跨境電子商務(wù)英語(yǔ)-Unit-9-課件

1、跨境電子商務(wù)英語(yǔ)Unit 9 Cross-Border E-Commerce Logistics and Warehousing 1Logistics Channels23CONTENTS目錄Delivery Tracking and Transportation TimePackaging1PackagingMatch the pictures with the right words or expressions, and write down their Chinese meanings.Warming-upUnit 9 Cross-Border E-Commerce Logistics

2、 and Warehousing A. wooden case_D. cartonF. bubble bagB. bubble columnC. EPE spongeE. tapeDo you know the Chinese names of these pictures?Warming-upUnit 9 Cross-Border E-Commerce Logistics and Warehousing 木箱_紙箱氣泡袋氣柱珍珠棉膠帶ListeningListen to the following sentences and fill in the blanks.Unit 9 Cross-B

3、order E-Commerce Logistics and Warehousing (1) When the postal clerk_ your order, check the_ before signing for it.(2) We have now adopted carton packing instead of _.(3) As to_ , we will pack each order to one carton, thus your orders_ .(4)You will get it soon. Please note that package_.Unit 9 Cros

4、s-Border E-Commerce Logistics and Warehousing(5) We seldom use wooden cases since it will be a waste of_ , and add more logistics_ .deliverscartonwooden casespackagingcan be safedeliveryspace and packingcostsListening Listen to the following sentences and fill in the blanks. Unit 9 Cross-Border E-Co

5、mmerce Logistics and WarehousingSpeaking Customer A and Customer service B are talking about the packaging requirements for the factory and shipping agent. Please try to role play the following dialogue, especially pay attention to the underlined parts.Speaking Unit 9 Cross-Border E-Commerce Logisti

6、cs and Warehousing A: Im satisfied with the quality of your porcelain figurines.B: Thank you. What are your requirements for the packaging?A: I want each figure package in a colored gift box with straw material under it for inner packaging and a plastic apparent cover over the top of the box.B: What

7、 color of gift boxes and straw material would you like to use?A: What about an assorted mix of yellow and pink? I want to use gift boxes and straw material in the same color.B: Sorry, we dont have it in pink. But I think gold is a good choice and it is available.A: OK. That will be fine. Please make

8、 sure that the boxes are strong enough.B: Please dont worry about that.A: OK. Please handle with care.B: Of course, we will. Thank you for choosing us.Useful Expressions 1(1)What are your requirements for the packaging?(2) What color of gift boxes and straw material would you like to use?(3) But I t

9、hink gold is a good choice and it is available.(4) Please make sure that(5) Please dont worry about that.(6) Please handle with care. (7) Thank you for choosing us. 你們對(duì)包裝有什么要求?你想用什么顏色的禮品盒和秸稈包裝材料?但我認(rèn)為金色是一個(gè)不錯(cuò)的選擇，并且有現(xiàn)貨可用。請(qǐng)確保請(qǐng)不要為此擔(dān)心。請(qǐng)小心輕放。感謝您選擇我們。Unit 9 Cross-Border E-Commerce Logistics and WarehousingR

10、eading Read the passage with these questions in your mind:What should be paid attention when you buy something on CBEC platforms?Do you think a good packaging is important when purchasing something online? Why or why not?Unit 9 Cross-Border E-Commerce Logistics and Warehousingcondition /kndn/ n. 情況p

11、resentation /preznten/ n. 展示doorstep /dstep/ n. 門階impression /mpren/ n. 印象loyal /ll/ adj. 忠誠(chéng)的consistently /knsstntli/ adv. 一貫material /mtril/ n. 材料essential /senl/ adj. 必要的equally /ikwli/ adv.同樣地critical /krtkl/ adj. 決定性的fragile /frdal/ adj. 易碎的respondent /rspndnt/ n.調(diào)查對(duì)象purchase /pts/ v.購(gòu)買indicate

