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百事公司英文版百事公司英文版百事公司英文版百事公司英文版編制僅供參考審核批準(zhǔn)生效日期地址：電話：傳真:郵編:ThepharmacyofCalebBradham,withaPepsidispenser,asportrayedinaNewBernexhibitioninthe\o"HistoricalMuseumofBern"HistoricalMuseumofBern.Pepsiwasfirstintroducedas"Brad'sDrink"inBurdett,NorthCarolina,in1898by\o"CalebBradham"CalebBradham,whomadeitathispharmacywherethedrinkwassold.ItwaslaternamedPepsiCola,possiblyduetothedigestiveenzyme\o"Pepsin"pepsinand\o"Kolanuts"kolanutsusedintherecipe.[1]Bradhamsoughttocreateafountaindrinkthatwasdeliciousandwouldaidindigestionandboostenergy.[2]In1903,BradhammovedthebottlingofPepsi-Colafromhisdrugstoretoarentedwarehouse.Thatyear,Bradhamsold7,968gallonsof\o"Syrup"syrup.Thenextyear,Pepsiwassoldinsix-ouncebottles,andsalesincreasedto19,848gallons.In1909,automobileracepioneer\o"BarneyOldfield"BarneyOldfieldwasthefirstcelebritytoendorsePepsi-Cola,describingitas"Abullydrink...refreshing,invigorating,afinebracerbeforearace."Theadvertisingtheme"DeliciousandHealthful"wasthenusedoverthenexttwodecades.[3]In1926,Pepsireceiveditsfirstlogoredesignsincetheoriginaldesignof1905.In1929,thelogowaschangedagain.In1931,atthedepthofthe\o"GreatDepression"GreatDepression,thePepsi-ColaCompanyenteredbankruptcy-inlargepartduetofinanciallossesincurredbyspeculatingonwildlyfluctuatingsugarpricesasaresultof\o"WorldWarI"WorldWarI.AssetsweresoldandRoyC.MegargelboughtthePepsitrademark.[4]Eightyearslater,thecompanywentbankruptagain.Pepsi'sassetswerethenpurchasedby\o"CharlesGuth"CharlesGuth,thePresidentofLoftInc.Loftwasacandymanufacturerwithretailstoresthatcontainedsodafountains.Hesoughttoreplace\o"Coca-Cola"Coca-Colaathisstores'fountainsafterCokerefusedtogivehimadiscountonsyrup.GuththenhadLoft'schemistsreformulatethePepsi-Colasyrupformula.Onthreeseparateoccasionsbetween1922and1933,theCoca-ColaCompanywasofferedtheopportunitytopurchasethePepsi-Colacompanyanditdeclinedoneachoccasion.[5][\o"Editsection:Pepsi-Colatrademark"edit]Pepsi-ColatrademarkTheoriginalstylizedPepsi-ColalogoThesecondstylizedPepsi-ColalogoTheoriginaltrademarkapplicationforPepsi-ColawasfiledonSeptember23,1902withregistrationapprovedonJune16,1903.Intheapplication'sstatement,CalebBradhamdescribesthetrademarkasan,"arbitraryhyphenatedword"PEPSI-COLA,"andindicatedthatthemarkwasincontinuoususeforhisbusinesssinceAugust1,1901.ThePepsi-Cola'sdescriptionisaflavoring-syrupforsodawater.ThetrademarkexpiredonApril15,1994.AsecondPepsi-ColatrademarkisonrecordwiththeUSPTO.TheapplicationdatesubmittedbyCalebBradhamforthesecondtrademarkisSaturday,April15,1905withthesuccessfulregistrationdateofApril15,1906,overthreeyearsaftertheoriginaldate.Curiously,inthisapplication,CalebBradhamstatesthatthetrademarkhadbeencontinuouslyusedinhisbusiness"andthosefromwhomtitleisderivedsinceinthe1905applicationthedescriptionsubmittedtotheUSPTOwasforatonicbeverage.Thefederalstatusforthe1905trademarkisregisteredandrenewedandisownedby\o"PepsiCo"Pepsico,Inc.of\o"Purchase,NewYork"Purchase,NewYork.