經(jīng)貿(mào)英文函電 Unit 2 Establishing business relations

EstablishingBusinessRelations

UnitTwoHowtogettheinformation?Introductionfromitssubsidiarybranches,oragentsabroadRecommendationfromitsbusinessconnectionsBanksMarketsurveyChambersofCommerceinforeigncountriesCommercialCounsellor’sOfficeofChineseEmbassyinforeigncountriesAttendanceattradefairsandexhibitionsAdvertisementStructureofthiskindofletterHowhisnameisknown

怎樣得知對方公司的名稱和地址Self-introduction

自我介紹Expoundthereasonofwritingletter

闡述寫信的目的Expressthewishtoestablishbusinessrelationsandreplyimmediately

表明建立業(yè)務關系的愿望并希早日回復。1.Self-introduction1)Weare…我們（我方、我公司）為……Weareastate-operatedcorporation,handlingtheexportofanimalby-products.我方（我們、我公司）為經(jīng)營畜牧產(chǎn)品出口的國營公司。WeareChinaNationalTextilesImportandExportCorporation,withitsheadquartersinBeijing.我們（我公司、我方）為（是）中國紡織品進出口總公司，總部在北京。SomeUsefulExpression2)Thisistointroduce…as…

茲介紹……為……ThisistointroduceourselvesasoneoftheleadingexportersofgarmentsinChina.茲介紹，本公司為中國最大的服裝出口商之一。ThisistointroducethePacificCorporationasexportersoflightindustrialproductshavingbusinessrelationswithmorethan70countriesintheworld.茲介紹，太平洋公司出口工業(yè)產(chǎn)品，和世界上70多個國家有業(yè)務關系。3）towritetointroduce寫信介紹Wewritetointroduceourselvesaslargedealersinfoodstuffswithgoodconnectionsinthecountry.現(xiàn)函告，我方為食品大經(jīng)銷商，在國內(nèi)擁有大批客戶。Wewritetointroduceourselvesasexportersoffreshwaterpearlshavingmanyyears’experienceinthisparticularlineofbusiness.現(xiàn)函告，我方為淡水珍珠出口商，在此行業(yè)已有多年經(jīng)驗。4）totaketheopportunitytointroduce利用機會介紹Wetakethisopportunitytointroduceourselvesaslargeimportersoffertilizersinourcountry.乘此機會，茲介紹，我公司為國內(nèi)化肥大進口商。Wetaketheopportunitytointroduceourcompanyasanexporterdealingexclusivelyinleathergoods.我方借此機介紹，我公司為專門經(jīng)營皮革制品的出口商。5)toinformsb.that…告知某人Wewishtoinformyouthatwespecializeintheexportofartsandcrafts.現(xiàn)奉告，我方專門經(jīng)營工藝品出口。Wearepleasedtoinformyouthatwehandleawiderangeofelectricfans.特此奉告，我方經(jīng)營的電扇品種齊全。6)totakethelibertyofdoingsth.冒昧地Wetakethelibertyofintroducingourselves.現(xiàn)冒昧地作自我介紹。Wetakethelibertytowritetoyouwithaviewtodoingbusinesswithyou.現(xiàn)冒昧去函，以謀求同貴方進行貿(mào)易。7)tohaveone’snameandaddressfrom…從……處得知某人名字和地址WehaveyournameandaddressfromChinaCouncilforthePromotionofInternationalTrade.我們從中國國際貿(mào)易促進會得悉貴公司名稱和地址。Wearegladtohaveyournameandaddressfrom“TheJournalofCommerce”.我們高興地從《商業(yè)日報》獲悉貴公司名稱和地址。8）tooweone’snameandaddressto…承蒙……告知……WeoweyournameandaddresstoItalianCommercialBankwhohasinformedusthatyouareinthemarketforball-bearing.承蒙意大利商業(yè)銀行告知貴公司名稱和地址，并告知貴方欲購進滾珠軸承。WeoweyournameandaddresstoMessrs.Collins&Co.,throughwhomwehavelearntyouareanimporteroftable-cloth.

