廣告業(yè)常見英文術(shù)語

AA(AccountAssistant)客戶助理ActionPlan行動方案AD(AccountDirector)客戶總監(jiān)AddValue附加價(jià)值A(chǔ)ds(Advertisement)廣告Advertorial付費(fèi)軟文AE(AccountExecutive)客戶代表、客戶主任Agency代理商AM(AccountManager)客戶經(jīng)理AnalysisTools分析工具Announcement公告AnnualReport年報(bào)AP(Asia-Pacific)亞太區(qū)ARList任務(wù)清單ATL(AbovetheLine)線上活動Attachment附件AudienceAwareness公眾認(rèn)知度AutoIndustry汽車行業(yè)Awareness認(rèn)知BackgroundAnalysis背景分析Backgroundmaterial背景材料Benchmark測試基準(zhǔn)BI(BehaviorIdentity)企業(yè)行為識別系統(tǒng)Bidding競標(biāo)Bio個(gè)人簡歷Boilerplate公司簡介(附在新聞稿后面的關(guān)于該公司的簡短介紹)BrandCommunicationsStrategy品牌傳播戰(zhàn)略BrandLoyalty品牌忠誠度BrandManagementCommission品牌管理委員會BrandManagementConsultingFirm品牌管理顧問公司BrandManagement品牌管理BrandPlanning/Designing品牌策劃/設(shè)計(jì)BrandPositioningSurvey品牌定位調(diào)查BrandPositioning品牌定位BrandPromotion品牌推廣BrandingStrategy品牌戰(zhàn)略BriefingKit資料包Briefing情況介紹BTL(BelowtheLine)線下活動BU(BusinessUnit)業(yè)務(wù)部門Bulletin公告欄Bundle附贈品BusinessE-Mail商務(wù)電郵BusinessModel商業(yè)計(jì)劃BusinessPhilosophy經(jīng)營哲學(xué)BusinessStrategy經(jīng)營戰(zhàn)略Campaign公關(guān)或營銷活動CareerDevelopment職業(yè)發(fā)展CareerPlanning職業(yè)計(jì)劃Casestudy案例研究Category類別Celebration慶典活動CEOReputationManagementCEO聲譽(yù)管理CEO'sArrangementCEO接待Channel渠道Chart幻燈片中的頁面ChinaGoldenAwardsForExcellenceinPublicRelations中國最佳公共關(guān)系案例大賽ChinaInternationalPublicRelationsCongress中國國際公共關(guān)系大會CI(CorporateIdentity)企業(yè)形象CIPRA(ChinaInternationalPublicRelationsAssociation)中國國際公共關(guān)系協(xié)會CIS(CorporateIdentitySysetm)企業(yè)形象識別系統(tǒng)ClientDatabaseManagement客戶數(shù)據(jù)管理ClientOrientedStrategy客戶導(dǎo)向戰(zhàn)略ClientRelationsDevelopmentSystem客戶關(guān)系開發(fā)系統(tǒng)ClientRelationsEvaluationSystem客戶管理評價(jià)系統(tǒng)ClientRelationsMaintenanceSystem客戶關(guān)系維護(hù)系統(tǒng)ClientRelationsManagementSystem客戶關(guān)系管理系統(tǒng)ClientRelationsManagement客戶管理管理ClientRelationsPrecautionSystem客戶管理預(yù)警系統(tǒng)ClientRelationsSupportingSystem客戶管理支持系統(tǒng)ClientRelations客戶關(guān)系ClientSatisfactionManagement客戶滿意度管理ClippingReport剪報(bào)報(bào)告ClosingPhase結(jié)束階段CodeofConduct行為準(zhǔn)則CodeofEthics職業(yè)道德CommunicationModel傳播模式CommunicationsKit新聞夾CommunicationsManagement傳播管理CommunicationsRegions傳播地域CommunicationsStrategy傳播戰(zhàn)略CommunityRelations社區(qū)關(guān)系Competitor競爭對手Confidential保密的、機(jī)密的ConfidentialItems保密條款ConsecutiveInterpretation交互式翻譯Consultant顧問ConsumerBuyingProcess顧客購買過程ConsumerDatabase顧客數(shù)據(jù)ConsumerOrientation消費(fèi)者導(dǎo)向Consumers/DealersAssembly用戶/經(jīng)銷商大會ContactPerson聯(lián)系人ContinuousEducation繼續(xù)教育ControllingPhase控制階段CoordinationCommunicating協(xié)調(diào