牛津英語模塊四Unit1-Reading名師優(yōu)質(zhì)課獲獎市賽課一等獎?wù)n件

M4U1

AdvertisementReading第1頁Letstudentsdothereadingcomprehension.

Lead-in第2頁Lead-inAguessinggame:whatproductdoesthepictureadvertise?第3頁Deliveryad第4頁Napkinad第5頁CoffeeadEarphonead第6頁shampooad第7頁Anti-smokingad第8頁LearningaimsAfterthisclass,studentsshould:1.fullyunderstandthereadingmaterial2.knowthetwomaintypesofads3.havearightattitudetowardsadvertisement第9頁Self-studyStructureofthispassageReadingstrategyHowtoreadexpositorywriting?1.Introductionofthesubject2.Supportingdetails3.Conclusion第10頁Subject/topicAdvertisementsSupportingdetailsConclusion

IntroductionofadsPara1Paras2-4Para5IntroductionWhatanadvertisementis.Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements.author’sopinions/suggestions第11頁Guidanceandexploration

第12頁Task1Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.第13頁Task2Commercialad(topersuadetobuyandthentomakeprofit)CommercialadvertisementsTheyalwaysaimtopromoteaproductorservice.Whichkindofadvertisementdoesitbelongto?Whatdotheyaimtodo?第14頁Task3

Publicservicead(toeducate)Whichkindofadvertisementdoesitbelongto?WhatarePSAsmeanttodo?Publicserviceadvertisements.(PSAs)Theyaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.第15頁TypesofadsExamplesSimilaritiesDifferencesplacesfoundmethodsusedpurposescom-pletetruth?Com-mercialadsPSA

Bright-Teethfightsbadbreath!Yestolife,notodrugs.Knowledgechangeslife.newspapers,magazines,theInternet,radio,televisioncleverlanguage&attractivepicturespersuadepeopletobuy;makeprofitseducatepeople×√第16頁Discussion:Q:Whatattitudeweshouldhavewhenwe

meetsomeadvertisementswhichtell

incompletetruth?useourintelligence¬beitsslave第17頁SummaryWhathavelearnttoday?twomaintypesofadshavearightattitudetowardsadvertisement第18頁ConsolidationFinishtherelatedexerciseonpage5.第19頁Writing你班就“廣告”話題展開討論，大家發(fā)表了不一樣看法。請依據(jù)以下提醒，用英語寫一篇講話稿。60%同學30%同學你觀點豐富多彩促進產(chǎn)品銷售提升人們生活粗制濫造言過其實坑騙消費者

……第20頁Howtoexpressopinons?I(don’t)think/believe(that)…Itseem