2023出海營銷洞察報告-2023.12_第1頁
2023出海營銷洞察報告-2023.12_第2頁
2023出海營銷洞察報告-2023.12_第3頁
2023出海營銷洞察報告-2023.12_第4頁
2023出海營銷洞察報告-2023.12_第5頁
已閱讀5頁,還剩40頁未讀, 繼續(xù)免費閱讀

下載本文檔

版權(quán)說明:本文檔由用戶提供并上傳,收益歸屬內(nèi)容提供方,若內(nèi)容存在侵權(quán),請進行舉報或認領(lǐng)

文檔簡介

???~??ê??¥???_2023?¥???^GLOBAL[^?|~o?BRANDING|~ìoBACKGROUND????¥?^or??W????_v?O^??_^¥??v???\}<~?=1<÷=ü<^?v=??x??ON2?????w?g?[?~?????t?òw??o?¥??Y?g_?~ù~?ttW?¥Vy??nN??T2\bo?^at??¥?\÷~wo_Wsz2??????TìT^¥?_\^÷y_ó??n?{??í?uW????DTCt??k_?YY??¥?·?k??í?????í?~ˉ?ó?m\N?~oü??{?{^^????_~¥?vü?y???SaaS?O^¥?·?^÷?[o]?ZZ?o??a&???o?s?^?<??~=ü<?¥?oóW=?n?tgWu?úw__?????_Wsz??ù????ntV???_?}to·?k???óc?T??\÷??¥?yhó?Wó??t???oóy??n?llo?O^???Oí??1~?üW??í?o_??[S2?O?g??o??¥?^t?òw??o_?T???÷??u[???÷??w??}?????N¥?k_??\-W??O^ks__?O¥??uó2O_?O¥???O^??1oó1?¥{tt?<o_W=y?ó?????nKEY

POINTSl?yy?oó??¥?óW~?O^ó?¥??óyhomNv?Y??}2_-o???^?y_~g?{???{?_^o??Y???om|_}w?~x??ùlll_tt¥?oNy???ó?m\N??u¥?k_2?wAIGC{ao?ó]?T?tt¥?_cc???????aok??ó?[[oê?O?o???/o???^a?~oì^??vSaaS?ì^??[??kr~?O^?_W¥??{o?gk?ù?z??¥oyt}[}w?om????DTCt??k_?í?uWā??í??nyk_w_ù?z??¥?ywgt01.02.03.04.05.?ì^ó]ó?CONTENTS?tVì^¥?k_?¥??^t?t_?_W?¥??óyh2023?¥???PART

1?ì^ó]ó?2022~?^w?_\???ì^÷?íuo???¥??oON??g?_W?n?O^?attW?o^1??{wyteWl

?~g?_^r~??O^?n??T???N}|??·w22023O??}??×??t??o_????O?^yw?oOì~×?O??_Tw?_W?}w?n?s??wy?oóó?u^?o_?2?\__<N~N?={oc1ao?xY_?y{_\?o^1W?{w?ytkeW?o_?_o?uí??1?ut??×?????Oííó44??^aOíttWVy2023~o?O^?{?_\?÷?soX%???ó?o?O^÷w_\?V_30.97%27.58%27.65%27.36%26.84%25.24%22.84%21.94%20.69%19.88%20.16%19.88%17.02%W?o?W?Wo?o^oWoo^WT^T^WTo?Y??t?w{?t???w?wv??O1????^?x?y1ú}-óú?to{?_?ll?NW^ao??óO?W?w{??N?^??t?g??O??s10%???uW?g???oNWìóó]?Y^l

{}?2022~12o??^o?4

??o??ü_y{??o?_???N~N??òc???o?O^?ó??ow{^÷o~×?{}üocll}w?neW?__W?w{?[??÷~u_W???o???íkOíT??~ú??Ní??nNWl

í?t?V^W?u_í?o?ú?O_\ó??ˉ??Y2???O^g??c?yw_w}w?n??_W^T?_??[S?Wìotr?^WT^???tV??^a??n?~ttWuogt?~ü~y?}_íy{?2023~11o?[^?|~o?uv?¥??uttW?¥???<o??~=Y°o?t???yUl