)溝通Copywriter文案Copywriting公關(guān)文案CoreCompetitiveness核心競爭力CoreMedia核心媒體CorporateAffairs企業(yè)事務(wù)CorporateImage企業(yè)形象CorporateProfile公司簡介CorporateReputation企業(yè)聲譽(yù)CorporateVideo宣傳片CostControl成本控制CostManagement成本管理Creative&Design創(chuàng)意設(shè)計(jì)Credential公司或個(gè)人簡介CrisisControl危機(jī)控制CrisisManagementOffice危機(jī)管理辦公室CrisisManagementPlanning危機(jī)管理策劃CrisisManagementTeam危機(jī)管理小組CrisisManagement危機(jī)管理CrisisResearch危機(jī)研究CrisisStatement危機(jī)聲明CRM(CustomerRelationshipManagement)客戶關(guān)系管理Customertestimonial客戶證言Datasheet宣傳頁Decoration現(xiàn)場布置(裝飾)DemandGenerationDemoBooth產(chǎn)品演示臺Diagnosis診斷Director總監(jiān)Distributor分銷商DM(Directmailing)直郵DomainNameRegistration域名注冊Donation捐贈EC(EastChina)華東EditorialCalendar媒體刊登計(jì)劃EDM(EmailDirectMarketing)電子郵件營銷EffectiveCommunications有效傳播EmployeeCompensation員工薪酬EmployeeRelations員工關(guān)系EnvironmentAnalysis環(huán)境分析EnvironmentIssues環(huán)境問題EthicsoftheProfession職業(yè)道德EventManagement事件管理EventPlanning事件策劃Event事件、活動ExecutingPhase執(zhí)行階段Execution執(zhí)行ExecutivePresident執(zhí)行總裁FactSheet資料(數(shù)字或其他材料)FAQ常見問題問答FashionBusiness時(shí)尚產(chǎn)業(yè)Featurearticle深度文章Feature文章類型中的通訊FinanceManagement財(cái)務(wù)管理FinancialCommunications財(cái)經(jīng)傳播Flyer宣傳單頁InternetMediaCommunicationsInternetMediaCommunications網(wǎng)媒傳播Follow-up跟進(jìn)Forum論壇GCG(GrandChina)大中國區(qū)Glossary詞匯表GovernmentAffairs政府事務(wù)GovernmentPR政府公關(guān)GovernmentRelations政府關(guān)系Govt(Government)政府Graphics圖形文件Greetings問候語HealthCare醫(yī)療保健HighTech高科技HospitalPR醫(yī)院公關(guān)HumanResourceManagement人力資源管理IMC(IntegratedMarketingCommunications整合營傳播Implementation實(shí)施IncentivePlan激勵(lì)計(jì)劃IndustryParticipation行業(yè)參與InitiatingPhase初始階段INPUTSEvaluationTools輸入級評估工具IntegrationManagement整合管理InteractivePR網(wǎng)上互動公關(guān)InternalMagazine內(nèi)部期刊InternalCommunicationsSystem內(nèi)部傳播系統(tǒng)InternalCommunications內(nèi)部傳播InternalFilm內(nèi)部電影InternalPR內(nèi)部公關(guān)InternationalPR國際公關(guān)InternetCommunications網(wǎng)絡(luò)傳播InterpersonalCommunications人際傳播Interpreter翻譯Interview專訪或面試IntroductionLantern宣傳幻燈InvestorRelations投資者關(guān)系InvitationLetter邀請IPR(InstituteofPublicRelations)英國公共關(guān)系協(xié)會IPRA(InternationalPublicRelationsAssociation)國際公共關(guān)系協(xié)會IssueDiagnosis問題診斷IssuesManagement問題管理ISV(IndividualSoftwareVendor)獨(dú)立軟件開發(fā)商JobEvaluation績效考核Journalist記者KeyMedia關(guān)鍵媒體KeyMessages關(guān)鍵信息KeynoteSpeaker主題演講人KeynoteSpeech主題演講LA(LargeAccount)大客戶LE(LargeEnterprise)大客戶Leadership領(lǐng)導(dǎo)者LegalDuty法律義務(wù)LifeCycleoftheProducts產(chǎn)品生命周期Lobby游說Logo標(biāo)識LongTermProgram長期項(xiàng)目LuckyDraw抽獎(jiǎng)Marcomm(MarketingCommunications)營銷傳播MarketAnalysisReport市場分析報(bào)告MarketingCommunicationsMix營銷傳播組合MarketingCommunications營銷傳播MarketingStrategy市場營銷戰(zhàn)略Marketshare市場份額MassMedia大眾媒體MB(Mediumbusiness)中客戶MC(MasterofCeremonies)主持人MC(MiddleChina)華中MD(ManagingDirector)董事總經(jīng)理、執(zhí)行董事MediaAssistant媒介助理MediaAnalysis媒體分析MediaCommunicationsStrategy媒體傳播戰(zhàn)略MediaCommunications媒體傳播MediaCoverage媒體覆蓋率MediaDirector媒介總監(jiān)MediaExecutive媒介代表、媒介主任MediaInquiry媒體垂詢MediaKit媒體資料包MediaList媒體名單MediaManager媒介經(jīng)理MediaMonitor媒體監(jiān)測MediaRelations媒介關(guān)系MediaResearch媒體研究MediaTour媒體拜訪或媒體外出巡游Media媒體MeetingAgenda會議議程MeetingMinutes會議記錄Merchandise促銷物品Methodology方法論MI(MindIdentity)企業(yè)理念識別MI(MediaIndex)企業(yè)媒體聲望指數(shù)Mindshare品牌影響力份額Miscellaneous雜費(fèi)MonthlyReport月報(bào)MultifunctionalTaskForce多職能任務(wù)小組NationalStandardsofthePRProfessionalQualification國家公共關(guān)系職業(yè)資格標(biāo)準(zhǔn)NC(NorthChina)華北NE(NortheastChina)東北NegativeReport負(fù)面報(bào)道NewProductLaunch新產(chǎn)品發(fā)布NewsClipping新聞剪報(bào)NewsRelease新聞發(fā)布Newsletter通訊No-profitPR非營利機(jī)構(gòu)公關(guān)NormsofExcellentPRManagement卓越公共關(guān)系管理標(biāo)準(zhǔn)NW(NorthwestChina)西北O(jiān)bjectiveDiagnosis目標(biāo)診斷Offering服務(wù)內(nèi)容OnSite現(xiàn)場OnlineAdvertisement線上廣告OnlineCommunications線上傳播OnlineMarketingCommunications線上營銷傳播Onlinemedia網(wǎng)絡(luò)媒體OnlineRoadshow網(wǎng)上路演OnlineSurvey網(wǎng)上調(diào)查OOP(Out-of-Pocket)雜費(fèi)、日常工作發(fā)生的成本Open-dayVisits開放日參觀OpinionLeader輿論領(lǐng)袖OUTCOMESEvaluationTools輸出級評估工具OUTPUTSEvaluationTools效果級評估工具Outsourcing外包OV(OneVoice)一個(gè)聲音PhotoLibrary圖片庫PlanningPhase策劃階段Polish文案潤色POP(PointOfPurchaseAdvertising)導(dǎo)購點(diǎn)廣告Positioning定位PostEvent善后工作Poster海報(bào)Postmortem會后書面的簡短總結(jié)報(bào)告Postscript后記PRAgency公關(guān)公司PRConsultingMarket公關(guān)顧問服務(wù)市場PRConsultingPractice公關(guān)顧問實(shí)務(wù)PRConsultingService公關(guān)顧問服務(wù)PRConsultingTools公關(guān)顧問工具PRDirectorr公共關(guān)系總監(jiān)PREvaluation公關(guān)評估PREvent公關(guān)活動PRGuideline公關(guān)方針PRManagementWorkingCode公關(guān)管理工作準(zhǔn)則PRManager公共關(guān)系經(jīng)理PRProcedure公關(guān)流程PRProposal公關(guān)建議書PRSupervisor公共關(guān)系主管PreEvent前期工作Pre-evaluation預(yù)評估Preface前言Presentation演示、陳述President總裁PressConference新聞發(fā)布會PressKit媒體新聞夾PressRelease新聞稿PrintMedia平面媒體Priority優(yōu)先的ProcurementManagement預(yù)警管理ProductTest產(chǎn)品評測ProfessionResponsibility職業(yè)義務(wù)ProfessionalAssociation專業(yè)協(xié)會ProfessionalCertification職業(yè)認(rèn)證ProfessionalConsultant專業(yè)顧問Professionalfee專業(yè)服務(wù)費(fèi)ProfessionalGrading專業(yè)等級ProjectLifeCycle項(xiàng)目生命周期ProjectManagement項(xiàng