微信公眾號運營推廣方案

1、Dont wait for the微信公眾號運行推廣方案Take the moment and make itPERFECT第1頁CONTENT01030402公眾號定位與建設(shè)Project description 公眾號推廣效果Project planning總結(jié)Return on investment公眾號推廣方案Market analysis第2頁Dont wait for thePART 1.公眾號定位與建設(shè)第3頁公眾號內(nèi)容與人群定位 分享娛樂內(nèi)容，如音影分享，美圖分享。一些細碎且值得統(tǒng)計東西。內(nèi)容定位 大學(xué)生、高中生等愛玩愛鬧年輕群體人群定位物以類聚，人以群分。以人群來定位，去分析其

2、準(zhǔn)客戶人群結(jié)構(gòu)，并從中找出最有可能是公眾號內(nèi)容定位受眾群體。e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B22510056089983

3、99849F59FA1FABB539第4頁公眾號名稱與頭像設(shè)置正如微信公眾號平臺宣傳那樣：再小個體，也有自己品牌。我想經(jīng)過公眾號打造屬于自己個人IP。銀河里是我昵稱，所以公眾號命名就是“銀河里碎碎念”公眾號頭像是我依據(jù)公眾號內(nèi)容定位而制作。粉藍色土星標(biāo)志也屬于我打造個人IP一部分。再小個體，也有自己品牌e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87

4、AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539第5頁被關(guān)注回復(fù)Directore7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8

5、CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539收到消息回復(fù)Directorhello!公眾號自動回復(fù)設(shè)置Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper nibh euismod tincidunt ut laoreet dolore magna aliquam era

6、t volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. exerci tation ullamcorper nibh euismod tincidunt ut dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. exerci tation ullamcorper nibh euismod tincidunt ut .第6頁hello!公眾號自動回復(fù)設(shè)置關(guān)鍵詞回復(fù)設(shè)置Ut wisi enim ad mini

7、m veniam, quis nostrud exerci tation ullamcorper nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. exerci tation ullamcorper nibh euismod tincidunt ut dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud

8、 exerci. exerci tation ullamcorper nibh euismod tincidunt ut .e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B7

9、8657F3B5013869B76B2251005608998399849F59FA1FABB539第7頁菜單欄設(shè)置前期設(shè)置暫時先設(shè)置了三個菜單，第一個和第二個菜單是“表情包”“表情包2”下面設(shè)置了一些分類清楚表情包，方便為尋找表情包而關(guān)注公眾號粉絲獲取資源。后期設(shè)置后期關(guān)注數(shù)量到達一定之后會有更明確設(shè)置，能夠更明確化建立菜單欄，如一級子菜單“音影分享”、“美圖分享” 、“小樹洞”e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B4

10、6FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539第8頁公眾號公布文章標(biāo)題設(shè)置規(guī)劃管理每一篇文章標(biāo)題前都標(biāo)明文章分享類目，后期規(guī)劃管理素材會愈加明確e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE

11、5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539第9頁Dont wait for thePART 2.公眾號推廣方案第10頁在校園表明墻帖子評論區(qū)留言，在我公眾號能夠領(lǐng)取評論中可愛表情包，吸引他人關(guān)注公眾號1校園表

12、明墻評論區(qū)2校園表明墻投稿在公布一篇有趣文章，而且自導(dǎo)自演一出戲。經(jīng)過同學(xué)投稿到各大高校校園表明墻論壇推廣part1論壇推廣part1e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B

13、330B78657F3B5013869B76B2251005608998399849F59FA1FABB539第11頁專治不開心“最右”APP在短短時間內(nèi)快速占領(lǐng)95后，其影響力也是不容小覷。而且公布帖子輕易上推薦1最右APP公布帖子2快速漲粉高瀏覽量帖子讓我在一天之內(nèi)漲了兩百多個粉絲。論壇推廣part2論壇推廣part2e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E76

14、9C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539第12頁微信推廣微信摯友大多是同齡人，符合目標(biāo)用戶推廣，推廣較為輕松。e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD1982

15、8DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539第13頁微博推廣微博發(fā)帖時帶上熱搜話題蹭熱度，大幅度提高帖子曝光量，從而達到引流吸粉目。e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3

16、125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539第14頁Dont wait for thePART 3.公眾號推廣效果第15頁訂閱用戶數(shù)據(jù)分析截至6月24號，共有516個人訂閱e7d195523061f1c0c2b73831c94a3ed

17、c981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539第16頁用戶性別百分比Few Words About Our Companye7d19

18、5523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD19828DCE8CDA3B3A044A74F0E769C5FA8CB87AB6FC303C8BA3785FAC64AF5424785C80615233B8BFBBF93FB15EF9F2842CC31512510A59567CDFC09C4B330B78657F3B5013869B76B2251005608998399849F59FA1FABB539用戶年紀百分比訂閱用戶數(shù)據(jù)分析第17頁Dont wait for thePART 4.關(guān)于總結(jié)第18頁Creative teamCreative teamCreative team找準(zhǔn)公眾號定位圖文宜短不宜長兩次定位，選擇做自己更擅長，受眾群體更廣內(nèi)容公眾號極少有些人很耐心去專心讀很長很長文字，所以我們所做內(nèi)容盡可能不要太長，以免影響用戶體驗。關(guān)于總結(jié)12e7d195523061f1c0c2b73831c94a3edc981f60e396d3e182073EE1468018468A7F192AE5E5CD515B6C3125F8AF6E4EE646174E8CF0B46FD