新浪網(wǎng)-電子商務(wù)實(shí)踐

1、新浪網(wǎng)電子商務(wù)實(shí)踐e-Business Practice of S 周 樹 華Zhou Shuhua-GM of Business Division Enterprise Product Sina Corp-1國(guó)內(nèi)電子子商務(wù)狀狀況e-Business in ChinaSinamall-打造T型電子商商務(wù)平臺(tái)臺(tái)buildsT-stylee-Businessplatform加入WTO后的機(jī)遇遇和挑戰(zhàn)戰(zhàn)ThechallengesandopportunitiesafterChinas WTOentry新浪網(wǎng)電電子商務(wù)務(wù)實(shí)踐e-Business Practice ofS2國(guó)內(nèi)電子子商務(wù)狀狀況e-Busi

2、ness in China雖然Nasdaq遭受重挫挫,中國(guó)國(guó)的電子子商務(wù)仍仍保持持持續(xù)增長(zhǎng)長(zhǎng)e-Business still keeps continuousgrowth despiteNasdaqcrashIDC預(yù)測(cè)：2004年中國(guó)國(guó)電子商商務(wù)交易易將達(dá)到到260億美金金，位居居亞洲電電子商務(wù)務(wù)市場(chǎng)第第三IDCpredicted thee-Business dealwas to reach U$ 26 billionin2004,rankingthe3rdinAsiaIDCprognosticate(單位：億億元，CCID提供)3B2C交易金額額 (億億元)國(guó)內(nèi)電子子商務(wù)狀狀況Chinae-

3、BusinessOverview數(shù)據(jù)來(lái)源源：CCID4國(guó)內(nèi)電子子商務(wù)狀狀況Overviewe-Business in China 2001年，B2C由“概念念偏好”轉(zhuǎn)向“務(wù)實(shí)”。持續(xù)續(xù)運(yùn)營(yíng)的的網(wǎng)站由由700家淘汰汰為200家。B2Ctransferredfroma goodconcepttopracticaloperation,with 700website reducing to 200now.(數(shù)據(jù)來(lái)源源：cnnic)2001年，B2C電子商務(wù)務(wù)環(huán)境進(jìn)進(jìn)一步改改善e-Business environment forB2C, hasbeen graduallyimproved網(wǎng)民參與與電子商

4、商務(wù)程度度，提高高了10個(gè)百分分點(diǎn)10%more internet users participate in e-Business2001年企業(yè)業(yè)上網(wǎng)比比例比2000年提高高一倍，傳統(tǒng)企企業(yè)和產(chǎn)產(chǎn)業(yè)資本本加深與與IT企業(yè)的合合作2001witnessedmoreenterprisesonline by onefold anddeeperengagementoftraditionalindustries intoITfieldB2C業(yè)務(wù)的外外部環(huán)境境，包括括支付和和配送服服務(wù)逐漸漸完善Theexternalenvironmentfor B2C,including paymentand deliv

5、ery services,hasbeengraduallyimproved經(jīng)濟(jì)全球球化趨勢(shì)勢(shì)，加快快了技術(shù)術(shù)引進(jìn)和和商業(yè)合合作A moreglobalizedeconomy hasacceleratedknow-howintroductionand business cooperation.5SINAmall打造T型電子商商務(wù)平臺(tái)臺(tái)SINAmall-builds Tstylee-businessplatform基礎(chǔ)平臺(tái)臺(tái)FundamentalPlatform行業(yè)支柱柱：專業(yè)業(yè)B2C網(wǎng)站和傳傳統(tǒng)企業(yè)業(yè)IndustryBackbone:specializedB2C websiteand tradi

6、tional enterprises涉及IT.電子產(chǎn)品品.音像像.圖書書.票務(wù)務(wù).鮮花花禮品.休閑旅旅游.體體育等十十幾個(gè)行行業(yè)領(lǐng)域域Involvedinthefields of IT,electronic products,audio-video,book, tickets,flowers,present,traveling,sportsetc.ServiceBusinessOpportunityInformation/DatabaseTechnologyPayment/LogisticsPromotionOverseasResources6SINAmall打造T型電子商商務(wù)平臺(tái)臺(tái)SINAm

7、all-builds T-stylee-Businessplatform部分行業(yè)業(yè)合作伙伙伴Keybusinesspartners7SINAmall打造T型電子商商務(wù)平臺(tái)臺(tái)Your Business Your Customer Sinamall幫助專業(yè)業(yè)網(wǎng)站發(fā)發(fā)展成為為本行業(yè)業(yè)的EC門戶Help specialized websites to becomeECgatewaysoftheirownindustries建立平臺(tái)臺(tái)的目的：Platformobjectives為傳統(tǒng)企企業(yè)提供供 專業(yè)業(yè)化、特特色化、漸進(jìn)式式電子商商務(wù)服務(wù)務(wù)Provide professional,featured,st

