2023年第二季度游客洞察（英）

2023

|

Q2Travele

r

InsightsTraveler

con?dencecontinues

to

growTraveler

behavior

around

searching,

planning,and

bookingtravel

continues

to

?uctuate

fromseasonalitytrends,

shiftingconsumer

sentiment,border

openings,and

numerous

other

factors.Each

quarter,

we

share

insights

into

ever-changingtraveler

intent

and

demandbasedon

70

petabytesof

our

?rst-partydata

from

hundreds

of

millionsof

travelers

visiting

our

travel

websites

aroundthe

world.

Theseinsights,

which

include

ourlatest

custom

research,

are

intended

to

helpinform

you

on

how

to

bestunderstand

andreach

today’s

travelers.InQ42022,we

saw

promising

signals

pointingto

increased

traveler

optimism

and

resilience.As

we

lookatthe

?rstquarterof

2023,ourresearchand

data

show

that

traveler

enthusiasm

continuesto

grow.

Ever

since

China

fully

liftedpandemicrestrictions

in

early

Q1,

we

saw

notable

growthin

international

search

demandfor

AsiaPaci?c(APAC),

a

positive

sign

for

international

tourismto

the

region.Searchesincrease

globallyGlobally,

traveler

searches

on

ourExpediaGroup

sites

increased25%

quarter-over-quarter

(QoQ),and

Europe,

the

MiddleEast,

andAfrica

(EMEA)

searches

grew

by30%,indicating

that

traveler

intentremains

strong

into

2023.BetweenJanuary2023

and

March

2023,

travel

searches

from

theU.S.to

APAC

destinations

grew

signi?cantly

following

the

easingofrestrictions

in

the

region,

including:75

%50%35%↗↗↗increase

in

searchesincrease

in

searchesincrease

in

searchesfrom

the

U.S.

to

Hong

Kongfrom

the

U.S.

toTaiwanfrom

the

U.S.

to

ChinaA

year-over-year

(YoY

)

view

showsthat

Q1

searches

globally

increasedby

10%,and

APAC

saw

a

notable65%

YoY

increase.Q1

|2023Destinations

super-regions

|WoW

search

%changeWe

broke

that

down

given

theinterest

in

APAC

travel

returning.During

the

week

of

January9,

therewas

nearly

a

10%week-over-week(WoW)

increase

in

global

internationalsearch

demandfor

China

afterpandemic

restrictions

liftedin

thecountry

on

January8,ledby

searchesfrom

APAC

(15%

WoW

increase)

andEMEA(10%WoW

increase).NORAMAPACEMEALATAMMar-22May-22Jul-22Sep-22Nov-22Jan-23Mar-23Source:

Expedia

Group

data,Q12022

-Q1

2023Travelers

continue

toplan

further

aheadSearch

windows

have

continued

tolengthen

in

recent

quartersastravelersare

planning

for

trips

furtherout.The180+day

search

window

increasedby

30%QoQ,driven

by

75%

growthin

both

APAC

and

Latin

America(LATAM).

L

ATAM

and

APAC

alsosawstrong

growth

in

the

180+day

windowfor

domesticand

international

searches,both

up

by

more

than

100%and

nearly40%QoQ,respectively.2022-2023Global

traveler

search

windows

|WoW%Change0-21

Days22-30

Days31-60

Days61-90

Days91-180

Days180+

DaysSep-22Nov-22Jan-23Mar-23Globally,

the

91-to

180-daysearchwindow

saw

the

strongest

growth,with

a

60%

increase

QoQ,ledby

EMEAthen

NorthAmerica

(NORAM),with90%

and

45%QoQincreases,respectively.

