(意義與貓和袋子毫不相干) be/feel under the weather 感覺(jué)不舒適，生病 beat generation 迷惘/垮掉一代 on the carpet（地毯） 受訓(xùn)斥 Business English: A Reading CourseUnit 11第11頁(yè)C. NATION

7、ALITY/ETHNICITY民族性人民大眾在長(zhǎng)久勞動(dòng)中創(chuàng)造出來(lái)，與一個(gè)民族地理環(huán)境、歷史背景、經(jīng)濟(jì)生活、風(fēng)俗習(xí)慣、宗教信仰以及價(jià)值觀念等方面都有不可分割聯(lián)絡(luò)。普通都用較恰當(dāng)比喻，引發(fā)人們聯(lián)想，但這種聯(lián)想是由各民族現(xiàn)實(shí)環(huán)境和生活經(jīng)驗(yàn)決定。如形容事物快速而大量地產(chǎn)生： like mushrooms (英語(yǔ)),雨后春筍(漢語(yǔ))。英國(guó)：大海、水相關(guān)習(xí)語(yǔ)，如：to spend money like water揮金如土; to rest on ones oars暫時(shí)一歇; over head and ears滅頂之災(zāi); over head and ears in debt負(fù)債累累；狗：英國(guó)愛(ài)狗a luc

8、ky dog幸運(yùn)兒; 中國(guó)人模狗樣，狗仗人勢(shì)Business English: A Reading CourseUnit 11第12頁(yè)D. RHETORICITY修辭性 習(xí)語(yǔ)經(jīng)常利用音韻友好來(lái)到達(dá)朗朗上口、易懂易記、栩栩如生目標(biāo)，許多英語(yǔ)習(xí)語(yǔ)利用頭韻、尾韻、重復(fù)等手法來(lái)增加語(yǔ)言語(yǔ)音美感和修辭效果。如：as busy as a bee(忙如蜜蜂), might and main(竭盡全力), trials and tribulations(煩躁和苦惱)均為頭韻；high and dry(孤立無(wú)援)，by hook and by crook(不擇伎倆)均為尾韻；step by step(逐步)，n

9、eck and neck(齊頭并進(jìn))均為重復(fù)。比喻是英語(yǔ)習(xí)語(yǔ)最主要修辭伎倆，大部分習(xí)語(yǔ)都是利用形象化比喻使得語(yǔ)言栩栩如生。如，把車站搬運(yùn)工叫做red cap，因?yàn)楦蛇@一行都是帶紅色帽子；把酒店侍者叫做bell boy，因?yàn)榭腿艘话撮T鈴，侍者就會(huì)跑過(guò)來(lái)服務(wù)，等。Business English: A Reading CourseUnit 11第13頁(yè)14READING SKILLS: INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING 俗語(yǔ)（colloquialisms）諺語(yǔ)（proverbs）俚語(yǔ)（slang expre

10、ssions）習(xí)語(yǔ)idioms來(lái)自其它教材第14頁(yè)習(xí)語(yǔ)特征A、INTEGRALITY完整性 習(xí)語(yǔ)作為完整語(yǔ)義單位不可隨意分割截取使用，應(yīng)防止望文生義或斷章取義。如： be/feel under the weather 感覺(jué)不舒適，生病 beat generation 迷惘/垮掉一代 on the carpet（地毯） 受訓(xùn)斥 來(lái)自其它教材第15頁(yè)B、CONVENTION習(xí)用性它指習(xí)語(yǔ)廣泛地被英語(yǔ)國(guó)家人民所沿用，含有廣泛社會(huì)基礎(chǔ)和強(qiáng)大生命力。如：rain cats and dogs 傾盆大雨play cards close to ones chest 保守秘密A friend in need i

11、s a friend indeed.患難見真交。a lions share 最大份額A new broom sweeps clean.新官上任三把火As you make your bed, so you must lie in it.自作自受來(lái)自其它教材第16頁(yè)C、STATIONARITY固定性習(xí)語(yǔ)結(jié)構(gòu)都是固定，不能被更改或替換，即使是同義詞也不行，比如不能把rain cats and dogs改成rain dogs and cats或rain a cat and a dog等等。也就是說(shuō)，習(xí)語(yǔ)任何一個(gè)組成部分都是固定，隨意更改會(huì)出現(xiàn)詞不達(dá)意甚至啼笑皆非結(jié)果。如：out of questio

