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THE

ofTime

Aglobalstudyfieldedby

AdobeDocumentCloud

Future

AUGUST2021

FUTURE

OFTIME

Tableof

contents

TABLEOFCONTENTS2

Studyoverview3

Executivesummary6

Thepandemicputpersonaltimeatapremium11

Timepressuresexacerbateemployeeburnout18

Callingfortechnologytogettheirpersonallivesback30

FUTUREOFTIMESTUDYOVERVIEW3

Companiesofallsizeshavedramaticallyalteredhowtheywork—fromgoingfullyremoteduringthepandemictoimplementinganewhybridapproach.Smallandmediumbusinesses(SMBs)hadtoquicklydigitizeoperations.

2020and2021havebroughtsignificantbusinesschangestoourrelationshipwithwork,thepaceofbusiness,andtheveryfabricoftime.

63%

Percentofhigh-growthcompaniesthathavealready

adopteda“productivityanywhere”workforcemodel

→

April2021AccentureFutureofWorkstudy

$656B

EstimatedspendingonFutureofWorktechnologies

→

June2021IDCWorldwideFutureofWorkSpendingGuide

60%

PercentofglobalSMBsthathavemadeatleastone

changetothewaytheydobusinesssincethestart

ofthepandemic

→

April2021FBGlobalStateofSmall-Businessstudy

FUTUREOFTIME

THE

ofTime

AdobeDocumentCloudconductedastudytounderstandthechoicespeoplemakewhenmanagingtheirtime—speakingdirectlywiththoseattheforefrontofhowworkischanging.

Future

Enterpriseworkers

(atcompanieswith1,000+employees)

Smallandmediumbusiness

(SMB)leaders

STUDYOVERVIEW4

Keyareasofexploration

→Isfeeling“stretchedfortime,”orthatthere’s

notenoughtimetogetworkdone,anincreasingglobalphenomenon?

→Howwillthechangingvaluationoftime

impactsocietyandbusiness?

→Whatiscausingthesetimepressures,

andwhatcanbedonetoachieveamoreenjoyable,human-centricfutureoftime?

Surveymethodology

AdobeDocumentCloud

conducteda20-minutesurveyamongenterpriseworkersandsmallandmediumbusinessleadersinsevenglobalmarkets,fieldedApril30–May28,2021.

FUTUREOFTIMESTUDYOVERVIEW5

Audiences

Markets

US,UK,France,Germany,

Australia,NewZealand,

andJapan

Samplesize

N=5,500

(n=800intheUS,UK,FR,DE,JPandAU;n=700inNZ)

Method

20-minuteonlinesurvey

FieldedMay2021

(4/30–5/28)

Enterpriseworkers

(n=400–500permarket)

SMBleaders

(n=300permarket)

Audiencedefinitions

ThoseemployedatThoseemployedatSMBs.

enterprise-sizecompanies(1,000+employees).

→Microbusinesses

(1–9employees)

→Smallbusinesses

(10–99employees)

→Mediumbusinesses

(100–999employees)

FUTUREOFTIME

summary

Executive

EXECUTIVESUMMARY6

FUTUREOFTIMESTUDYOVERVIEW7

Pandemicputs

personaltime

atapremium.

Acrosssmall,medium,andenterprise-sized

businesses,COVID-19changedhowwethink

abouttime—fromputtinginlongerhoursto

feelingpressuretobe“alwayson”—aswork

andhomelifeblendtogether.Today,timeis

atagreaterpremiumthanever.

→OneintwoenterpriseworkersandSMBleaders

worklongerhoursthantheywouldlike—andamong

them,nearlyhalfsaytheyworkmorenowthanthey

didbeforeCOVID-19.

→Insteadofthetraditional9-to-5,theaverage

workweekhascreptupto45hours.

→Nearlyhalfofenterpriseworkersand3in5SMB

leadersfeelpressuredtobereachablearoundthe

clock—evenmoresoamongGenZworkers.

→SMBleadersaredealingwiththeadditionalpressure

oftryingtokeeptheirbusinessesafloat,andthoseat

minority-owned,women-owned,oressentialSMBs

feelthismostacutely.

→TwooutofthreeSMBleaderssaythatnowmore

thanever,everyminutecountsfortheirbusiness,and

themajorityofbothaudiencesadmitthattheyfeel

constantlystretchedfortimeatwork.