8、ep-by-step EC services fortraditionalenterprises定向信息息發(fā)布和和宣傳平平臺(tái)A platform forinformationdissemination andpropaganda維系老客客戶、挖挖掘潛在在新客戶戶，建立立客戶營(yíng)營(yíng)銷數(shù)據(jù)據(jù)庫(kù)Keeping long-termcustomers,prospectingpotential newcustomersand settingupmarketing database促成網(wǎng)上上交易，擴(kuò)大收收入來(lái)源源Enhancingon-linebusinessandincreaserevenue整合傳統(tǒng)統(tǒng)業(yè)務(wù)

9、流流程，提提高效率率、降低低成本Restructuretraditionalworkflowtoincreaseefficiency andlowerthecost8SINAmall打造T型電子商商務(wù)平臺(tái)臺(tái)合作網(wǎng)站和商商家數(shù)量(家)Cooperated websiteand quantity of theenterprise9SINAmall打造T型電子商商務(wù)平臺(tái)臺(tái)綜合商品品數(shù)量(個(gè))Integratedmerchandisequantity10SINAmall打造T型電子商商務(wù)平臺(tái)臺(tái)行業(yè)商品品數(shù)量分分布(2001/6)Industrymerchandisequantitydistributi

10、on11SINAmall打造T型電子商商務(wù)平臺(tái)臺(tái)SINAMALL注冊(cè)用戶增長(zhǎng)情況況(個(gè))registeredSINAmallusers12圖書商城城音音像商商城體育商城城卓越網(wǎng)當(dāng)當(dāng)網(wǎng)奧林票網(wǎng)莎啦啦. .成功案例例一:專業(yè)網(wǎng)站戰(zhàn)略略合作Case study 1:strategic cooperation of thespecializedwebsite13成功案例例二:網(wǎng)網(wǎng)上洗衣連鎖鎖Case study 2: On-linelaundrySinaMall網(wǎng)上洗衣衣訂單處理中心心訂單分配配市內(nèi)加盟盟連鎖店店Laundry chain shopsONLINEOFFLINE14積極應(yīng)對(duì)對(duì)加入WTO后

11、的挑戰(zhàn)戰(zhàn)FacingChallengesafterChinas WTOentry行業(yè)龍頭頭和政府府共同促促進(jìn)統(tǒng)一一的電子子商務(wù)平平臺(tái)的建建設(shè)，實(shí)實(shí)現(xiàn)電子子商務(wù)技技術(shù)、信信息、服服務(wù)標(biāo)準(zhǔn)化StandardizationofECtechnology,informationand services throughconstruction of unifiedECplatformjointlypromotedbyindustryleaderand theGovernment政府出臺(tái)臺(tái)相關(guān)政政策，引引導(dǎo)、鼓鼓勵(lì)國(guó)內(nèi)內(nèi)企業(yè)積積極參與與電子商商務(wù)Policiesinitiatedbythe Governme

12、nttoguideand encouragedomesticenterprisestoengageinEC電子商務(wù)務(wù)企業(yè)注注重商譽(yù)譽(yù)和誠(chéng)信信，以服服務(wù)為本本ECenterprisesshallemphasizereputationandcredit,andservethe customers.EC企業(yè)要著著眼國(guó)內(nèi)內(nèi)實(shí)際情情況，加加強(qiáng)國(guó)際際交流和和合作，包括與國(guó)國(guó)內(nèi)傳統(tǒng)統(tǒng)行業(yè)以以及國(guó)外外先進(jìn)EC企業(yè)的合合作ECenterprisesshallenhance exchange andcooperationwith bothlocaltraditionalindustriesandadvancefo

13、reign EC players.一、行業(yè)總體體應(yīng)對(duì)策策略Reciprocal industry strategies15積極應(yīng)對(duì)對(duì)加入WTO后的挑戰(zhàn)戰(zhàn)FacingChallengesafterChinas WTOEntry加強(qiáng)客戶戶關(guān)系管管理，和和合作伙伙伴共同同完善對(duì)對(duì)最終用用戶的管管理和服服務(wù)；Strengthen customer relationshipmanagement,cooperatewithpartnerstojointly improvemanagementandservicesfor end-users.與政府、行業(yè)主主管、協(xié)協(xié)會(huì)、行行業(yè)網(wǎng)站站結(jié)成戰(zhàn)戰(zhàn)略同盟盟，共同同建設(shè)信信息、交交易平臺(tái)臺(tái)，為企企業(yè)提供供可延伸伸的信息息化服務(wù)務(wù)；StrategicalliancewiththeGovernment,industrialorganizations andwebsitestojointly build information andtradeplatformforexpandableinformationservices.發(fā)揮新浪浪兩岸四四地