2023學(xué)年完整公開(kāi)課版定稿3

Welcometoourclass!

Unit11Lesson3TheAdvertisingGame

byLiYingfangonMay

23rd,2018inClass1Grade1Now,Let'senjoy!lead-inGame:sayoutwherecanyouseeorheartheads?Themoreyousayout,themorepointsyouget.1minutetoprepare.Haveyoueverboughtanythingbecauseyouareaffectedbytheadvertisement?

Objectives:

1.learnhowtocatchthemainideaofthepassage2.dosomecomprehensionexercises3.knowthekindsandfeaturesofads

Para.1a.modernads

Para.2b.theadsinthemarket

Para.3c.theclassicadsPara.4d.thetopadsoftoday

Para.5e.thepublicadsFastreading1.Readthetextandmacththemainideaofeachparagraph.Classic(traditional,typical)advertisementmakeweknow…thebrandnameswhatthecompaniessellwheretheyarelocatedCarefulreadingPara1Examples?ShanghaiSewingMachineTsingTaoBeerCorporationOthersinourdailylifeReadparagraph2anddecideifthestatementsbelowareCarefulreadingPara2True,FalseorNoInformation?1.Marketadvertisementsneedtoattractandholdtheattentionofthepublic.2.Moderntechniquesofdesignareusuallyappliedtomaketheadvertisementsmorevisuallyattractive.CarefulreadingPara3Readparagraph3andanswerthefollowingquestions.

1.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?2.Howcanmodernadvertisementsstandoutinaworldfullofcompetition?carefulreading1.Whyaremoderntechniquesofdesignnotenoughforadvertisementstobenoticedinmoderncities?Becausepeopleareusedtoseeinghighstandardsofvisualdesign.Checkyouranswers.

2.Howcanmodernadvertisementsstandoutinaworldfullofcompetition?Theycanstandoutbycombiningthehigheststandardsofdesignwithideaslinkedtotheproducts.paragraphy4Choosethebestansweraccordingto

paragraph4.

1.Whatideasdotoday'sadvertisementsusetomakeyounoticetheirproducts?a.newb.humorousc.unusuald.surprisedA.a,b,c.B.a,b,c,d.C.a,c,d.D.b,c,d.2.What'sthetopadvertisers'aim?A.Tocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookat.B.Tomakecontributionstosociety.C.Tousemoderntechniquesofdesign.D.Tomakepeopleknowtheirproducts.carefulreading1.Whatideasdotoday'sadvertisementsusetomakeyounoticetheirproducts?a.newb.humourousc.unusuald.surprisedA.a,b,c.B.a,b,c,d.C.a,c,d.D.b,c,d.CarefulreadingCheckyouranswers.2.What'sthetopadvertisers'aim?A.Tocreatesomethingthathasneverbeenseenbeforeandisfascinatingforpeopletolookat.B.Tomakecontributionstosociety.C.Tousemoderntechniquesofdesign.D.Tomakepeopleknowtheirproducts.CarefulreadingCanyoumakeaguessabouttheproductstheysell?A‘CautionWetFloor’boardwasplacednearaburgersignboard.Thecopyontheboardreads‘Oogling(看)attheburgermaycausedrooling(流口水)whichmayinturnleadtoawetfloor.Putsevenyourworriestosleep

DeepSleepMattressAnadvertisementforwatchmakerIWC.BusstrapshavebeenfashionedfromimagesofIWC’sBigPilot’sWatchtoallowbustravelersneartheairporttotrybeforetheybuyatBerlin.Readparagraph5anddecideifthestatementsbelowareCarefulreadingPara5True,FalseorNoInformation?1.Thepurposeofalladvertisementsistomakecustomersspendmoney.2.Thegovernmenthasworkedhardtousepublicadvertisementstoeducatethepubic.CarefulreadingsomeThisisanadvertisementfoundinVancouverduringtheNationalNon-SmokingWeek.ThecarwasplacedattheVancouverArtGalleryandthemessagereads‘Deathfromcaraccidents:370,Deathfromsmoking-relatedcauses:6,027,Quitnow.idtiConsolidation鏈接高考o(jì)nalConsoTheclassicadvertisementisone_________givesinformationabout_________(find)certainproducts.However,thiskindofadvertisingmightnotbe________(suit)indirectcompetition.

Atpresent,large______(budget)areappliedforadvertisementdesigning.Inordertostand____,manynew_________(concept)likefreedomandmanyapproacheslike

_______(use)humourappearinmodern

advertisements.thatoutusingsuitablefindingbudgetsconcepts語(yǔ)法填空However,notalladvertisingisabout__________(sell)productsandservicesforaprofit.Somepublicadvertisements________(main)aimtoencouragecitizenstomake__________(contribution)tosociety.sellingmainlycontributionsPresentationPrese