Trade Fairs交易會英語課件

TradeFairsTradeFairsTradeFairsPriorityTipsofAttendingatradefairTradeFairsFunctionsofTradeFairsTradefairscanbeextremelyeffectivefor:makingface-to-facecontactsandsalesorpurchasesidentifyingsuppliers,checkingoutcompetitorsfindingouthowbusinessreallyworksinthehostcountryTradeFairsTradeFairsTradefairsareapartoftheintegratedmarketingmix,especiallyinmanycoretechnologyareas,whichdemandpersonalizeddemonstrationsofproductbenefits.TradeFairsSelectinganAppropriateTradefairPriorityTradeFairsConsultthelistingsoftradefairstofindsomethatinterestyou.Contacttheorganizersforliterature,includingashowprospectus,attendeelist,andexhibitorlist.HotTipTradeFairsYourresearchneedstocoverStatistics

Audience

SpecificsTradeFairsWhoistheintendedaudience?Isthefairopentothepublicortotradeprofessionalsonly?Aretheexhibitorsprimarilyforeignerslookingforlocalbuyersorlocalslookingforforeignbuyers?AudienceTradeFairsHowmanypeopleattendedthefairthelasttimeitwasheld?Whatwerethedemographics?Whatvolumeofbusinesswasdone?Howmanyexhibitorswerethere?Howbigistheexhibitionspace?Whatwastheratioofforeigntodomesticattendeesandexhibitors?StatisticsTradeFairsWhoarethemajorexhibitors?Areanyparticularpublicationsororganizationsassociatedwiththefair?Onwhatcategoriesofproductsdoesthefairfocus?Doesthefairhaveageneralthemeorachangingtheme?Howlonghasthefairbeeninexistence?SpecificsTradeFairsHowoftenisitheld?Isitalwaysinthesamelocation,ordoesitmoveeachtime?Howmuchdoesitcosttoattend?Arethereanyseparateorspecialprogramsconnectedwiththeevent?Dotheyrequireadditionalentrancefees?Whatdoesitcosttorentspace?

SpecificsTradeFairsABeforeYouGoBWhileYouAreThereCAfterthefair

AttendingTradeFairsTradeFairsMakereservationsandtravelarrangementswellinadvanceInviteaninterpreterforface-to-facebusinessnegotiations

MakepreparationsforprintedmaterialsBeforeYouGoTradeFairsImmediatelyaftereachcontact,writedownasmuchinformationasyoucan.

WhileYouAreThereTradeFairsQualifyyourprospectsbeforelaunchingintoafullpresentation.WhileYouAreThereTradeFairsConsiderarrivingadayearlytogetfullyoriented,confirmappointments,andrestup.

WhileYouAreThereTradeFairsWriteletterstonewcontactsandfollowuponrequestsforliteratureWriteareportevaluatingyourexperiencesStartpreparingforyournexttradefair

AfterthefairTradeFairsAftertheshow:followupSendoutemail,regularmail,ormakethephonecallstofollowuponthecontactsandleadsassoonaspossible.sendapersonalizedthank-youtoeachofthepeoplefromwhomyoucollectedcontactinformation.Findreasonstoperiodicallystayintouchwithrelevantcontacts.TradeFairsBenefitsBenefitsforexhibitors:

mediaexposurefortheindustryasawholeandforspecificcompanies,anopportunitytoshowtheirwarestoaninterestedpublic,tofindoutwhatishappeningintheindustryandtoevaluatethecompetitionTradeFairs

Benefitsforvisitors:

Theeaseofjudgingrelativestandardsandprices,anopportunitytofindoutwhatishappeningintheindustry,theconvenienceofeverythinginoneplace,achancetotalktoexhibitorsTradeFairsDO’S&DON'TS

DO’S

Evaluatethetradeshowwellinadvance

Planyoureventmonthsinadvance

Usemarketingexpertstodesigndisplay

Yourcustomerapproachstrategy

Promotionalgiveaways

Brochuresandliterature

Dressprofessionally

Beavailableatalltimes

Recordallpotentialleads

Takeeverythingwhendismantling

Followupallleads

Re-evaluatetheshowTradeFairsDON'TSAssumealltradeshowsarethesame

Leavetheplanningtillthelastminute

Trytosavemoneybynotusingtheexperts

Havemixedmarketingmessages

Giveinappropriatemarketing

Usepoorqualitymarketingmaterials

Missthechancetomakeagreat