EMEAsaw

the

greatestincrease

in

the

91-to

180-daysearchwindow

for

both

domesticandSource:

Expedia

Group

data,

Q3

2022-Q1

2023Globally,

the

91-

to

180-day

search

window

saw

thestrongest

growth,

witha

60%

increase

QoQ,

led

by

EMEAthen

North

America

(NORAM),

with90%

and

45%

QoQincreases,

respectively.international

searches,

up

by

over100%andnearly70%

QoQ,

respectively.Mid-year

getawaysmaintain

momentumInour

lastreport,we

shared

a

notableYoY

increase

in

Q42022travelersearches

for

mid-year

2023

travelfrom

Juneto

September

(up

nearly70%),

highlighting

both

strong

travelerintent

and

longer-lead

planning.

Thistrend

continued

into

Q1

2023,

with

a50%

YoY

increase

in

search

demandfor

mid-year

travel,

driven

by

APACand

EMEA,up

more

than

120%

and40%YoY,

respectively.the

second

mostusedamenities

?lter

inNORAM,

APAC,

and

L

ATAM.

We

know

thatbookingaccommodations

with

a

poolisalsoa

top

priorityfor

U.S.travelers

who

want

totake

a

ThirstTrip

aheadof

summer.

With

this

inmind,

hotel

and

vacation

rental

partnersshouldprominently

highlight

pooland

waterparkamenities

in

listings

to

attractsun-seekersin

the

coming

months.Furtherindicating

that

U.S.travelers

are

eagerlyanticipating

mid-year

travel,

according

to

therecent

ExpediaSummerTravel

Forecast,

?ightsearches

are

up

25%

overall

for

JunethroughAugust

YoY,

and

interest

in

internationaldestinations

across

Europe

and

Asiaisupby

triple

digits.Warm

weather

destinations

are

top

ofmind

for

consumers

searching

for

mid-year

getaways,

with

Cancun,

Palma

deMallorca,

Denpasar,

and

Barcelona

onthe

listof

top

searched

destinations

fortravel

from

Juneto

September

2023.Warm

weather

destinations

are

top

of

mind

for

consumerssearching

for

mid-year

getaways,

withCancun,

Palma

deMallorca,

Denpasar,

and

Barcelona

on

the

list

of

top

searcheddestinations

for

travel

from

June

to

September

2023.Similarly,

many

consumers

are

lookingto

relax

by

the

water,

but

that

doesn’talways

meanat

the

beach.

Q1

datashows

that

Expedia’s

“pool”?lter

isthetop

amenities

search

?lter

in

EMEAandBeach

getawaysand

city

breaksremain

popularMajor

cities

and

beach

destinationsmadethe

global

top

10listof

bookeddestinations

in

Q1,

asNew

York

City,Las

Vegas,

and

London

heldon

to

thetop

spots,while

Paris

moved

from

#8to#5and

Honolulu

joinedthe

ranks

at

#9.Top10

booked

destinations

|Q1

2023*New

top

10

destinationFor

LATAMtravelersMexico

CityCancunNewYorkS?o

PauloParisMadridRio

de

JaneiroLasVegasPlaya

del

CarmenOrlandoFor

NORAM

travelersNewYorkLasVegasOrlandoCancunLos

AngelesLondonPunta

Cana*ChicagoParis*For

APACtravelersFor

EMEA

travelersLondonTokyoOsakaSeoulNewYorkParisFor

APAC

travelers,

cities

such

asLondonSingaporeBangkokParisDubaiAmsterdamBarcelonaRomeOsaka,

London,

Paris,

and

Taipei

movedup

the

rankings,

while

newcomerHonolulu

joinedthe

list.Thetop-bookeddestinations

for

EMEAtravelers

sawquite

a

bit

of

movement

compared

tothe

prior

quarter,

with

Tokyo

and

Berlinjoining

the

top

10,

while

Amsterdam,Barcelona,

and

Rome

all

moved

up

inthe

rankings.