12、/ndket/ v. 表明vendor /vendr/ n. 賣家recycle /risakl/ v. 循環(huán)使用recyclable /risaklbl/ adj. 可回收的dispose /dspz/ v. 處理cardboard /kdbd/ n. 硬紙板e(cuò)xceed /ksid/ v. 超出expectation /ekspekten/ n. 預(yù)期innovative /nvetv/ adj. 創(chuàng)新的unbox /nbks/ v. 開(kāi)箱generate /denret/ v. 形成potential /ptenl/ adj. 潛在的competitive /kmpettv/ adj.有

13、競(jìng)爭(zhēng)性的Words and Expressions：Unit 9 Cross-Border E-Commerce Logistics and WarehousingCBEC online businesses are focusing more and more on the condition and presentation of packages when they arrive at the customers doorstep.跨境電子商務(wù)的在線業(yè)務(wù)越來(lái)越關(guān)注包裹到達(dá)客戶手上時(shí)的狀態(tài)和外觀。Not only are properly-sized boxes essential, ch

14、oosing packaging material that offers the right protection is equally important.不僅選擇合適大小的包裝盒很重要，選擇能為商品提供保護(hù)的合適的包裝材料也同樣重要。Using recyclable packaging material not only benefits the environment, but also makes your customers feel good about buying your products.使用可回收的包裝材料不僅有利于環(huán)境，而且能讓顧客在購(gòu)買產(chǎn)品時(shí)感覺(jué)良好。Key sen

15、tences： Unit 9 Cross-Border E-Commerce Logistics and WarehousingExercises：(1) Use the words in the box to complete the sentences below.Only by keeping down costs will America maintain its _ advantage over other countries or regions. Plastic pollution can damage the_ ecosystem. These modern toothbrus

16、hes of this CBEC company are made from 100% _ material. Review page is one of the_ pages you should include on your online shop website. He was one of the most creative and_ managers in the field of Cross Border E-Cpetitivefragilerecyclableessential innovativecompetitive recyclable essential innovat

17、ive fragileUnit 9 Cross-Border E-Commerce Logistics and WarehousingExercises：(2) Fill in the blanks to complete the translation of the following sentences. 垃圾破壞環(huán)境，而且處理起來(lái)的代價(jià)也很大。Rubbish damages the environment and_. 今年這家新興起的跨境電子商務(wù)公司營(yíng)業(yè)額超出所有人的預(yù)期。The turnover of the start-up cross-border e-commerce compa

18、ny has_this year. 你永遠(yuǎn)只有一次機(jī)會(huì)去打造第一印象。You only get one chance to_. 每位被調(diào)查者都會(huì)被問(wèn)及一連串關(guān)于購(gòu)物習(xí)慣的問(wèn)題。_a series of questions about their shopping habits. 變得更環(huán)保是一種趨勢(shì)，它遠(yuǎn)遠(yuǎn)超出了商業(yè)范疇。_is a trend that goes well beyond business.it is expensive to dispose ofexceeded all expectationsmake a first impressionEach respondent wi

19、ll be askedBecoming more environmentally-friendlyUnit 9 Cross-Border E-Commerce Logistics and WarehousingExercises：(3)Answer the following questions. Will packaging material determine customers purchasing the products? 4 out of 5 survey respondents said that packaging material was important to them

20、in determining where they purchase their products from.Unit 9 Cross-Border E-Commerce Logistics and Warehousing(3)Answer the following questions. What are the benefits of recyclable packaging material? Using recyclable packaging material not only benefits the environment, it also makes your customer

21、s feel good about buying your products.Exercises：Unit 9 Cross-Border E-Commerce Logistics and Warehousing(3)Answer the following questions. What are the benefits if you exceed customer expectations in terms of packaging?Innovative packaging will create a positive unboxing experience for your custome

22、rs and can generate positive reviews online and on social media.Exercises：Unit 9 Cross-Border E-Commerce Logistics and Warehousing(3)Answer the following questions. Will the packaging influence your purchasing habits? Give an example.It depends. Some people focus on the price and care a little about