承蒙柯林斯公司告知貴公司名稱和地址，從該公司出我方得知貴公司是臺布進口商。9）.tobetransferred(forwarded)to…forattention轉(zhuǎn)交……處理YourletterofSept.8hasbeentransferredtousforattentionfromourHeadOfficeinBeijing.貴方9月8日函已由我們在北京的總部轉(zhuǎn)交我方處理。YourinquiryhasbeenforwardedtousforattentionfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinRome.貴方詢盤已由中國駐羅馬大使館商務參贊處轉(zhuǎn)交我方處理。10）.Throughthecourtesyof…由于……的好意ThroughthecourtesyoftheParisChamberofCommerce,wehaveyournameasafirmwhoisinterestedindoingbusinesswithus.經(jīng)由巴黎商會，我們得悉貴公司有興趣與我方進行貿(mào)易。ThroughthecourtesyofMr.White,wearegiventounderstandthatyouareoneoftheleadingimportersofsilkinyourarea.經(jīng)由懷特先生我方得悉貴公司為所在地區(qū)中最大的絲綢進口商之一。11）.ontherecommendationof由……推薦（介紹）OntherecommendationofMessrs.Harvey&Co.,wehavelearnedwithpleasurethenameofyourfirm.由哈維公司介紹，我方高興地得知貴公司的名稱。初步的意向和要求（InitialIntentionsandDesires)1.toestablishbusinessrelationswith…和……建立貿(mào)易關系Weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.我們借此機會致函貴方以了解可否與貴方建立貿(mào)易關系。Wehavecometoknowthenameofyourcorporationandarepleasedtowritetoyouinthehopeofestablishingbusinessrelationswithyou.我們得悉貴公司名稱，特此致函希望與貴方建立貿(mào)易關系。2.toenterintobusinessrelationswith…和……建立貿(mào)易關系Wearewillingtoenterintobusinessrelationswithyouonthebasisofequalityandmutualbenefit.我們愿意在平等互利的基礎上與貴方建立貿(mào)易關系。YourcompanyhasbeenintroducedtousbySmith&Co.Ltd.asprospectivebuyersofChinesetable-cloths.Aswedealintheitems,weshallbepleasedtoenterintodirectbusinessrelationswithyou.史密斯公司向我們介紹貴公司是中國臺布的未來買主。由于我方經(jīng)營臺布，我們很愿意與你方建立直接貿(mào)易關系。3.tofall(come,lie)withinthescopeof屬……的范圍Astheitemfallswithinthescopeofourbusiness,weshallbepleasedtoenterintodirectbusinessrelationswithyou.由于該商品屬于我們的業(yè)務范圍，我們將很高興地與貴方直接建立業(yè)務關系。AsthearticlelieswithinthescopeofbusinessofourbranchinNanjing,wehaveforwardedyourlettertothemforattention.由于此商品屬于我們在南京的分公司的業(yè)務范圍，我們已將你方來函轉(zhuǎn)交他們處理。

DearSirsWehaveyournameandaddressfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinGhana.Wewishtoinformyouthatwespecializeinbothindustrialandpharmaceuticalchemicals,andshallbepleasedtoenterintotraderelationswithyou.Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbythiscorporationwithdetailedspecificationsandmeansofpacking.Quotationsandsampleswillbesentuponreceiptofyourspecificenquiries.BusinessbetweenuswillbeconcludedonthebasisofshippingqualityandweightwhiletestingandinspectionwillbemadebytheShanghaiCommodityInspectionBureaupriortoshipment.Necessarycertificatesinregardtothequalityandquantityoftheshipmentwill,ofcourse,beprovided.Welookforwardtoyourearlyreplywithmuchinterest.YoursSincerely

AnoutgoingletterStudyorworkinonenarrowpartofageneralfieldWewishtoinformyouthatwespecializeinbothindustrialandpharmaceuticalchemicalsA)dealinbuyingandsellingWehavedecidedtoappointanagenttohandleourexporttradewithyourcountry.B)DealwithWehopeyouwillhandlethismatterwiththeutmostcare.EstablishtraderelationswithyouWeshallbepleasedtoenterintotraderelationswithyou.handleSpecializeinEnterintotraderelationswithyou

DearSirs

Withreferenceto

yourletterofDecember2,2008,wearegladtolearnthatyouwishtoenterintotraderelationswiththiscorporationinthelineofcannedgoods.Incompliancewithyourrequest,wearesendingyoubyairacataloguetogetherwitharangeofpamphletsforyourreference.Ifanyoftheitemslistedinthecataloguemeetsyourinterest,pleaseletushaveyourspecificenquiry,andourquotationwillbeforwardedwithoutdelay.Inthemeantime,youarerequestedtofurnishuswiththenameofyourbankpriortotheconclusionofthefirsttransactionbetweenus.YoursSincerely

AnincomingletterWithreferenceto:aboutReferv.a)speakof,alludetoHehasshownnoreactiontoourproposalthoughwehavereferredtoitseveraltimes.b)turn(to),go(to),forinformation,etc.Inconnectionwithourusualpaymentterms,pleaserefertoourletterof25thOctober.c)send,handover(tosb.Orsth.),tobedealtwith,decided,etc.WehavereferredthemattertoourLandonOffice.d)direct(someone)toasourceofinformation,etc.Wereferredthemtoourpricelistforfurtherparticulars.referenceLinen.Departmentofactivity;branchofbusinessWehavebeenengagedformanyyearsinthelineofsurgicalinstruments.(dealin;tradein)Ourchieflineistheimportofchemicals.BelinedwithProvidewithaninsidecoveringThecaseislinedwithtin-plate.InlinewithInagreementwithWetrustyouwillexecuteourorderinlinewiththecontract.lineDearManager:Youwererecommendedto

