韓國娛樂教育產(chǎn)業(yè)的現(xiàn)狀及發(fā)展課件

韓國教育信息協(xié)會2004.12.24.韓國娛樂教育產(chǎn)業(yè)的現(xiàn)狀及發(fā)展韓國教育信息協(xié)會2004.12.24.韓國娛樂教育產(chǎn)業(yè)1目錄

Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀

Ⅱ.娛樂教育服務(wù)的開發(fā)及商業(yè)模式

Ⅲ.

娛樂教育產(chǎn)業(yè)的前景目錄Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀2

Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀3Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀韓國教育產(chǎn)業(yè)概要教育產(chǎn)業(yè)的特點-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduetoagreaterdependencyonprivateeducationthanonpubliceducation.脫線教育產(chǎn)業(yè)-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在線教育產(chǎn)業(yè)-Expandingrapidlyafterschoolswereinstalledwithinternetnetworksin2001.-Activatemarketsforsolutionprovision,contentsprovision,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀韓國教育產(chǎn)業(yè)概要教育產(chǎn)業(yè)的特點-4Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模區(qū)分市場規(guī)模備注教育產(chǎn)業(yè)60,000公立教育,私立教育文化產(chǎn)業(yè)10,000放送、電影、動畫片、錄像、游戲、光盤教育用內(nèi)容2,600Analogue+數(shù)碼數(shù)碼內(nèi)容1,800內(nèi)容+IT技術(shù):CD,在線教育用數(shù)碼內(nèi)容450內(nèi)容+IT技術(shù):CD,在線e-Learning1,700內(nèi)容+Solution+服務(wù)游戲生產(chǎn)額1,000Arcade游戲,在線游戲,PC游戲,錄像游戲,手機游戲消費額3,500教育游戲21獨立題材微分[資料:韓國游戲產(chǎn)業(yè)開發(fā)院(2002)](單位:10億韓幣)教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模隨著IT產(chǎn)業(yè)的快速增長，從1997年開始每年平均以48%的增長速度高速、持續(xù)的增長。教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模區(qū)分市場規(guī)5Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀市場現(xiàn)狀及特點市場現(xiàn)狀Rapidexpansionoftheeducationalcontentsindustry.Highlycompetitiveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.

Survivalofcontentsprovidersdependsonqualityofcontents.市場特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-specializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀市場現(xiàn)狀及特點市場現(xiàn)狀Rapid6Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀政府方面的政策支援1.e-Learning強化教育政策A)ExpansionofeducationbyICT(Information&CommunicationTraining)

-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-ProvisionofvariouscontentsinaccordancewithlevelofeachlearnerB)Managementofstandardsandqualityofeducationalcontents

-Methodandguidanceofdevelopmentsandproductionofcontents(SCORM,LMS,etc.)-Establishmentofvariousstandardsrelatedtothesharingsystem(KEMmeta-data)-Qualitycontrolandinformationreinforcementtosupplybettercontents-Evaluationoftele-educationinstitutions(cyberuniversity,tele-educationinstitution)C)Constructionofonlinelife-longlearningenvironments

-Reductionofprivateeducationexpenditure,narrowinggapsinlearningamongpeopleofdifferentregionsandclasses,easingofclassifiedstructureamonguniversities,equalopportunitiesofeducationfortheunderprivilegedanddevelopmentsofhumanresources.Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀政府方面的政策支援1.e-Le7Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀2.政府主導(dǎo)的e-Learning強化主要制度勞動部教育部行政自治部信息通信部產(chǎn)業(yè)支援部“Internetcommunicationstrainingprogram”(’99)basedon『Thelaborertrainingpromotionlaw』Approvalofe-learninguniversitiesbasedon『Thelife-longeducationlaw』(‘01)Appointmentofthe‘e-Learningsupportcenter’(’03)OperationofNationalEducationInformationSystem(NEIS)‘BroadcastingandInternetlecturebyEBSofprogramsforcollegeentrance(’04)『ManagementRulesofcybereducationforcivilservants(’01)』『Thedevelopmentofonlinedigitalcontentsindustrylaw』『Thedevelopmentofe-Learningindustrylaw(’04)』Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀2.政府主導(dǎo)的e-Learn83.教師培養(yǎng)方案1.構(gòu)筑多媒體