23、 the packageExercises：2Logistics ChannelsSearch from the Internet about the information in Table 9.1 for the following types of international logistics, and fill in the boxesWarming-upUnit 9 Cross-Border E-Commerce Logistics and WarehousingUnit 9 Cross-Border E-Commerce Logistics and WarehousingExpr

24、ess Mail Service is an international Express Mail Service operated by the UpU and provided by China Post within the Peoples Republic of China.This business enjoys priority in customs, aviation and other departments. It delivers various documents and articles such as international and domestic emerge

25、ncy letters, documents and materials, financial bills and commodity samples to users with high quality.UPS, the worlds largest package delivery company, began more than a century ago with a $100 loan to jumpstart a tiny messenger service. Today, UPS is customer first, people led, innovation driven.

26、Its powered by more than 495,000 employees connecting more than 220 nations and territories across roads, rails, air, and ocean. Unit 9 Cross-Border E-Commerce Logistics and WarehousingFedEx Corp. provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce, and b

27、usiness services. Its networks operate independently to deliver the best service to customers without compromise. FedEx Logistics provides a full suite of supply chain solutions, specialty transportation, cross border e-commerce technology services, customs brokerage, and trade management tools and

28、data.TNT Express offers an international, door-to-door network across more than 200 countries/territories. Its fast, extensive road network across Europe provides a wide range of delivery services to meet your customer commitments and expand your reach. TNT connect Europe with more than 55,000 trips

29、 by road each week.Unit 9 Cross-Border E-Commerce Logistics and WarehousingThe main business scope of the China Post includes: domestic and international mail delivery services, circulation of news papers, journals and books, stamp issuing, production and sale of philatelic collections, postal remit

30、tance services, confidential correspondence communication, postal financial services, postal express delivery and logistics services, e-business, a variety of postal agency businesses and other businesses as allowed by the state.DHL is the global market leader in the logistics industry. DHL commits

31、its expertise in international parcel, express, air and ocean freight, road and rail transportation, contract logistics and international mail services to its customers.Answers:Warming-upUnit 9 Cross-Border E-Commerce Logistics and WarehousingLOGONameFromDuration(business days)Feature EMSUniversal P

32、ostal Union315relatively cheap and strong customs clearance UPSAmerica24The worlds largest express company; slightly more expensive but faster FedExAmerica24slightly more expensive but faster TNTHolland35The largest express company in Europe; fast and cheap in Western European countries DHLGermany26

33、wide coverage of many outlets; very good service China PostChina1560cheaper but slower; do not accept items with batteryUnit 9 Cross-Border E-Commerce Logistics and WarehousingListeningThe buyer wants to express shipping and is now talking with the seller about another logistics channel. Listen to t

34、heir dialogue and answer the following questions.Unit 9 Cross-Border E-Commerce Logistics and Warehousing(1) According to the buyer, what is the difference between EMS and UPS?_(2) How will the order finally be shipped, via EMS or via UPS?_(3) Why cannot the order be shipped today?_According to the

35、speakers experience, orders are normally 2 to 4 days earlier via UPS than via EMS.The order will be shipped via UPS, (since the buyer insist.)Because it is late now in the sellers country (and the express company has stopped collecting parcels).Listening Listen to the dialogue and answer the followi

36、ng questions.Unit 9 Cross-Border E-Commerce Logistics and WarehousingSpeaking Practice choosing the proper shipping company in the given situations, using the information in Table 9.2.Table 9.2 Information of Shipping CompanyShipping CompanyReasonsEMSIt needs to be faster since the order is urgentE-

37、PacketIt takes much longer than expected. Id rather pay extra money or shipping via FedExUPSI would choose TNT for its best service, if I couldDHLOne of my glasses shipped by this company was broken last time, so I dont like to use the express company any moreTable 9.2 Information of Shipping Compan

38、yExample:Seller: Usually Ill have goods shipped via China Post for free. What do you think of it?Buyer: It is good to have free shipping, but Im afraid China Post mails cannot reach my country.Unit 9 Cross-Border E-Commerce Logistics and WarehousingReading Read the passage with these questions in yo

