牛津譯林版（2023）選擇性必修 第二冊(cè)Unit 1 The mass media Extended Reading 同步練習(xí)（無(wú)答案）

第第頁(yè)牛津譯林版（2023）選擇性必修第二冊(cè)Unit1ThemassmediaExtendedReading同步練習(xí)（無(wú)答案）選擇性必修二Unit1Exrendedreading

第一課時(shí)

一英漢互譯

channel____________2.psychology___________

3slogan________________4.teapot____________

5brand_______________6placement_____________

7rating__________8高峰時(shí)期的，頂峰_____________

9使增長(zhǎng)，增長(zhǎng)，提高_(dá)_________10買(mǎi)，購(gòu)買(mǎi)___________

11贊助，主辦___________12理解，掌握，吸收_____________

13打折，折扣_____________14專(zhuān)門(mén)制作，定做______________

二短語(yǔ)

1___________簡(jiǎn)言之2____________參考，指的是

3____________換句話說(shuō)4_____________與連接

5____________手拉手，密切合作6__________被傳達(dá)，被理解

7____________除之外8__________對(duì)有積極的影響

三課文理解

1.What'sthemainideaofthetext？

A.Introductiontoadvantagesofadvertisingechniques.

B.Introductiontoadvertisinganditsechniques.

C.Introductiontofunctionsofadvertising.

D.Introductiontothefutureofadvertising.

2.What'sthepurposeoftheauthortowriteParagraph1？

A.Topersuadeustobuymoreproducts.

B.Toremindustopaymoreattentiontoadvertising

C.Totellustheimportanceofpromotingaproductorservice.

DTointroducethetopic.

3.WhatcanweinferfromParagraph2

A.Themassmediaandadvertisinghaveacloserelationshipwitheachother.

B.Advertisinghasalwaysbeencloselylinkedwithnewspapers.

C.Advertisingmainlydependsoninteractiveadsinsmartphoneapps.

D.Themassmediahasagreatimpactonourlife.

4.What'stherelationshipbetweenadvertisingandthemassmedia？

A.Theyareinoppositesides.

BThemassmediaformedafteradvertising.

C.Theyarelinkedwitheachothertightly.

D.Themassmediagoesagainstadvertising.

5.Whyisthemassmediaaperfectvehicleforadvertisers？

A.Becauseitisverycheap.

B.Becauseithasalonghistory.

C.Becauseitcanreachpeoplequickly.

D.Becauseitcanreachalargenumberofpeople.

6.Whydoesacompanyoftenlaunchamassmediaadvertisingcampaign？

A.BecauseitcanappearonapopularwebsiteoronTVatpeaktimes.

B.Becauseitmakespeoplemakeaproductorofferservice.

C.Becauseitmakespeopleawareofacampaignorservice.

D.Becauseitmakestheproductorserviceknowntopeopleandcreatesadesiretobuy.

7.Howdoestheauthordevelopparas.4-6？

A.Bylistingnumbers.

B.Bygivingexamples.

C.Byaskingquestions.

D.B&C

8.Whatkindoflanguageshouldslogansuse？

A.Easy-to-understand.

B.Complicated.

C.Simplebutimpressive.

D.Controversial.

9.WhichofthefollowingpeoplecanNOTbea“brandambassador”？

A.Afamousfilmstar.

B.AnOlympicchampion.

C.Acriminalarrestedbythepolice.

DAcartooncharacterenjoyedbychildren.

10Whichofthefollowingstatementscanwelearnfromparagraph6？

A.Allfilmsshouldbesponsoredbyleadingbrands.

B.ProductplacementinfilmsandTVshowsmayaffectourdecisionstobuyaproduct.

C.Wecanclearlynoticealltheadvertisementsinsocialmedia.

D.ProductplacementcanonlybeusedinfilmsandTVshows.

11.Whatisthefutureofadvertising？

A.Desperate.

B.Promising.

C.Disappointing.

D.Changeless.

四課文填空

Advertisements,whichoftenusewordsaandpictures1.__________(persuade）peopletobuyaproductorservice,canbefoundwhereverwego.2.___________successfuladvertisementwillnotonlymakepeopleawareofaproductorservice,butalsocreateadesiretobuy,behind3._____________advertisershavedevelopedwaysofpersuadingpeopleintopurchasingtheirproductsorservices.Oneofthecommontechniquesistocreate4._______（memory)slogans.5._____________techniqueistolinktheircompanyorproducttoabrandambassador.Inaddition,someadvertisementsarenotsoobvious,inwhichproduct6__________（place）istypicallyused.Forexample,somefilms7.____________（sponsor）byleadingbrands,sothatonlytheirproductsappearinthefilm.Now，8__________（advertise）isbecomingmoredigitalIandmorepersonalized,makingitmorepossibleforustoreceivespecialdiscountsandpromotions9._________（target）specificallyatus.Inthefuture,thedevelopmentinadvertisingwillhelpcompaniestargettheircustomersmore10________(efficient）tohaveapositiveeffectonsales.

第二課時(shí)

1.Thegenerousambassadorhass________severalhomelesschildreninthepasttenyears.

2.Toourdelight,theconcertwillbeb________livebymanychannels.

3.Thecarpetspurchasedfromthefactorycanbedividedintothreemain_________（種類(lèi)）。

4.Thetwow________gavecontradictoryevidencetowhathadhappenedthedaybefore.

5.IfIhadseenthea_________intime,Iwouldhaveappliedforthejob.

6.Confuciuswasanextraordinaryeducatorandphilosopher,who_______（建立）Confucianism.