12、n 毫無(wú)疑問(wèn)out of the question 沒(méi)問(wèn)題來(lái)自其它教材第17頁(yè)Questions:1. According to the author, why would a number of business owners like to make their companies more sustainable? 2. Whats Tony Jupiters attitude towards most supermarkets saving plastic bags? 3. According to the author what is the hope that the author

13、 puts forward at the end of the text? Business English: A Reading CourseTEXT A： SUCCEEDING AS A “GREEN” BUSINESS第18頁(yè)TEXT A： SUCCEEDING AS A “GREEN” BUSINESSNotes on the Text:1. Increasing numbers of businesses, both small and large, are jumping on the “green bandwagon”. 越來(lái)越多企業(yè)，不論規(guī)模大小，都正一窩蜂地涌向“綠色浪潮”。

14、 jump on :撲向，猛撲，此處jump on the bandwagon意為“緊跟潮流，隨大流”，也可用climb on the bandwagon 。如：Weinstein is just one of a mushrooming number of internet users who are jumping on the blogging bandwagon, publishing online journals to write about topics that interest them. 雨后春筍般涌現(xiàn)互聯(lián)網(wǎng)用戶正在一窩蜂地涌向博客，他們發(fā)布網(wǎng)絡(luò)日志來(lái)寫他們感興趣話題，溫斯

15、坦只是其中之一。Many female teenagers jump on the bandwagon by dressing in black. 許多女孩跟隨時(shí)尚，穿黑色衣服。 bandwagon： n. 時(shí)尚，浪潮; 音樂(lè)樂(lè)隊(duì)彩車; 非正式用語(yǔ) 引導(dǎo)車; 非正式用語(yǔ)潮流 例句 Everyone seems to be jumping on the get-happier bandwagon. 每個(gè)人似乎都在跟隨更加快樂(lè)些潮流。Business English: A Reading Course第19頁(yè)TEXT A： SUCCEEDING AS A “GREEN” BUSINESSNotes

16、 on the Text:2. Greenwashing: 綠色粉飾，指企業(yè)為樹立支持環(huán)境保護(hù)虛假形象而做公關(guān)活動(dòng)、捐贈(zèng)等。 3. Oil giant, Shell, has come under a huge amount of fire lately for using their sponsorship of Britains most prestigious wildlife photography exhibition to “greenwash” their environmental credentials. 石油巨頭殼牌石油企業(yè)最近已經(jīng)受到了強(qiáng)烈抨擊。原因在于他們經(jīng)過(guò)贊助英國(guó)最

17、富盛名野生動(dòng)物攝影展來(lái)“粉飾”自己環(huán)境保護(hù)認(rèn)證。come under fire: 本意是“遭到槍擊” ，此處“受到言辭攻擊” 。如：The government has come under fire for its decision to close the mines. 因?yàn)闆Q定關(guān)閉礦山，政府受到了抨擊。 Business English: A Reading Course第20頁(yè)TEXT A： SUCCEEDING AS A “GREEN” BUSINESSNotes on the Text:4. Public relations can help here but it is vita

18、l that any companies are “walking the walk” before they conduct any sort of PR campaign. 公共關(guān)系能夠在這方面起作用，但至關(guān)主要是，任何企業(yè)在開展公關(guān)活動(dòng)之前，都要把所說(shuō)付諸實(shí)施。 walk the walk 用行動(dòng)來(lái)顯示事物真實(shí)性、實(shí)在性，即“說(shuō)到做到” 。英語(yǔ)中慣用talk the talk， walk the walk表示“說(shuō)是說(shuō)，做是做”意思。如： Dont talk the talk, walk the walk. 別光說(shuō)不練。Business English: A Reading Course第