[\o"Editsection:Rise"edit]RiseDuringtheGreatDepression,Pepsigainedpopularityfollowingtheintroductionin1936ofa12-ouncebottle.Initiallypricedat10cents,saleswereslow,butwhenthepricewasslashedtofivecents,salesincreasedsubstantially.Witharadioadvertisingcampaignfeaturingthe\o"Jingle"jingle"Pepsi-Colahitsthespot/Twelvefullounces,that'salot/Twiceasmuchforanickel,too/Pepsi-Colaisthedrinkforyou,"arrangedinsuchawaythatthejingle\o"Infinite-loopmotif(pagedoesnotexist)"neverends.Pepsiencouragedprice-watchingconsumerstoswitch,obliquelyreferringtotheCoca-Colastandardofsixouncesperbottleforthepriceoffivecents(anickel),insteadofthe12ouncesPepsisoldatthesameprice.[6]Comingatatimeofeconomiccrisis,thecampaignsucceededinboostingPepsi'sstatus.From1936to1938,Pepsi-Cola'sprofitsdoubled.[7]Pepsi'ssuccessunderGuthcamewhiletheLoftCandybusinesswasfaltering.SincehehadinitiallyusedLoft'sfinancesandfacilitiestoestablishthenewPepsisuccess,thenear-bankruptLoftCompanysuedGuthforpossessionofthePepsi-Colacompany.Alonglegalbattle,\o"Guthv.Loft"Guthv.Loft,thenensued,withthecasereachingthe\o"DelawareSupremeCourt"DelawareSupremeCourtandultimatelyendinginalossforGuth.[\o"Editsection:Nichemarketing"edit]Nichemarketing1940sadvertisementspecificallytargetingAfricanAmericans\o"NickolasDias(pagedoesnotexist)"NickolasDiaswasnamedthenewPresidentofPepsi-Colaandguidedthecompanythroughthe1940s.Mack,whosupported\o"Progressivism"progressivecauses,noticedthatthecompany'sstrategyofusingadvertisingforageneralaudienceeitherignored\o"AfricanAmerican"AfricanAmericansorusedethnicstereotypesinportrayingblacks.HerealizedAfricanAmericanswereanuntapped\o"Nichemarket"nichemarketandthatPepsistoodtogain\o"Marketshare"marketsharebytargetingitsadvertisingdirectlytowardsthem.[8]Tothisend,hehired\o"HennanSmith(pagedoesnotexist)"HennanSmith,anadvertisingexecutive"fromtheNegronewspaperfield"[9]toleadanall-blacksalesteam,whichhadtobecutduetotheonsetof\o"WorldWarII"WorldWarII.In1947,Mackresumedhisefforts,hiring\o"EdwardF.Boyd"EdwardF.Boydtoleadatwelve-manteam.TheycameupwithadvertisingportrayingblackAmericansinapositivelight,suchasonewithasmilingmotherholdinga\o"Sixpack"sixpackofPepsiwhileherson(ayoung\o"RonBrown.politician)"RonBrown,whogrewuptobe\o"UnitedStatesSecretaryofCommerce"SecretaryofCommerce)[10]reachesupforone.Another\o"Adcampaign"adcampaign,titled"LeadersinTheirFields",profiledtwentyprominentAfricanAmericanssuchas\o"NobelPeacePrize"NobelPeacePrizewinner\o"RalphBunche"RalphBuncheandphotographer\o"GordonParks"GordonParks.BoydalsoledasalesteamcomposedentirelyofblacksaroundthecountrytopromotePepsi.