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文檔簡介
Retail
SocialMedia
IndustryReport
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
Retail
Content
Strategy
Discoveranalyticsmetricsthatmatterfor
everytypeofcontentonFacebook,
Instagram,andTwitter.
Photosappeartobethemostsharedsortof
contentintheretailindustryacrossall
platforms.However,Instagramcarousels
remainthemostengagingsortofmedia.
brands-examples
37.89%
DECREASEININTERACTIONS
Medianpostsinteractionsacrossallplatforms
Medianpostsinteractions
ThemedianpostinteractionrateforFacebookandTwitterintheretailindustryremainssteady.Ontheotherhand,wecannoticea37.89%decreaseinInstagraminteractions.
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
ContentdiversityonFacebookPoststypesonFacebook
Inthelast12months,brandsin
theRetailcategoryshared:
?55.92%photos
?25.13%albums
?13.61%videos
?4.78%links
?0.54%statuses
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
ContentdiversityonInstagramPoststypesonInstagram
Inthelast12months,brandsin
theRetailcategoryshared:
?51.16%photos
?25.71%carousels
?15.51%reels
?7.60%videos
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
ContentdiversityonTwitterPoststypesonTwitter
Inthelast12months,brandsin
theRetailcategoryshared:
?62.215%status
?18.86%photos
?15.858%links
?3.062%videos
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
OrganicperformanceofpoststypesonFacebook
Postsperformance
onFacebook
0.22%
Avg.engagementrateperpostforstatus
StatusesperformbestintermsoforganicperformanceonFacebookworldwide.Statuses(0.22%)arefollowedbyphotos,whichhavea0.16%engagementrate.
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
OrganicperformanceofpoststypesonInstagram
Postsperformance
onInstagram
0.9%
Avg.engagementrateperpostfor
Reel
IntermsoforganicperformanceonInstagramworldwide,Reelsperformbest,withanaverageengagementrateof0.9%,followedbycarousels,withanaverageengagementrateof0.49%.
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
OrganicperformanceofpoststypesonTwitter
Postsperformance
onTwitter
0.07%
Averageengagementrateperpostforphoto
IntermsoforganicperformanceonTwitterworldwide,photosperformbest,withanaverageengagementrateof0.07%,whichis0.0003%morethanthe2ndhighestposttype,video.
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
Organic
Engagement
Averageengagementrateanddistribution
ofengagementrateonFacebook,
Instagram,andTwitter.
Overallengagementdatashowsthatretail-
relatedbrandshaveestablishedamore
significantnicheonInstagram.Ontheother
hand,retail-relatedpostshavebeenshared
themostonTwitter.
Averageengagementrateperpostacrossallplatforms
Instagram—themost
engagingplatform0.51%
Averageengagementrateperpost
Withanaverageengagementrateof0.51%perpost,Instagramremainsthemostengagingmediumfortheretailsector.
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
0.14%
AVG.ENGAGEMENTRATEPER
nOgementrateovertimeonFacebook
DistributionofengagementrateonFacebook
FromMaytoAugust2022,theavg.engagementrateperpostonFacebookhastriedtoremainconstant.EventhoughtherecanbeseensignificantgrowthinDecember2022,theavg.engagementrateperpostfortheretailindustryislowerthantheavg.engagementrateforall
sectors(0.16%).
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
0.51%
AVG.ENGAGEMENTRATEPER
PEgSaementrateovertimeonInstagram
DistributionofengagementrateonInstagram
FromJanuarytoJune2022,theavg.engagementrateperpostonInstagramhastriedtoremainconstant.EventhoughtherecanbeseensignificantgrowthinJune2022,theavg.engagementrateperpostfortheretailindustryislowerthantheavg.engagementrateforallsectors(0.88%).
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
0.02%
AVG.ENGAGEMENTRATEPER
nOgementrateovertimeonTwitter
DistributionofengagementrateonTwitter
FromMaytoJuly2022,theavg.engagementrateperpostonTwitterhastriedtoremainconstant.EventhoughtherecanbeseensignificantgrowthinApril2022,theavg.engagementrateperpostfortheretailindustryislowerthantheavg.engagementrateforall
sectors(0.03%).
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
Postsperweekbetweenplatforms
Postingfrequency
onTwitter
19.99
Averagepostsperweek
BetweenJanuary2022andDecember2022,retailbrandsshared5.44-Instagramposts,5.06-Facebookposts,and19.99Twitterpostsperweek.
DateRange:1Jan2022-31Dec2022
Sample:Socialinsider—worldwidedatafortheRetailindustry
Improveyoursocial
mediastrategywith
Socialinsider
?Allinoneplaceforcompetitorresearchandsocial
mediaanalytics
?Readytodownloadsocialmediareports
?Reviewtheperformanceofcertainsocialposts
Bookademo
Methodology
Facebookengagement
rateperpost(byfollowers)
Instagramengagement
rateperpost(byfollowers)
Twitterengagementrateperpost
Facebookengagementrateperpostiscalculatedasthesumofreactions,commentsandsharesonthepostdividedbythetotalnumberoffansthatpagehas.Theresultisthenmultipliedby100.
Instagramengagementrateperpostiscalculatedasthesumoflikesandcommentsonthepostdividedbythetotalnumberoffollowersthatprofilehas.
Theresultisthenmultipliedby100.
TwitterengagementrateperpostiscalculatedasthesumoflikesandRetweetsreceivedontheTweetdividedbythetotalnumberoffollowersthatprofilehas.
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