某咨詢報告：企業(yè)移動商務(wù)發(fā)展趨勢

TrendsInEnterpriseMobility:

ConvergenceofMobileBusinessandWebServices

Software&InformationIndustryAssociationBriefing

May16th2002NicholasD.EvansEmergingTechnologySolutionsKPMGConsulting,Inc.ndevans@(972)373-7429

AgendaEmergingTechnologiesatKPMGConsultingStateoftheEnterpriseMarketITTrendsConvergingonBusinessDriversandBarrierstoAdoptionMobileBusiness&WebServicesConvergenceScenariosBestPracticesContacts&FurtherReadingQ&A1AboutKPMGConsulting,Inc.OurPartnersareLeadersKPMGConsultinghasmorethan50strategicallianceswithleadingeBusinesssolutionproviders--partnerssuchas:SunMicrosystemsCiscoSystemsFedExCorporationOurPhilosophyEnsuresSuccessKPMGConsultingprofessionalsliveourphilosophyofdeliveringoutstandingclientvaluebycombiningreal-world,industry-relevantexperiencewithinnovativeusesoftechnology.OneoftheWorld'sLargestConsultingFirmsKPMGConsultingemploys10,000peopleandservesmorethan2,500clientsinboththepublicandprivatesectors.HeadquarteredinMcLean,Virginia,wehaveprincipalofficesin16countriesonfourcontinents.FirstBigIPOof2001KPMGConsultingbecamepubliccorporationon

February8,2001NASDQsymbol:KCINOurBusinessiseBusinessOurcoreserviceofferingisend-to-endeBusinessintegration.Thisofferingencompasses:SupplyChainBusinessandTechnologyStrategyTradingPartnerIntegrationandExchangesIntegrationandOn-BoardingIntegratedEnterpriseOperationsSystemsandTechnologyIntegrationNetworkSolutionsandWebArchitectureOutsourcingStrategyandProcessesInternetStrategy/BrandingCustomerCareOnlineTraining2WirelessSolutionOfferingsKPMGWirelessSolutionsreadySetGO!mobile SuccessroadmaptogainnewROIbyapplyingwirelessandmobilecomputingtechnologyR2iMobile ProvidesclientswithamethodologyforimplementationofWirelesssolutionsfortheirorganizationutilizingpre-definedreferencearchitecturesdesignedtoachieveafastimplementationofasolutionwhichfocusesonsolvingreal-worldbusinessproblems.WirelessLANs

ProvidesclientswiththedesignandimplementationofWLANstargetedatachievingbusinessvalue.MorefocusedontheintegrationwithapplicationsrunningonWLAN’sthanonjusttheimplementationoftheWLANsthemselvesTransactionPlatforms Providesclientswiththestrategy,designandimplementationofTransactionPlatformstargetedatspecificindustryverticals.Keycharacteristicsofthesesolutionsarethattheyfocusspecificsolutionaspectswhicharerequiredtocompletetransactions.AmongthesekeysolutionaspectsareSecurity,MobileWallet,TransactionProcessing,andScalability.WirelessTransactionPlatformsStrategySystemIntegrationEnablementRoadmapTransactionsAccessNetwork3EmergingTechnologiesatKPMGConsultingThecharteroftheEmergingTechnologySolutionspracticeistokeepKPMGConsultinginstepwithemergingand“disruptive”technologiesby…

Coordinatingtheidentificationofemergingtechnologiesthatarestrategictothebusinessofourclients…

IncubatingthehighestprioritytechnologieswithinKPMGConsultingsothattheycanmatureand…

Launchingthemaseither…

newcoresolutionofferingsorkeydifferentiatorsforourexistingsolutions4EmergingandDisruptiveTechnologiesSomeoftheseemerginganddisruptivetechnologieswillimprovebusinessprocesses,othershavethepotentialtoreshapeentireindustriesThe“Map”positionstechnologiesaccordingtothelevelofimpactwhendeployedandthelevelofpenetrationBusinessImpactReshapeIndustriesReshapeBusinessProcessesImproveBusinessProcessesBusinessPenetrationby200310%20%30%40%50%60%70%80%90%WirelessWeb*mCommerce*WebServices*Voice-over-IP*EnterprisePortals*EnterpriseInstantMessaging*ASPs**P2P*WirelessLANEmbeddedTags*NaturalLanguageInterface*Source:ITExpo,20015SolutionRadarLargeMarketModerateMarketSmallMarketBPPMWebServicesPeerServicesWirelessInfrastructureMgmtReal-TimeM-CommerceFY04+FY04+FY05+FY05+FY02-03LinuxBPOBroadbandPotentialMarketSizeBPMEmbeddedSystemsSecurityWebServicesPeerServices&CollaborationReal-TimeEnterpriseBusinessProcessManagement(BPM)BusinessProcessPerformanceManagement(BPPM)SecurityEmbeddedSystemsLinuxWirelessInfrastructureManagementM-CommerceBroadbandBusinessProcessOutsourcing(BPO)6ITTrendsConvergingonBusiness