Library及DB-Loadingofclubsandmodulematerialsusefulforteachers2.運作Portal和電子雜志-Totalserviceforprovisionoflearningmaterials-Flexibleoperationofthesitereflectingteachers’demands3.運作互聯(lián)網(wǎng)教育電視臺-Teachers’trainingmainlythroughclubactivities-Publicizingofeducationalpolicies4.教師遠程教育-Offeringincentivesforcompletionofthecourse5.運作教育軟件-DistributionofqualityeducationalS/Wdevelopedbytheprivatesector-PublicizingofqualityeducationalS/Wdevelopedbyteachers6.支持運作校園網(wǎng)站-Trainingforhelpingbuilhomepages-SupportfortheirapplicationswitheducationalDBⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀3.教師培養(yǎng)方案1.構(gòu)筑多媒體Library及DB2.9通過靈活的e-Learning開發(fā)優(yōu)秀教育人才通過e-Learning補充和革新公立教育Integrationofdistributione-LearningbusinessesPracticaluseinpubliceducationConstructionofe-LearningclusterStrengtheningofcompetitivenessofhighereducation為了構(gòu)成e-Clustering培養(yǎng)核心人才通過e-Learning開發(fā)職業(yè)技能通過構(gòu)筑e-Community社會團結(jié)Specificationofe-LearningtrainingCenterProvidingofcustomizinge-LearningSolutionImprovementofaccessibilityoftheunderprivilegedConstructionofregionale-communities構(gòu)建e-Learning政策推進Network構(gòu)成e-Learning制度基礎(chǔ)傳播e-Learning精神

Constructionofinter-

ministrycooperationsystemConstructionofintra-ministrycooperationsystem

Establishmentofan

e-LearningbasiclawConstructionofan

informationsharingsystem

Applicationofe-LearninganditstechniquesClosinggapsamongculturesGlobalizationofeLearningⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀4.專業(yè)人才培養(yǎng)通過靈活的e-Learning通過e-LearningIn10領(lǐng)域

振興方向

游戲

動畫片文化出版

放送

電子

Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀5.振興教育產(chǎn)業(yè)強化娛樂教育內(nèi)容的創(chuàng)作基礎(chǔ)并支援流通渠道的現(xiàn)代化文化產(chǎn)業(yè)的特殊化培育，活躍向海外發(fā)展PresentationofsupportprogramsforthegameindustrybyKGDISupportandpromotionofeducationalcontentsPlanningofsalestargetsinthedomesticmarketGenerationofprofitsfromthecharacterbusinessPromotionthroughconnectionwiththeanimationindustrySupportforinvestmentininfraincludingapublishingcomplexInvestigationofstatisticsandacasestudyofforeigncounterpartsbyKoreanPublisherAssociationStudyofprogramsandpoliciesbyKoreanBroadcastingInstitutePromotionofsupportprogramsforindependentproductionsDevelopmentofandinvestmentincommercialnetworksconnectingonlineandofflinebusinesses領(lǐng)域振興方向游戲動畫片文化出版放送11Ⅱ.娛樂教育服務(wù)的開發(fā)及商業(yè)模式

Ⅱ.娛樂教育服務(wù)的開發(fā)及商業(yè)模式12Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的概念及出現(xiàn)背景市場Paradigm的變化

