2022年上海大學(xué)英語考試模擬卷10測

2022年上海大學(xué)英語考試模擬卷（本卷共分為1大題50小題,作答時間為!80分鐘,總分100分,60分及格。）單位:姓名: 考號:題號單選題多項選擇判斷題綜合題總分分值得分ー、單項選擇題（共50題,每題2分。每題的備選項中,只有一個最符合題意）1.Summeriswindingdown,butit'sstillnottoolatetoputthetopdownandhittheroad.Forthoseofuswhocan'tspringforaCorvetteoraBMW,here'ssomegoodnews:Twoofthecoolestconvertiblesontheroadarealsomoreaffordable-Volkswagen1sNewBeetIeandChrysler'sPTCruiser.Bothstartatabout$20,000,seatfour,andgetbetween22and24milespergalIonfromtheirfour-cylinderengines.Eachhasfullyinsulatedclothtopswithrearwindowsmadeofrealglass,whichmakesthemcomfortabletouseinwinter.Front-wheeldrivehelpsmakethemsafertodriveoversnowandice.Bothalsoofferhigh-performanceturbochargedmodeIsstartingatabout$25,000.Bothhavebulgingfendersandcool,retropersonalities.Beyondthat,they'reverydifferent.ThePTCruiserfocusesonpracticality,whiletheBeetIeismorefuntodrive.Thatfuncomesfromthecar'schassis,suspension,andoveralIstructure.CrankthesteeringintoaturnandthecarfollowsIikeaneagerpuppy.Theengineisn'tpowerful,butlovestorev,soyoucandownshifttoaccelerate.TheNewBeetIeConvertiblehasdeveIopedanunfortunatereputationasa“chickcar"foritscutelooksandthelackofpowerinthestandardmodeI.Butforanextra$1,600,VWoffersitsturbochargedversion,witha150horsepower,1.8Iiterengine,whichgivesthecarsomesnap.Evenso,theconvertibletopeliminateswhatIittIepracticalitytheNewBeetIehatchbackoffers.Tofitthefoldingtop,thebackseatwasnarrowedandangledsouprightit'suncomfortable.Andthef〇Idedtopsitsaboveatinytrunk,withonlyfivecubicfeetofcapacityandaccessiblethroughasma11erporthoIe.Weekendtrippershadbetternothavekids-orplantoroughitwithmorethanabackpackortwo.Interiorstorageisalsominuscule.AswiththeNewBeetIehatchback,thewindshieldisdisconcertinglyfaraway,andthewipersclearonlyasmaIIsiitofaviewinfront.ComparedwiththeprofiIeofthehatchback,however,theconvertiblesportsatopthat'slowerandaIittIelesscartoonIike.ThePTCruiser,ontheotherhand,looksitssinisterbestwiththetopup.PeelingthetopoffrevealsitscutesyMrolIhoop”.(ChryslerdeniesthehoopoffersrolIoverprotectionandcallsitaIightbar.)ButtheCruiser,Iikeitsfour-doorbrethren,offersalItheyear-roundpracticalitytheoriginalBeetIeconvertibledidinitsday.ThebackseatiscomfortabIefortwopeople,andthetrunkisroomy.Unfortunately,it'salsohardtoaccessbecausethebigtrunkIidgetsinthewaywhenopen.SoinsteadofstandingtoloadorunIoadthecar,youhavetosquatorkneeI.Butthestoragespaceishuge-thebiggestI'veseeninanyconvertible.Andthebackseatsfoldforwardincaseyouneedtocarrysomelongcargo.Theinterioroffersfourcupholdersandseverallargestoragebins.The220-horsepowerturbochargedengineintheGTmodelmakestheCruiserseriouslyquick,whichbacksupitshot-rodlooks.Butafterthat,thedrivingexperiencefallsapart.Likeitshot-rodinspirations,theCruiserisbestonastraight,smoothroad.Overbumps,itsfloppychassiswobblesIikejeIIo.Onthehighway,theCruiserItestedneededcontinuaIcorrectionstostayinitslane.ThemanuaIshifterontheGTprovedsloppy;itwashardtobesurewhichgearthecarwasabouttoengage.SeveraltimesIhitfifthgearwhenaimingforthird,ChrysIerapparentIyanticipatedthisprobIem,asabriefwarningchimestoIetyouknowwhenyoureinreverse.NeitherthePTCruiserconvertiblenortheNewBeetIeisperfect.ButforfuninthesunoreventhefaII-whatcouldbebetterBothcarsbroughtconstantwaves,smiIes,andstoriesfrompassersby.WhatApersoninShanghaicandescribewhatmayhappeninSpain;similarly,a21stcenturypersoncantalkabouteventsinancienttimes.ThisdemonstratesthatIanguagepossessesthedesignfeatureof.A.productivityB.dualityC.culturaltransmissionApersoninShanghaicandescribewhatmayhappeninSpain;similarly,a21stcenturypersoncantalkabouteventsinancienttimes.ThisdemonstratesthatIanguagepossessesthedesignfeatureof.A.productivityB.dualityC.culturaltransmissionThosewhochooseVolkswagen*sNewBeetIeorChrysler5sPTCruiseraremainlyinterestedhitheir.practicalityfuntodrivepricesstyleQuestions7and8arebasedonthefollowingnewsitem.Attheendofthenewsitem,youwiIIbegiven10secondstoanswereachquestion.NowIistentothenews.NowtheU.S.economygrowthrateis.higherthan1995to2000lowerthan1973to1995asgoodas1995to2000thesameas1993to1995D.displacementQuestions1to5arebasedonaninterviewwithachief-editor.Attheendoftheinterviewyouwi11begiven10secondstoanswereachofthefollowingquestions.NowIistentotheinterview.Accordingtotheinterview,whathappenedsinceMaryAnnwere100Shehadablimpride.Shehadahorseride.ShetouchedtheHollywoodsign.ShestayedathornQuestions9and10arebasedonthefollowingnewsitem.Attheendofthenewsitem,youwiIIbegiven10secondstoanswereachquestion.NowIistentothenews.WhatisthereasonofthedecIineofthenumberofthewiIdhorsesClimatechangeandhumanactivities.Thehuntingandculling.Farmingandindustrializing.MasskillingcausedbypeoplAccordingtoreportsinmajornewsoutlets,astudypubIishedlastweekincIudedastartIingdiscovery:thenation1sJewishpopulationisinshrinking.Thestudy,theNationaIJewishPopuIationSurvey,found5.2millionJewsIivingintheUnitedStatesin2000,adropof5percent,or300,000people,sinceasimiIarstudyin1990.What1strulystartIingisthatthereporteddecIineisnottrue.Worsestill,thesponsorofthe$6miIIionstudy,UnitedJewishCommunities,knowsit.Bothitandtheauthorshaveopenlyadmittedtheirdoubts.TheyhaveacknowledgedininterviewsthatthepopuIationtotaIsfor2000andi990werereachedbydifferentmethodsandarenotdirectlycomparable.Thesurveyitselfalsocautionsreaders,inadauntingIytechnicalappendix,thatjudgmentcaIIsbytheresearchersmayhaveledtoanundercount.WhentheresearchdirectorandprojectdirectorwereaskedwhetherthedatashouldbeconstruedtoindicateadecIiningJewishpopuIation,theyflatlyansweredno.Inaddition,othersurveyresearchersinterviewedpointedtootherstudieswithpopuIationestimatesashighas6.7miIlion.DespitealIthis,thetwofiguresーー5.2millionnow,5.5millionthen-areIistedbysideinthesurvey,leavingtheimpressionthatthepopuIationhasshrunk.Theresult,predictably,hasbeenarashofheadIinestrumpetingtheiIlusionarydeciinevinturntouchingoffjeremiadsbyrabbisandmoralistscondemningthereIigiouslaxitybehindit.Whetheroutofideology,ego,incompetenceoracombinationofalIthree,therespectedcharityhasinventedacrisis.UnitedJewishCommunitiesisthecoordinatingbodyforanationaInetworkofJewishphilanthropieswithcombinedbudgetsof$2biIIion.ItspopuIationsurveyscarryhugeweightinshapingcommunitypolicy.Thisisnotthefirsttimethesurveyhassetoffafalsealarm.Thelastone,conductedbyapredecessororganization,foundthat52percentofAmericanJewswhomarriedbetween1985and1990didsooutsidethefaith.ThatnumberwasafabricationproducedbyincludingmarriagesinwhichneitherpartywasJewishbyanyoneJsdefinition,includingtheresearchers.ItspubIicationcreatedahugestir,inspiringanguishedsermons,booksandconferences.ItputIiberalsonthedefensive,emboIdenedconservativeswhorejectfulIintegrationintosocietyandaIienatedordinaryfolksbytheincreasinglyxenophobictoneofJewishcommunaIculture.Thenewsurvey,toitscredit,retractsthatfigureandoffersthelatestsurveyhasspawnedapaniccreatedbythelastone.SowhydidtheorganizationfIawedfiguresonceagainSomescholarswhohavestudiedthesurveybeIievethemotivationthencamepartlyoutofadesiretoshockstrayingJewsintogreaterobservance.It'stooearIytotelIifthat'sthecasethistimearound.WhatisclearistheresearchersdidtheirjobwithIittIeregardtohowtheirdatacouldbemisconstrued.TheyusedstatisticaImodeIsandquestionformatsthat,whileinternallysound,madethenewsurveyincompatibIewiththepreviousone.Forexample,thistimetheresearchersdividedthepopuIationof5.2millionintotwogroupsーーMhighlyinvolvednJewsandnpeopleofJewishbackground"ーーandposedmostquestionsonlytothefirstgroup.Asaresult,mostfindingsaboutbeIiefandobservancereferonlytoasubgroupofAmericanJews,makingcomparisonstothepastimpossible.Wecan'taffordtowaitadecadebeforethesefiguresarerevised.ThefalsepopuIationdecIinemustbecorrectedbeforeitfurthersourscommunaIdiscourse.TheUnitedJewishCommunitiesowesittoitselfanditspubIictostepforwardandstateplainlywhatitknowstobetrue:AmericanJewsarenotdisappearing.Accordingtothepassage,whichofthefollowingstatementsisNOTtrueabouttheNationaIJewishPopuIationSurveyItfoundadeclineof300,000Jewsintenyears.ItwascarriedoutbyUnitedJewishCommunities.ThisisthefirsttimeUnitedJewishCommunitieshasmademistakesinthepopulationsurvey.Thereporteddeclineisnotreliabl7.ItisdifficultforanagencyasoldasJ.WalterThompson,whichwiIImm140nextyear,torecordsomefirstsatsovenerableanage.ButitwiIIdojustthatwithararechangingoftheguard.Thompson,whichworksforbIue-chipadvertisersIikeDiageo,FordMotor,KeIIogg,MerriIILynch,Nest16,PfizerandReckittBenckiser,wiIIannouncetodaythatBobJeffrey,presidentforitsNorthAmericanoperations,wi11bepromotedtochiefexecutive,effectiveJan.1.Mr.Jeffrey,inbeingnamedtheninthchiefexecutiveofThompsonsince1864,succeedsPeterA.Schweitzer,whowiIIbecomechairman,apostthatisnowvacant.Mr.Schweitzer,64,willalsoreIinquishhisdutiesasworldwidepresidenttoMichaelMadeI,nowpresidentfortheThompsonoperationsinEurope,theMiddleEastandAfrica.Mr.Jeffrey,50,wiIIbecomethefirstThompsonchiefexecutivetohavespentmostofhisadvertisingcareeroutsidetheagency.HejoinedThompsonfiveyearsagoaspresidentoftheflagshipNewYorkoffice;hecamefromtheagencynowknownasLowe&PartnersWorIdwide,partoftheInterpubIicGroupofCompanies,wherehehadbeenexecutivevicepresidentandmanagingdirectorfortheSanFranciscooffice.Mr.Jeffrey,whowasalsoafounderoftheGoIdsmith/JeffreyagencyinNewYork,waspromotedtohiscurrentpostin2001.Mr.Made1,53,wiIIbethefirstThompsonworldwidepresidenttobebasedoutsideNewYork,inthiscaseLondon.Mr.MadeI,whojoinedThompsonin1990,addsresponsibiIitiesfortheAsian-Pacificoperationstothedutiesofhiscurrentpost,towhichhewaspromotedin1997.ThechangescomeasThompson,thelargestagencyintheUnitedStatesinrevenue-andNo.4globally,behindDentsu,McCann-EricksonWorIdwideAdvertisingandBBDOWorldwide