MobileBusinessisjustoneofseveraltechnologytrendscreatingtheopportunityforbusinessagilityandcompetitiveadvantageNextgenerationinfrastructuretechnologiessuchasreal-timecomputing,embeddedsystems,webservices,peerservices,andwireless/mobilearebestimplementedandapproachedinaholisticmannerthatexploitsthebenefitsofeachTheyarecloselyinter-related....andoftenmutuallyrequired.…forexample….Webservicesenableanytime,anywhereaccesstoinformationandtransactionsonanydeviceandanyplatformWebservicesbringsnewdevelopmentanddeploymentparadigmstoenterprisesoftwareandtoelectronicbusinessMobilebusinessbringsnewaccessparadigmstoenterprisesoftwareandtoelectronicbusinessWireless/mobileisbecomingakeynodefordigitalservices/webservicestransactionsandprocesses7MobileBusiness&WebServicesM-BusinessDriversAnytime,anywheremobileaccesstoenterpriseprocessesandinformationIncreasedrevenuesIncreasedcustomersatisfactionandretentionReductionofcostsImprovedefficienciesandproductivityReducedcycletimesAbilitytomakefasterandmoreinformeddecisionsDifferentiationfromthecompetitionImproveddataaccuracyWebServicesDriversSoftwareasaservicemovement“Unbundling”ofenterpriseprocesses–virtualenterpriseReductionofcomplexityMigrationtowardsreal-timeenterpriseReductionofcostfordevelopmenteffortsInteroperabilityacrossheterogeneousdevicesandapplicationsLoosely-coupledintegrationthatcanaccommodatechangestobusinessprocessTrendEnterpriseTrendsWebServicesMobileBusinessBackToBasicsEnterprisePerformanceimprovementandcosttakeoutYesYesVirtualEnterpriseOutsourcingofnon-corecompetencies,softwareasaserviceYesYesUbiquitousEnterpriseIncreasingusermobilityandacceleratedpaceofworkYesYesReal-TimeEnterpriseNeedfortimelyaccesstobusiness-criticalapplicationsandinformationYesYes8

EnterpriseproductionimplementationsCRM,SFA,SCM,BusinessIntelligenceAdvancedDevicesTelematicsLocation-BasedServices

WidespreadEnterpriseProductionImplementationsMulti-modalinterfacesContextAwareArtificialIntelligenceRFID(“BitsandAtoms”)M-CommerceStrategyExecution412ViralEnterpriseMobilityTrends&Timeline

Enterpriseeducation/researchHypearoundthe“WirelessWeb”MostlyconsumerfocusedWAPStocks,News,Weather

Enterprisepilotsine-mail,PIM,CRM/SFAEarlystrategyformulationWirelessMiddlewareWASPsUnifiedMessaging