因DigitalMobility的轉(zhuǎn)換

-AnalogueDigital-有線Media

有線網(wǎng)絡(luò)手機Aneducationalsystemthatmaximizesparticipationoflearnersandtheneventualbenefitsofeducationbyseasoningtolearningmaterialsandprocesswithentertainingfactors(games)andmaintainstwo-wayCommunicationsbetweenlearnersandteachers.娛樂教育服務(wù)的概念娛樂教育服務(wù)的概念的出現(xiàn)背景Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的概念及出現(xiàn)背13Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的必要性及功效性Requiredthatlearningmaterialsbereprocessedasquicklyaspossibletocatchupwithdramaticchangesinthe‘informationsociety’.Requiredthatotheradd-onfactorsbeappliedfollowingchangeintheobjectofeducationtovisualandgamegenerations.Requirementforcombinationofverticalandhorizontaleducationalsystem.Systematicestablishmentofeducationinformationdatabase.Overcomingeducationalobstaclesrelatedtotimeandspace.Real-timefeedbackofcurrentacademicachievements娛樂教育的必要性娛樂教育的功效Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的必要性及功效14Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式產(chǎn)業(yè)市場需求調(diào)查

對教育游戲的開發(fā)期望的調(diào)查結(jié)果表明作為學(xué)生家長的30歲以上及女性層的需求較高

這表明了子女教育的娛樂教育需求。各年齡層對娛教游戲開發(fā)的期望值10.8%7.1%6.0%11.0%22.4%23.7%9-1415-1920-2425-2930-3435-39男女分別對娛教游戲開發(fā)的期望值7.2%18.9%

男性

女性Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式產(chǎn)業(yè)市場需求調(diào)查對教育游15Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式學(xué)校教育企業(yè)教育特定領(lǐng)域(模擬)Anefficientcombinationoflearningcourseswithgames.

ExperiencesandknowledgeinspecialareasUnderstandingvariousphenomenaineverydaylivesElementary&

Middle,High

Student

-Asthma

managementgameDiabetes

managementgameSmokingpreventionFirefightinggame

AdultsAirlineroperationJudiciarysystemCourtroomSimulationUniversitymanagementManagementofhome

&shop

Teachemployeeshowtomakerightdecisionsundervariouscircumstances.Trainingofoutsiders(customers,contractors)/trainingofcustomerserviceandcompanypoliciesSecurityactivities/budgetofamunicipalcorporationEducationofconsultingskills/Trainingofcustomerserviceandvocationalability/developmentofpublicpoliciesTrainingofsalespersonnel/jobskills/gamesofteamworktraining

KidsIntelligencedevelopmentgames教育內(nèi)容教育內(nèi)容開發(fā)及領(lǐng)域Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式學(xué)校教育Aneffici16Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)模式的類型服務(wù)領(lǐng)域主要內(nèi)容特點教育內(nèi)容

向300萬會員提供教育內(nèi)容服務(wù)

與30多家企業(yè)開展e-Business教育產(chǎn)業(yè)的所有領(lǐng)域的

網(wǎng)絡(luò)化多媒體

制作并普及CD-ROMTitle

世界上第一個在線CD-ROM服務(wù)與網(wǎng)絡(luò)公司合作利用寬

帶網(wǎng)傳送CD-ROM,Video內(nèi)容軟件

開發(fā)PC、Console、手機學(xué)習(xí)軟件

提供脫線在線服務(wù)提供在線娛教游戲(英語，數(shù)學(xué)，科學(xué))游戲

向100萬會員提供益智類在線游戲服務(wù)

與專門教育企業(yè)合作,游戲化教課內(nèi)容與教育機關(guān)合作，提供游戲化的學(xué)習(xí)課本校院教育

提供在線視頻講課

教育內(nèi)容衛(wèi)星傳播Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)模式的類型服務(wù)17Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式成功商務(wù)模式分析學(xué)習(xí)內(nèi)容

服務(wù)終身教育Portal教育內(nèi)容

根據(jù)內(nèi)容可制造許多種商業(yè)模式

例)學(xué)習(xí),品德,智力開發(fā),語言等等嫁接娛樂因素擴大利用人群(家屬)構(gòu)筑教育電子購物商場教育內(nèi)容Infants,primary&secondschoolers,Univ.Students,adultsShareTotalmarketshare:40%Marketshare&growthrateCategoriesGamedeveloper