FUTUREOFTIME

STUDYOVERVIEW的

Timepressures

exacerbate

employee

burnout.

Employeesholdtheircompanyresponsible

forthesepressures,andtheyarewillingto

switchjobsforbetterwork-lifebalanceand

controlovertheirschedules.Employers

needtoaddressthesechallengesorrisk

losingtoptalent.

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o：n匕：一~一o仁~二一小匙n小~>Un：-n仁司制一仁m二n>UEn司U

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FUTUREOFTIMESTUDYOVERVIEW9

Callingfor

technology

togettheir

personal

livesback.

MostenterpriseworkersandSMBleaders

spendtoomuchtimeontasksthatgetinthe

wayofdoingtheirjobseffectively,andthey

arehungryfortechnologytounlocknew

choicesforhowtheyusetheirtimetowork,

learn,andplay.

→Athirdoftheworkweekiscurrentlybeingspent

onunimportanttasks.

→Nineoutof10employeesandSMBsareinterested

intoolstohelpthemtacklethetasksthatgetin

thewayofdoingtheirjobsmoreefficiently—

includingmanagingfiles,forms,contracts,

payments,andinvoices.

→Oneintwoenterpriseworkerswouldswitchjobs

ifitgavethemaccesstobettertoolsthatmade

themmoreeffectiveatwork.

→Iftheyhadmoretimeforwork,enterprise

workerswouldpursuepassionsandpersonal

growth(53%),whileSMBleaderswouldfocuson

businessgrowth(57%).

→Outsideofwork,2outof3employeesand1out

of2SMBleaderswouldspendextratimeon

themselves—theirhobbiesandhealth—followed

byfamilyandsocialtime.

FUTUREOFTIMEDETAILEDFINDINGS10

findings

Detailed

FUTUREOFTIMEDETAILEDFINDINGS11

Pandemic

puts

personal

timeata

premium.

ofEnterpriseofSMB

workersleaders

saytheynowworkmorethanbefore

COVID-19

JP

DE

FUTUREOFTIME

DETAILEDFINDINGS12

Sincethestartofthepandemic,longworkweekshave

becomeevenmoreembeddedinbusinessculture.

Ofthosewhoworklongerhoursthan

Somuchfor“9–5.”

Today,people

“IworklongerhoursthanIwouldlike.”

%agree(T2B)

average

theywouldlike,

49%

56%65%

44.945.1

Enterprise

workers

Enterpriseworkers

SMB

leaders

hourworkweeks

56%

SMBleaders

EspeciallyinJapanandGermany…

48.6Enterpriseworkers

46.2SMBleaders

45.5Enterpriseworkers

46.5SMBleaders

USUKAUNZFRDEJP

45%

51%

56%

51%

47%

51%

44%

52%

63%

62%

58%

60%

58%

41%

Q8:Thisnextquestionisaboutyourownpersonalexperienceworking.Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?

Q1.Onanaverageweekday,approximatelyhowmanyhoursdoyouspenddoingeachofthefollowingactivities?

*Samplesizesvarybycountry

Q2.Onanaverageweekendday,approximatelyhowmanyhoursdoyouspenddoingeachofthefollowingactivities?

N=3,404GlobalENT,N=2,102GlobalSMB,N=1,676ENTworkinglongerhours,N=1,183SMBworkinglongerhours

*Samplesizesvarybycountry

Q8:Thisnextquestionisaboutyourownpersonalexperienceworking.Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?

N=3,404GlobalENT,N=2,102GlobalSMB

FUTUREOFTIMEDETAILEDFINDINGS13

Pressuretobe“alwayson”asworkandhomelifeblend

togetherhassignificantlyerodedmentalhealth.

“Ifeelpressuretobereachableatalltimesof

theday,evenearlymorningorevening.”

%agree(T2B)

48%

Enterprise

workers

61%

SMBleaders

FRDEJP

USUKAUNZ

44%

47%

52%

48%

45%

42%

56%

58%

67%

65%

60%

75%

54%

49%

“Itisdifficulttosetworkandpersonal

lifeboundaries.”

%agree(T2B)

45%

Enterprise

workers

58%

SMBleaders

USUKAUNZFRDEJP

41%

49%

53%

48%

44%

34%

44%

46%

64%

60%

61%

65%

51%

55%

FUTUREOFTIME

DETAILEDFINDINGS14

ManySMBshaveexperienceddecreasingrevenuesthispastyear,addinganotherlayerofpressuretoleaderstryingtokeeptheirbusinessafloat.

