文稿文案活動2015SHAdTech

Ad:TechShanghaiChina2015

Background

Toenhance123RFreputationinChina,especiallyShanghaicitywhichgetsthemostadvertisingbackground,wejoinAd:TechChinawhichorganizedbydmggroup

Ad:Techisaninteractiveadvertisingandtechnologyconferenceandexhibition-amarketplaceforbuyingandselling,acommunityfornetworking,aforumforexchangingideasandanopportunityforcontributingtoindustrytrendsandinitiatives.

Ad:TechChinabringstogetherthecreamoftheChinadigitalmarketingindustryfor2daysoflearning,sourcing,networkinganddiscussion.Attendeeswillparticipateintop-leveldiscussionon2015’shottestdigitalmarketingissues,gainnewstrategicinsightsandsecureaccesstoacross-sectionofglobalbrand,agencyandpublishingplayers.Thisisagoodopportunityfor123RFtoenhanceexposure.

Attendance

Morethan1000peopleattendedtothisevent，27%ofthemisfromBrandplanningcompanies,23%ofthemisfromadvertisingindustry,15%ofthemisfromonlinemedia,andtheothersisfromsameindustriesrelatedtoadvertising.Ad:Techalwaysattractpeoplefromallovertheworld,butthis

timemassive80%areChinesepeopleaccordingtostatistics.

whoattents

27%

23%

16%

19%

15%

BrandPlanningCompaniesAdvertisingCompaniesOnlineMediaCompaniesTechnologyservicesprovidersothers

Ourteam

Wegotacolorfuldecorativeboothinthefrontoftheentranceoftheevent,it’ssoeye-catchingthatdrivemostofpeoplewhoweregoingtoenterintotheexhibitioncometoourboothtoask“whatdoesyourcompanydo”,ofcourse,that’sagoodopportunitytointroduceourselves.Besides,thereweresomepeoplewhoknowusbeforerecognizedusatoncetheysawourboothandcometoconsultwithusonfurtherdeal.

Weperformedanexcellentteamworkduringtheperiodofthisevent.Wedivideintotwoteams,oneofusstayintheexhibition,servestheconsultofthevisitors.

AnotherteamgoouttovisitcustomerandclosethedealinordertoachieveAprilTarget.Gabystaysattheendoftheescalatoranddispatchourcataloguetothosepeoplewhojustarrivedandthenleadthemtoourbooth.

Objective

Leadgeneration.Communicateface-to-facewiththepotentialclientateventtocreatesalesopportunities.

Brandexposure.Beingseenattheworld’sleadingmodernmarketingandmediaeventwillensurethatourbrandisfrontofmindforImagedemanders.

Connectwithourclients.Meetandentertainourexistingandprospectivecustomers,andthencollecttheirbusinesscard.

Showcase123RFexpertise.

Cost

Total:158clients

Budget:USD7,272.5

Eachsalesleadcost:USD46

Result

Wegotadetailedpresentationofourproductwith158customersandreceivedtheirbusinesscards.95%ofthemcomeformadvertisingcompaniesandwebdesigncompanies.

4existingclientsconfirmedorderduringthisevent,withtotallyUSD12,747,whichwillbeclosedbyApril.(Pleasefindtheconfirmeddealslistbelow)

7salesprospectgeneratedinthefirstweekaftertheevent,withtotallyUSD27,184,whichmaybeclosedbyMayorJun.(Pleasefindtheprospectsaleslistbelow)

Mostofthecustomerswhohavedemandforimagefeedbackthatourproductisattractiveand

thepriceisreasonable,hopingwe’llcooperateinthefuture.

123RFEastChinateamdevelopedaverygoodteamworkthroughoutthisevent.

SalesProspectGenerated

Customername

SelectPlan

Rev(USD)

SalesName

Team

Probabilityofclose

Project

CloseDate

上海奕好廣告圖文

1500credits

4,854

Jay/Paul

EastChina

30%

Jun

英孚教育

35imageAnnualSub

8,091

Kenny/Osward

EastChina

30%

Jun

西門子電器

1500credits+HRUC

4,854

Evelyn

East

China

50%

May

上海教育出版社

200imagemonthlySub

485

Paul/Jay

EastChina

75%

May

施慧企業(yè)管理

373image

3,236

Evelyn/Paul

EastChina

75%

May

馬捷廣告

1500credits+HRUC

2,427

Jay

EastChina

50%

May

飛利浦光源

1000credits

3,236

Kenny

EastChina

30%

Jun

Total

27,184

ConfirmeddealsinApril.

Customername

UID

SelectPlan

Rev(USD)

SalesName

Team

Probabilityofclose

Project

CloseDate

奔騰電器

philipswater

400credits

1,424

Evelyn

East

China

90%

Apr

億邁網絡

imag2014

26imageAnnualSub

3,786

Paul

EastChina

90%

Apr

浙江教育

pidansuperman

1100image

3,168

Kenny

EastChina

90%

Apr

比萊文化

MOMOsatuo

450/month*12mths

4,369

Paul

EastChina

90%

Apr

Total

12,747

Insummary,likeourotherevents,wesucceededtoincreasebrandawarenessintheEasternChina,wegotagoodchancetoapproachcustomerswhohave