+Educationserviceprovider

forproductionofgamesGrowthrate

Up7.9%thisyearOptimaleducationalcircumstancesandlearningeffectsthroughconnectionofOn/offlinelearningsystem.Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式成功商務(wù)模式分析學(xué)習(xí)內(nèi)容

18Ⅲ.娛樂教育產(chǎn)業(yè)的前景Ⅲ.娛樂教育產(chǎn)業(yè)的前景19Ⅲ.娛樂教育產(chǎn)業(yè)的前景追求方向娛樂教育產(chǎn)業(yè)的開發(fā)趨勢應(yīng)成為縱向、橫向、多角度的文化產(chǎn)業(yè)融合企業(yè)的發(fā)展方向應(yīng)是消費者需求及內(nèi)容開發(fā)的最大化公共機關(guān)追求方向教育機關(guān)家庭企業(yè)娛樂教育產(chǎn)業(yè)EqualopportunityofeducationsEffectivetrainingofHRReductioninprivateeducation

expendituresthroughimproved

systemValuesandcreativeservicesEqualopportunityofeducationEffectivetrainingofHRsSettlementofsystematiceducationReductionofprivateeducation

basedondiversifiededucationImprovementinhouseholdeconomyDevelopmentofspecializedcontentsCreativeimagination+contents+Graphic,engineering+Educationalideas=on&offlineproductsCommonbenefit,efficiency

andsustainabilityⅢ.娛樂教育產(chǎn)業(yè)的前景追求方向娛樂教育產(chǎn)業(yè)的開發(fā)趨勢應(yīng)成為縱20Ⅲ.娛樂教育產(chǎn)業(yè)的前景提高競爭力的戰(zhàn)略主要趨勢產(chǎn)業(yè)環(huán)境的變化強化戰(zhàn)略O(shè)nline,DigitizationGlobalizationIntegrationIntensifiedcompetitioninworldmarketTrendsofgrowingbiggerandcomplexSophisticationofserviceactionsImplementationofcustomerrelationshipmanagementIntegrationofcontentson&off-linesIntegrationamonggenresandsectorsIncreaseinimportanceofcyberspaceIncreaseindemandforcustomizedservice

EnlargementofbusinessscalebycollaborationandM&AEnhancementofinternationalcompetitivenessbysecuringindependentprofitbasesReinforcementofoutsourcingofdigitalcontentsCreationofcollaborationnetworksamongexpertsⅢ.娛樂教育產(chǎn)業(yè)的前景提高競爭力的戰(zhàn)略主要趨勢產(chǎn)業(yè)環(huán)境的變化21Ⅲ.娛樂教育產(chǎn)業(yè)的前景今后的課題及建議領(lǐng)域

針對多種對象開發(fā)娛樂教育內(nèi)容

追求下部內(nèi)容領(lǐng)域的統(tǒng)一

中韓兩國有著相近的文化構(gòu)造、很高的教育熱風(fēng)、數(shù)字化的加速等很多的共同點，需要持續(xù)交流的教育信息化及高度化內(nèi)容開發(fā)方向

教育用軟件

企業(yè)教育

學(xué)校教育

出版

IntelligencedevelopmentofinfantsandlearningmaterialsNewtechnologyandtoolsforenhancementofvocationalabilitySupplementarylearningmaterialsDevelopmentofhumanresourcesandmanagementtoolsToolsforhumanityeducationandself-realizationAdoptionofamusingeducationalmeansbasedonnormaltextbooksImprovementofthequalityofstudentsandprovisionofnewexperiencesPublishingbookssupplementedwithadd-onsoftwareincludingCD-ROMⅢ.娛樂教育產(chǎn)業(yè)的前景今后的課題及建議領(lǐng)域針對多種對22謝謝！謝謝！23演講完畢，謝謝觀看！演講完畢，謝謝觀看！24韓國教育信息協(xié)會2004.12.24.韓國娛樂教育產(chǎn)業(yè)的現(xiàn)狀及發(fā)展韓國教育信息協(xié)會2004.12.24.韓國娛樂教育產(chǎn)業(yè)25目錄

Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀

Ⅱ.娛樂教育服務(wù)的開發(fā)及商業(yè)模式

Ⅲ.