41%

ofSMBleadersreport

seeingdecreased

revenuesinthepastyear

Especially

→SMBsinthefood&beverage,hospitality,

orretailindustries(52%)

→Microbusinesses(50%)

→SMBswhoprovidegoods,notservices(46%)→SMBswithbrick-and-mortarlocations(40%)

“Tryingtokeepmybusiness

afloathasbroughtalotofstress

intomypersonallife.”

%agree(T2B)

60%

SMBleaderswho

sawdecreased

revenue

AmongSMBleadersseeingdecreasedrevenue

“Iamwillingtoworkaroundtheclockifitmeanskeepingmybusinessafloat.”

%agree(T2B)

63%

SMBleaderswho

sawdecreased

revenue

AmongSMBleadersseeingdecreasedrevenue

D5:Thinkingaboutyourbusiness’sperformanceoverthepastyear,howwouldyoudescribeyourcompany’srevenueflow?

Q8.Thisnextquestionisaboutyourownpersonalexperienceworking.Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?

Q10.Whichofthefollowingbestdescribetheworkplacetrendsthatyou’veseeninyourowncompanyinthelastyear?

N=2,102GlobalSMB,N=859SMBwithdecreasedrevenue

*Samplesizesvarybycountry

FUTUREOFTIMEDETAILEDFINDINGS15

“

Workingfromhomeis‘flexible’butitmeansnoblockedhoursforwork.

SMBleader,

NewZealand

Asamum,Idohundredsofsmallblocksofworkinsteadofprotectedregularofficehours.Thisgoesintoeveningsandweekends,too.

Ifeellikemyworkhourneverends,butcustomersreallyappreciatequickresponses,evenonweekends.”

FUTUREOFTIMEDETAILEDFINDINGS16

Thesestresseshaveputtimeatagreaterpremiumthaneverbefore—

makingpeoplefeelconstantlystretchedfortimeatwork.

“Now,morethanever,everyminutecounts

formybusiness.”

%agree(T2B)

67%

SMBleaders

“Iconstantlyfeelstretchedfortimeatwork.”

%agree(T2B)

53%

Enterprise

workers

57%

SMBleaders

USUKAUNZFRDEJP

67%

68%

72%

74%

68%

53%

66%

USUKAUNZFRDEJP

45%

57%

61%

61%

52%

47%

46%

53%

60%

63%

63%

68%

52%

40%

Q8:Thisnextquestionisaboutyourownpersonalexperienceworking.Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?

Q13:Howmuchdoyouagreeordisagreewiththefollowingstatements?Q10.Whichofthefollowingbestdescribetheworkplacetrendsthatyou’veseeninyourowncompanyinthelastyear?

N=3,404GlobalENT,N=2,102GlobalSMB

*Samplesizesvarybycountry

39%

FUTUREOFTIMEDETAILEDFINDINGS17

Youngergenerationsofenterpriseworkersandminority-owned,women-owned,andessentialSMBleadersstrugglemostwiththesepressures.

“Ifeelpressuretobereachableatalltimesof

theday,evenearlymorningorevening.”

%agree(T2B)amongenterpriseworkers

57%

54%

47%

GenZMillennialGenXBoomer+

“Tryingtokeepmybusinessafloathas

broughtalotofstressintomypersonallife.”

%agree(T2B)amongSMBleaders

+18percentagepoints

+11percentagepoints

+10percentagepoints

64%

60%

46%

54%

49%

44%

Minority-owned

Non-

minority

owned

Essential

business

Non-

essential

business

Women

businessowners

Men

business

owners

(US+UKonly)

Q8:Thisnextquestionisaboutyourownpersonalexperienceworking.Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?

N=3,404GlobalENT;N=143GenZENT,N=1,058MillennialENT,N=1,425GenXENT,N=779Boomer+ENT,N=181Minority-ownedSMB;N=419Non-minority-ownedSMB;N=956EssentialBusinesses;N=1146NonessentialBusinesses,WomenSMBownerN=171MenSMBownerN=308

*Samplesizesvarybycountry

FUTUREOFTIMEDETAILEDFINDINGS18

Time

pressures

exacerbate

employee

burnout.