confrontssomedauntingchailenges.WhileThompsonhasrecentlygainedadditionaIassignmentsfromclientsIikePfizer,theagencyhasalsolostsomeaccountsfromprominentmarketersincludingtheMillerBrewingCompanydivisionofSAB-MiIIerandSunMicrosystems.ThompsonhashadtoshakeuptheranksofseniormanagersatofficesincitiesIikeChicago,DetroitandSanFranciscotohelpreassureclients.TheagencystumbIedineffortstodevelopanentertainmentmarketingdivision,dismantIingaunitbasedinNewYorknamedContent@JWTinfavorofhandIingthosetasksoutoftheDetroitoffice.AndThompson,Iikemanylargeagencies,isdeemedinneedofimprovingitscreativeoutput,particularlyasclientsmustdealwithrapidlychangingmarketingandmediatrend.ThechailengesincludetheriseofthefinickyyouthfuIconsumercohortknownasGenerationYandtheneedtodevelopalternativestotraditionaladformsasconsumerszip,zapandfast-forwardtelevisioncommercials.OnetaskfacingMr.JeffreyistotaketheJ.WalterThompsoncreativeproducttoanevenhigherIeveI.AnotheristoensurethatcommunicationssolutionsforclientsarecoordinatedacrossalIdisciplinesaseffectiveaspossible.ThisreferredtotheThompsonofferingsinareasasdisparateasadvertising,entertainmentmarketing,interactivemarketing,directmarketingandhealthcareadvertising.Mr.Jeffrey,inaseparateinterview,acknowledgedthescaleandscopeofwhathewouldface."IfyouwatchthemovieCatchMeifYouCansetinthe1960*s,youseetheprominentbrandsarePanAmandT.W.A.,HMr.Jeffreysaid."Fortyyearslater,lookattheairIineindustry.Ifyoulookattheadindustry,youcouldprognosticatesomethingsimilar,”headded.nIfwedon'tgetouractstogether,thatcouldbeus.\ItcanbeinferredfromthepassagethattheadvertisersthatI.WalterThompsonworksforare.ofthehighestqualityasoldasJ.WalterThompsonadvertisersofstockmarketsadvertisersofelectricproductsQuestions1to5arebasedonaninterviewwithachief-editor.Attheendoftheinterviewyouwi11begiven10secondstoanswereachofthefollowingquestions.NowIistentotheinterview.WherewasMaryAnnbornInasmallvillage.NorthofChicago.InWashington.InHawaiTeenagersareunderalotofpressuretobethin.TheyareledtobeIievethattheonlywaytheycanbeacceptedandfitin,isiftheyarethin.Theyresorttostarving,vomitingandeatingonlydietfoodstotryandbethin.Televisionisabiginfluenceonthem.TheywatchshowsIikeBeverlyHills90210andMelrosePlaceandfeeltheyneedtolookasthinastheactressesontheseshows.SocietyisbrainwashingyoungpeopIeintobeIievingthatbeingthinisimportantandnecessary.Dietcommercialsareconstantlyappearingonourtelevisionscreenstellingusthatoncewelosetheweight,wewillbehappy.WhileyourstandinginthecheckoutIineatthegocerystoreyouaresurroundedbymagazinesclaimingtohavethenewestandbestdiet.EachmonthanothernewdietappearsclaimingtobethediettoendalIdiets.Whateverhappenedtolastmonth'sdietsthatcIaimedthesamethingDietinghasbecomeanobsessioninNorthAmerica.WespendbillionsofdollarseachyeartryingtolookthewaysocietytelIsusweneedtolook.Ifdietsreallyworked,thenwhyaretheresomanyofthemThemasonanewdietpopsupeachmonth,isbecauselast'smonth,sdietsdidnotwork.Youknow,theonesthatcIaimedtoreaIlywork.ThetruthofthematteristhatDIETSDON'TWORK.ThedietandfashionindustriesarenottotaIIytoblameforsociety'sobsessionwiththinness.Wearetheoneskeepingtheminbusiness.Webuyintotheideathatwecanattainthe"ideaIHbodyimage.WeallowourseIvestobeIievetheIiesbeingthrownatusconstantIy.Webuytheirmagazines,dietbooksandproducts,hopingthatthistimetheywiIIwork.WearethrowingawayourhardearnedmoneytryingtoIiveuptothestandardsthatsocietyhassetforus.It'sunfortunate,butintoday'ssociety,peopIehaveforgottenthatit'swhat,sinsideapersonthatcounts,notwhat'sontheoutside.Weneedtostartlovingandacceptingeachotherforwhoweare,notwhatwelookIike.Nexttimeyoudecidethatyouaregoingtostartanotherdietbecauseyoufeelyouaretoofat,stop,signupforaseIf-esteemclassinstead.ThatwouldbemoneyweIIspent.Ifwelearntoloveandacceptourselves,wewiIIalsobegintoloveourbodies,nomatterwhatsizeweare.Onceagain,IwouldIiketostressthefactthatdietsdon'twork.Eatingthreehealthymealsaday,afewsnacksanddoingmoderateexercise,wi11allowyourbodytogotoit'snaturalsetpoint.It'simportanttorememberthatnofoodwiIImakeyoufat,aslongasit'seateninmoderation.Stopbuyingthosefashionmagazinesanddietproducts,andstopbeIievingalItheIiesbeingtoldtoyoubythefashionanddietindustries.Instead,focusonlearningtoloveandacceptyourself.NonumberonascaleandfittingintoasmalIerdresssizewi11notmakeyouhappy.Happinesscanonlycomefromwithin.WhatareBeverlyHills90210andMelrosePlaceFashionshows.TwofamousplacesinAmerica.PopularTVshows.TwoTVchannels.Summeriswindingdown,butit'sstillnottoolatetoputthetopdownandhittheroad.Forthoseofuswhocan'tspringforaCorvetteoraBMW,here'ssomegoodnews:Twoofthecoolestconvertiblesontheroadarealsomoreaffordable-Volkswagen'sNewBeetIeandChrysler'sPTCruiser.Bothstartatabout$20,000,seatfour,andgetbetween22and24milespergalIonfromtheirfour-cylinderengines.Eachhasfullyinsulatedclothtopswithrearwindowsmadeofrealglass,whichmakesthemcomfortabletouseinwinter.Front-wheeldrivehelpsmakethemsafertodriveoversnowandice.Bothalsoofferhigh-performanceturbochargedmodeIsstartingatabout$25,000.Bothhavebulgingfendersandcool,retropersonalities.Beyondthat,they'reverydifferent.ThePTCruiserfocusesonpracticality,whiletheBeetIeismorefuntodrive.Thatfuncomesfromthecar'schassis,suspension,andoveralIstructure.CrankthesteeringintoaturnandthecarfollowsIikeaneagerpuppy.Theengineisn'tpowerful,butlovestorev,soyoucandownshifttoaccelerate.TheNewBeetIeConvertiblehasdeveIopedanunfortunatereputationasaHchickcar11foritscutelooksandthelackofpowerinthestandardmodeI.Butforanextra$1,600,VWoffersitsturbochargedversion,witha150horsepower,1.8Iiterengine,whichgivesthecarsomesnap.Evenso,theconvertibletopeIiminateswhatIittIepracticalitytheNewBeetIehatchbackoffers.Tofitthefoldingtop,thebackseatwasnarrowedandangledsouprightit'suncomfortabIe.Andthef〇Idedtopsitsaboveatinytrunk,withonlyfivecubicfeetofcapacityandaccessiblethroughasmaIlerporthoIe.Weekendtrippershadbetternothavekids-orplantoroughitwithmorethanabackpackortwo.Interiorstorageisalsominuscule.AswiththeNewBeetIehatchback,thewindshieldisdisconcertinglyfaraway,andthewipersclearonlyasmaIIsiitofaviewinfront.ComparedwiththeprofiIeofthehatchback,however,theconvertiblesportsatopthat'slowerandaIittIelesscartoonIike.ThePTCruiser,ontheotherhand,looksitssinisterbestwiththetopup.PeelingthetopoffrevealsitscutesyMrolIhoopr,.