Paris,

Madrid,

and

PlayadelCarmen

moved

up

the

top

10listforL

ATAM

travelers,

and

Punta

Cana

andParis

were

newcomers

on

the

listforNORAMtravelers.TaipeiTokyo*Honolulu*SydneyCopenhagenBerlin*HonoluluSource:

Expedia

Group

data,Q12023New

York

City,

Las

Vegas,

and

London

held

on

to

thetop

spots,

while

Paris

moved

from

No.

8

to

No.

5

andHonolulu

joined

the

ranks

at

No.

9.Vacation

rentaldestination

trendsDomestictravel

continues

to

drive

thevacation

rental

category,

though

in

Q1,travelers

ventured

to

new

inter-regionaldestinationsby

the

water.

Travelers

fromNORAMcontinued

to

seekout

warmweather

getaways

in

Q1,

with

severalnew

hot

spotsappearing

on

the

listoftop-booked

Vrbo

destinations,

includingOrange

Beach,Destin,Miramar

Beach,Hilton

Head,and

MyrtleBeach.ForAPAC

travelers,

several

beach

towns

inAustralia,

including

Bright,

PortDouglas,and

Jindabyne,

joinedthe

top

10list.Atthe

sametime,

Porto-Vecchio

securedthe

#5spot

asa

newcomer

on

the

listfor

EMEAtravelers,

along

with

Romeat

#9.

Maceió

was

the

only

new

Vrbobooked

destination

to

make

the

listforL

ATAM

travelers

in

Q1,

though

we

sawmany

shiftsamong

the

existing

top

10.Top10

Vrbo-booked

destinations

|Q1

2023*New

Top10

destinationFor

APACtravelersSurfers

Paradise,

AustraliaDunsborough,

AustraliaQueenstown,

New

ZealandCowes,

AustraliaLondon,

EnglandParis,FranceBright,

Australia*Rye,

AustraliaFor

EMEA

travelersParis,FranceAlbufeira,

PortugalKissimmee,

FloridaPlaya

Blanca,

SpainPorto-Vecchio,France*London,

EnglandNice,FranceCuxhaven,

GermanyRome,

Italy*Gérardmer,FrancePort

Douglas,

Australia*Jindabyne,

Australia*For

LATAMtravelersPraia

Grande,

BrazilCaboFrio,BrazilUbatuba,

BrazilGuarujá,

BrazilRio

de

Janeiro,

BrazilBertioga,

BrazilKissimmee,

FloridaS?o

Sebasti?o,

BrazilArraial

do

Cabo,

BrazilMaceió,

Brazil*For

NORAM

travelersPanama

City

Beach,

FloridaGulf

Shores,

AlabamaKissimmee,

FloridaOrange

Beach,

Alabama*Destin,

Florida*Hilton

Head,

South

Carolina*Myrtle

Beach,

South

Carolina*Sevierville,

TennesseeLahaina,

HawaiiMiramar

Beach,

Florida*Source:

Expedia

Group

data,Q12023Consumers

eager

to

travel

andmake

up

for

lost

opportunitiesWith

global

search

volume

up

bothQoQand

YoY,

and

travelers

continuingto

plan

trips

furtherout,it’sclear

thatappetite

for

travel

remains

strong,particularly

since

many

are

eagertomake

up

for

lostopportunitiesoverthe

pastfew

years.Travel

reward

membersare

taking

even

more

frequent

tripsthis

year,

with

95%

planning

to

travel

for

leisure

in

the

next12months,

making

them

a

veryvaluable

segment.Whenitcomes

to

joining

theseprograms,

more

than

three-quarters(77%)of

consumers

are

interested

in

travel

rewards

that

theycan

apply

to

any

individual

elementof

their

trip,

such

astheir

?ight

or

hotel,

regardless

of

brand.

Additionally,

65%

ofconsumers

lookfor

price

discounts

when

considering

whetherInsights

from

our

March

2023

consumer

to

join

a

travel

rewards

program.survey

with

Wake?eld

Research

furthervalidate

this

sentiment,

as72%oftravelers

are

planning

to

trav