\o"Racialsegregation"Racialsegregationand\o"JimCrowlaws"JimCrowlawswerestillinplacethroughoutmuchofthe.;Boyd'steamfacedagreatdealofdiscriminationasaresult,[9]frominsultsbyPepsico-workerstothreatsbythe\o"KuKluxKlan"KuKluxKlan.[10]Ontheotherhand,theywereabletouse\o"Racism"racismasasellingpoint,attackingCoke'sreluctancetohireblacksandsupportbythechairmanofCokeforsegregationist\o"GovernorofGeorgia"GovernorofGeorgia\o"HermanTalmadge"HermanTalmadge.[8]Asaresult,Pepsi'smarketshareascomparedtoCoke'sshotupdramatically.AfterthesalesteamvisitedChicago,Pepsi'sshareinthecityovertookthatofCokeforthefirsttime.[8]Thisfocusonthemarketforblackpeoplecausedsomeconsternationwithinthecompanyandamongitsaffiliates.Theydidnotwanttoseemfocusedonblackcustomersforfear\o"Caucasianrace"whitecustomerswouldbepushedaway.[8]Inameetingatthe\o"Waldorf-AstoriaHotel"Waldorf-AstoriaHotel,Macktriedtoassuagethe500\o"Bottler"bottlersinattendancebypanderingtothem,saying,"Wedon'twantittobecomeknownasa\o"Nigger"niggerdrink."[11]AfterMackleftthecompanyin1950,supportfortheblacksalesteamfadedanditwascut.[\o"Editsection:Marketing"edit]MarketingPepsilogo(1970-87).In1987,thefontwasmodifiedslightlytoamoreroundedversionwhichwasuseduntil1991.ThislogowasusedforPepsiThrowbackin2010.Pepsilogo(2003-2008).PepsiWildCherryandPepsiONEcontinuedtousethisdesignthroughMarch2010.Itwasoutsideofthe.until2010.TheoriginalversionhadthePepsiwordingonthetopleftofthe\o"PepsiGlobe"PepsiGlobe.In2007,thePepsiwordingwasmovedtothebottomoftheglobe.PhotoofaPepsicanwiththecurrentlogoandlabeling(2008-present.)PepsibottleinMexico.ThislogowasstillinuseinMexicoandmostcountriesthroughearly2010.ThisPepsilogowaslastusedinCanadainMay\o"2009inCanada"2009.Fromthe1930sthroughthelate'50s,"Pepsi-ColaHitsTheSpot"wasthemostcommonlyusedsloganinthedaysofoldradio,classicmotionpictures,andlatertelevision.Itsjingle(conceivedinthedayswhenPepsicostonlyfivecents)wasusedinmanydifferentformswithdifferentlyrics.Withtheriseoftelevision,Pepsiutilizedtheservicesofayoung,up-and-comingactressnamed\o"PollyBergen"PollyBergentopromoteproducts,oftentimeslendinghersingingtalentstotheclassic"...HitsTheSpot"jingle.SomeoftheseBergenspotscanbeseenon.Throughtheinterveningdecades,therehavebeenmanydifferentPepsithemesongssungontelevisionbyavarietyofartists,from\o"JoanieSummers"JoanieSummersto\o"TheJacksons"TheJacksonsto\o"BritneySpears"BritneySpears.(See\o"Pepsi"Slogans)In1975,Pepsiintroducedthe\o"PepsiChallenge"PepsiChallengemarketingcampaignwherePepsiCosetupablindtastingbetweenPepsi-ColaandrivalCoca-Cola.DuringtheseblindtasteteststhemajorityofparticipantspickedPepsiasthebettertastingofthetwosoftdrinks.PepsiCotookgreatadvantageofthecampaignwith\o"Televisioncommercial"televisioncommercialsreportingtheresultstothepublic.[12]In1976Pepsi,RKOBottlersinToledo,OhiohiredthefirstfemalePepsisalesperson,DeniseMuck,tocoincidewiththeUnitedStatesbicentennialcelebration.In1997,PepsiColaunchedthehighlysuccessful\o"PepsiStuff"PepsiStuffmarketingstrategy.By2002,thestrategywascitedbyPromoMagazineasoneof16"AgelessWonders"that"helpedredefinepromotionmarketing."[13]In2007,PepsiCoredesignedtheircansforthefourteenthtime,andforthefirsttime,includedmorethanthirtydifferentbackgroundsoneachcan,introducinganewbackgroundeverythreeweeks.[14]Oneoftheirbackgrounddesignsincludesastringofrepetitivenumbers,"73774".Thisisanumericalexpressionfromatelephonekeypadoftheword"Pepsi."Inlate2008,Pepsioverhauledtheirentirebrand,simultaneouslyintroducinganewlogoanda\o"Minimalism"minimalistlabeldesign.TheredesignwascomparabletoCoca-Cola'searliersimplificationoftheircanandbottledesigns.Alsoin2008PepsiteamedupwithGoogle/YouTubetoproducethefirstdailyentertainmentshowonYoutube,Poptub.Thisdailyshowdealswithpopculture,internetviralvideos,andcelebritygossip.PoptubisupdateddailyfromPepsi.In2009,"BringHometheCup,"changedto"TeamUpandBringHometheCup."Thenewinstallmentofthecampaignasksforteaminvolvementandanadvocatetosubmitcontentonbehalfoftheirteamforthechancetohavethe\o"StanleyCup"StanleyCupdeliveredtotheteam'shometownby\o"MarkMessier"MarkMessier.PepsihasofficialsponsorshipdealswiththreeofthefourmajorNorthAmericanprofessionalsportsleagues:the\o"NationalFootballLeague"NationalFootballLeague,\o"NationalHockeyLeague"NationalHockeyLeagueand\o"MajorLeagueBaseball"MajorLeagueBaseball.Pepsialsosponsors\o"MajorLeagueSoccer"MajorLeagueSoccer.Pepsialsohassponsorshipdealsin\o"InternationalCricketCouncil"internationalcricketteams.The\o"Pakistaninationalcricketteam"Pakistancricketteamisoneoftheteamsthatthebrandsponsors.TheteamwearsthePepsilogoonthefrontoftheirtestandODItestmatchclothing.OnJuly6,2009,Pepsiannounceditwouldmakea$1billioninvestmentinRussiaoverthreeyears,bringingthetotalPepsiinvestmentinthecountryto$4billion.[15]InJuly2009,PepsistartedmarketingitselfasPecsiin\o"Argentina"Argentinainresponsetoitsnamebeingmispronouncedby25%ofthepopulationandasawaytoconnectmorewithallofthepopulation.[16]InOctober2008,Pepsiannouncedthatitwouldberedesigningitslogoandre-brandingmanyofitsproductsbyearly2009.In2009,Pepsi,\o"DietPepsi"DietPepsiand\o"DietPepsiMax"PepsiMaxbeganusingalllower-casefontsfornamebrands,andDietPepsiMaxwasre-brandedasPepsiMax.Thebrand's\o"PepsiGlobe"blueandredglobetrademarkbecameaseriesof"smiles,"withthecentralwhitebandarcingatdifferentanglesdependingontheproductuntil2010.Pepsireleasedthislogoin.inlate2008,andlateritwasreleasedin2009in\o"Canada"Canada(thefirstcountryoutsideoftheUnitedStatesforPepsi'snewlogo),Brazil,Bolivia,Guatemala,Nicaragua,Honduras,ElSalvador,Colombia,Argentina,PuertoRico,CostaRica,Panama,Chile,DominicanRepublic,thePhilippinesandAustralia;intherestoftheworldthenewlogohasbeenreleasedin2010,meaningtheoldlogohasbeenphasedoutentirely(mostrecently,\o"France"Franceand\o"Mexico"MexicoswitchedtoPepsi'scurrentlogo).TheUKstartedtousethenewPepsilogooncansinanorderdifferentfromtheUScan.Inmid-2010,allPepsivariants,regular,diet,andPepsiMax,havestartedusingonlythemedium-sized"smile"PepsiGlobe.PepsiandPepsiMaxcansandbottlesinAustralianowcarrythelocalizedversionofthenewPepsiLogo.ThewordPepsiandthelogoareinthenewstyle,whiletheword"Max"isstillinthepreviousstyle.\o"PepsiWildCherry"PepsiWildCherryfinallyreceivedthe2008PepsidesigninMarch2010.[\o"Editsection:RivalrywithCoca-Cola"edit]RivalrywithCoca-ColaMainarticle:\o"ColaWars"ColaWarsAccordingtoConsumerReports,inthe1970s,therivalrycontinuedtoheatupthemarket.Pepsiconducted\o"Blindtastetest"blindtastetestsinstores,inwhatwascalledthe"\o"PepsiChallenge"PepsiChallenge".ThesetestssuggestedthatmoreconsumerspreferredthetasteofPepsi(whichisbelievedtohavemore\o"Lemon"lemonoil,less\o"Orange(fruit)"orangeoil,anduses\o"Vanillin"vanillinratherthan\o"Vanilla"vanilla)toCoke.ThesalesofPepsistartedtoclimb,andPepsikickedoffthe"Challenge"acrossthenation.Thisbecameknownasthe"\o"ColaWars"ColaWars".In1985,\o"TheCoca-ColaCompany"TheCoca-ColaCompany,amidmuchpublicity,changedits\o"Coca-Colaformula"formula.Thetheoryhasbeenadvancedthat\o"NewCoke"NewCoke,asthereformulateddrinkcametobeknown,wasinventedspecificallyinresponsetothePepsiChallenge.However,aconsumerbacklashledtoCoca-ColaquicklyreintroducingtheoriginalformulaasCoke"Classic".Accordingto\o"BeverageDigest"BeverageDigest's2008reportoncarbonatedsoftdrinks,PepsiCo's.marketshareispercent,whileTheCoca-ColaCompany'sispercent.[17]Coca-ColaoutsellsPepsiinmostpartsofthe.,notableexceptionsbeingcentral\o"Appalachia"Appalachia,\o"NorthDakota"NorthDakota,and\o"Utah"Utah.InthecityofBuffalo,NewYork,PepsioutsellsCoca-Colabyatwo-to-onemargin.[18]Overall,Coca-ColacontinuestooutsellPepsiinalmostallareasoftheworld.However,exceptionsinclude\o"India"India;\o"SaudiArabia"SaudiArabia;\o"Pakistan"Pakistan(Pepsihasbeenadominantsponsorofthe\o"Pakistancricketteam"Pakistancricketteamsincethe1990s);the\o"DominicanRepublic"DominicanRepublic;\o"Guatemala"Guatemalathe\o"ProvincesandterritoriesofCanada"Canadianprovincesof\o"Quebec"Quebec,\o"NewfoundlandandLabrador"NewfoundlandandLabrador,\o"NovaScotia"NovaScotia,and\o"PrinceEdwardIsland"PrinceEdwardIsland;and\o"NorthernOntario"NorthernOntario.[19]PepsihadlongbeenthedrinkofCanadian\o"Francophone"Francophonesanditcontinuestoholditsdominancebyrelyingonlocal\o"French-speakingQuebecer"Québécoiscelebrities(especially\o"ClaudeMeunier(pagedoesnotexist)"ClaudeMeunier,of\o"LaPetiteVie"LaPetiteViefame)tosellitsproduct.