(ChryslerdeniesthehoopoffersrolloverprotectionandcallsitaIightbar.)ButtheCruiser,Iikeitsfour-doorbrethren,offersalItheyear-roundpracticalitytheoriginalBeetIeconvertibledidinitsday.ThebackseatiscomfortabIefortwopeople,andthetrunkisroomy.Unfortunately,it'salsohardtoaccessbecausethebigtrunkIidgetsinthewaywhenopen.SoinsteadofstandingtoloadorunIoadthecar,youhavetosquatorkneeI.Butthestoragespaceishuge-thebiggestI'veseeninanyconvertible.AndthebackseatsfoIdforwardincaseyouneedtocarrysomelongcargo.Theinterioroffersfourcupholdersandseverallargestoragebins.The220-horsepowerturbochargedengineintheGTmodelmakestheCruiserseriouslyquick,whichbacksupitshot-rodlooks.Butafterthat,thedrivingexperiencefallsapart.Likeitshot-rodinspirations,theCruiserisbestonastraight,smoothroad.Overbumps,itsfloppychassiswobblesIikejeIIo.Onthehighway,theCruiserItestedneededcontinuaIcorrectionstostayinitslane.ThemanuaIshifterontheGTprovedsloppy;itwashardtobesurewhichgearthecarwasabouttoengage.SeveraltimesIhitfifthgearwhenaimingforthird,ChrysIerapparentIyanticipatedthisprobIem,asabriefwarningchimestoletyouknowwhenyou1reinreverse.NeitherthePTCruiserconvertiblenortheNewBeetIeisperfect.ButforfuninthesunoreventhefaII-whatcouldbebetterBothcarsbroughtconstantwaves,smiles,andstoriesfrompassersby.What'saconvertibleaboutifitisn'tIookinggoodontheroadandbrighteningyourdayWhichofthefollowingstatementsisrightTheNewBeetleConvertibleandtheNewBeetlehatchbackarepracticallyofthesamemodel.Morefuntodrivemeansmorehorsepower.TheNewBeetleConvertibleleavespeoplewiththeimpressionthatit'sonlyacarmadeforalady.TheNewBeetleConvertiblewasuncomfortabletouseinwinter.Questions7and8arebasedonthefollowingnewsitem.Attheendofthenewsitem,youwiIIbegiven10secondstoanswereachquestion.NowIistentothenews.DaleJorgensonpointsoutthatthe2.78growratewiIIbecontinuedinthenext.2years10years20years5years12.wasthemostpopularAmericanpoetofthiscentury.Attheageof87,hewasinvitedtoreadapoemattheinaugurationofPresidentKennedy.EzraPoundRobertFrostE.E.CummingsCarlSandburg13.ItisdifficultforanagencyasoldasJ.WalterThompson,whichwiIImm140nextyear,torecordsomefirstsatsovenerableanage.ButitwiIIdojustthatwithararechangingoftheguard.Thompson,whichworksforbIue-chipadvertisersIikeDiageo,FordMotor,KeIIogg,Merri11Lynch,Nest16,PfizerandReckittBenckiser,wiIIannouncetodaythatBobJeffrey,presidentforitsNorthAmericanoperations,wi11bepromotedtochiefexecutive,effectiveJan.1.Mr.Jeffrey,inbeingnamedtheninthchiefexecutiveofThompsonsince1864,succeedsPeterA.Schweitzer,whowiIIbecomechairman,apostthatisnowvacant.Mr.Schweitzer,64,wiIIalsorelinquishhisdutiesasworldwidepresidenttoMichaelMadeI,nowpresidentfortheThompsonoperationsinEurope,theMiddleEastandAfrica.Mr.Jeffrey,50,wiIIbecomethefirstThompsonchiefexecutivetohavespentmostofhisadvertisingcareeroutsidetheagency.HejoinedThompsonfiveyearsagoaspresidentoftheflagshipNewYorkoffice;hecamefromtheagencynowknownasLowe&PartnersWorldwide,partoftheInterpubIicGroupofCompanies,wherehehadbeenexecutivevicepresidentandmanagingdirectorfortheSanFranciscooffice.Mr.Jeffrey,whowasalsoafounderoftheGoIdsmith/JeffreyagencyinNewYork,waspromotedtohiscurrentpostin2001.Mr.Made1,53,wiIIbethefirstThompsonworIdwidepresidenttobebasedoutsideNewYork,inthiscaseLondon.Mr.MadeI,whojoinedThompsonin1990,addsresponsibiIitiesfortheAsian-Pacificoperationstothedutiesofhiscurrentpost,towhichhewaspromotedin1997.ThechangescomeasThompson,thelargestagencyintheUnitedStatesinrevenue-andNo.4globally,behindDentsu,McCann-EricksonWorIdwideAdvertisingandBBDOWorldwide