7.Recently,shehasgainedadmissiontoStanfordUniversityandwonafull________（獎(jiǎng)學(xué)金）8.Myfirstnewsreporthasbeenreleased_________（使增長(zhǎng)）myconfidencegreatly.

9.As_________(公民）ofourcountry,itisourdutyandresponsibilitytostandupforthelegalrightsofourownintheelection.

10Specialprogrammesofstudyare__________(定制)totheneedsofspecificgroups,especiallyformemerships.

Advertising:thepowerofpersuasion

Injustoneday,apersoncanseehundredsofmarketingmessages.Advertisinghasbecomepartofmodernlife.ButwhatisadvertisingexactlyInshort,itrefers_____theactivityofpromotingaproductorservice.Inotherwords,ittriestopersuadepeople____________(buy)aproductorservice.

廣告業(yè)_________勸說(shuō)_____________

簡(jiǎn)而言之__________指的是，參考，查閱__________

推銷(xiāo)_____________換句話說(shuō)_____________

Thehistoryofadvertisinghasalwaysbeencloselylinked_______thatofthemassmedia.①Fromtheancientsimpleadvertisements________(paint)onoutdoorsignstothecolourful,interactiveonesinsmartphoneapps,advertisingandthemassmediahavedevelopedhand____hand.②______mediachannelshavegrowninnumberandtype,sohaveadvertisements.

與有關(guān)____________大眾傳媒___________

互動(dòng)的____________聯(lián)合__________

句式①中printedonoutdoorsigns在句中做_______語(yǔ)，可以改為_(kāi)___________________________________

句式②中as引導(dǎo)的___________狀語(yǔ)，so位于句首要_________倒裝。整個(gè)②句子翻譯為_(kāi)___________________________________________

Becausethemassmediareachessomanypeople,itisaperfectvehicleforadvertisers.IfanadvertisementisplacedonapopularwebsiteoronTV_____peaktimes,ahugenumberofpeoplewillknowabouttheproductorserviceitisadvertising.Inaddition_____makingpeopleawareofaproductorservice,asuccessfuladvertisementwillalsocreateadesiretobuy，thus_________(boost)usiness.①Thatiswhywhenacompanywantstopromoteaproductorservice,itoftenlaunchesamassmediaadvertisingcampaign.

高峰時(shí)期,黃金時(shí)段_________________許多，大量____________

使增長(zhǎng)_______________另外，加之，除…之外（還）___________

句式①中why引導(dǎo)_________從句。句意____________________________________________

指點(diǎn)迷津

Thatiswhy意為那就是為什么why引導(dǎo)表語(yǔ)從句

That’sbecause那是因?yàn)閎ecause從句表示原因

Thereasonwhyis/wasthat的原因是

That’s__________I’mwritingtoapplyforthejob.

Thereason_________Tomcamelateforthemeetingwas__________hewasill.

①Based______thepsychologybehindcreatingadesire______(buy),advertisershavedevelopedwaysofpersuadingpeople___________(purchase)theirproductsorservices.Acommontechniquetomakeanimpactis____________(create)amemorableslogan.Slogansusesimplebut_________(impress)languagetomakeusremembertheproductorservicebeingadvertised.Someoftheseslogansmayalsoappeal_____ouremotions.Forexample,asloganmayconnectafinechinateapotitaims________(promote)withourprideinhavinggoodtaste.Youwillheara_______(vary)ofslogansanytimeyouwatchTV.Thinkaboutyourfavouriteone.WhatmakesitspecialAndwhatmessagedoesittrytogetacrossAslogan_______communicatesanideaeffectivelycanboostsalesarevenbecomepartofpopularculture.Thatisthepowerofmemorableslogans.

根據(jù)，按照______________勸說(shuō)，誘導(dǎo)__________________

技巧，方法_______________令人難忘的廣告語(yǔ)________________

吸引_____________________各種各樣的_________________

句式①中based做__________語(yǔ)，其邏輯主語(yǔ)是_____________,存在__________關(guān)系

句意________________________________________________________

Anothertechniqueadvertisersoftenemployistolinktheircompanyorproducttoa“brandambassador"afamousactor,asportsstar,orevenafictionalcharacteThinkofapopularfast-foodrestaurant.DoesithaveabrandambassadorIsthebrandambassadorpopularamongpotentialcustomers①Themorewelikethebrandambassador,themorewewillbeattractedtobuytheproduct.

使用，利用_______________一個(gè)虛構(gòu)的人物__________________

品牌大使_________________在中受歡迎______________________--

潛在客戶_________________

句式①The+比較級(jí),the+比較級(jí)表示越就越

翻譯為_(kāi)__________________________________________________________________

Ofcourse,someadvertisementsarenotsoobvious:productplacementistypicallyusedinfilmswithhugebox-officesuccessandTVshowswithhighratings.Somefilmsarenowsponsoredbyleadingbrands,sothatonlytheirproductsappearinthefilms,likethewatcheswornbythetitlecharacterintheJamesBondfilms.①Othertypesofmassmediauseproductplacementtoo,includingvideogames.Itisnotuncommonforsportsvideogameseriestofeaturedifferentin-gameequipmentwithrealbrandnames.Weabsorbthesemarketingmessageswithoutthinkingaboutthemtoomuch,yettheywillprobablyhaveaneffectonusthenexttimewegoshopping.

明顯的_______________高收視率_____________

贊助_________________主人公______________

理解，掌握____________對(duì)有影響__________________

句式①中，including做_________語(yǔ)翻譯為_(kāi)______________________________________

Inthepast,advertisingwasallaboutreachingasmanypeopleaspossiblewiththesamemessage.Now,advertisingisbecomingmoredig