39、ur mind:What does the word “warehouse” mean? Can you give a brief description？ Which one do you think is more important, a warehouse or a factory ?Unit 9 Cross-Border E-Commerce Logistics and Warehousingoverseas /vsiz/ adj. 海外的warehouse /wehas/ n. 倉(cāng)儲(chǔ)proportion /prpn/ n. 比例export /kspt/ n. 出口shorten

40、/tn/ v. 縮短status /stets/ n. 狀態(tài)tracking /trk/ n. 追蹤transshipment /trnspmnt/ n. 轉(zhuǎn)運(yùn)postal /pstl/ adj. 郵政的restriction /rstrkn/ n. 限制volume /vljum/ n. 體積valuables /vljublz/ n. 貴重物品courier /kri(r)/ n. 快遞emergence /mdns/ n. 出現(xiàn)equivalent /kwvlnt/ adj. 相等的traffic /trfk/ n. 流量exposure /kspor/ n. 曝光category /k

41、tri/ n. 種類intense /ntens/ adj. 強(qiáng)烈的conducive /kndjusv/ adj. 有助于word-of-mouth n. 口碑a(chǎn)ccumulate /kjumjlet/ v. 累積requirement /rkwamnt/ n. 要求relatively /reltvli/ adj. 相對(duì)地obstruction /bstrkn/ n. 障礙hinder /hndr/ v. 阻礙folding beds折疊床blue ocean藍(lán)海（電商術(shù)語(yǔ)，指競(jìng)爭(zhēng)不激烈的領(lǐng)域 / 品類）Words and Expressions：Unit 9 Cross-Border E

42、-Commerce Logistics and Warehousing (1) According to market research, among the big sellers with a monthly-sales of more than 500,000 dollars, 55% of the sellers want to build their own warehouses.Key sentences： 據(jù)市場(chǎng)調(diào)查，在月銷售額超過(guò)50萬(wàn)美元的大型賣家企業(yè)中有55%的企業(yè)希望建立自己的倉(cāng)庫(kù)。(2) Through overseas warehouses products are

43、directly delivered locally, which greatly shortens the delivery time.產(chǎn)品通過(guò)海外倉(cāng)庫(kù)直接送到當(dāng)?shù)兀@大大縮短了交貨時(shí)間。(3) Postal packages and international logistics have certain restrictions on the weight, volume and value of transported items, so large items and valuables can only be shipped by international courier.郵政包

44、裹和國(guó)際物流對(duì)所運(yùn)送的物品的重量、體積和價(jià)值都有一定的限制，因此大件物品和貴重物品只能由國(guó)際快遞運(yùn)送。Unit 9 Cross-Border E-Commerce Logistics and WarehousingExercises：Tell whether each of the following statements is true (T) or false (F)._More than half of sellers want to build their own warehouses._Overseas warehouses shipping can greatly reduce t

45、he damage and packet loss rate._ Overseas warehouse requires large occupied funds, so it is impossible to reduce the logistics costs._ Overseas warehouses break the restrictions on the weight, volume and value of the goods._There are special restrictions on products in overseas warehouses.FTFTFUnit

46、9 Cross-Border E-Commerce Logistics and WarehousingExercises：(2) Fill in each blank with the correct form of the given word. The new technology can help lower development costs and_ delivery time. (short) The_of cross-border e-commerce has changed the pattern of Chinas foreign trade. (emerge) If the

47、y want to change an item in the budget, they will have to propose_cuts elsewhere. (equivalence) What was the_of each main transaction in CBEC? (percent) All the CBEC companies want to get an enormous amount of _on the websites. (expose)shortenemergenceequivalent percentageexposureUnit 9 Cross-Border

48、 E-Commerce Logistics and WarehousingExercises：(3) Translate the following sentences by using the provided expressions. 海外倉(cāng)有助于減少跨境電子商務(wù)的物流成本。（be conducive to）_ 在最近的數(shù)十年，寶潔公司一直是世界口碑營(yíng)銷活動(dòng)的先鋒。（word-of-mouth）_ 跨境電子商務(wù)運(yùn)營(yíng)實(shí)習(xí)使我積累了許多經(jīng)驗(yàn)。（accumulate）_Overseas warehouses are conducive to reduce the costs of logisti