confrontssomedauntingchailenges.WhileThompsonhasrecentlygainedadditionaIassignmentsfromclientsIikePfizer,theagencyhasalsolostsomeaccountsfromprominentmarketersincludingtheMillerBrewingCompanydivisionofSAB-MiIIerandSunMicrosystems.ThompsonhashadtoshakeuptheranksofseniormanagersatofficesincitiesIikeChicago,DetroitandSanFranciscotohelpreassureclients.TheagencystumbIedineffortstodeveIopanentertainmentmarketingdivision,dismantIingaunitbasedinNewYorknamedContent@JWTinfavorofhandIingthosetasksoutoftheDetroitoffice.AndThompson,Iikemanylargeagencies,isdeemedinneedofimprovingitscreativeoutput,particularlyasclientsmustdealwithrapidlychangingmarketingandmediatrend.ThechailengesincIudetheriseofthefinickyyouthfuIconsumercohortknownasGenerationYandtheneedtodevelopalternativestotraditionaladformsasconsumerszip,zapandfast-forwardtelevisioncommercials.OnetaskfacingMr.JeffreyistotaketheJ.WalterThompsoncreativeproducttoanevenhigherIeveI.AnotheristoensurethatcommunicationssoIutionsforclientsarecoordinatedacrossalIdisciplinesaseffectiveaspossible.ThisreferredtotheThompsonofferingsinareasasdisparateasadvertising,entertainmentmarketing,interactivemarketing,directmarketingandhealthcareadvertising.Mr.Jeffrey,inaseparateinterview,acknowIedgedthescaleandscopeofwhathewouldface.MIfyouwatchthemovieCatchMeifYouCansetinthe1960's,youseetheprominentbrandsarePanAmandT.W.A.,"Mr.Jeffreysaid.uFortyyearslater,lookattheairIineindustry.Ifyoulookattheadindustry,youcouldprognosticatesomethingsimilar,"headded."Ifwedon'tgetouractstogether,thatcouldbeus.\Accordingtothepassage,thefollowingstatementsaretrueEXCEPT.BobJeffreywillbechiefexecutiveofThompsonnextyearBobJeffreyispresidentfortheNorthAmericanoperationsofThompsonC.Thompsonwasfoundedin1864D.MichaelMadelnowworksinNewYork14.Summeriswindingdown,butit'sstillnottoolatetoputthetopdownandhittheroad.Forthoseofuswhocan'tspringforaCorvetteoraBMW,here'ssomegoodnews:Twoofthecoolestconvertiblesontheroadarealsomoreaffordable一一Volkswagen1sNewBeetIeandChrysler'sPTCruiser.Bothstartatabout$20,000,seatfour,andgetbetween22and24milespergalIonfromtheirfour-cylinderengines.Eachhasfullyinsulatedclothtopswithrearwindowsmadeofrealglass,whichmakesthemcomfortabletouseinwinter.Front-wheeldrivehelpsmakethemsafertodriveoversnowandice.Bothalsoofferhigh-performanceturbochargedmodeIsstartingatabout$25,000.Bothhavebulgingfendersandcool,retropersonalities.Beyondthat,they'reverydifferent.ThePTCruiserfocusesonpracticality,whiletheBeetIeismorefuntodrive.Thatfuncomesfromthecar'schassis,suspension,andoveraIIstructure.CrankthesteeringintoaturnandthecarfollowsIikeaneagerpuppy.Theengineisn'tpowerful,butlovestorev,soyoucandownshifttoaccelerate.TheNewBeetIeConvertiblehasdeveIopedanunfortunatereputationasa"chickcar"foritscutelooksandthelackofpowerinthestandardmodeI.Butforanextra$1,600,