EnterprisestrategyformulationDigitalServices3GProductionDeploymentsWLANAdoptionbarriersareremovedEducation2005+LateMajority2003EarlyMajority2002“Chasm”2001EarlyAdopter1999-2000PioneerEnterpriseProductionDeploymentsofWirelessData9WirelessDataExamplesToday’’senterpriselandscapeintermsofwirelessandmobiledeployments…….SupplySideOver-abundanceofwirelessmiddlewarevendors……weexpectconsolidationandreturntoprominenceofthemajorplayerssuchasIBM,MicrosoftandOracleIntelligentnewsolutions……forexample,wirelessinfrastructuremanagementfromcompaniessuchasmFormationTechnologiesEliminationofbarrierstoadoption……forexample,recent3GannouncementsfromcompaniessuchasSprintPCSDemandSideStrategyformulation……valuepropositionandbusinesscasedevelopmentPilots……pavingthewayforprocessandbehaviorchangerequiredtoexploitwirelessandmobilesolutionsImplementationbyearlyadopters…forexampleInfoWaveandAmericanUniversity10WirelessDataExamplesAmericanUniversityAmericanUniversityaskedKPMGConsultingtoconductadetailedstudyandpilottodeterminetheviabilityofofferingwirelessvoiceanddataservicetostudents,facultyandstaff.TheKPMGConsultingteamcombinedmarketresearch,financialanalysisandcompetitiveanalysistoevaluateandvalidatetheopportunity.KPMGConsultingthenhelpedtheclientselectvendorsandconductatwomonthpilotofawirelessvoiceanddatasystem..Thesuccessfulconclusionofthepilotvalidatedthewirelessstrategyandproposedwirelessnetwork.OnMay1,2002,AmericanUniversityannouncedtheirplanstoimplementcampus-wide,thewirelesssystemtohandlevoice,dataandmessaging.InfoWaveInfowavedevelopssoftwarethatallowsmobileanddisparateworkforcestoaccesscorporatenetworksusingwirelessdevices.Tosupportitsrapidanddynamicgrowth,theclientwantedtoimplementaCRMsolutiontoprovidemoreaccurate,up-to-datecustomerinformationtoitssalesforceandchannelpartners.ThewirelessCRMsolutionwasdeployedtoend-userswithinsales(insideandregional),marketing,productmanagement,customerservice,corporatecommunications,investorrelationsandtotheexecutiveteam.Thesolutionprovideduserswithreal-time,read/add/updatefunctionalitywhileconnectedwirelessly.Withinastandardwebbrowserontheirmobiledevice,usershavereal-timevisibilityintotheentireprospect/customerprofile.SomeofearlyROImetricsinclude:ImprovedProductivity(salescyclereductionof50%,improvementofleadreceipttoresponseby100%)ReductioninOperatingCosts(reductioninpartner-relatedcostsby50%,moreeffectiveuseofmarketingexpenditures)GaininMarketShare(increaseincustomerbaseby20%)ImprovementinBottomLine(increaseincustomer-paidinstallationsby300%)eCustomerWorldGoldenAward2001forexcellenceinitsMobileCRMSolutioncategory11What’sNeeded?WhatwillaidenterpriseadoptionofMobileBusinessandWebServices?ImprovedeconomicclimateandindustrymaturityFocusonbusinessbenefitsnottechnicaldistractionsCompellingvaluepropositionsforenterpriseadoptionSolutionsthataccommodatetoday’slimitationsindevices,standards,bandwidthandcoveragePioneersandearlyadoptersgeneratingsuccessstoriesandROIstoriesSeriouspilotswithclearobjectivesandnot““sciencefairs”CarefullyexecutedstrategiesanddeploymentsthatleveragesynergiesbetweentheseemerginganddisruptivetechnologiesFundamentalunderstandingthatemergingtechnologiesarethenextcompetitiveadvantage12MobileBusiness&WebServicesIndustryScenariosExamplesofwheremobilebusinessandWebservicescanbeappliedincombinationtosolveenterpriserequirementsBestPracticesRecommendationsforenterpriseswhenconsideringtheconvergenceofmobilebusinessandWebservices13IndustryScenarios––ChemicalsCreatingtheReal-TimeEnterprise––MobilityandBusinessProcessPerformanceManagement(BPPM)Achemicalscompanyusingwirelessandmobiledevicesaspartofabusinessprocessperformancemanagementsystemtiedtosalesandfieldoperations.Benefits/ObservationsMobiledeviceshelptomovetotherequiredlevelofvisibilityandaccesstoinformationProvidessalesforcewithalertsrelatedtosalesopportunities(leads)andsalesexceptions(customerpurchasingpatternsoutoflimits,inventoryunavailable,logisticsissues