ourcompanybytheBankofChina,NewYorkBranch,whichtoldusthatyouexportChinesetextilesandcottonpiecegoods.Ourcompanyimportsgeneralmerchandise.Wehavebeeninbusinesssince1935,andthereforehavewideexperienceinallthelineswehandle.Ourbankers

areChaseManhattanBankandtheHongKong&ShanghaiBankingCorporationofHongKong.Theycanprovideyouinformationaboutourbusinessandfinances.Pleaseinformusof

yourtradetermsandforward

samplesandproductbrochures.Welookforwardtoaproductivetrade.Sincerely,MichaelS.BarnwellManagerMSB/shYouwererecommendedtoourcompanybytheBankofChina,NewYorkBranch,whichtoldusthatyouexportChinesetextilesandcottonpiecegoods.中國銀行紐約分行向我公司推薦貴公司，并告知貴公司出口中國紡織品和棉布。Youwererecommendedto…by…(某公司或單位)向……推薦貴公司YouwererecommendedtousbyABCCo.Ltd.recommendvt.

1.推薦，介紹I’dliketorecommendyouthisarticle(thisarticletoyou).我方欲向貴方推薦該產(chǎn)品。Wehaverecommendedthebuyerwoolensweatersandsilkpyjamas.我方已向貴方推薦羊毛衫和綢睡衣。J.Smith&Co.haverecommendedyourfirmasbeinginterestedinestablishingbusinessrelationswithus.J.史密斯公司介紹貴公司遠同我公司建立業(yè)務關系。Thatfirmhaslostheavilyonrecenttransactions,andthereforecannotberecommendedforcredit.該商號在最近交易中虧損嚴重，因此（本銀行）不能推薦他們做賒欠業(yè)務。2.勸告，建議Asthemarketisdeclining,werecommendyourimmediateacceptanceofourcounter-offer.由于行市正在下跌建議立即接受我方還盤。Asyouarenotfamiliarwiththequalityoftheproduct,werecommendbuyingasmallquantityfortrial.由于貴方對產(chǎn)品的質(zhì)量不甚了解，我方建議貴方購買少量試用。Werecommendyoutogivethisyoururgentattention.希望貴方急速處理此事。WestronglyrecommendyoutoplaceanorderfortheTTC5duplicators.我方及力奉勸貴方定購TTC5型復印機。Werecommendyou(should)increasethequantitytoahundredmetrictons.我方建議貴方將數(shù)量增至100公噸。3.使受歡迎Thereisnomarginleftforbargaininginourquotation,soyourcounter-offerisnotrecommended.我方報價沒有討價還價的余地，因此貴方還盤不受歡迎。havebeeninbusinesssince…自……開始經(jīng)商Wehavebeeninbusinesssince1995.我方已有12年的經(jīng)商歷史。havewideexperiencein…在……有豐富的經(jīng)驗Wehavewideexperienceinmanufacturingpneumaticfittings.generalmerchandise雜貨，但不是“雜”項貨物，而是相對大宗散裝干貨（如谷物、礦砂等）和液體散裝物（如原油、汽油）等而言的普通有包裝貨物。merchandisen.貨物（總體名詞）Informationindicatesthatsimilarmerchandisehasbeensoldthereatapproximately$20perdozen/set.有消息表明，類似的商品曾以每打/套約20美金的售價在那里出售。同意詞：goods,ware,commodityv.(=merchandize)推銷，經(jīng)商Ifthisnewproductisproperlymerchandized,itshouldsellverywell.該產(chǎn)品若能適當推銷，定會銷售得很好。Wearetryingtobroadenourcontactssoastobeabletodomoreeffectivemerchandizing.我方正努力擴大聯(lián)系以便能有效地推銷。Ourbankers

areChaseManhattanBankandtheHongKong&ShanghaiBankingCorporationofHongKong.Theycanprovideyouinformationaboutourbusinessandfinances.我公司開戶行是大通曼哈頓銀行和匯豐銀行。它們可向您提供我公司資信情況。bankersn.開戶銀行Wenowhavepleasureinconfirmingthatyourbankers,TheWestminsterBankLtd.,haveacceptedourDraftforUS$6,000,payablewithinthirtydaysofsight.我方高興地確認，貴方開戶行—西敏寺銀行已對我方30天期限的6000美元的匯票予以承兌。inform…of…告知（某人）……Weshallinformyouofthedateofsailing.我方會將啟航日期通知貴方。tradeterms貿(mào)易條款、條件（常用復數(shù)），主要包括付款方式(modeofpayment)、裝運日期(dateofdelivery)等。forwardv.運送，寄送Thegoodswillbeforwardedtoyouwithinthe3rdquarteroftheyear.貨物將于第三季度內(nèi)發(fā)運給貴方。freightforward運費到付Wearearrangingtosendyou1,000penstoreplacetheunsoldbalanceof970.pleasereturnthelattertous,freightforward.我方正安排發(fā)運1000支鋼筆，替換尚未售出的970支剩余鋼筆。請退回剩余的970支鋼筆，運費到付。samplen