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ShanghaiExpo,2010WhatistheExpoExposition=

aninternationalexhibitionoftheproductsofindustryWhatistheExpoTheWorldExpoisalarge-scale,global,non-commercial(沒(méi)有商業(yè)的)Expo.ThehostingoftheWorldExpomustbeappliedfor(申請(qǐng))byacountryandapprovedbytheinternationalWorldExpocommittee(委員會(huì)).Expoaimsto(旨在)promotetheexchangeofideasanddevelopmentoftheworldeconomy,culture,scienceandtechnology,toallowexhibitorstodisplaytheirachievementsandimproveinternationalrelationships.Since1851whentheGreatExhibitionofIndustriesofAllNationswasheldinLondon,theWorldExhibitionsaregreateventsforeconomic,scientific,technologicalandculturalexchanges,servingasanimportantplatform(平臺(tái))fordisplayinghistoricalexperience,exchangingideasandlookingtothefuture

LondonEXPOshipsandtheseaColomboimprovementwithoutpollutionCommunicationandTransportationAmericaCanadaItalyHumankind.Nature.TechnologyOcean:thegreatresourceforthefutureGermanyPortugalNatureasauniversalEXPO2005Aichiisanopportunity(機(jī)會(huì))forthelinkingofallculturesoftheworld.Theworldofthe21stcenturymustlearntousetheresourcesofourplanetinthemosteffectivewayaswellasuseallitswisdomtofindamethodofhowtoliveandsolvetheproblems,suchasenvironment,population.ForthisreasontheJapaneseorganizershavealsomadethisexhibition“ExhibitionofGlobalHarmony(和諧)”.mascotofWorldExpo2010ThenameofthemascotofWorldExpo2010ShanghaiChinaisHaiBao,whichmeansthetreasureofthesea.ThenameofHaiBaoiseasytoremember,echoeswiththecolorofitsbodyandisatypicalluckynameinChinesetradition.

HaiBaiisthegoodwellambassadorofShanghaiExpo.Heisembracingfriendsfromallovertheworldwithhisarmsandconfidentsmile.

OriginofHaibaoThenameofthemascotofWorldExpo2010ShanghaiChinaisHaiBao,whichmeansthetreasureofthesea.ThenameofHaiBaoiseasytoremember,echoeswiththecolorofitsbodyandisatypicalluckynameinChinesetradition.HaiBaoisthegoodwellambassadorofShanghaiExpo.Heisembracingfriendsfromallovertheworldwithhisarmsandconfidentsmile.

DesigningconceptofthemascotHaibao

LikethemascotsforhugeworldwideeventssuchastheOlympicsandtheWorldCup,themascotofWorldExpoisveryimportantforinterpretingthethemeandexpressingtheculture.TheemblemsandimagesofpastWorldExposhaveturnedintotheuniqueintangiblelegacy.TheWorldExpomascotshavenotonlybecometherepresentativesofExpoimages,butalsoembodythecultureandspiritofhostingcountriesandcities.Mascot,asthesymbolfeaturingthehostingcountry,willembodythehistory,development,culture,conceptandsocialbackgroundofthecountryandwillplayanimportantroleinthecommunicationinpolitical,economicalandculturalfields.ThemascotofWorldExpo2010ShanghaiChinaistryingtoaccomplishthefollowingfunctions:

1.ToembodythecultureofthehostingcountryWorldExpo2010ShanghaiChinaisaglobaleventthatishostedbyChinaandundertakenbythecityofShanghai.ItisthefirsttimethatadevelopingcountrywillhostaregisteredWorldExpo.ThedesignofShanghaiExpomascotmusthaveChineseculturalcharacters,statetheChineseculturalspritandmanifestthatShanghaiExpoisaplatformforworldwideculturalexchange.Meanwhile,thedesignmustaccordwithChineselawsandsocialconventions.

DesigningconceptofthemascotHaibao2.Tointerpretthetheme"BetterCity,BetterLife"ThemascotofWorldExpo2010ShanghaiChinashouldbecometheuniquevisuallogoofthemedevelopmentandshouldbedifferentfromtheexistingmascotimagesofpreviousWorldExposandinternationaleventsinthememanifestationanddesigning.TheimageofmascotshouldwellexpressthethemeofShanghaiExpo"BetterCity,BetterLife"byusinginnovativeideas,impressiveappearanceandmotionstostateitsconceptandcharacters.Byexploringtherelationshipamongcities,urbandwellersandplanet,themascotmustexpresstheinnerrelationbetweenheritageandfuture.Thedesigningconceptshouldbeclearandunique,whichcoincidewiththethemeandeasyforthepublictoundertand.