)目管理ProjectOwner項(xiàng)目委托人ProjectTitle項(xiàng)目標(biāo)題Project公關(guān)項(xiàng)目Proposal公關(guān)建議書PRSA(PublicRelationsSocietyofAmerica)美國公共關(guān)系協(xié)會PubicOpinion公眾輿論P(yáng)ublicAffairs公共事務(wù)PublicRelationsConsulting公關(guān)顧問PublicRelationsCrisis公關(guān)危機(jī)PublicRelationsManagement公關(guān)管理PublicRelations公共關(guān)系PublicUtility公用事業(yè)Publicity宣傳Q&A問題問答QualifiedProjectManager合格的項(xiàng)目經(jīng)理QualityControl質(zhì)量控制QualityManagement質(zhì)量管理Questionnaire調(diào)查問卷Quotation報(bào)價(jià)RealEstate房地產(chǎn)Recommendatory推薦信Recruitment招募Reference參考資料Rehearsal預(yù)演、彩排Report報(bào)告ReputationManagement聲譽(yù)管理ResearchTools研究工具Reseller經(jīng)銷商Retainer長期客戶Review回顧、總結(jié)RiskManagement風(fēng)險(xiǎn)管理Roadshow巡展、路演ROIreturnoninvestment投資回報(bào)率Rudequestion不友好的問題SAE(SeniorAccountExecutive)高級客戶代表、高級客戶主任SEM(SearchEngineMarketing)搜索引擎營銷SAM(SeniorAccountManager)高級客戶經(jīng)理SB(Smallbusiness)小客戶SC(SouthChina)華南ScopeManagement范疇管理SEO(SearchEngineOptimization)搜索引擎優(yōu)化SMO：SocialMediaOptimization(社會媒體優(yōu)化)Seminar研討會SeniorConsultant高級顧問SeniorMediaExecutive高級媒介代表SeniorMediaManager高級媒介經(jīng)理SeniorVicePresident高級副總裁Shareholders利益關(guān)系人Simultaneousinterpretation同聲傳譯Slide幻燈片Slogan口號SocialActivities社會活動SocialResponsibility社會責(zé)任SourceMaterials客戶提供的輔助資料Souvenirs&Gifts紀(jì)念品和禮品SOV(ShareofVoice)SpeakingwithOneVoice用一個(gè)聲音說話SpokesPersonTips發(fā)言人技巧Spokesperson發(fā)言人SponsorshipPlanning贊助策劃Sponsorship贊助StrategicConsulting戰(zhàn)略咨詢StrategyCommunicationsSystems戰(zhàn)略傳播系統(tǒng)Strategy戰(zhàn)略SuccessStory成功故事Summary簡介、概述Supplier供應(yīng)商Survey調(diào)查SW(SouthwestChina)西南SWOTanalysis優(yōu)勢、劣勢、機(jī)遇、威脅分析Synopsis概要總結(jié)TargetAudience目標(biāo)受眾TaskMarketing任務(wù)營銷TBD(TobeDetail)需更詳細(xì)信息Team小組、團(tuán)隊(duì)TechnicalArticle技術(shù)文章Theme主題TimeManagement管理TimeSheet時(shí)間管理表Two-wayAsymmetry雙向非平衡模式Two-wayCommunications雙向傳播Two-waySymmetry雙向平衡模式UEO(userexperienceOptimization)用戶體驗(yàn)優(yōu)化Venue會議地點(diǎn)Verticalmedia行業(yè)媒體VI(VisualIdentity)視覺識別VIPSpeech講話稿VirtualComputer虛擬主機(jī)Vision愿景Voiceshare曝光信息份額VP(VicePresident)副總裁VSB(Verysmallbusiness)特小客戶、超小客戶WebsiteConstruction網(wǎng)站建設(shè)Whitepaper白皮書Workshops工作研討Worldwide全球特寫featurearticles以貨代款inkind機(jī)構(gòu)廣告institutionaladvertising前期市場企業(yè)廣告marketprepcorporateadvertising營銷公關(guān)marketingpublicrelation新聞簡報(bào)news/pressrelease意見抽樣opinionsampling招貼posters傳媒炒作pressagentry傳媒工具press/mediakit公共事務(wù)publicaffairs公共關(guān)系戶publicrelations公共關(guān)系廣告publicrelationsadvertising宣傳publicity公眾publics招聘廣告recruitmentadvertising聲望經(jīng)營reputationmanagement撰寫講演稿speechwriting賽場營銷venuemarketing新聞通報(bào)錄像videonewsrelease執(zhí)行證明書affidavitofperformance受眾構(gòu)成audiencecomposition受眾占有率audienceshare時(shí)間表avails一刻平均聽眾數(shù)averagequarter-houraudience一刻平均收聽率averagequarter-hourrating一刻平均占有率averagequarter-hourshare交換辛迪加bartersyndication無線電視broadcastTV有線電視cableTV單位成本CPP千人成本CPM累積聽眾數(shù)cumulativepersons累積收聽率cumulativerating時(shí)段組合day-partmix預(yù)定市場區(qū)域designatedmarketareas班車時(shí)間drivetime首播辛迪加first-runsyndication形象移植imagerytransfer信息式廣告informercial互相連接interconnect廣播電視網(wǎng)networks網(wǎng)外辛迪加off-networksyndication協(xié)辦participationbasis占位價(jià)格preemptionrate黃金時(shí)段primetime節(jié)目式廣告PLA節(jié)目收率視programrating節(jié)止編排形式programmingformats視聽率調(diào)查服務(wù)公司ratingservices電臺指定時(shí)間run-of-station受眾總數(shù)totalaudience總體受眾計(jì)劃totalaudienceplan廣告網(wǎng)絡(luò)adnetworks廣告查詢adrequest橫幅廣告banner商業(yè)回郵件businessreplymail分類廣告Web站classifiedadWebsite編輯名錄compiledlists立體創(chuàng)意直郵creativedimensionaldirectmailing數(shù)字互動媒介digitalinteractivemedia直郵廣告direct-mailadvertising內(nèi)部刊物houseorgans互動電視interactiveTV互聯(lián)網(wǎng)Internet互聯(lián)網(wǎng)服務(wù)供應(yīng)商Internetserviceprovider銷售信函salesletters廣告禮品advertisingspecialty展臺booths路牌bulletinstructure車內(nèi)尾部招貼car-endposters電影貼片廣告cinemaadvertising陳列媒介exhibitivemedia全面登場fullshowing車內(nèi)廣告牌insidecards戶外媒介out-of-homemedia車體招貼outsideposters包裝packaging獎(jiǎng)品premiums標(biāo)準(zhǔn)戶外廣告standardizedoutdooradvertising成品招貼stockposters優(yōu)惠贈券take-ones商業(yè)展示會tradeshows交通廣告transitadvertising廣告英語術(shù)語——媒介策劃用語廣告印象advertisingimpression廣告反應(yīng)曲線advertisingresponsecurve注意度attentionvalue受眾audience受眾目標(biāo)audienceobjectives品牌開發(fā)指數(shù)branddevelopmentindex品種開發(fā)指數(shù)categorydevelopmentindex發(fā)行量circulation成本效益costefficiency單位成本costperpoint千人成本costperthousand創(chuàng)意組合creativemix分布目標(biāo)distributionobjectives有效頻次effectivefrequency有效到達(dá)率effectivereach暴露值exposurevalue頻次frequency市場markets組合mechanics媒介media媒介策劃mediaplanning媒介載體mediavehiclesAEAccountExecutive客戶代表，或客戶執(zhí)行。AccountGroup業(yè)務(wù)小組。AppealPoint訴求點(diǎn)。BrainStorming動腦會議。BrandImage品牌形象。CFCommercialFilm廣告影片，不是電視廣告腳本，CommercialScript是電視廣告腳本。CompetitivePresentation比稿。Copywriter文案（撰文人員）。CICorporateIdentity企業(yè)識別。CreativeBoutique倉U意工作室。DirectResponseAdvertising直效廣告。Director扌旨導(dǎo)。指導(dǎo)有以下各專業(yè)職位：AccountDirector（業(yè)務(wù)指導(dǎo)）CreativeDirector（創(chuàng)意指導(dǎo)）ArtsDirector（美術(shù)指導(dǎo)）CopyDirector（文案指導(dǎo)）MediaDirector（媒體指導(dǎo)）PlanningDirector（企劃指導(dǎo)）Finisher完稿員。Layout構(gòu)圖。Presentation提案。PublicServiceAdvertising公益廣告。Supervisor總監(jiān)。