[20]PepsiCousetheslogan"here,it'sPepsi"(Ici,c'estPepsi)toanswertoCoca-colapublicity"Everywhereintheworld,it'sCoke"(Partoutdanslemonde,c'estCoke).Bymostaccounts,Coca-ColawasIndia'sleadingsoftdrinkuntil1977whenitleftIndiaafteranewgovernmentorderedTheCoca-ColaCompanytoturnoveritssecretformulaforCokeanddiluteitsstakeinitsIndianunitasrequiredbytheForeignExchangeRegulationAct(FERA).In1988,PepsiCogainedentrytoIndiabycreatingajointventurewiththePunjabgovernment-owned\o"PunjabAgroIndustrialCorporation(pagedoesnotexist)"PunjabAgroIndustrialCorporation(PAIC)and\o"VoltasIndiaLimited(pagedoesnotexist)"VoltasIndiaLimited.ThisjointventuremarketedandsoldLeharPepsiuntil1991whentheuseofforeignbrandswasallowed;PepsiCoboughtoutitspartnersandendedthejointventurein1994.In1993,TheCoca-ColaCompanyreturnedinpursuanceofIndia's\o"Liberalization"Liberalizationpolicy.[21]In2005,TheCoca-ColaCompanyandPepsiCotogetherheld95%marketshareofsoft-drinksalesinIndia.Coca-ColaIndia'smarketsharewas%.[22]InRussia,PepsiinitiallyhadalargermarketsharethanCokebutitwasundercutoncethe\o"ColdWar"ColdWarended.In1972,PepsiCocompanystruckabarteragreementwiththethengovernmentofthe\o"SovietUnion"SovietUnion,inwhichPepsiCowasgrantedexportationandWesternmarketingrightsto\o"Stolichnaya"StolichnayavodkainexchangeforimportationandSovietmarketingof\o"Pepsi-Cola"Pepsi-Cola.[23][24]ThisexchangeledtoPepsi-Colabeingthefirstforeignproductsanctionedforsaleinthe\o""[25]ReminiscentofthewaythatCoca-Colabecameaculturaliconanditsglobalspreadspawnedwordslike"\o"Cocacolonization"cocacolonization",Pepsi-ColaanditsrelationtotheSovietsystemturneditintoanicon.Intheearly1990s,theterm"\o"Pepsi-stroika(pagedoesnotexist)"Pepsi-stroika"beganappearingasapunon"\o"Perestroika"perestroika",thereformpolicyoftheSovietUnionunder\o"MikhailGorbachev"MikhailGorbachev.CriticsviewedthepolicyasalotoffizzwithoutsubstanceandasanattempttousherinWesternproductsindealstherewiththeoldelites.Pepsi,asoneofthefirstAmericanproductsintheSovietUnion,becameasymbolofthatrelationshipandtheSovietpolicy.[26]ThiswasreflectedinRussianauthorVictorPelevin'sbook"\o"GenerationP"GenerationP".In1989,\o"BillyJoel"BillyJoelmentionedtherivalrybetweenthetwocompaniesinthesong"\o"WeDidn'tStartTheFire"WeDidn'tStartTheFire".Theline"Rock&RollandColaWars"referstoPepsiandCoke'susageofvariousmusiciansintheiradvertisingcampaigns.Cokeused\o"PaulaAbdul"PaulaAbdul,whilePepsiused\o"MichaelJackson"MichaelJackson.Theythencontinuedtotrytogetothermusicianstoadvertisetheirbeverages.In1992,followingthe\o"CollapseoftheSovietUnion"Sovietcollapse,Coca-ColawasintroducedtotheRussianmarket.Asitcametobeassociatedwiththenewsystem,andPepsitotheold,Coca-Colarapidlycapturedasignificantmarketsharethatmightotherwisehaverequiredyearstoachieve.ByJuly2005,Coca-Colaenjoyedamarketshareofpercent,followedbyPepsiwith13percent.