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大賽第三屆Team4華碩市場(chǎng)推廣策劃課件1大賽第三屆Team4華碩市場(chǎng)推廣策劃課件2大賽第三屆Team4華碩市場(chǎng)推廣策劃課件3ASUSPROBU400AnUltrabookforYourBusinessASUSPROBU400AnUltrabookfor4Istheimagestrongenough?Dowehaveenoughmobility?Istheservicecomfortable?AssumptionIstheimagestrongenough?Ass5SWOTAnalasisStrategyPromotionPlanOutlookStructureSWOTAnalasisStructure6Strengths

Rockquality:DurabilitySecurity

ComfortableUsingExperienceWindows8Well-designedKeyboardFashionableAppearanceMobility

MeetingCustomers’NeedsProductivityQuickResponse

NationalBrandR&DDepartmentStrengthsRockquality:7Weaknesses

LackofPromotionTraditionalSellingChannelDelayedLaunchWeaknessesLackofPromotio8OpportunitiesandThreatsOpportunities9CorporationimageBrandVauleTargetedcustomersCustomers'interestMarketenvironmentUsers'experiencesPechnologycontainingPerformaceLaptopMarketCorporationimageLaptopMarket10Opportunities?Ultrabookisarisingstarmeetpeople'sprefrenceonconfigurationIncreasinginterestinportablecomputersPolicyencouragingtechindustriesHighpriceandshort

warrantyperiodofThinkpadX1.ThechangingenvironmentandrefreshmentofthemarketOpportunities?Ultrabookismee11TheratsTheprevalenceofothermobiledevicesTherelativelysmallmarketshare;Thepricerangebetween4000and5000ismoreattractive;Relativelysmallnumberofproductsinmarket;CopycatsandfakesTheratsTheprevalenceofother12OK,weknowthefacts

whattodo?OK,weknowthefacts13StrategiesEmphasizethemobilityandmaintainahighinvestmentinR&Ddepartment;Getatighterboundwiththegovernment;Startdevelopingdirectsellingchannelsandperfectcurrentchannelstospeedupreactingtomarket’sfeedback.StrategiesEmphasizethemobil14StrategiesMakelargeinvestmentinpromotion.Expandbrandinfluenceonmakespecificcustomergroupconcentrated.UpdatedthesoftwareandhardwareregularlyStrategiesMakelargeinvestme15Andasaresultofallthat....ASUSBU400Andasaresultofallthat...16Sohowdowesellitanyway?Sohowdowesellitanyway?17Company'sdevelopmentssituationsCompanycultureInternal---externalconditionsCompany'sdevelopmentssituati18SOWTSTWOSOWTSTWO19YesYesAndYesTheyarethepotentialfutureneededtobeexploredYes20whyASUSneedapromotionofmarketingwhyASUSneedapromotionofm21ReinforcetheimageEmphasizethemobilityCompleteaftersalesserviceDifferentkindofdiscounttoretailersandwholesalersPointsReinforcetheimagePoints22WhatdoASUSwanttosaytoourcustomer?WhatdoASUSwanttosaytoou23ComfortableusingexperienceReliableworkingcompanyComfortableusingexperience24大賽第三屆Team4華碩市場(chǎng)推廣策劃課件25AdvertisingAdvertising26EnhancetheuserexperienceEnhancetheuserexperience27Winnewuser'sattentionWinnewuser'sattention28SponsoractivitiesSponsoractivities29Fullsetofcomputeraccessory

equipmentFullsetof30Second-andthird-RangedcitiesWuhanFoshanSuzhouDongguanZhenghouLiuzhouChengdu。。。。。。。Second-andthird-Rangedcitie31大賽第三屆Team4華碩市場(chǎng)推廣策劃課件32Whatisoutthere?

ASUSProBU400ThinkpadX1Dell6430UWhatisoutthere?ASUSProBU33PotentialMarket

Whichbrandcomestoyourmindwhenpurchasingalaptop?Lenovo29.1%ASUS14.6%HP11.5%PotentialWhichbrandcomest34Whoarewetargeting?

1.Businesspeople2.Youngpeople3.PeoplefromsecondorthirdtiercitiesWhoarewetargeting?1.Busine35Whattoimprove?

Lackofpromotion;TraditionalsellingchannelWhattoimprove?36Howtoimprove?