*Samplesizesvarybycountry

Q9:Thinkingaboutyourcurrentworkinghours,whoorwhatdoyoufeelisresponsibleforyourlongworkdays?Askedamongthoseworkinglongerhoursthantheywouldlike(Q8)

N=3,404GlobalENT,N=1,676ENTworkinglongerhoursthantheywouldlike

FUTUREOFTIMEDETAILEDFINDINGS19

Employees

workinglonger

hoursthanthey

wouldlikeblame

theircompany—

itsworkculture,

administrative

processesortasks

andgrowthplan.

FeelTheirCompanyisResponsibleforTheirLongWorkdays

%selectedanyresponserelatedtocompany

Amongthosewhoworklongerhoursthantheywouldlike

62%

Enterprise

workers

USUKAUNZFRDEJP

59%

66%

68%

67%

63%

55%

59%

blameworkcultureattheircompany

39%

blameadministrativeprocessesortasks

36%

blametheircompany’sgrowthplanorstrategicvision

17%

Q9:Whichofthefollowingbestdescribesyourworkschedule?PleasespecifyyourworkschedulebeforeCOVID-19,currently,andyouridealworkschedule.

N=3,404GlobalENT*Samplesizesvarybycountry

Ideally

workflexiblehours

19%

47%

22%

53%

23%

53%

17%

53%

25%

49%

39%

56%

12%

48%

FUTUREOFTIME

Theyfeelworkschedulesarealsopartofthe

problem—bynotprovidingtheflexibilitytoget

workdonewhenitismostconvenient.

DesireforMoreFlexibleWorkHours

%selecteddescribesmy[pre-COVID/current/ideal]workschedule

51%

33%

16%

23%

44%

33%

17%

36%

47%

Current

workschedule

Ideal

workschedule

Pre-COVID

work

schedule

Workflexiblehourswhenitismostconvenientforme

Haveasetworkschedule,buthavesomeflexibilitytoshiftmyhours

Startandendworkaccordingtoasetworkschedule

US

UK

AU

NZ

FR

DE

JP

DETAILEDFINDINGS20

Currently

workflexiblehours

GenZMillennialGenXBoomer

27%

32%

36%

39%

62%

74%

76%

74%

26%

18%

13%

6%

42%

Earlyhours

(3am–9am)

Officehours

(9am–6pm)

Latehours

(6pm–3am)

FUTUREOFTIME

DETAILEDFINDINGS21

Youngergenerationsfeelespeciallypressuredtobeworkingduring

“officehours”—butthat’snotalwayswhentheyfeelmostproductive.

“Ifeelpressuretoappearworkingduringoffice

hours,evenwhenIknowIwon’tbeproductive.”

MostProductiveWorkingHours

%selected

%agree(T2B)

63%

62%

52%

GenZMillennialGenXBoomer+

Q8:Thisnextquestionisaboutyourownpersonalexperienceworking.Howmuchdoyouagreeordisagreewitheachofthefollowingstatements?

*Samplesizesvarybycountry

Q7:ThinkingaboutatypicalworkdaybeforeCOVID-19andcurrently,whathoursdoyouworkandwhenareyoumostproductive?Ifyouhaveanirregularworkschedule,simplyselect“Myschedulevaries”

N=3,404GlobalENT;N=143GenZENT,N=1,058MillennialENT,N=1,425GenXENT,N=779Boomer+ENT

FUTUREOFTIMEDETAILEDFINDINGS22

“

[Flexibilitymeans]aculturethatsupportsemployeestocompletetheirworkwhilestillhavingthefreedomandflexibilitytomeetotherfamily/lifeprioritiesorcommitments.

Enterpriseworker,

Australia

Recognitionthatworkdoesn’thavetobecompletedintypicalofficehours,butwithouttheexpectationthatanemployeeiscontactable24/7.”

D18:Howlikelyareyoutopursueanewjobinthenextyear?

*Samplesizesvarybycountry

N=3,404GlobalENT;N=1,617FeelpressuredtobereachableENT,N=1,525StruggletosetboundariesENT;N=1,796StretchedfortimeENT,N=1,676WorklongerhoursENT;N=1,305WantmoreflexibilityENT

FUTUREOFTIMEDETAILEDFINDINGS23

Employeedissatisfactionpresentsaseriousrisktobusiness—more

thanathirdoftheworkforceplanstoswitchjobsinthenextyear.

LikelihoodtoSwitchJobs

%likelyinthenextyear(T4B)

35%

Enterprise

workers

USUKAUNZFRDEJP

29%

34%

44%

46%

28%

25%

39%

Thelikelihoodtoswitchjobsisevenhigheramong

employeesstrugglingwithtimeandproductivity.