AccountSupervisor（業(yè)務(wù)總監(jiān)）CreativeSupervisor（創(chuàng)意總監(jiān)）MediaSupervisor（媒體總監(jiān)）PlanningSupervisor（企劃總監(jiān)）ResearchSupervisor（調(diào)查總監(jiān)）TargetMarket目標(biāo)市場。制管人員。TrafficControlSpecialist（一般簡稱Traffic）廣告訊息advertisingmessage藝術(shù)art制管人員。藝術(shù)方向artdirection藝術(shù)家artist美術(shù)總監(jiān)artdirector大創(chuàng)意bigidea頭腦風(fēng)暴法brainstorming傳播媒介communicationsmedia概念化conceptualization方案人員copywriter創(chuàng)意綱要creativebrief創(chuàng)意總監(jiān)creativedirector創(chuàng)意過程creativeprocess創(chuàng)意金字塔creativepyramid創(chuàng)意creative創(chuàng)造creativity感性訴求emotionalappeals控險(xiǎn)家explorer事實(shí)型思維fact-basedthinking信息性informational訊息戰(zhàn)略messagestrategy產(chǎn)品概念productconcept理性訴求rationalappeals目標(biāo)受眾targetaudience文字的verbal樣片animatic利益式標(biāo)題benefitheadlines正文bodycopy粗體boldface照相制版camera-readyart表演綱要castingbrief命令式標(biāo)題commandheadlines末稿comprehensivelayout/comp演示demonstration設(shè)計(jì)design技巧式正文devicecopy對白/獨(dú)白式正文dialog/monologcopy旁白donut標(biāo)題headline吸引技巧hook圖標(biāo)icon插圖畫家illustrators企業(yè)形象式正文institutionalcopy整合廣告integratedcommercial內(nèi)容段落interiorparagraphs斜體italic歌謠式j(luò)ingles肩題kicker布局圖layout預(yù)備段落lead-inparagraph生活方式式技法lifestyletechniques標(biāo)志logotypes助記手段mnemonicdevice音樂式廣告musicalcommercials音樂標(biāo)志musicallogo敘述式正文narrativecopy新聞/信息式標(biāo)題news/informationheadlines出鏡頭oncamera拼版pasteup攝影師photographers圖片說明式正文picture-captioncopy方框圖片式布局picture-windowlayout招貼式格式poster-styleformat主持人式廣告presentercommercial啟發(fā)式標(biāo)題provocativeheadlines疑問式標(biāo)題questionheadlines廣播人物radiopersonality腳本script印簽seal簽名signaturecuts生活片段sliceoflife口號slogans故事板storyboard故事板草圖storyboardroughs直截了當(dāng)式straightannouncement直接推銷式正文straight-sellcopy副標(biāo)題subhead標(biāo)題句taglines證言testimonial正文text主題句themelines小樣thumbnail收尾trialclose圖形部分visuals旁白voiceover模擬校樣analogproof動畫animation合成片answerprint光圈aperture音控臺audioconsole底片baseart出血版bleeds藍(lán)線blueline照相排版術(shù)camera-readyart字計(jì)算式charactr-countmethod電影攝影師cinematographer截止期closingdate色基colorkey分色colorseparation連續(xù)調(diào)continuoustones控制室controlroom組排copycast封面紙coverpaper青、黃、紅、黑印刷CYMKprinting數(shù)字媒介digitalmedia數(shù)字校樣digitalproof數(shù)碼視頻效應(yīng)裝置DVEunits導(dǎo)演director特排字體displaytype復(fù)制帶dubs拷貝dupes電子制作electronicproduction曬版臺紙flats一套鉛字font四色印刷four-colorprocess網(wǎng)目凸版halfoneplate網(wǎng)屏halftonescreen互動電視interactiveTV任務(wù)夾jobjacket出格kerning電腦亭kiosk加空鉛leading硬性軟片linefilm線畫版lineplate實(shí)景真人liveaction外景地location制片場lot指令mandatories公共場所massaudiencevenue母帶mastertape合成樣片mixedinterlock助記手段mnemonicdevice多媒體演示multimediapresentation正色投影膠片orthographicfilm透明塑料膜overlay個(gè)人場