如何進行swot分析帶案例

1、SWOT 分析模6.4 SWOT 分析法（也TOWS 分析法、道斯矩陣）即態(tài)勢分析法，世紀80年代初SWOT 分析模6.4 SWOT 分析法（也TOWS 分析法、道斯矩陣）即態(tài)勢分析法，世紀80年代初SWOT 分析模型簡介在現(xiàn)在規(guī) （rg和的SWOT 模型含義介紹1分析22否復雜，銷售 ：例：例司SWOT 分析步1236、 6、 成功應(yīng)用 SWOT 分析法的簡單規(guī)則保持 SWOT 分析法的簡潔化，避免復雜化與過度分析；一旦使用 SWOT 分析法決定了關(guān)鍵問題，也就成功應(yīng)用 SWOT 分析法的簡單規(guī)則保持 SWOT 分析法的簡潔化，避免復雜化與過度分析；一旦使用 SWOT 分析法決定了關(guān)鍵問題，

2、也就確定是市的目標。SWOT 分析法可與ysis和PortersFive-SWOT 模型的局限性 模型已由 ERSWOT中國電信的SWOT 分析案SWOTSWOT 中國電信的優(yōu)勢(strength)和劣勢(weakness)分析、通等運SWOTSWOT 中國電信的優(yōu)勢(strength)和劣勢(weakness)分析、通等運億的固 互觀。 中國電信的機會(opportunity)(threat)。 中國電信的機會(opportunity)(threat)分發(fā)展空間。據(jù)測算：中國到完成加入 WTO 的各項承諾之后的 2005 年，其 和社會福利收入將分別提高 1955 億元和 1595 億，占當

3、年GDP15%和12%23138%，水6 、2、中國電流失較為嚴重。國內(nèi)外許多公司采用高薪、高福利等政策吸引中國信的3138%，水6 、2、中國電流失較為嚴重。國內(nèi)外許多公司采用高薪、高福利等政策吸引中國信的3某煉油廠SWOT 分析案例噸/年原油加工能力，能生產(chǎn)120油廠。該廠有 6 種產(chǎn)品獲國家金質(zhì)獎，6 種產(chǎn)品獲國家銀質(zhì)將，48 種產(chǎn)品獲 114 項優(yōu)質(zhì)產(chǎn)，家和根據(jù)該煉油廠的上述情況可以利用SWOT方法進行分析。根據(jù)分析結(jié)果，為了轉(zhuǎn)該煉油廠在市方面和沃爾瑪(Wal-Mart)SWOT 分析案家和根據(jù)該煉油廠的上述情況可以利用SWOT方法進行分析。根據(jù)分析結(jié)果，為了轉(zhuǎn)該煉油廠在市方面和沃爾瑪

4、(Wal-Mart)SWOT 分析案物流）。星(Starbucks)SWOT 分析案。）。星(Starbucks)SWOT 分析案。Starbucks SWOT 分析原文StarbucksCorporationisaveryanization,earninginsof $600millionin 2004.Thecompanygeneratedrevenue of n hesameyear能力很強的組織，它在2004ItisaglobalcoffeebrandbuiltuponaionforfineproductsIalmost9000cafesinalmost40countries.40sS

5、tarbuckswasoneoftheFortuneTop100CompaniestoWorkForin2005tvaluesitsworkforces星follows,StarbucksiscommittedtoaroleofenvironmentalStarbuckswasoneoftheFortuneTop100CompaniestoWorkForin2005tvaluesitsworkforces星follows,Starbucksiscommittedtoaroleofenvironmentalleadership allfacetsofourbusiness.Starbucksha

6、saionfornewproductdevelopmentandcreativityHowever,theyremainvulnerabletottheirinnovationmayfalterovertime.nthreequartersoftheircafeshehomemarket.市場的依存度過高，超過四分三的咖啡店都開在自己的老家。 It is often anizationisdependantonamaincompetitiveadvantage,theslowtooothersectorsshouldtheneedariseStarbucksareverygoodattakin

7、gadvantageofopportunties.非常In2004thecompanycreatedaCD-burning heirSanta 加州tcanbe The companyhas theopportunity toexpanditsglobal機會擴大其全球業(yè)務(wù)。 New markets for coffee such as Rimnationsarebeginningtoemerge.新的咖啡市場，如andtheCo-branding with other manufacturers of food and drink, and brand tomanufacturersofot

