韓國(guó)娛樂教育產(chǎn)業(yè)的現(xiàn)狀及發(fā)展

韓國(guó)教育信息協(xié)會(huì)2004.12.24.韓國(guó)娛樂教育產(chǎn)業(yè)的現(xiàn)狀及發(fā)展www.kefa.or.kr目錄

Ⅰ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀

Ⅱ.娛樂教育服務(wù)的開發(fā)及商業(yè)模式

Ⅲ.

娛樂教育產(chǎn)業(yè)的前景www.kefa.or.kr

Ⅰ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀www.kefa.or.krⅠ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀韓國(guó)教育產(chǎn)業(yè)概要教育產(chǎn)業(yè)的特點(diǎn)-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduetoagreaterdependencyonprivateeducationthanonpubliceducation.脫線教育產(chǎn)業(yè)-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在線教育產(chǎn)業(yè)-Expandingrapidlyafterschoolswereinstalledwithinternetnetworksin2001.-Activatemarketsforsolutionprovision,contentsprovision,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.www.kefa.or.krⅠ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀教育內(nèi)容產(chǎn)業(yè)的市場(chǎng)規(guī)模區(qū)分市場(chǎng)規(guī)模備注教育產(chǎn)業(yè)60,000公立教育,私立教育文化產(chǎn)業(yè)10,000放送、電影、動(dòng)畫片、錄像、游戲、光盤教育用內(nèi)容2,600Analogue+數(shù)碼數(shù)碼內(nèi)容1,800內(nèi)容+IT技術(shù):CD,在線教育用數(shù)碼內(nèi)容450內(nèi)容+IT技術(shù):CD,在線e-Learning1,700內(nèi)容+Solution+服務(wù)游戲生產(chǎn)額1,000Arcade游戲,在線游戲,PC游戲,錄像游戲,手機(jī)游戲消費(fèi)額3,500教育游戲21獨(dú)立題材微分[資料:韓國(guó)游戲產(chǎn)業(yè)開發(fā)院(2002)](單位:10億韓幣)教育內(nèi)容產(chǎn)業(yè)的市場(chǎng)規(guī)模隨著IT產(chǎn)業(yè)的快速增長(zhǎng)，從1997年開始每年平均以48%的增長(zhǎng)速度高速、持續(xù)的增長(zhǎng)。教育內(nèi)容產(chǎn)業(yè)的市場(chǎng)規(guī)模www.kefa.or.krⅠ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀市場(chǎng)現(xiàn)狀及特點(diǎn)市場(chǎng)現(xiàn)狀Rapidexpansionoftheeducationalcontentsindustry.Highlycompetitiveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.

Survivalofcontentsprovidersdependsonqualityofcontents.市場(chǎng)特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-specializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.www.kefa.or.krⅠ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀政府方面的政策支援1.e-Learning強(qiáng)化教育政策A)ExpansionofeducationbyICT(Information&CommunicationTraining)

-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-ProvisionofvariouscontentsinaccordancewithlevelofeachlearnerB)Managementofstandardsandqualityofeducationalcontents

-Methodandguidanceofdevelopmentsandproductionofcontents(SCORM,LMS,etc.)-Establishmentofvariousstandardsrelatedtothesharingsystem(KEMmeta-data)-Qualitycontrolandinformationreinforcementtosupplybettercontents-Evaluationoftele-educationinstitutions(cyberuniversity,tele-educationinstitution)C)Constructionofonlinelife-longlearningenvironments

-Reductionofprivateeducationexpenditure,narrowinggapsinlearningamongpeopleofdifferentregionsandclasses,easingofclassifiedstructureamonguniversities,equalopportunitiesofeducationfortheunderprivilegedanddevelopmentsofhumanresources.www.kefa.or.krⅠ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀2.政府主導(dǎo)的e-Learning強(qiáng)化主要制度勞動(dòng)部教育部行政自治部信息通信部產(chǎn)業(yè)支援部“Internetcommunicationstrainingprogram”(’99)basedon『Thelaborertrainingpromotionlaw』Approvalofe-learninguniversitiesbasedon『Thelife-longeducationlaw』(‘01)Appointmentofthe‘e-Learningsupportcenter’(’03)OperationofNationalEducationInformationSystem(NEIS)‘BroadcastingandInternetlecturebyEBSofprogramsforcollegeentrance(’04)『ManagementRulesofcybereducationforcivilservants(’01)』『Thedevelopmentofonlinedigitalcontentsindustrylaw』『Thedevelopmentofe-Learningindustrylaw(’04)』www.kefa.or.kr3.教師培養(yǎng)方案1.構(gòu)筑多媒體