娛樂教育產(chǎn)業(yè)的前景目錄Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀26

Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀27Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀韓國教育產(chǎn)業(yè)概要教育產(chǎn)業(yè)的特點-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduetoagreaterdependencyonprivateeducationthanonpubliceducation.脫線教育產(chǎn)業(yè)-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在線教育產(chǎn)業(yè)-Expandingrapidlyafterschoolswereinstalledwithinternetnetworksin2001.-Activatemarketsforsolutionprovision,contentsprovision,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀韓國教育產(chǎn)業(yè)概要教育產(chǎn)業(yè)的特點-28Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模區(qū)分市場規(guī)模備注教育產(chǎn)業(yè)60,000公立教育,私立教育文化產(chǎn)業(yè)10,000放送、電影、動畫片、錄像、游戲、光盤教育用內(nèi)容2,600Analogue+數(shù)碼數(shù)碼內(nèi)容1,800內(nèi)容+IT技術(shù):CD,在線教育用數(shù)碼內(nèi)容450內(nèi)容+IT技術(shù):CD,在線e-Learning1,700內(nèi)容+Solution+服務(wù)游戲生產(chǎn)額1,000Arcade游戲,在線游戲,PC游戲,錄像游戲,手機游戲消費額3,500教育游戲21獨立題材微分[資料:韓國游戲產(chǎn)業(yè)開發(fā)院(2002)](單位:10億韓幣)教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模隨著IT產(chǎn)業(yè)的快速增長，從1997年開始每年平均以48%的增長速度高速、持續(xù)的增長。教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模區(qū)分市場規(guī)29Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀市場現(xiàn)狀及特點市場現(xiàn)狀Rapidexpansionoftheeducationalcontentsindustry.Highlycompetitiveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.

Survivalofcontentsprovidersdependsonqualityofcontents.市場特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-specializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀市場現(xiàn)狀及特點市場現(xiàn)狀Rapid30Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀政府方面的政策支援1.e-Learning強化教育政策A)ExpansionofeducationbyICT(Information&CommunicationTraining)

-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-ProvisionofvariouscontentsinaccordancewithlevelofeachlearnerB)Managementofstandardsandqualityofeducationalcontents

-Methodandguidanceofdevelopmentsandproductionofcontents(SCORM,LMS,etc.)-Establishmentofvariousstandardsrelatedtothesharingsystem(KEMmeta-data)-Qualitycontrolandinformationreinforcementtosupplybettercontents-Evaluationoftele-educationinstitutions(cyberuniversity,tele-educationinstitution)C)Constructionofonlinelife-longlearningenvironments

-Reductionofprivateeducationexpenditure,narrowinggapsinlearningamongpeopleofdifferentregionsandclasses,easingofclassifiedstructureamonguniversities,equalopportunitiesofeducationfortheunderprivilegedanddevelopmentsofhumanresources.Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀政府方面的政策支援1.e-Le31Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀2.政府主導(dǎo)的e-Learning強化主要制度勞動部教育部行政自治部信息通信部產(chǎn)業(yè)支援部“Internetcommunicationstrainingprogram”(’99)basedon『Thelaborertrainingpromotionlaw』Approvalofe-learninguniversitiesbasedon『Thelife-longeducationlaw』(‘01)Appointmentofthe‘e-Learningsupportcenter’(’03)OperationofNationalEducationInformationSystem(NEIS)‘BroadcastingandInternetlecturebyEBSofprogramsforcollegeentrance(’04)『ManagementRulesofcybereducationforcivilservants(’01)』『Thedevelopmentofonlinedigitalcontentsindustrylaw』『Thedevelopmentofe-Learningindustrylaw(’04)』Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀2.政府主導(dǎo)的e-Learn323.教師培養(yǎng)方案1.構(gòu)筑多媒體