?¥????W?~??1.0÷???or???1[oüttW?¥~?2.0?~?t÷??^<ytê???W??=?3.0÷?_krgl

__??~ttW¥?tV?ó?_óo?í???[??~??ottVW??~_?V{_?1o1_?¥?úgj?V{?W?~?????O^???yt?u_w?W??????o_W1oó_?ttW?_g???_W}w?n?Oo???w???÷m????ó?O?{}u~W??gt]nó1????a???ót×¥??íí?~í?¥???ttW1[nó|\ytê??Yr-?1.0÷?2.0÷?3.0÷???_OogY]g??t~?s?t???~?t?W???r^}?IP?¥?í?m\N?<óW?Wy?=?\÷<?t?~y?=l

T_rg???¥?T?k???¥??o\í?m\N?s?ó}w?~|_?÷Y?\÷<óW?Wy?=

ü<?t?~y?=????~_^T?·?1???Tt1?W??1óWROIüau\l

?wO^?k?ttW?¥?2.0÷??uytê?¥??3.0¥?÷??O^?¥???__k?RelevanceReact_^·?_^}wT?}[?yt?WACQUISITION

ACTIVATIONRETENTIONREVENUEREFERRALyw

s°IP·×?}[?ó?ót??~mTReturnRelation<m?¥?=<?~¥?=}wm??Wtg4R?~¥?k????W?ííkeweW???~ggúù[^?}??2019-2023H1o????N?^÷?íV_l?Ntb{?yo[^?}V÷????T~g????÷?í{ík2020~gú??í?tu?2021~gú2?2023~N[~??r42??÷?í?t??í{íkú?172.6???··÷ík??S?·÷?tu?371221218104504.242391.2266.92ll?Otb{?W?í??[o4.11???r?~ggúù?o]??ó?oOWIPO1?T1?g??{ā207.9172.620191.2120202.3120211.0520222.002

0220323H1???N?O???ío^??ùt??k{?èó??Oí^??r?ùt?××w?o_??ktO[?iòT_?|÷íoˉCAGR~135.8%4.11[^?}??·2019-2023H1o????[÷?tW?íík??S?V_uogt?}V÷?2023~8o?[^?|~o?uv?¥???÷?íík[?ú??V??N~?·÷[kl?O?t~{??¥?÷?í^?èó?~g]?Oí???|?]?o22020~??_??¥?ì^÷?íík]?{?NW???O??N~y×?í?u?üíkW[?Ot_?oO^??¥?÷?í^^??¥??ó??tì??jó2022~Q3?_~÷?íík~tt_o_?[?ú??f?ío?~g?¥????V??í?t??2017-2022~Q3?¥?ì^?í??22ùt]ù?í÷??í?k?í??ùt?O17162023~6oA?uSOt}_o??~?QuickCEP1111¥?SaaSoóW2022~6o2022~4o2022~2o2021~8o2021~10o2021~5o2021~4o2020~9o2020~7o2022~6oPre-A?A?uSOt}_uSOt}_u?St}_o?·5wUt?úùaí?tt¥??oóWN?_??óyhó15.81B+?B?B?u?St}_o?·SparkX?tùaí?u_¥?oóWA?4.8t?{{PONGOA?5000Ot}_

?ˉ?~?t¥?ó3.271.43OneSightA?2000Ot}_o?·_¥?oóó?W10.05C?_u_¥??óyht\oóWTny?201720182019202020212022Q3Pre-A?uSOt}_?í??????í?tu?_ì???O^g[]{n??í??uogt????|ó{}_nó?}V÷?2023~8o?[^?|~o?uvPART

2tVì^¥?k_í?uW~o?í??????SaaS?O^oó1?W{^?u[Wó???O^·÷?óoO]_O2023yy??óV_{?

1%{?

1%?~

1%VR/AR

1%SaaSoó¥?oóO^oóoó

2%uo

2%O^oó?W{^u[WówT{m??

2%18%yw?t

2%aooóoToóí?

3%??

4%k~÷???IP|t

5%2020-2023o????[÷?tb]ì^V_VR/AR?W{^

15%u[Wó

10%o?ì^

5%?uW?íuW~yv°

5%{÷u?

5%t??t\uW~y|t?{?oo?|?{{?}2?ˉ

6%

ty~y

6%}???