DesigningconceptofthemascotHaibao3.Tohavethevalueofre-creationThemascotofWorldExpo2010ShanghaiChinashouldmeettheprincipleof"goodlooking,easytounderstand,easytorememberandeasytouse."Itshouldalsobesuitableforthecreationoflicensedproducts,includingstationeries,garment,souvenirsandjewelries.Themascotshouldbeeasytobere-createdingraphic,solidorelectronicmedia.DesigningconceptofthemascotHaibaoTheEmblemofTheWorldExpo

Theemblem,depictingtheimageofthreepeople-you,me,him/herholdinghandstogether,symbolizesthebigfamilyofmankind.InspiredbytheshapeoftheChinesecharacter"世"(meaningtheworld),thedesignconveystheorganizers'wishtohostanExpowhichisofglobalscaleandwhichshowcasesthediversifiedurbanculturesoftheworld.multicultural跨文化的resemble象征embrace擁抱harmony和諧ideology理念ShanghaiExpo,2010Duration(持續(xù)時(shí)間):Theme:Expectedparticipants:Numberofexpectedvisitors:Sites:ShanghaiExpo,2010Duration:May1---Oct.31,2010Theme

(主題):Expectedparticipants:Numberofexpectedvisitors:Sites:ShanghaiExpo,2010Duration:May1---Oct.31,2010Theme:Bettercity,BetterlifeExpected

participants

(參與者):Numberofexpectedvisitors:Sites:ShanghaiExpo,2010Duration:May1---Oct.312010Theme:Bettercity,BetterlifeExpectedparticipants:About200countries,regionsandworldorganizationsNumberofexpectedvisitors:Sites:ShanghaiExpo,2010Duration:May1---Oct.312010Theme:Bettercity,BetterlifeExpectedparticipants:About200countries,regionsandworldorganizationsNumberofexpectedvisitors:morethan70millionSites:ShanghaiExpo,2010Duration:May1---Oct.312010Theme:Bettercity,BetterlifeExpectedparticipants:About200countries,regionsandworldorganizationsNumberofexpectedvisitors:morethan70millionSites:ThebankareasalongtheHuangpuRiverbetweentheNanpuBridgeandtheLupuBridgeShanghaiExpo,2010

ShanghaiExpo,2010CrownoftheEasternCrownoftheEastern;theideasubject,expressestheChineseculturethespiritandthemakings.Thenationalhallcomesbetweenraises,thelevelfoldsselects,becomescondensestheChineseelement,symbolizestheChinesespiritcrownofsculpturefeelingmodellingmainbody--East;Thelocalhalllevellaunches,stretchestheplatformbaseshapecomplementingcountryhall,becomestheopening,theflexibility,cherishesthepeople,thelevelrichcitysquare;Thetwofortheantithesis,mutuallysupplementedmutuallythat,composestheexpressionprosperoustimesgreatnationsubjecttogethertheunifiedTaketheharmonyasthecore,unfoldedChinaancienttimesthetechnicalwisdomandthemodernscienceandtechnologyleapdevelopment,theChinesecitycivilizationadvancement,demonstratedChinagravedetailedandnationalimage.Thecountryancienttimesthetechnicalwisdomandthemodernscienceandtechnologyleapdevelopment,theChinesecitycivilizationadvancement,demonstratedChinagravedetailedandnationalimage.WarrestrictedChina'sattendanceatWorldExhibitions.Itwasnotuntilthe1982AmericaKnoxvilleWorldExhibitionthatChinareturnedtotheWorldExhibitioncircuit.ChinasentdelegationstothefollowingWorldExhibits:the1982AmericaKnoxvilleWorldExhibition,the1984NewOrleansRiversWorldExhibition,the1985TsukubaScienceandTechnologyWorldExhibition,the1986VancouverTransportationWorldExhibition,the1988BrisbaneRelaxationWorldExhibition,the1990OsakaWorldGardeningExhibition,the1992SpainSevilleWorldExhibition,the1992GenoaShipandOceanWorldExhibition,the1993TaejonWorldExhibition,the1997QuebecFollowsWorldExhibition,the1998PortugalLisbonWorldExhibition,the1999ChinaKunmingWorldGardeningExhibitionandthe2000GermanyHannoverWorldExhibition.ThecharmandspiritofChinaagainreceivedworld-wideattention.ThehistoryofChina''sparticipationintheWorldExhibitionreflectedtheupsanddownsofChinafromdeclinetorejuvenation.However,modernChinesebelievedthattheuniversalexhibitionsweretoocompetitive,andnotentirelywithoutreason.Thiswasalmosttrueinanageofhumanpride.Inthesecondhalfofthe20thcentury,especiallyafterWorldWarII,thehumansreviewedtheirexistence,hopingtosetupnewbeliefsontheruinsofwar.ThisisnolongeranageofHumanPride,insteadwearebecomingincreasinglymodestaswedetermineourplaceintheeternityofnature.Peoplearecallingforallracestosharethepowerandintelligenceofmankindtoresolvetheissuesofexistence.Humanityneedstomakeaconcertedefforttoaddresstheholeintheozonelayer,theincreasinglyseriousdesertificationofland,environmentalpollution,unsustainableuseofresourcesandweaponsofmassdestruction.Humanitymustunitetoremovethethreatstohumanexistence.Whileitstartedasanarrogantdisplayofnationalwealth,theWorldExhibitionnowlookstoglob

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