英文產(chǎn)品介紹課件

GLOBALBUSINESSSUCCESSMagicglasses何健敏……Product莊一玲……Price應(yīng)文婷……Place楊楊…..PromotionSlogan:Choosethemostfashionableglasses,lookingatmeMagicglasses

Withtherapiddevelopmentofsocialtechnologies,aspeopleculture,thecontinuousimprovementoflivingstandards,visioncare,thelaunchoftheglassesinpeoplelivinginthefieldwillplayanimportantrole.Asweallknow,glassesareusedtoprotectyoureyes(suchastheradiation,preventUV,antiglare,etc.)AdvantageFashionableCoolSpecialstructure

specialvisual

MeetPeople’sdemendsPracticalvalue

InternalExternal主要優(yōu)勢（S）主要劣勢（W）1:Goodquality2:Specialvisual3:cool4:Meetpeople’sdemand5:Specialstructure6:PracticalvalueTheproductisnew,itWillnotacceptedbypeopleinashorttime!主要機會（0）SOsizethemarket,usethemarketstrategytoobtainthemarket.WOThroughdifferenttypesofadvertisementsandpromotion.1:varietyfunctions2:priceisreasonable主要威脅（T）STSomepeoplemaynotbewillingtochangetheglasseswhichtheyusenow.WTOurnewproductisnotfullperfect.Therearesomanyglassesinthemarket.First:Theglasseschangetraditionalsinglelensmodel,canfreedisassemblydifferentlens,framesbymadeofspecialmaterials,firm,durable,andapairofglassescanhavemuchuse,savethecostofbuyingmultiplepairofglasses,ashavethefollowinglenscanreplace:ordinarydifferentdegreesofthelens,thesunglasses,3Dlens,thetelescopepiece,andtheirownsomespecialvisualneedglasses.Explain(3Dglassestothetopproduct,butmorebuttonadjustthemselvesthesizeoftheimagesandthesizeofthevoice)Second:Theproducthasspecialstructureframes,asbelow:ThissectionforthelatestontheChinesefacedesignproducts:4：Thestructureofthedifferentglassesdiagrambelow:Third:Thisproductwiththeappearanceofthedifferentcharacteristics,canmeetdifferentpeopleaestheticdemand,asbelow:Explain(thisunderwateractivitiesappropriatetowear)Frames+lens+othersFirst,productioncosts:Themagicglassespricingstrategy1、Reducetheweightof30%,andincreasecomfort,opticalframesarenotonlylightweightmaterial,butalsoinintensity,didnotneedtocorethegoldtoincreasestrength,sotheframethaninthepast,atleast30%lighter2、Specialvacuumformingmanufacturingframes,andsocanbemade??thickandthree-dimensionalboxpart.Greatchangesinthedesignofthewrist,notonlytogetridoftheconstraints,andtheformationofbothfreeandbolddesignFramesApairofspectaclesisusuallyconstitutethemainpartofthemirrorrings,nosepads,pileheadandtemples,inadditiontotheabovecomponents,shackle,stipulescrews,hingesscrew.Theadvantagesaboutplasticandnaturerubber:

3、Color,about7000colors.Eventhoughthemoldingandcoloringengineering,incolorandlusterhavegreatdifferences.Andasthecomplexcolorpigment,oilpaint,inlayandsilkpigment,saidframes"ColorRevolution";likethesepigmentscolordelicate,richcolors,withsomeofthefavoritehobbydecoration.PolarizedsunglasseslensesDriver-specificlensesMyopialensResinglassesLensVariouslensaccordingtodifferentsituationstouse,andeasytotake.LikeHeadset,cleaningagents,glassesclothetcOthersAdditional:glassescostin200-300yuanapairofglasses.IngeneralOurglessesissuitforstudents,workers,teachers,andsoon.About420-550RMBapairofglassesMarketingstrategyTargetmarketMarketingcenterPatternContactwholesalersMale

FemaleYoungpeopleOldpeopleTargetmarketPatternspecialization(multiplesegments)1、Meettheneedsofdifferentcustomer2、Riskdiversification3、Enableenterprisestobetterunderstandmarket4、ProfitmaximizationReason:19Marketingcenterspecialglassesstoresorlargeglassessupermarket

SpecialstoresLargesupermarketContactwholesalersAdvertiseinwebsitesortelevisionsb、willcooperationwithmelong-termWecandiscountscrazyWholesalershasmoreprofitPromotionstrategyA,salespromotionactivityInordertomakethesalespromotionactivityhasthecontinuityandrhythm,fullyembodiespromotionupsurge,activitypointssixplate.Inadditiontothetraditionalpromotionforms,suchasbuypresent,giftbag,lottery,membersofintegraltobethroughthisforsixplate.AndnowIintroducetwoforms:1."dazzlemonstrouswaves"--preheatingarticleA.heldroadshowactivitiesB.place:emptySpacesC.activityway:carryonsinginganddancingperformance