電子商務(wù)英語PPT演示文稿課件

9/18/202318/6/20231

Warm-up

BackgroundInformation

WordStudy&TextAnalysis

Exercises9/18/20232Warm-up8/6/20232Warm-upDiscussthefollowingquestionswithyourclassmates:

Whatkindofservicedothecompaniesprovide?

Whatroledothesecompaniesplayine-commerce?

Trytogiveanexampleoftheservicethesecompaniesprovide.9/18/20233Warm-up8/6/20233BackgroundInformation

在電子商務(wù)中，一些電子出版物可以通過網(wǎng)絡(luò)傳送給購買者，但絕大多數(shù)商品仍要通過運輸完成從供應(yīng)商到購買者的物流過程。只有商品及時地配送到用戶手中，才標志著電子商務(wù)過程的順利結(jié)束，否則電子商務(wù)只能是無米之炊。9/18/20234BackgroundInformation8/6/202TextAnalysisChallengesLogisticsFacesintheE-commerceAge

Almostwithinonenight,e-commercerisesup.However,logisticscouldnotchangeaccordinglyatthesamespeed.Asaresult,logisticsine-commerceisfacedupwithchallengesthathavenotbeenwitnessedbefore.[1]

9/18/20235TextAnalysis8/6/20235TextAnalysis

InB2Ce-commerce,theeasyandfastonlineorderingincreasesconsumers’expectationofquickandreliabledelivery.Thevendorscouldonlywinthemarketcompetitiveadvantagesthroughthereliableandhigh-effectivemanagementofthelogisticssystem.(譯文)

9/18/20236TextAnalysis8/6/20236TextAnalysis

InB2Be-commerce,thefocusofvendors’competitionhasbeenturnedfromtheproductstotheservices,actuallythecompetitionofsupplychain.[2]Thevendorsmustusetheweb-basedtoolstotransfertheinformationbetweenthepartners,establishtheintegratedlogisticsmanagementsystem,increasetheentiresupplychainvisibility,andcoordinatetheplananddecisionsupportofallparticipantsinthesupplychain.9/18/20237TextAnalysis8/6/20237TextAnalysisIngeneral,e-commercecreatesnewbusinessmodelsandsetshighdemandsonthelogisticsservice,whichexpressesasfollows:[3]

9/18/20238TextAnalysis8/6/20238TextAnalysis(1)Responsiveness:TherequestofcustomerstodistributionisoftentheJIT[4].Thedeliveryinthenextdayoreventhesamedayhasbeenatrend.Itrequiresbetterresponsivenessoflogisticssystem.9/18/20239TextAnalysis8/6/20239TextAnalysis

(2)Flexibility:Thetraditionallogisticsmayfixtheoptimizedfacilitiesandpersonnelinaccordancewiththeproductsquantity,peaktimeandturnoverratio.Bute-commercebusinessisverydifficulttopredict.Thisrequiresthequickandeffectivesuitablenessofthelogisticsdepartments.(譯文)9/18/202310TextAnalysis8/6/202310TextAnalysis

(3)Visibility:Tomeettheresponsivenessandflexibilityrequirementsofe-commercetothelogistics,thevisibilityofthewholesupplychainmustbeincreasedsothatthewarehousingandtransportationinformationofthegoodscouldbeknowninordertoguaranteethecoordinatedoperationoftheintegratedlogisticssystem.(譯文)

9/18/202311TextAnalysis8/6/202311TextAnalysis

(4)Optimization:Tomeettherequirementofthecustomers,enterpriseshavetosetuplogisticsnetworksconsistingofalotofsmalldistributioncentersinthesalesarea,whichhaveresultedinthefragmentedinventory,higherinventorylevel,morewarehousingfacilitiesandfrequentdistribution.(譯文)Asaresult,thecostishighlyincreasedandtheenterpriseeconomicbenefitandmarketcompetitionareaffected.Therefore,thesupplychainmustbeoptimizedtoreducethelogisticscostaspossibleasitcan.9/18/202312TextAnalysis8/6/202312TextAnalysis