Library及DB-Loadingofclubsandmodulematerialsusefulforteachers2.運(yùn)作Portal和電子雜志-Totalserviceforprovisionoflearningmaterials-Flexibleoperationofthesitereflectingteachers’demands3.運(yùn)作互聯(lián)網(wǎng)教育電視臺(tái)-Teachers’trainingmainlythroughclubactivities-Publicizingofeducationalpolicies4.教師遠(yuǎn)程教育-Offeringincentivesforcompletionofthecourse5.運(yùn)作教育軟件-DistributionofqualityeducationalS/Wdevelopedbytheprivatesector-PublicizingofqualityeducationalS/Wdevelopedbyteachers6.支持運(yùn)作校園網(wǎng)站-Trainingforhelpingbuilhomepages-SupportfortheirapplicationswitheducationalDBⅠ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀www.kefa.or.kr通過靈活的e-Learning開發(fā)優(yōu)秀教育人才通過e-Learning補(bǔ)充和革新公立教育Integrationofdistributione-LearningbusinessesPracticaluseinpubliceducationConstructionofe-LearningclusterStrengtheningofcompetitivenessofhighereducation為了構(gòu)成e-Clustering培養(yǎng)核心人才通過e-Learning開發(fā)職業(yè)技能通過構(gòu)筑e-Community社會(huì)團(tuán)結(jié)Specificationofe-LearningtrainingCenterProvidingofcustomizinge-LearningSolutionImprovementofaccessibilityoftheunderprivilegedConstructionofregionale-communities構(gòu)建e-Learning政策推進(jìn)Network構(gòu)成e-Learning制度基礎(chǔ)傳播e-Learning精神

Constructionofinter-

ministry

cooperationsystem

Constructionofintra-ministry

cooperationsystem

Establishmentofan

e-Learning

basiclaw

Constructionofan

information

sharingsystem

Applicationofe-LearninganditstechniquesClosinggapsamongculturesGlobalizationofeLearningⅠ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀4.專業(yè)人才培養(yǎng)www.kefa.or.kr領(lǐng)域

振興方向

游戲

動(dòng)畫片文化出版

放送

電子

Ⅰ.韓國(guó)教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀5.振興教育產(chǎn)業(yè)強(qiáng)化娛樂教育內(nèi)容的創(chuàng)作基礎(chǔ)并支援流通渠道的現(xiàn)代化文化產(chǎn)業(yè)的特殊化培育，活躍向海外發(fā)展PresentationofsupportprogramsforthegameindustrybyKGDISupportandpromotionofeducationalcontentsPlanningofsalestargetsinthedomesticmarketGenerationofprofitsfromthecharacterbusinessPromotionthroughconnectionwiththeanimationindustrySupportforinvestmentininfraincludingapublishingcomplexInvestigationofstatisticsandacasestudyofforeigncounterpartsbyKoreanPublisherAssociationStudyofprogramsandpoliciesbyKoreanBroadcastingInstitutePromotionofsupportprogramsforindependentproductionsDevelopmentofandinvestmentincommercialnetworksconnectingonlineandofflinebusinesseswww.kefa.or.krⅡ.娛樂教育服務(wù)的開發(fā)及商業(yè)模式

www.kefa.or.krⅡ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的概念及出現(xiàn)背景市場(chǎng)Paradigm的變化

因DigitalMobility的轉(zhuǎn)換

-AnalogueDigital-有線Media

有線網(wǎng)絡(luò)

手機(jī)Aneducationalsystemthatmaximizesparticipationoflearnersandtheneventualbenefitsofeducationbyseasoningtolearningmaterialsandprocesswithentertainingfactors(games)andmaintainstwo-wayCommunicationsbetweenlearnersandteachers.娛樂教育服務(wù)的概念?yuàn)蕵方逃?wù)的概念的出現(xiàn)背景www.kefa.or.krⅡ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)的必要性及功效性Requiredthatlearningmaterialsbereprocessedasquicklyaspossibletocatchupwithdramaticchangesinthe‘informationsociety’.Requiredthatotheradd-onfactorsbeappliedfollowingchangeintheobjectofeducationtovisualandgamegenerations.Requirementforcombinationofverticalandhorizontaleducationalsystem.Systematicestablishmentofeducationinformationdatabase.Overcomingeducationalobstaclesrelatedtotimeandspace.Real-timefeedbackofcurrentacademicachievements娛樂教育的必要性娛樂教育的功效www.kefa.or.krⅡ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式產(chǎn)業(yè)市場(chǎng)需求調(diào)查

對(duì)教育游戲的開發(fā)期望的調(diào)查結(jié)果表明作為學(xué)生家長(zhǎng)的30歲以上及女性層的需求較高

這表明了子女教育的娛樂教育需求。各年齡層對(duì)娛教游戲開發(fā)的期望值10.8%7.1%6.0%11.0%22.4%23.7%9-1415-1920-2425-2930-3435-39男女分別對(duì)娛教游戲開發(fā)的期望值7.2%18.9%

男性

女性www.kefa.or.krⅡ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式學(xué)校教育企業(yè)教育特定領(lǐng)域(模擬)Anefficientcombinationoflearningcourseswithgames.