6%uogt?}V÷?2023~11o?[^?|~o?uvuW¥???so??^????~???ósY?l??¥?^??g??~g\ó?ewkT?{?2oo?2023~o??¥?^ík???r3

44?S?wouW???¥???s?gú???1/3?wko~o44o??V_{????n??W?cN??_ó?uW?ü~o????O^??¥?1T?1·???W[o?cO??n2?~????O^?~t\y?[?ó????n2016-2025~o??¥?^ík???S?u[Wó~oT}{?wT?óCAGR~23%191154147126122118102102908780726965615755555149434438383732

3120183227

262824211715

15

1515103201620172019202020212022E2023E2024E2025EnnN??onn???o2016/2017~^ó2021~??u?????2????^??¥???n?o~ó1eWüT???V_u[Wó1~oüT}{?On?yUóú??????O???¥??nt?O??ur?????^?~o?ó?o}·}?nn2022~^??ur?~¥?????Tn???¥?a?rYY2015/2016~_??~óú??¥??n?~?????_~?í??~üt?í?DTCuW?nó?ò??W?DTCt??~??Nü?Oynóuogt????|{}_nó?2023~11o?[^?|~o?uvuW?W?{[?^_?~×??o^1??{T?^OíkUl

}?yw????oOì?Oo?í?uW??cwN??T_2??w?x?yOí?_?o?í?uW_^?Y?gN??T2?[?^èóN?o?^?^WT{{?èó?w??2?Otb{?2023~??o__\?o?í?uWo???12%W?ob???_oo?í?uWO^????wt?wko?oüW??V{so10.25%ü10.14%?Tw{?^WTüo^V{so?9.77%ü8.84%l

???O\?O^b]^w?1oT?{m?TtY_?y?|~?s?óóo^1^WT1W?????w{^o?Y?tV?^?okOí_??|?N~N?y{YOO?y{1???{o^w{~?è2023~o?í?uW?{?_\?÷?%?V_11.96%10.14%10.25%9.90%9.77%8.84%8.27%7.74%7.68%7.34%6.92%7%6.16%W?o?W?Wo?o^oWoo^WT^T^WTo????w<N~N?=?qˉ?o^T?Ns???w?gs??~?W2òOw?W1??1?}{y÷?~???~í?uWO^?o_W?¥~gN??wo_?~?W?tó???w{W~?25Y??úT??÷???100%??o^w{í?uW?÷??50%?eMarketer??~{?2022~?uW??T?÷ó]_S???o?ó??O]y?2o_?^WTw{?os|1?W1tg?Tü?W_yNo]?~gí?uWwo?T?_2?ìo?o?^WTw{?W???~[S??VY_?y^ouy??2022O[~?×v?]g??×?1?à?}wn?T_?O?o?o?í?^?n×ró??u_NT?????^?r~Tí?uW?t???Y^4

4eMarketeruo??~{?2022~w?Ní???~1678.1??S?\?T?20.4%??NT??k?^WTw{?ó]yw?uogt?~ü~y{}_nó?2023~11o?[^?|~o?uvuW?í?uWO^???nnóv?tnó?DTCā??óc?T?l

jót_???Y?W?1t[[Temu1_??ú-TiktokShop1SHEIN~?è?4?ywí?uW}??~???~o?uW?<?_?=?V{?t\uW1?uW1?íuWü×?uW?k__soNOwl

wo??W?1Temu?Tiktok??¥k_???m?_?~í?uWW??u?ó?<nó=??SHEIN[o?t??k_OítW?2??O\zu?OüW^k_?T??¥?^÷b?t?y_?u_To?Y?ì?u?????n~_}?ok|~??W?{t\uW¥?k_OZ?Wt??ānn_\{??y??[?_oó_?uy2¥?T|oío?÷Uyw^s°???wó??W?ù~?×z<y?=2???W?óêW??r??o?ó_r_????×???ó}wkN?Y?W?AliExpress_??-TikTokShopt\uW?íuW?uW??múnó?ì}?t?÷~?n

C?úw~??ú_}w???óTikTok???í?uWó??????v?óUí???ó??~?ó?n

???????í^a?ì_mü}[n

_??_?KOLayt}[?ù??¥t[[÷O\??O?Wu_?uWó?sn

O?¥??s×^_?}wt[[-Temu<~?t?[??|?O=?íêO??r??n

?ê?¥?????TT}wüg_ì?{g?÷^?í?B2C,r?O_?t??~^?|ù?m?_÷<ty=?óT?_<KOL¥?=O?n

DTC???é¥?1u_¥?SHEIN×?uW1t??n÷m|_?1}?únón

??KOLt¥?ó]T[?^?¥?OW^k_¥?T?uuW????í??a?TikTok?t_¥?ay?l

_~?uí?uW??íuW}?óW?TikTok

Shop[n??w{?ó?^ík?}~?2í?uWuo~{?2022N[~^WT_wu??g?y~GMVuo?oW]\T?÷??90%?o_?

