商務英語中級Report

4.2ReportBusinessEnglish

LessonSeven101Writing(寫作)：Areport商務便函與便條是企業(yè)內(nèi)部員工之間的書面聯(lián)系手段。商務信函是企業(yè)對外進行書面聯(lián)絡的手段。3商務報告既適用于企業(yè)面向外界機構與人員進行業(yè)務往來，例如向公司股東們呈交的年度報告、分紅配股報告等，亦適用于企業(yè)內(nèi)部上下級之間、員工之間的信息溝通，例如市場調(diào)查報告等。4商務報告的結(jié)構AnswerReporton

_________________IntroductionTheaimofthisreportisto____________FindingsOverthelastthreemonths,thenumberofvisitorshas_____.Therearetworeasonsfortheincrease.Firstofall,weSecondlyinMay______________________RecommendationsInordertoincreasethisnumberIwouldrecommendthatTip1:Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.Tip3:Statetheaimofthereportintheintroduction.Thiswillincludewhyyouhavebeenaskedtowriteitandwhatyouwillhavedonebytheend.Tip4:Inthefindingssectiondescribethefactsandinformation.Avoidgivingyouropinionatthisstage.Tip5:Inthefinalsection,makerecommendationsbasedonthefindingsandproposeaction5IntroductionAimWhyyouhavebeenaskedtowriteitWhatyouwillhavedonebytheendFindingsDescribethefactsandinformationRecommendationsMakerecommendationsandpropose梳理歸納6PlanyourreportHowmanysectionswilltherebe?GiveeachsectionaheadingThinkofphraseandvocabularytoincludeineachsectionCheckthatyourplancoversallthepoints.ThenwriteyourreportProcedure7CheckyouranswerDoesitfullycompletethetask?Istheinformationclearlyorganized?Arethegrammar,vocabularyandstyleappropriate?Makeanynecessarychanges.Makesureyoukeepwithin12-140words.Procedure81.Readtheinformationandthetaskbelow:Youworkinthemarketingdepartmentofyourcompanyandyourlinemanagerhasdelegatedtoyouthetaskofpreparingashortreport.Youmustreportonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.Youhavealreadymadesomehandwrittennotesontheinformationbelow.Writing:Areportrancompetition–verypopularlaunchednewsletterforsubscribers2300270029509SpendingonInternetadvertisingforMayCostBannersonothersites(euros/month)3,200MonthlynewsletteremailedtosubscribersNocostveryfewpeoplevisitbecauseoftheseexceptmytime!10Writing:AreportUnderstandthetaskpreparingashortreportRposeamarketingstrategyforthenextthreemonths.11商務報告的結(jié)構及常用句型

AnswerReporton_________________Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.簡短、精煉，讓你的讀者知道你寫作的意圖即可Reporton

_visitstowebsiteandproposedmarketingstrategy___12商務報告的結(jié)構及常用句型

AnswerIntroduction介紹寫作背景，說明報告要討論的問題。Theaim/purpose/objectiveofthisreportisto…Thisreportsetsoutto/aimsto…Asrequestedby/Uponrequestof某人/某部門,Iamsubmittingthefollowingreportabout…Wehavedoneasurveyshowingthat…13IntroductionTheaimofthisreportistocommentonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths.14商務報告的結(jié)構及常用句型

AnswerFindings(調(diào)查結(jié)果)Accordingtotherecentmarketresearch/investigation/survey/thechartabove/thetableabove……,Therecentvisit/investigation/surveyshowedthat……Thetable/chartabovetellsusthat……Fromthechartshown,wefind/learn/noticethat…Thetable/chartaboveisshowingthat……15上升趨勢toincrease/anincreasetogouptogrow/agrowthtojump/ajumptoleap/aleaptoreachapeak/apeaktosoar/asoartorise/arise常用的概括圖表信息的詞組和表達方式下降趨勢tocollapse/acollapsetodecline/adeclinetodrop/adroptodecrease/adecreasetofall/afalltogodowntoreachalowpoint/alowpointtoreduce/areduction16升降程度較大agreatdeal/big/alotclear/clearlyconsiderable/considerablydramatic/dramaticallygreat/greatlymarked/markedlyMuch常用的概括圖表信息的詞組和表達方式obvious/obviouslyquick/quicklyrapid/rapidlyremarkable/remarkablySharp/sharplysignificant/significantlystrong/stronglysudden/suddenly17升降程度較小abitalittlegentle/gentlygradual/graduallylittleslight/slightlyslow/slowlysmallsteady/steadily常用的概括圖表信息的詞組和表達方式平穩(wěn)狀態(tài)tobehardlychangedtohavelittlechangetokeepsteadytolevelofftoremainconstanttoremainunchanged18Exercise：TrucksalesrosesteadilyfromOctobertoDecember.19Exercise：AsteadyfallinsalesduringNovemberandDecemberfollowedthesharpincreaseinOctober.20Exercise：TrucksalesdroppeddowninOctober,butremainedunchangedfortherestoftheperiod.21rancompetition–verypopularlaunchednewsletterforsubscribers23002700295022FindingsOverthelastthreemonths,thenumberofvisitorshasincreasedby650.Therearetworeasonsfortheincrease.Firstofall,welaunchedanewsletterforsubscribers.SecondlyinMay,weranacompetitionwhichwasverypopular.23Increaseto