ExperiencesandknowledgeinspecialareasUnderstandingvariousphenomenaineverydaylivesElementary&

Middle,High

Student

-Asthma

managementgameDiabetes

managementgameSmokingpreventionFirefightinggame

AdultsAirlineroperationJudiciarysystemCourtroomSimulationUniversitymanagementManagementofhome

&shop

Teachemployeeshowtomakerightdecisionsundervariouscircumstances.Trainingofoutsiders

(customers,

contractors)/trainingofcustomerserviceandcompanypoliciesSecurityactivities/budgetofamunicipalcorporationEducationofconsultingskills/Trainingofcustomerserviceandvocationalability/developmentofpublicpoliciesTrainingofsalespersonnel/jobskills/gamesofteamworktraining

KidsIntelligencedevelopmentgames教育內(nèi)容教育內(nèi)容開發(fā)及領(lǐng)域www.kefa.or.krⅡ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式娛樂教育服務(wù)模式的類型服務(wù)領(lǐng)域主要內(nèi)容特點(diǎn)教育內(nèi)容

向300萬會(huì)員提供教育內(nèi)容服務(wù)

與30多家企業(yè)開展e-Business教育產(chǎn)業(yè)的所有領(lǐng)域的

網(wǎng)絡(luò)化多媒體

制作并普及CD-ROMTitle

世界上第一個(gè)在線CD-ROM服務(wù)與網(wǎng)絡(luò)公司合作利用寬

帶網(wǎng)傳送CD-ROM,Video內(nèi)容軟件

開發(fā)PC、Console、手機(jī)學(xué)習(xí)軟件

提供脫線在線服務(wù)提供在線娛教游戲

(英語，數(shù)學(xué)，科學(xué))游戲

向100萬會(huì)員提供益智類在線游戲服務(wù)

與專門教育企業(yè)合作,游戲化教課內(nèi)容與教育機(jī)關(guān)合作，提供游戲化的學(xué)習(xí)課本校院教育

提供在線視頻講課

教育內(nèi)容衛(wèi)星傳播www.kefa.or.krⅡ.娛樂教育服務(wù)的開發(fā)及商務(wù)模式成功商務(wù)模式分析學(xué)習(xí)內(nèi)容

服務(wù)終身教育Portal教育內(nèi)容

根據(jù)內(nèi)容可制造許多種商業(yè)模式

例)學(xué)習(xí),品德,智力開發(fā),語言等等嫁接娛樂因素?cái)U(kuò)大利用人群(家屬)構(gòu)筑教育電子購(gòu)物商場(chǎng)教育內(nèi)容Infants,primary&secondschoolers,Univ.Students,adultsShareTotalmarketshare:40%Marketshare&growthrateCategoriesGamedeveloper

+Educationserviceprovider

forproductionofgamesGrowthrate

Up7.9%thisyearOptimaleducationalcircumstancesandlearningeffectsthroughconnectionofOn/offlinelearningsystem.www.kefa.or.krⅢ.娛樂教育產(chǎn)業(yè)的前景www.kefa.or.krⅢ.娛樂教育產(chǎn)業(yè)的前景追求方向娛樂教育產(chǎn)業(yè)的開發(fā)趨勢(shì)應(yīng)成為縱向、橫向、多角度的文化產(chǎn)業(yè)融合企業(yè)的發(fā)展方向應(yīng)是消費(fèi)者需求及內(nèi)容開發(fā)的最大化公共機(jī)關(guān)追求方向教育機(jī)關(guān)家庭企業(yè)娛樂教育產(chǎn)業(yè)

Equalopportunityofeducations

EffectivetrainingofHR

Reductioninprivateeducation

expendituresthroughimproved

system

Valuesandcreativeservices

Equalopportunityofeducation

EffectivetrainingofHRs

Settlementofsystematiceducation

Reductionofprivateeducation

basedondiversifiededucation

Improvementinhouseholdeconomy

Developmentofspecialized

contentsCreativeimagination

+

contents+Graphic,engineering+Educationalideas

=on&offlineproducts

Commonbenefit,efficiency

andsustainabilitywww.kefa.or.krⅢ.娛樂教育產(chǎn)業(yè)的前景提高競(jìng)爭(zhēng)力的戰(zhàn)略主要趨勢(shì)產(chǎn)業(yè)環(huán)境的變化強(qiáng)化戰(zhàn)略O(shè)nline,DigitizationGlobalizationIntegrationIntensifiedcompetitioninworldmarketTrendsofgrowingbiggerandcomplex

Sophisticationofserviceactions