8、hergoodsandbothhavepotential)Who knows if the market for coffee will grow and stay in favour with customers, orwhetheranothertypeofbeverageorleisureactivitywillreplacecoffee he future?誰知道在未來，咖啡市場會增長并且保有客戶，還是會出現(xiàn)新品種StarbucksareedtohecostofcoffeeanddairytitsconceptioninPikePlaceMarket,Seattlein 1971,sh

9、asleadtothemarketentryofmanycompetitorsandcopycatbrands epotentialWho knows if the market for coffee will grow and stay in favour with customers, orwhetheranothertypeofbeverageorleisureactivitywillreplacecoffee he future?誰知道在未來，咖啡市場會增長并且保有客戶，還是會出現(xiàn)新品種Starbucksareedtohecostofcoffeeanddairytitsconcepti

10、oninPikePlaceMarket,Seattlein 1971,shasleadtothemarketentryofmanycompetitorsandcopycatbrands epotentialthreats1971。Starbucksofthefinestheworldwhileainingpromisingwhilewegrow.Thefollowingsixguidingprincipleswillhelpusmeasuresmore?的ThengotoStarbucks。from public：本案例研究是從公開的免費信息源Itendedtobeusedforeducati

11、onalesonly耐克(Nike)SWOT 分析案優(yōu)勢耐克是一家極具競爭力的公司，公司創(chuàng)立者與 CEO最常提及的一句話便是“商場如戰(zhàn)場”（Business is war without bullets）。Nikeisaveryoftenquotedasanization.PhilKnight(FounderandCEO)Businessiswarwithoutbullets.Nikehasthealthydislikeofiscompetitors.AtantaOlympics,Reebokwenttheexpenseofsponsoringthegames.Nikedidnot.Howev

12、erNikethetopathletesandgainedvaluabledevelopment,asisevidencedbyitsevolvingandinnovativeproductNikeisaglobalbrand.ItisthenumberonesportsheWorld.famousSwooshisinstantlyrecognisable,andPhilKnightevenhastooed on速eofthebusinessisstillheavilydependentuponitsshareoffootwearmarket.Thismayleaveitvulnerablei

13、fforanyreasonitsmarket shareerodes. 這個組織有著很廣的運動產(chǎn)品系列，然而，主要的收入來源還是依Theretailsectorisverypri ensitive.NikedoeshaveitsowninNikeTown.However,mostofeisderivedfromoCanProductdevelopmentoffersNikemanyopportunities.Thebrandisdefended by its owners whom truly betNikeisnotafashionbrand. However,likeitornot,twe

14、arNikeproductdonotalwaysit to participatein sport.Some wouldtin youthcultureNikeisafashionbrand.Thiscreatesitsownopportunities,sinceeThere alsotheopportunitytodevelopch assport sunglasses and jewellery. Such high value itemsdo tend to have assowith them, high profits.Thebusinesscouldalsobeernational

15、ly,buildinguponstrongglobalbrandrecognition.Therearemanyveetospendonhighvaluesportsgoods.Forle,asChinahaveanewrichergenerationofTherearealsoglobalmarketingtcanbeutilisedtosupportbrandsuchastheWorldCupetospendonhighvaluesportsgoods.Forle,asChinahaveanewrichergenerationofTherearealsoglobalmarketingtca

16、nbeutilisedtosupportbrandsuchastheWorldCup(soccer)andTheNikeisedtoernationalnatureoftrade.Itbuysandsellsdifferent currenciesandso costs and margins are not stableover long oftime.SuchanurecouldtNikemaybemanufacturingt all globalselling ata loss.This isan The market for sports shoes and garments is v

17、ery competitive. The m developedbyPhilKnightinhisStamfordBusinessSchooldays(highvalue brandedproductmanufacturedatalowcost)isnowcommonlyusedandtoextentisnolongerabasisforsustainablecompetitiveCompetitorsarealternativebrandstotakeNikesAsdiscussedaboveinweaknesses,theretailsectoring aroundcompetitive.Thisytconsumersareabetterdeal.SoifonestorechargesapriceforapairofsportstheconsumercouldgotothestorealongthestreettocomparesensitivityisapotentialexternalthreattoIfyouhaveabody,you