)Managementbyexception––mobiledevicebecomesabusinessdevicemonitoringthebusinessactivitiesandkeyperformanceindicatorsMobiledevicesprovideanalertmechanismforfasterresponsetobusinessprocessexceptionsApplicationintegrationaccomplishedviaWebservices14IndustryScenarios-CommunicationsCreatingNewRevenueStreams-DeliveryandIntegrationofDigitalServicesAmobilehandsetmanufacturermovingintodigitalservicessuchasdownloadableringtoneshastwochallenges–payloaddeliverytothedeviceandback-endintegrationwithwirelesscarrierbillingsystems.Benefits/ObservationsMobiledevicesaretheendpointforthepayloaddelivery–effectivelyservingasthesubscriberforWebservicesNewintegrationtechniquessuchasWebservicescanhelptospeedintegrationandreducecostsofconnectingintoback-endcarrierbillingsystemsWirelessInternetvaluechainisenhancedviawebservices–complexityisreducedandopenstandardshelptofosterinter-connectionofvaluechainparticipants15IndustryScenarios-SoftwareCreatingNewServices–MobileplatformsclimbingupthestackincorporatingWebservices-basedapplicationsAwirelessmiddlewarevendormovingupthestackviaacquisitionofavendorinthefieldforceautomationspace.TheyareaddingworkflowontopoftheirbasictranscodingengineandsupportingstandardssuchasSOAPbothinthedevelopmentenvironmentandtheruntimeenvironment.Benefits/ObservationsMobilebusinesstechnologiesarebecomingembeddedintoallapplicationsAllapplicationsaregainingwebservicesfunctionalityassoftwaremovestowardsthesoftwareasaservice(SaaS)modelResultwillbethatmostsoftwarewillhavemobilefunctionalityandwebservicesfunctionalityaskeyinfrastructureelementsthatsupportthebusinessfunctionality16IndustryScenarios-ManufacturingSupplyChainVisibility––MobiledevicesandwebservicesforspeedingvendorqualitymanagementWithinthesupplychain,informationonthequalityofgoodsreceivedatawarehouseisrecordedonaPDAwithwirelessconnectivity.Theresultsaretransmittedtoareal-timesystem,coupledwithwebservicesintegrationtopartnersystems,inordertomanagevendorquality.Thereal-timenatureoftheinformationflowhelpsreducecycletimesandincreaseproductivitycomparedwithmoretraditionalbatch-orientatedprocesses.Informationcapturedelectronicallyatthepointofactivityalsoeliminatestheneedforduplicatedataentryinthebackoffice,henceimprovingdataaccuracy.Benefits/ObservationsMobiledeviceshelptoensuredataaccuracyandinformationcaptureatthepointofbusinessactivityReal-timesystemshelptoensurezerolatencyfromdatacollectionatthewarehousetointegrationandreportingtopartnersystemsWebserviceshelptoeaseintegrationwithmultiplepartnersystems17TakeaHolisticApproach1)Don’tconsiderMobileBusinessorWebServicesinavacuumMobileBusiness:Additionalchannelthatenhancesexistingchannels.JustasE-BusinessbecomesembeddedinthebusinesssowillM-BusinessWebServices:Emergingtechnologiescanalsoplayarole––webservices,peerservices,embeddedsystems(machine-to-machine)BusinessImpactReshapeIndustriesReshapeBusinessProcessesImproveBusinessProcessesBusinessPenetrationby200310%20%30%40%50%60%70%80%90%WirelessWeb*mCommerce*WebServices*Voice-over-IP*EnterprisePortals*EnterpriseInstantMessaging*ASPs**P2P*WirelessLANEmbeddedTags*NaturalLanguageInterface*Source:ITExpo,2001MobileBusiness&WebServicesImpact:Alongwithwebservices,M-Businesstechnologiesrepresentanotheremergingtechnologycategorythathasthepotentialtoreshapeentireindustries!18LookatFundamentalSynergies2)BothmobilebusinessandWebservicesapplytotoday’’senterpriseinitiatives–virtual,real-time,ubiquitousand“back-to-basics”viacosttakeoutandperformanceimprovementMobileBusinessNotjusttheintersectionofInternetandWirelessNotjustthe““wirelessweb”Allowsnewbusinessmodels,newprocesses,andreal-timecomputingRemovesformerprocessbottlenecksandpermitsinformationandtransactionsattheedgeofthecorporationWebServicesNotjustforintegrationNotjustcostreductionandcomplexitymanagementAllowsnewbusinessmodels,newprocessesandreal-timecomputingAllowsdynamicassemblyofbusinesstransactionsandloosely-coupledintegrationMobileBusiness&WebServicesImpact:Allowsustostarttoshapetechnologyaroundourselvesandourbusinessprocessesinsteadofshapingourselvesaroundtechnology19IncorporateProcess3)IncorporateprocessandwellastechnologyMobileBusinessOpportunitytocreateentirelynewprocessesaswellastore-engineeroldprocesses.Opportunitytoeliminateboth“static”and“dynamic”bottlenecks––queues(toolittlemovement)orworkawayfrompointofbusiness(toomuchmovement)WebServicesWebservicesandbusinessprocessmanagement.Conceptof““businessservicesorchestration”(Fuego)acrosspeopleandapplications–mobiledevicesincludedMobileBusiness&WebServicesImpact:Asyouviewmobilebusinessfromaprocessperspective,Webservicescanserveastheenablertopublishandsubscribetosoftwareservicesinaprocess-orientedapproach.Themobiledeviceinteractionbecomespartoftheprocess.20MovetowardsReal-Time4)UnderstandyourperprojectneedsonthemobilitycontinuumMobileBusiness:Needforreal-timeinformationandreal-timeconnectivity(wirelessWAN)vs.morebatch-orienteddailyconnectivity(wirelessLANandcradlesynchronization).WebServices:Dynamicassembly,businesswebsMobileBusiness&WebServicesImpact:Asyoumovetowardsthereal-timeenterprise,thesetwotechnologiesbecomemoreintricatelylinked.Planyourprojectsaccordinglybasedupontheirreal-timerequirements.MobilityContinuumCradleSynchronization(Batch)WirelessLAN(Hourly)e.g.warehouseactivityWirelessWAN(NearReal-Time)e.g.salesleadse.g.orderstatusReal-TimeEnterpriseWebservicesfordynamicassemblyofpre-arrangedpartnersWebservicesforenterpriseapplicationintegrationStaticorBatchTransactions21LookatSoftwarePlatformConvergence5)PlanforsoftwareplatformconvergenceMobileBusinessConvergenceofEAI,applicationserverandmobileserverfunctionsWebServicesIncorporationofWebservicestechnologiesintoapplicationserverplatformsMobileBusiness&WebServicesImpact:Asvendorsbuildoutthefunctionalityoftheirapplicationserverplatforms,mobilebusinessandWebservicessupportwillbecomestandard.PlanyourITarchitectureaccordingly.ApplicationServersMobileServersEAI/B2BServersWebServicesSupport22BestPracticesSummaryofEnterpriseRecommendations1)TakeaholisticapproachDon’tconsiderMobileBusinessorWebServicesinavacuum2)LookatfundamentalsynergiesBothmobilebusinessandWebservicesapplytotoday’’senterpriseinitiatives–virtual,real-time,ubiquitousand“back-to-basics”viacosttakeoutandperformanceimprovement3)IncorporateprocessIncorporateprocessandwellastechnology4)Movetowardstoreal-timeUnderstandyourperprojectneedsonthemobilitycontinuum5)LookatsoftwareplatformconvergencePlanforsoftwareplatformconvergence23Contacts24FurtherInformationLearnaboutwirelessinourWebSeriesonMobileOpportunities!View1hourpresentationsanytimeontheWeb!Wireless:TheFoundationforEnhancedProductivity-PresentedbyCiscoSystemsExtendingtheEnterprise-PresentedbySiebelSystemsFromEnterprisetoEndDevice-PresentedbySelecticaWirelessinAction-RealExamples-PresentedbyBrienceStrategicMobileSolutions-PresentedbyKPMGConsulting25FurtherReading26Q&A“Overthepastdecade,thetechnicalchallengeforbusinesseshasbeentoimplementlargepackagedsoftwareapplicationssuchasenterpriseresourceplanning,customerrelationshipmanagementandsupplychainmanagementsystems.Thechallengeoverthenextdecadewillbetoimplementthenextgenerationofsoftwareinamannerthatiscategory-agnostic.Inotherwords,howenterprisesexploitthebusinessandtechnicallinkagesandoverlapsbetweensoftwarecategoriesandcomponentswillbemorecriticalthanthefunctionsofthecomponentsthemselves.Asenterprisesbecomemorevirtualandmorebusinessfunctionsareoutsourced,therawelementsofspeedandflexibility,andthelevelofcollaborationbetweensoftwarecomponentswillbekeyfactorsincreatingcompetitiveadvantage”–NickEvans,KPMGConsultingInc.279、靜夜四無鄰鄰，荒居舊業(yè)業(yè)貧。。12月-2212月-22Wednesday,December14,202210、雨中黃黃葉樹，，燈下白白頭人。。。00:33:1000:33:1000:3312/14/202212:33:10AM11、以我獨沈沈久，愧君君相見頻。。。12月-2200:33:1000:33Dec-2214-Dec-2212、故人江海海別，幾度度隔山川。。。00:33:1000:33:1000:33Wednesday,December14,202213、乍見翻疑夢夢，相悲各問問年。。12月-2212月-2200:33:1000:33:10December14,2