meanstotakeanamountandaddtoit,stoppingwhenyoureachacertainlevel.Forexample:takeoneapple,andincreasetofive.Soyouhave1,thenadd+1,doingthisoverandover,stoppingwhenyoureach5.Youendupwithfiveapples.

Increaseby

meanstotakeanamountandaddanotherspecifiedamounttoit.Forexample,takeoneapple,andincreasebyfive.Soyouhave1,thenyouadd+5apples.Nowyouendupwithsixapples.24Withregardstocosts,bannershavecost3200eurosamonthbutveryfewpeopleseemtovisitthewebsiteasaresultofthese.

Ontheotherhand,thenewsletterdoesn’tcostanything(otherthanmytime)buthashelpedtoincreasethenumberofvisitors.25商務報告的結(jié)構及常用句型

AnswerConclusion〔結(jié)論〕

Itwasdecided/agreed/feltthat…

Noconclusionswerereachedregarding…

也可直接陳述結(jié)論，例如：

Accordingtothefindingsabove,itcanbeconcludedthat……

Fromthetableshown,itcanbeconcludedthat……

Therefore,itcanbeconcludedthat26商務報告的結(jié)構及常用句型

AnswerRecommendation(建議)Wewouldrecommendthat…Itissuggested/recommendedthat…Thefollowingaretherecommendations…Basedontheanalysisabove,werecommendthat/itcanbeconcludedthat……Withreferencetothefacts/advantagesstatedabove,thefollowingrecommendationscanbemade…

27AnswerOnthebasisoftheresults,Ihavethefollowingrecommendations:Onthebasisoftheanalysis,itisreasonabletohavethefollowingrecommendations:

如果需要進一步拓展，可以描述一下建議實施后可預期的進展或者景象。具體說法是，建議結(jié)束之后，sothat…或者thus…28RecommendationsInordertoincreasethisnumberIwouldrecommendthat

wecontinuewiththenewsletterandrunmorecompetitionsandquizzes.Ialsoproposethatwestopusingbannersandputmoreresourcesintosettinguplinkswithothersitestoincreasethetraffic.continuewithsomethingtokeepdoingwhateverwasbeingdonebefore.Oh,pleasecontinuewithyourdiscussion.

DoyoumindifIcontinuewithmyknittingaswetalk?29IntroductionTheaimofthisreportisto__________________FindingsOverthelastthreemonths,thenumberofvisitorshas_____.Therearetworeasonsfortheincrease.Firstofall,we____________________________SecondlyinMay___________________________Withregardstocosts,bannershavecost_________________butveryfew__________________Ontheotherhand,thenewsletter_____________RecommendationsInordertoincreasethisnumberIwouldrecommendthat__________________________________________________________________Reporton_______________________________Tip1:Keepthetitleofthereportshort.Itonlyneedstotellyourreaderthesubject.Tip2:Divideyourreportintosectionstomakeiteasiertoread.UseheadingssuchasIntroduction,Findings,Conclusions,Recommendations.Tip3:Statetheaimofthereportintheintroduction.Thiswillincludewhyyouhavebeenaskedtowriteitandwhatyouwillhavedonebytheend.Tip4:Inthefindingssectiondescribethefactsandinformation.Avoidgivingyouropinionatthisstage.Tip5:Inthefinalsection,makerecommendationsbasedonthefindingsandproposeaction30IntroductionTheaimofthisreportistocommentonthenumberofpeoplevisitingthecompanywebsiteinthelastthreemonthsandproposeamarketingstrategyforthenextthreemonths._FindingsOverthelastthreemonths,thenumberofvisitorshasincreasedby650.Therearetworeasonsfortheincrease.Firstofall,welaunchedanewsletterforsubscribes.SecondlyinMay,weranacompetitionwhichwasverypopular.Withregardstocosts,bannershavecost3200eurosamonthbutveryfewpeopleseemtovisitthewebsiteasaresultofthese.

Ontheotherhand,thenewsletterdoesn’tcostanything(otherthanmytime)buthashelpedtoincreasethenumberofvisitors.RecommendationsInordertoincreasethisnumberIwouldrecommendthatwecontinue