49、cs of CBEC.In recent decades, P&G has been at the forefront of word of mouth marketing campaigns around the world.I have accumulated a lot of experience during the internship of the operation of CBEC.Unit 9 Cross-Border E-Commerce Logistics and WarehousingExercises：(3) Translate the following senten

50、ces by using the provided expressions. 產(chǎn)品缺陷事件可能會(huì)妨礙談判雙方的進(jìn)程。（hinder） _ 貨物如果轉(zhuǎn)運(yùn)，我們得多付運(yùn)費(fèi)。（transshipment）_A product defect incident may hinder the progress of both sides of the negotiation.In case of transshipment, we have to pay extra transportation charges.3Delivery Tracking and Transportation TimeLearn

51、 the following expressions, and write down their Chinese meanings. Put them in order according to the delivery tracking statusWarming-upUnit 9 Cross-Border E-Commerce Logistics and Warehousing(1) shipped(2) shipping soon(3) out of delivery(4) delivered(5) in transit(6) in storage(7) give tracking nu

52、mber to the buyer(8) inform the buyer to sign and collect the parcelAnswers：Warming-upUnit 9 Cross-Border E-Commerce Logistics and Warehousing(1) shipped(2) shipping soon(3) out of delivery(4) delivered(5) in transit(6) in storage(7) give tracking number to the buyer(8) inform the buyer to sign and

53、collect the parcel已發(fā)貨即將發(fā)貨派送中已交付（港口/關(guān)境）轉(zhuǎn)運(yùn)中儲(chǔ)存中/在庫(kù)向買家提供跟蹤單號(hào)通知買家簽收包裹Order: 6-2-1-7-5-3-8-4Unit 9 Cross-Border E-Commerce Logistics and WarehousingListeningListen to the following dialogues and fill in the blanks. Unit 9 Cross-Border E-Commerce Logistics and WarehousingDialogue 1The shipment could not be

54、 delivered, because the recipient was (1)_, and it is now (2)_. The recipient has been notified.Dialogue 2Sir, the shipment will be transported to your city (3)_and then the courier company will be responsible for (4)_. Please be patient.not presentin storagetomorrow door-to-door deliveryListening L

55、isten to the following dialogues and fill in the blanks.Unit 9 Cross-Border E-Commerce Logistics and WarehousingDialogue 3There was a 2-or-3-day delay, because (5)_ for a few days. A friend helped me with (6)_. Im really sorry about the delay.Dialogue 4A notification was left in your mailbox. Please

56、 dial the number on (7)_to contact the office for (8)_. I was very illthe shipping the notification card deliveryUnit 9 Cross-Border E-Commerce Logistics and WarehousingSpeaking Practice providing tracking information (see Table 9.3) to the buyer in the given situations, using the information in the

57、 following table.Table 9.3 Tracking InformationDemand / ProblemTracking StatusThe items are urgent needs and I cannot wait for more than 3 daysIt is on the way to your local post office (Hopefully can be delivered tomorrow)I wonder where my parcel is. It is supposed to be in my hands right nowThe de

58、livery was signed by Jack Twin half an hour agoI was told I would receive my order these several days, but I havent got it yetThe parcel was out of deliveryIve paid three days ago for this order, but I still cant check my tracking status onlineThe shipment has departed from Shopees SLS Shenzhen ware

59、houseTable 9.3 Tracking InformationExample:Buyer: Hi, are you (still) there? I could not find any tracking information about my parcel. Can you help me to check it out?Seller: Sure. A moment, please. The latest tracking status shows: “The parcel is in transit”, so hope you can receive it later and f

60、ind it satisfying. Thank you!Unit 9 Cross-Border E-Commerce Logistics and WarehousingReading Read the passage with these questions in your mind:Can you give a brief definition of Express Courier and Postal Service? What does the “ logistics service provider (LSP) mean? Unit 9 Cross-Border E-Commerce