1.Designedforbusinessmen;2.Portability;3.Aftersaleservice;4.Discounttoretailersandwholesalers5.Investmoretoless-developedareasHowtoimprove?1.Designedfor37Currentenvironment

1.EconomicboominginChina2.MorebussinessgrowthbothathomeandabroadCurrentenvironment1.Economic38Lookintothefuture

OriginofthenameThenameAsusoriginatesfromPegasus,thewingedhorseofGreekmythology.LookintothefutureOrigino39再見(jiàn)再見(jiàn)40大賽第三屆Team4華碩市場(chǎng)推廣策劃課件41大賽第三屆Team4華碩市場(chǎng)推廣策劃課件42大賽第三屆Team4華碩市場(chǎng)推廣策劃課件43ASUSPROBU400AnUltrabookforYourBusinessASUSPROBU400AnUltrabookfor44Istheimagestrongenough?Dowehaveenoughmobility?Istheservicecomfortable?AssumptionIstheimagestrongenough?Ass45SWOTAnalasisStrategyPromotionPlanOutlookStructureSWOTAnalasisStructure46Strengths

Rockquality:DurabilitySecurity

ComfortableUsingExperienceWindows8Well-designedKeyboardFashionableAppearanceMobility

MeetingCustomers’NeedsProductivityQuickResponse

NationalBrandR&DDepartmentStrengthsRockquality:47Weaknesses

LackofPromotionTraditionalSellingChannelDelayedLaunchWeaknessesLackofPromotio48OpportunitiesandThreatsOpportunities49CorporationimageBrandVauleTargetedcustomersCustomers'interestMarketenvironmentUsers'experiencesPechnologycontainingPerformaceLaptopMarketCorporationimageLaptopMarket50Opportunities?Ultrabookisarisingstarmeetpeople'sprefrenceonconfigurationIncreasinginterestinportablecomputersPolicyencouragingtechindustriesHighpriceandshort

warrantyperiodofThinkpadX1.ThechangingenvironmentandrefreshmentofthemarketOpportunities?Ultrabookismee51TheratsTheprevalenceofothermobiledevicesTherelativelysmallmarketshare;Thepricerangebetween4000and5000ismoreattractive;Relativelysmallnumberofproductsinmarket;CopycatsandfakesTheratsTheprevalenceofother52OK,weknowthefacts

whattodo?OK,weknowthefacts53StrategiesEmphasizethemobilityandmaintainahighinvestmentinR&Ddepartment;Getatighterboundwiththegovernment;Startdevelopingdirectsellingchannelsandperfectcurrentchannelstospeedupreactingtomarket’sfeedback.StrategiesEmphasizethemobil54StrategiesMakelargeinvestmentinpromotion.Expandbrandinfluenceonmakespecificcustomergroupconcentrated.UpdatedthesoftwareandhardwareregularlyStrategiesMakelargeinvestme55Andasaresultofallthat....ASUSBU400Andasaresultofallthat...56Sohowdowesellitanyway?Sohowdowesellitanyway?57Company'sdevelopmentssituationsCompanycultureInternal---externalconditionsCompany'sdevelopmentssituati58SOWTSTWOSOWTSTWO59YesYesAndYesTheyarethepotentialfutureneededtobeexploredYes60whyASUSneedapromotionofmarketingwhyASUSneedapromotionofm61ReinforcetheimageEmphasizethemobilityCompleteaftersalesserviceDifferentkindofdiscounttoretailersandwholesalersPointsReinforcetheimagePoints62WhatdoASUSwanttosaytoourcustomer?WhatdoASUSwanttosaytoou63ComfortableusingexperienceReliableworkingcompanyComfortableusingexperience64大賽第三屆Team4華碩市場(chǎng)推廣策劃課件65AdvertisingAdvertising66EnhancetheuserexperienceEnhancetheuserexperience67Winnewuser'sattentionWinnewuser'sattention68SponsoractivitiesSponsoractivities69Fullsetofcomputeraccessory

equipmentFullsetof70Second-andthird-RangedcitiesWuhanFoshanSuzhouDongguanZhenghouLiuzhouChengdu。。。。。。。Second-andthird-Rangedcitie71大賽第三屆Team4華碩市場(chǎng)推廣策劃課件72Whatisoutthere?

ASUSProBU400ThinkpadX1Dell6430UWhatisoutthere?ASUSProBU73Potentia

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