So,whatkindofpracticesshouldbeimplementedtohelplogisticscompaniesmaintainawell-organizedandflexiblesupplychainthatminimizescostandmaximizesprofit?Nowthelogisticscompaniesarefacinggreatchallengesinthee-commerceage,andtheyhavetofindwaystosolvetheproblemsase-commerceisboostingsharply.[5]

9/18/202313TextAnalysis8/6/202313TheKeytoExercises:

Readingcomprehension1(1)F(2)T(3)F(4)F9/18/202314TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(1)Becausee-commercedevelopsveryfast,butlogisticscouldnotchangeaccordinglyatthesamespeed.(2)InB2Ce-commerce,thevendorsshouldwinthemarketcompetitiveadvantagesthroughthereliableandhigh-effectivemanagementtothelogisticssystem.9/18/202315TheKeytoExercises:ReadingTheKeytoExercises:

Readingcomprehension2(3)InB2Be-commerce,thevendorsshouldusetheweb-basedtoolstotransfertheinformationbetweenthepartners,establishtheintegratedsupplychainlogisticsmanagementsystem,increasetheentiresupplychainvisibilityandcoordinatetheplananddecisionsupportofallparticipatesinthesupplychain.(4)E-commercesetshighdemandsonthelogisticsservice:responsiveness,flexibility,visibilityandoptimization.9/18/202316TheKeytoExercises:8/6/2023TheKeytoExercises:

Readingcomprehension2(5)Tomeettheresponsivenessandflexibilityrequirementsofe-commercetothelogistics,thevisibilityofthewholesupplychainmustbeincreasedsothatthewarehousingandtransportationinformationofthegoodscouldbeknowninordertoguaranteethecoordinatedoperationoftheintegratedlogisticssystem.

9/18/202317TheKeytoExercises:8/6/2023TheKeytoExercises:VocabularyA5B7C3D4E1F6G29/18/202318TheKeytoExercises:VocabulaTheKeytoExercises:

Translation1(1)這就要求物流部門進行快速而有效的適應(yīng)。(2)必須提高整個供應(yīng)鏈的可視性，從而掌握貨物倉儲和運輸?shù)男畔?，以保證一體化物流系統(tǒng)的協(xié)調(diào)運行。(3)為了滿足顧客的需求，企業(yè)必須在銷售區(qū)域內(nèi)建立起包括許多小型配送中心的物流網(wǎng)絡(luò)，這就導致了庫存零散、存貨水平升高、需要更多的倉儲設(shè)施和頻繁的配送。9/18/202319TheKeytoExercises:TranslatTheKeytoExercises:

Translation2(1)theeasyandfastonlineordering(2)quickandreliabledelivery(3)controltheinventoryandtransportationcost(4)winthemarketcompetitiveadvantages(5)thecompetitionofsupplychain(6)therequestofcustomerstodistribution(7)meettheresponsivenessandflexibilityrequirements(8)economicbenefit(9)marketcompetition(10)reducethelogisticscostaspossibleasitcan9/18/202320TheKeytoExercises:TranslatTheKeytoExercises:

ReadingMaterial1.D2.A3.A4.B5.C

9/18/202321TheKeytoExercises:ReadingWordStudyvisibility n. 可見性，可視性

Visibilityisgood(bad,zero,onekilometer).能見度良好(不好,零,一公里)。

awindshieldwithgoodvisibility能見度好的擋風玻璃9/18/202322WordStudy8/6/202322

Thevendorscouldonlywinthemarketcompetitiveadvantagesthroughthereliableandhigh-effectivemanagementofthelogisticssystem.供貨商只能通過對物流系統(tǒng)進行可靠而高效的管理來贏得市場競爭優(yōu)勢。

9/18/202323ThevendorscouldonlywiThisrequiresthequickandeffectivesuitablenessofthelogisticsdepartments.這就要求物流部門進行快速而有效的適應(yīng)