43%43%42%42%41%

Feelpressedtobereachableatalltimesofday

Struggleto

setworkand

personallife

boundaries

Constantly

feelstretched

fortime

Worklonger

hoursthan

theywouldlike

Wantmore

flexibilityin

theirwork

schedule

D18:Howlikelyareyoutopursueanewjobinthenextyear?

*Samplesizesvarybycountry

N=3,404GlobalENT;N=143GenZENT,N=1,058MillennialENT,N=1,425GenXENT,N=779Boomer+ENT

31%

18%

FUTUREOFTIME

By2025,GenZwill

makeupabout

27%

oftheglobal

workforce*.

DETAILEDFINDINGS24

Infact,morethanhalfofGenZworkersplan

topursueanewjobinthenextyear,driving

“TheGreatResignation.”

LikelihoodtoSwitchJobs

%likelyinthenextyear(T4B)

56%

49%

GenZMillennialGenXBoomer+

*AccordingtotheOECD(OrganisationforEconomicCo-operationandDevelopment)EmploymentOutlook2021

Q34:Assumingotherfactorslikesalaryandjobdescriptionremainthesame,howlikelywouldyoubetoswitchjobsfor…

N=3,404GlobalENT*Samplesizesvarybycountry

66%

Enterprise

Workers

54%

Enterprise

Workers

64%

74%

74%

72%

51%

66%

65%

58%

57%

59%

57%

43%

51%

52%

FUTUREOFTIMEDETAILEDFINDINGS25

Employeedissatisfactionpresentsaseriousrisktobusiness—more

thanathirdoftheworkforceplanstoswitchjobsinthenextyear.

AssumingSalaryandJobDescription

%likely(T2B)

RemaintheSame,IWouldSwitchJobsfor…

Betterwork-lifebalance

Theoptiontoworkremotely

Morecontrolovermyworkschedule

61%

Enterprise

Workers

USUKAUNZFRDEJP

USUKAUNZFRDEJP

USUKAUNZFRDEJP

60%

67%

69%

63%

49%

56%

60%

*Samplesizesvarybycountry

Q34:Assumingotherfactorslikesalaryandjobdescriptionremainthesame,howlikelywouldyoubetoswitchjobsfor…

N=3,404GlobalENT;N=143GenZENT,N=1,058MillennialENT,N=1,425GenXENT,N=779Boomer+ENT

74%

66%

50%

59%

46%

37%

FUTUREOFTIMEDETAILEDFINDINGS26

AndthisisespeciallytrueamongGenZandmillennialworkers.

AssumingSalaryandJobDescriptionRemaintheSame,IWouldSwitchJobsfor…

%Likely(T2B)

Betterwork-lifebalance

78%

GenZMillennialGenXBoomer+

Morecontrolovermyworkschedule

73%

66%

GenZMillennialGenXBoomer+

Theoptiontoworkremotely

63%

66%

53%

GenZMillennialGenXBoomer+

Q10:Whichofthefollowingbestdescribetheworkplacetrendsthatyou’veseeninyourowncompanyinthelastyear?

*Samplesizesvarybycountry

N=2,102GlobalSMB;N=181Minority-ownedSMBs;N=419Non-minority-ownedSMBs;N=956EssentialBusinesses;N=1146Non=essentialBusinesses

+18percentagepoints

46%

30%

Minority-

owned

owned

(US+UKonly)

+15percentagepoints

Non-

essentialbusiness

Essential

business

Non-

minority

28%

45%

36%

SMBleaders

20%

Higheremployeeturnoverrates

FUTUREOFTIMEDETAILEDFINDINGS27

Morethan1in3

SMBleadershave

alreadynoticed

employeeburnout

orattritionin

thepastyear—

especiallythoseat

minority-owned

oressentialSMBs.

HaveStruggledwithEmployeeBurnoutorAttritionintheLastYear

%selectedemployeeburnoutorhighturnover

24%

Employeeburnout

USUKAUNZFRDEJP

35%

35%

39%

38%

40%

38%

29%

Q11:Whatchanges,ifany,haveyouhadtomaketoyourbusinesstorecruitandretainemployeesinthepandemic?

N=2,102GlobalSMB*Samplesizesvarybycountry

FUTUREOFTIMEDETAILEDFINDINGS28

MostSMBleaders

have