牛津高中英語(yǔ)模塊四unit1welcome-and-reading

WelcometotheunitUnit1AdvertisingWherecanwefindads?TvsRadiosWebsitesNewspapersonproductsMeansoftransportationOnbillboardsonbannersPicture-talking:Whichadsmakeyouwanttobuyaproductorservice?Whichadsmakeyouthinkaboutsocialproblems?1234TypesofadvertisementsCommercialadvertisements

Topromoteaproductorservice.Publicserviceadvertisements(PSAs)

Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.

EnjoyagroupofpicturesEnjoyyourmusic,EnjoyyourSony!Shoescanfly!Sodoyourdreams!SedalShampooEverythingispossible!CommercialadvertisementsMoreadsforyoutodiscuss:Protectwater,Protectourselves.thinkaboutagoodsloganforeachad

少了這一點(diǎn)就不是一個(gè)完整的中國(guó)下崗……找到適宜的土壤生命就會(huì)煥發(fā)新的榮耀StopsmokingToprotectourenvironment!Publicserviceadvertisements(PSAs)Unit1ReadingAdvertisementsWhatdoadstrytopersuadepeopletodo?

2.Whereareadvertisementsusuallyfound?3.WhatdoesPSAstandfor?4.WhatdoPSAsaimtodo?5.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?Tobuyaproductorservice,ortobelieveinanidea.Theyareusuallyfoundinnewspapersandmagazines,ontheInternet,radioandtelevision.Publicserviceadvertisement.Theyaimtoteachusandhelpusleadbetterlives.In1996.TrueorFalseMostpeoplearenotawareofhowmanyadsarearoundthem.Advertisementsarealwaysmeanttopromoteaproductorservice.PSAsareonlyfoundinnewspapersandonTV.TFF4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadsoftengiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.TFT2________Providinginformationandusing3______________topersuadepeopletobuyaproductorservice,ortobelieveinanidea.4._______6_______

Features10_______Wemustbeintelligentandnotbeaslavetoads.Title

1_______________5__________________________CommercialadvertisementsPublicserviceadvertisementsToadvertiseaproductorserviceToteachusandhelpus7_______________Nottellingpeople8______________BeingpaidforNottrickingpeopleBeingrun9_______leadbetterlivesAdvertisementsDefinitionwordsandpicturesthecompletetruthAimsforfreeConclusionTypes1.wecanfindadvertisementsalmostwhereverwego.(L1)Youshouldmakeadistinctionbetweenrightandwrong____________

youdo.Somepeopleenjoythemselves_______theyare._______youcome,youarewelcome.______breakstherulewillbepunished._______ofusgetshomeearliercookssupper._______muchheeats,hedoesn’tgetfat.whateverwhereverWheneverWhoeverWhicheverHowever2.Wearesousedtothemthatweoftendonotevenrealizehowmanyweseeandhearinaday.beusedtodo被用來(lái)做beusedtodoingsth習(xí)慣于做某事usedtodosth過(guò)去常做這個(gè)機(jī)器是用來(lái)增加〔increase〕產(chǎn)量的，但我還沒(méi)習(xí)慣操作(operate)它。1.Thismachine____________product,butI______________________itnow.2.Woodcan____________(被用來(lái)造紙).3.I_____________onSundays.(以前常去釣魚(yú)〕isusedtoincreasehaven’tbeenusedtooperatingbeusedtomakepaperusedgofishing3.Anadsuseswordsandpicturestopersuadepeopletobuyaproductorservice....(L6)1)persuadesbtodosth

成功勸服某人去做某事2)persuadesbinto/outof(doing)sth勸某人(不)去做某事拓展：talk/fool/tricksbinto/outofdoingsth說(shuō)服/愚弄/欺騙某人(不)去做某事我成功地勸服了我丈夫戒煙：Ipersuadedmyhusbandtogiveupsmoking.4.PSAsareoftenrunforfreeandaremeanttoeducatepeopleabouthealth….1〕bemeanttodosth旨在....2〕meantodosth打算做某事，意圖....3)meandoingsth意味著....4〕bemeantforsb/sth打算作……用,為….所設(shè)計(jì)1)Thetoy___________childrenaged3andup.2)Whathesaidatthemeeting____makeussupporthisidea.A.meanttoB.meanstoC.wasmeanttoD.ismeantto3)Missingthebusmeans__________foranothertwohours.Soweshouldhurryup.A.towait B.waiting C.towaitingD.waitismeantforBC5.However,westillmustbeawareoftheskillfulmethodsusedinadstotrytosellusthings.1)beawareof意識(shí)到，覺(jué)察到2)beawarethat3)awareness〔n)意識(shí)我已經(jīng)意識(shí)到了英語(yǔ)的重要性.近十年來(lái)，人們的環(huán)保意識(shí)增強(qiáng)了。IhavebeenawareoftheimportanceofEnglish.Inrecent10years,people’senvironmentalawarenesshasincreased.6.Evenifanaddoesn’tlie,itdoesn’tmeanitisaltogetherinnocent.

altogether:①完全地②總共，總計(jì)即使下雨，我們也會(huì)準(zhǔn)時(shí)到的。Evenifitrains,wewillarriveontime.7.Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath….

foolsbintodoingsth騙某人做某事

curesbofsth治愈某人的病，改掉某人陋習(xí)湯姆騙很多人相信他。Tomfooledmanypeopleintobelievinghim.這種藥治好了他的頭痛。Thismedicinecuredhimofhisheadache.他改掉了吸煙的習(xí)慣。Hewascuredofhishabitofsmoking.8.PSAsaimtoteachusandhelpusleadbetterlives.〔L29〕aimtodosthaimatdoingsth.aimatsth目的在于(做)…

Businesseswillhavetoaimatlong-termgrowth,notthepresentprofit.他目的在于掌握英語(yǔ)。HeaimsatmasteringEnglish.

HeaimstomasterEnglish.9.Alloftheseadsaremeanttobenefitthepublic.〔L38〕vt.有益于，對(duì)....有利2)vi.從....中受益(benefitfrom....)3)adj.beneficial有益的，有好處的bebeneficialto==beofbenefitto對(duì)....有益騎自行車(chē)對(duì)我們的健康很有益

①Cycling__________________ourhealth.isbeneficialto10.Whenitcomestoadvertisements,wemustbeintelligentandnotbeaslavetoads.

whenitcomesto…當(dāng)談到…，當(dāng)涉及…說(shuō)到電腦，他是個(gè)專(zhuān)家。Whenitcomestocomputer,heisanexpert.習(xí)慣于L1對(duì)進(jìn)行研究L3與分享L5勸做L6相信信任L7免費(fèi)L11打算做L11保護(hù)，免受L14明白L15誘使做L17對(duì)滿意L23上…的當(dāng)L25旨在做L29欺騙捉弄L26鼓勵(lì)某人做…L35當(dāng)談到…L41beusedtodoingsthdosomeresearchonshare…withpersuadesbtodo/intodoingsthbelieveinforfreebemeanttodoprotect…frombeawareoffoolsbintodoingfeelpleasedwithfallforaimtodoplaytricksonencouragesbtodosthWhenitcomesto…這個(gè)工程旨在幫助地震災(zāi)民我們是好朋友，因此應(yīng)該分享幸福和憂傷。3.社會(huì)的開(kāi)展讓我們意識(shí)到了知識(shí)的重要性。4.我的老師總是鼓勵(lì)我勇敢地面對(duì)困難。Theprojectismeanttohelptheearthquakevictims.Wearegoodfriends.Soweshouldsharehappinessandsorrow