Library及DB-Loadingofclubsandmodulematerialsusefulforteachers2.運作Portal和電子雜志-Totalserviceforprovisionoflearningmaterials-Flexibleoperationofthesitereflectingteachers’demands3.運作互聯(lián)網(wǎng)教育電視臺-Teachers’trainingmainlythroughclubactivities-Publicizingofeducationalpolicies4.教師遠程教育-Offeringincentivesforcompletionofthecourse5.運作教育軟件-DistributionofqualityeducationalS/Wdevelopedbytheprivatesector-PublicizingofqualityeducationalS/Wdevelopedbyteachers6.支持運作校園網(wǎng)站-Trainingforhelpingbuilhomepages-SupportfortheirapplicationswitheducationalDBⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀3.教師培養(yǎng)方案1.構(gòu)筑多媒體Library及DB2.33通過靈活的e-Learning開發(fā)優(yōu)秀教育人才通過e-Learning補充和革新公立教育Integrationofdistributione-LearningbusinessesPracticaluseinpubliceducationConstructionofe-LearningclusterStrengtheningofcompetitivenessofhighereducation為了構(gòu)成e-Clustering培養(yǎng)核心人才通過e-Learning開發(fā)職業(yè)技能通過構(gòu)筑e-Community社會團結(jié)Specificationofe-LearningtrainingCenterProvidingofcustomizinge-LearningSolutionImprovementofaccessibilityoftheunderprivilegedConstructionofregionale-communities構(gòu)建e-Learning政策推進Network構(gòu)成e-Learning制度基礎(chǔ)傳播e-Learning精神

Constructionofinter-

ministrycooperationsystemConstructionofintra-ministrycooperationsystem

Establishmentofan

e-LearningbasiclawConstructionofan

informationsharingsystem

Applicationofe-LearninganditstechniquesClosinggapsamongculturesGlobalizationofeLearningⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀4.專業(yè)人才培養(yǎng)通過靈活的e-Learning通過e-LearningIn34領(lǐng)域

振興方向

游戲

動畫片文化出版

放送

電子

Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀5.振興教育產(chǎn)業(yè)強化娛樂教育內(nèi)容的創(chuàng)作基礎(chǔ)并支援流通渠道的現(xiàn)代化文化產(chǎn)業(yè)的特殊化培育，活躍向海外發(fā)展PresentationofsupportprogramsforthegameindustrybyKGDISupportandpromotionofeducationalcontentsPlanningofsalestargetsinthedomesticmarketGenerationofprofitsfromthecharacterbusinessPromotionthroughconnectionwiththeanimationindustrySupportforinvestmentininfraincludingapublishingcomplexInvestigationofstatisticsandacasestudyofforeigncounterpartsbyKoreanPublisherAssociationStudyofprogramsandpoliciesbyKoreanBroadcastingInstitutePromotionofsupportprogramsforindependentproductionsDevelopmentofandinvestmentincommercialnetworksconnectingonlineandofflinebusinesses領(lǐng)域振興方向游戲動畫片文化出版放送35Ⅱ.娛樂教育服務(wù)的開發(fā)及商業(yè)模式

Ⅱ.娛樂教育服務(wù)的開發(fā)及商業(yè)模式36Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的概念及出現(xiàn)背景市場Paradigm的變化