19、21頁(yè)TEXT A： SUCCEEDING AS A “GREEN” BUSINESSNotes on the Text:5. However, there may be a gap between how many of them like the idea of sustainability and how many will pick the “green” product or service over the cheaper, yet not so eco-friendly one, each and every time. 然而，有多少人贊成可連續(xù)發(fā)展理念，又有多少人每一次都能選擇

20、一個(gè)“綠色”產(chǎn)品 或服務(wù)而放棄更廉價(jià)卻不那么環(huán)境保護(hù)商品或服務(wù)呢？二者之間可能有差距。 Business English: A Reading Course第22頁(yè)TEXT A： SUCCEEDING AS A “GREEN” BUSINESSNotes on the Text:6. Bio-mimicry, a design discipline that takes natures best ideas and turns them into designs and processes to achieve this. 仿生模擬是一個(gè)采納自然界最好方式，然后模仿并應(yīng)用于設(shè)計(jì)和程序，處理可連

21、續(xù)發(fā)展設(shè)計(jì)準(zhǔn)則。它是實(shí)現(xiàn)可連續(xù)發(fā)展好方法。7. Although a fairly new concept, a few businesses are already embracing this fresh new approach, as can be seen in this wonderful ceiling fan, inspired by a falling sycamore seed. 盡管還是一個(gè)相當(dāng)新理念，一些企業(yè)已經(jīng)接收了這個(gè)新方法。受梧桐樹上落下種子啟發(fā)而設(shè)計(jì)這款奇妙吊扇表達(dá)了這一設(shè)計(jì)理念。Business English: A Reading Course第23頁(yè)TEX

22、T B： THE WELLNESS BOOMNotes on the Text:1. Today Canyon Ranch is arguably the premium health-spa brand of choice for the super-rich. 如今， “峽谷牧場(chǎng)”能夠說(shuō)是超級(jí)富豪對(duì)優(yōu)質(zhì)健康溫泉首選。 arguably 在句中不是 “有爭(zhēng)議地”意思，而是“可能，大約”意思。如：Penicillin is arguably the greatest medical discovery of the last century. 青霉素大約是上個(gè)世紀(jì)醫(yī)學(xué)上最偉大發(fā)覺(jué)。 premi

23、um在這句話中是“優(yōu)質(zhì)，高級(jí)”意思，而在本文另一句話中（Insurers such as WellPoint and Britains PruHealth are rewarding people who take part in health-improvement programmes with lower or bigger deductibles.），是“保險(xiǎn)費(fèi)”意思。Business English: A Reading Course第24頁(yè)TEXT B： THE WELLNESS BOOMNotes on the Text:2. “There is a new market cat

24、egory called wellness lifestyle, and a whole range of industries, if you are not addressing that category you are going to find it increasingly hard to stay in business,” enthuses Kevin Kelly, Canyon Ranchs president. “如今市場(chǎng)出現(xiàn)了一個(gè)新領(lǐng)域，被稱為健康生活方式。就產(chǎn)業(yè)而言，假如你置此領(lǐng)域于不顧，你就會(huì)發(fā)覺(jué)想在商業(yè)中立足會(huì)越來(lái)越難?！?“ 峽谷牧場(chǎng)”總裁凱文凱利熱情洋溢地說(shuō)。B

25、usiness English: A Reading Course第25頁(yè)TEXT B： THE WELLNESS BOOMNotes on the Text:3. Another will be to maintain credibility in (and for) an industry that combines serious science with snake oil. 另一個(gè)困難是維持一個(gè)把嚴(yán)厲科學(xué)和萬(wàn)靈藥相結(jié)合產(chǎn)業(yè)信用度。 snake oil 慣用于口語(yǔ)中，是指江湖郎中聲稱可治療風(fēng)濕、感冒。禿發(fā)等疾病而無(wú)科學(xué)依據(jù)蛇油或萬(wàn)靈藥。4. Easy fixes, such as new-age therapies, may appeal to them more than harder but proven ways to improve health. 相比那些操作難度大但已經(jīng)證實(shí)能有效改進(jìn)健康方法，諸如新時(shí)代治療術(shù)那樣簡(jiǎn)便易行方法，對(duì)他們更有吸引力。Business English: A Reading Course第26頁(yè)KEYS TO EXERCISESI. F T F T TII. C B D B AII