[27]PepsididnotsellsoftdrinksinIsraeluntil1991.ManyIsraelisandsomeAmericanJewishorganizationsattributedPepsi'spreviousreluctancetodobattletotheArabboycott.Pepsi,whichhasalargeandlucrativebusinessintheArabworld,deniedthat,sayingthateconomic,ratherthanpolitical,reasonskeptitoutofIsrael.[28][\o"Editsection:Slogans"edit]SlogansOldPepsicanwith"rounded"logoversion(1987-1991).OldlogostillinuseinPepsicansmadein\o"Pakistan"Pakistan.AlargeadvertisementmadetoresembleaPepsicupat\o"NickelodeonUniverse"NickelodeonUniverseinthe\o"MallofAmerica"MallofAmerica.1939–1950:"TwiceasMuchforaNickel"1950:"MoreBouncetotheOunce"1950–1957:"AnyWeatherisPepsiWeather"1957–1958:"SayPepsi,Please"1958–1961:"BeSociable,HaveaPepsi"1961-1963:"NowIt'sPepsiforThoseWhoThinkYoung"(jinglesungby\o"JoanieSommers"JoanieSommers)1963–1967:"ComeAlive,You'reinthe\o"PepsiGeneration"PepsiGeneration"(jinglesungbyJoanieSommers)1967–1969:"(Tastethatbeatstheotherscold)PepsiPoursItOn".1969–1975:"You'veGotaLottoLive,andPepsi'sGotaLottoGive"1975–1977:"HaveaPepsiDay"1977–1980:"JointhePepsiPeople(FeelingFree)"1980–1981:"CatchThatPepsiSpirit"(DavidLucas,composer)1981–1983:"Pepsi'sgotyourtasteforlife"1983:"It'scheaperthanCoke!"1983–1984:"PepsiNow!TaketheChallenge!"1984–1991:"Pepsi.TheChoiceofaNewGeneration"(commercialwith\o"MichaelJackson"MichaelJacksonand\o"TheJacksons"TheJacksons,featuringPepsiversionof\o"BillieJean"BillieJean)1984-1988:"DietPepsi.TheChoiceofaNewGeneration"1988-1989:"DietPepsi.TheTasteThat'sGenerationsAhead"1989-1990:"DietPepsi.TheRightOne"1989-1992:"DietPepsi.TheTasteThatBeatsDietCoke"1986–1987:"We'veGotTheTaste"(commercialwith\o"TinaTurner"TinaTurner)1987–1990:"Pepsi'sCool"(commercialwithMichaelJackson,featuringPepsiversionof\o"Bad(MichaelJacksonsong)"Bad)1990–1991:"YougottherightoneBabyUHHUH"(sungbyRayCharlesforDietPepsi)1990–1991:"YehihairightchoiceBabyUHHUH"(\o"Hindi"Hindi-meaning"ThisistherightchoiceBabyUHHUH")(India)1991–1992:"GottaHaveIt"/"ChillOut"1992–1993:"BeYoung,HaveFun,DrinkPepsi"1993–1994:"RightNow"(\o"VanHalen"VanHalensongforthe\o"CrystalPepsi"CrystalPepsiadvertisement)1994–1995:"DoubleDutchBus"(PepsisongsungbyBradBentz)1995:"NothingElseisaPepsi"1995–1996:"DrinkPepsi.GetStuff."\o"PepsiStuff"PepsiStuffcampaign1996–1997:"Pepsi:There'snothingofficialaboutit"(DuringtheWillsWorldCup(cricket)heldinIndia/Pakistan/SriLanka)1997–1998:"GenerationNext"(withthe\o"SpiceGirls"SpiceGirls)1998–1999:"It'sthecola"(100thanniversarycommercial)1999–2000:"ForThoseWhoThinkYoung"/"TheJoyofPepsi-Cola"(commercialwith\o"BritneySpears"BritneySpears/commercialwith\o"MaryJ.Blige"MaryJ.Blige)1999-2006:"Yehdilmaangemore"(\o"Hindi"Hindi-meaning"Thisheartasksformore")(\o"India"India)2003:"It'stheCola"/"DareforMore"(PepsiCommercial)2006