因DigitalMobility的轉(zhuǎn)換

-AnalogueDigital-有線Media

有線網(wǎng)絡(luò)手機Aneducationalsystemthatmaximizesparticipationoflearnersandtheneventualbenefitsofeducationbyseasoningtolearningmaterialsandprocesswithentertainingfactors(games)andmaintainstwo-wayCommunicationsbetweenlearnersandteachers.娛樂教育服務(wù)的概念娛樂教育服務(wù)的概念的出現(xiàn)背景Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的概念及出現(xiàn)背37Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的必要性及功效性Requiredthatlearningmaterialsbereprocessedasquicklyaspossibletocatchupwithdramaticchangesinthe‘informationsociety’.Requiredthatotheradd-onfactorsbeappliedfollowingchangeintheobjectofeducationtovisualandgamegenerations.Requirementforcombinationofverticalandhorizontaleducationalsystem.Systematicestablishmentofeducationinformationdatabase.Overcomingeducationalobstaclesrelatedtotimeandspace.Real-timefeedbackofcurrentacademicachievements娛樂教育的必要性娛樂教育的功效Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的必要性及功效38Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式產(chǎn)業(yè)市場需求調(diào)查

對教育游戲的開發(fā)期望的調(diào)查結(jié)果表明作為學(xué)生家長的30歲以上及女性層的需求較高

這表明了子女教育的娛樂教育需求。各年齡層對娛教游戲開發(fā)的期望值10.8%7.1%6.0%11.0%22.4%23.7%9-1415-1920-2425-2930-3435-39男女分別對娛教游戲開發(fā)的期望值7.2%18.9%

男性

女性Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式產(chǎn)業(yè)市場需求調(diào)查對教育游39Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式學(xué)校教育企業(yè)教育特定領(lǐng)域(模擬)Anefficientcombinationoflearningcourseswithgames.

ExperiencesandknowledgeinspecialareasUnderstandingvariousphenomenaineverydaylivesElementary&

Middle,High

Student

-Asthma

managementgameDiabetes

managementgameSmokingpreventionFirefightinggame

AdultsAirlineroperationJudiciarysystemCourtroomSimulationUniversitymanagementManagementofhome

&shop

Teachemployeeshowtomakerightdecisionsundervariouscircumstances.Trainingofoutsiders(customers,contractors)/trainingofcustomerserviceandcompanypoliciesSecurityactivities/budgetofamunicipalcorporationEducationofconsultingskills/Trainingofcustomerserviceandvocationalability/developmentofpublicpoliciesTrainingofsalespersonnel/jobskills/gamesofteamworktraining

KidsIntelligencedevelopmentgames教育內(nèi)容教育內(nèi)容開發(fā)及領(lǐng)域Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式學(xué)校教育Aneffici40Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)模式的類型服務(wù)領(lǐng)域主要內(nèi)容特點教育內(nèi)容

向300萬會員提供教育內(nèi)容服務(wù)

與30多家企業(yè)開展e-Business教育產(chǎn)業(yè)的所有領(lǐng)域的

網(wǎng)絡(luò)化多媒體

制作并普及CD-ROMTitle

世界上第一個在線CD-ROM服務(wù)與網(wǎng)絡(luò)公司合作利用寬

帶網(wǎng)傳送CD-ROM,Video內(nèi)容軟件

開發(fā)PC、Console、手機學(xué)習(xí)軟件

提供脫線在線服務(wù)提供在線娛教游戲(英語，數(shù)學(xué)，科學(xué))游戲

向100萬會員提供益智類在線游戲服務(wù)

與專門教育企業(yè)合作,游戲化教課內(nèi)容與教育機關(guān)合作，提供游戲化的學(xué)習(xí)課本校院教育

提供在線視頻講課

教育內(nèi)容衛(wèi)星傳播Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)模式的類型服務(wù)41Ⅱ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式成功商務(wù)模式分析學(xué)習(xí)內(nèi)容

服務(wù)終身教育Portal教育內(nèi)容

根據(jù)內(nèi)容可制造許多種商業(yè)模式

例)學(xué)習(xí),品德,智力開發(fā),語言等等嫁接娛樂因素擴大利用人群(家屬)構(gòu)筑教育電子購物商場教育內(nèi)容Infants,primary&secondschoolers,Univ.Students,adultsShareTotalmarketshare:40%Marketshare&growthrateCategoriesGamedeveloper