ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變

TheStateofMobileAmericaLeeRainie,Director,PewInternetProject3.16.12NFAIS–Philadelphia/webinarEmail:Lrainie@Twitter:@Lrainieew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第1頁!TheVeryNatureofInformationHasChangedAllaroundusCheaporfreeShapedandcontrolledbyconsumersandnetworksDesignedforsharing,participationandfeedbackImmediateEmbeddedinourworldsScarceExpensiveShapedandcontrolledbyelitesDesignedforone-way,massconsumptionSlowmovingExternaltoourworldsInformationwas…Informationis…ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第2頁!WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingsocialandinformationspacesbyenhancing/enabling…NewaccesspointstoknowledgeReal-timeinformationsharingJust-in-timesearchesPerpetual,pervasiveawarenessofsocialnetworksAugmentedrealityew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第3頁!WhatIthinkIknowabouttheriseofmobilelearningUbiquitoussmallscreensarechangingattentionandmediazones(includingtext-basedmedia!)ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第4頁!WhatIthinkIknowabouttheriseofmobilelearningNewkindsoflearnersareemerginginthedigitalenvironmentew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第5頁!Overall,ifyouhadtouseonesinglewordtodescribehowyoufeelaboutyourcellphone,whatwouldthatonewordbe?ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第6頁!MobileistheNeedle:88%ofUSAdultsHaveaCellPhoneTeendataJuly2011AdultdataFeb2012%ineachagegroupwhohaveacellphoneew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第7頁!Smartphones–46%ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第8頁!ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第9頁!Cellphonesasconnectingtools2/22/201110%ofcellowners64%sendphotoorvideoPostvideo25%55%accesssocialnet.site30%watchavideo11%havepurchasedaproduct11%charitabledonationbytext60%(ofTwitterusers)accessTwitterew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第10頁!Appsdownloadersbyageew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第11頁!Mobilehealth17%ofcellownershaveusedtheirphonetolookuphealthormedicalinformation;29%ofcellownersages18-29havedonesuchsearches.9%ofcellownershavesoftwareapplicationsor“apps”ontheirphonesthathelpthemtrackormanagetheirhealth;15%ofthoseages18-29havesuchapps.ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第12頁!NewsandlocalnewsAlladults84%ownacellphoneand/ortabletcomputer47%getlocalnewsorinformationontheircellphoneortabletew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第13頁!Instantaction–Haitiearthquakedonationsew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第14頁!HowPhonesFunctionInOurLives%ofUSadultcellownerswhohaddoneeachofthefollowinginthepast30days…ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第15頁!WhatIthinkIknowabouttheriseofmobilelearningMobileconnectivityischangingpublicandprivatespace/timecontinuumew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第16頁!InformationisWovenIntoOurLivesMobileistheneedle,SocialNetworksarethethreadSocialNetworks…SurrounduswithinformationthroughourmanyconnectionsBringusinformationfrommultiple,variedsourcesProvideinstantfeedback,meaningandcontextAllowustoshapeandcreateinformationourselvesandamplifyothers’messagesMobile…MovesinformationwithusMakesinformationaccessibleANYTIMEandANYWHEREPutsinformationatourfingertipsMagnifiesthedemandfortimelyinformationMakesinformationlocation-sensitiveew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第17頁!Mobilephones–88%ofadults

327.6TotalU.S.population:315.5million2011ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第18頁!Changesinsmartphoneownershipew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第19頁!56%ofadultsownlaptops–upfrom30%in200644%ofadultsownMP3players–upfrom11%in200552%ofadultsownDVRs–upfrom3%in200242%ofadultsowngameconsoles19%ofadultsowne-bookreaders-Kindle19%ofadultsowntabletputer-iPad

ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第20頁!ew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第21頁!Apps–50%ofadultsew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第22頁!AppsprovidedirectconnectionstoinformationBasedonAugust2011PewInternetTrackingSurveyApps:FromSuperhighwaytoBypassew：社會化媒體影響下的媒體消費(fèi)習(xí)慣演變共27頁，您現(xiàn)在瀏覽的是第23頁!Mobilepolitics-26%ofadultsusedcellphonesforpoliticalpurposesin20103/9/201124InternetandPolitics14%usedtheircellphonestotellothersthattheyvoted12%usedtheircellphonestokeepupwithpoliticalnews10%senttextmessagesrelatingtotheelection6%usedtheircellstoletothersknowaboutconditionsattheirlocalvotingstationsonelectionday4%usedtheirphonestomonitorresultsonelectionnight3%usedtheircellstoshoot/sharephotos/videosaboutelection1%usedacell-phoneappthatprovidedupdatesaboutelectionnews1