2022O[~wó?^W?w?W?\?T?÷_???40%l

Y??ù?¥??yy÷?TikTok

Shop_?ó?vó_?T?22022~w????í?^GMV\?2021~T_??O]_u_-oóa`koóatkU??{???[tTò?óva?t¥?[?ùvó{?]{?~÷?tt?W^W÷mn

?Y?¥??ù??^WT??o1?111]?1?T{y÷????~ˉ?í~ˉDou+?_?_??[W?úTikTok

ShopW?u???}wn

???í1???1{?{??uWk_?W?ó???ttW????¥??ó???ˉtt×{Y<W?Polaris_-W??R=^ttW?¥n

??t×?t????rO\??^_t?ó??óW?×?tNy??óW??¥?_^tW^W÷m?tt??~÷ay?[tTò?óvkU??{???koóat_u_-oóa`uW??uWTemu_?<O?W???ê?=kUW^ztl

?uWt[[÷O?_óTemu^k?tüw?ê?^gN?t44?2022~9o???u??^?TemuN??N|?ó??_w-{T}?14]?9o17??TemuGooglePlayW??-{T}O????Tt?üSHEIN?NnoO^???Amazont??AppStore]?-{T}yWTOP12??__Temu_\??_{??wó???o^WTgú?T??~]\T??r20%l

Temu¥?^÷÷ut_???ˉ??t?2Q3{tˉ?o?w¥??}o?141?S???~?30?S\?T_??400%?ê?¥??t?<?+uW=?m?¥?O?¥?u?nó^÷??ó_?}w?W???s×?~[nó?òn??_?·?}[nnc?m?wr?ê?¥??{ùo_?^vó?~?}wê???~?ú???NO}w?gTn}w?^_?r20?S??ynnO?Wu?_oWuW?^÷?Temuy?W?üó?óW???y?o0.09-20?SO?nnú?¥??}÷u?~?Yú??uW?^Nno?t[[×_?10?S??Y?}w?ot?~?t?[??|?O?g???~íúcú?~?}wó?30%?úc?t?ocboW?]?W??oc3no?]??ˉoó2?×O?úc??xN??}w?y?r3y?7ú_àz2\÷?_??t?O?÷ó??20?10?_àTemu_~o??_ó?yz?}wV??{o??~?-{{^W¥??W[Snó??TemuFacebookN_?ì??÷?\÷_?\TikToktt??_???í?ú??oO__?o|1Apple

Search

Ads{ó?ì??Temu?-m?wrW?????tN?o?óy?^T???^WT^?ó??1tg?To^??òW2022~9o2023

4~

o~

o2023

72023

8-9~o2023

8~

ouW?DTCt?t?_ù?m?T????¥?u??_[??Ol

_~?~uW??Y?^a?t???~g?ytO?2}?wúf?ro?í?????W??wo?Ot??_~nó?ˉ?tk?oò2|w2021~^×??Tt?<]?o={óO{??}Y??o?o{W???_\t????[y¥?u????_Vyn~2o_?t??k_??ù?z??¥w_yw_??~?}t?t??DTCā???}?¥?ut????~?¥???oómn

????uo???_}?ì?ó1?ò??t¥??×go?W????¥?}?u[?tú?w·?[u[?t???n?é¥?n

??}w?n?_W?1?t?APP{?ó??é\ó??nnó?t?????xN??O?k-~??}(óo?1]v?{)[??nó/?????O_W|_??om^t¥?n

_WGoogle?SEO_W???ós???????w|rn

?t????òFacebook1Twitter{m?ó?ì^÷u?W??_úóNt?ˉ÷?ì~ˉ???÷U

??_¥?wT¥?Tò?ó?óúm?ü???\÷?OWNó??T?uo?oíí1???V÷nnCníí1??~V÷???~?uo?o?}??k¥?{?óúROIuo?y¥?????uo???~yW?y??N?¥?u?ìt\48.90%36.50%32.70%31.90%43.10%DTC?tu?DTCW?GMV48.10%11.10%27.10%25.50%2018201920201

52.08201%2022ywt???t?Tu??GMVT_??uogt?Shopifyˉ??wT}_nó?2023~11o?[^?|~o?uvuW?SHEIN?¥?ut\?omwk¥?v1?ù1tt?nól

_~?÷^ì^???}?DTCO^?SHEIN^¥???èó???××??????1úTú1tKOL1?ù{[y¥?u??cw^?YwO2|?ìo?o?T?|_?_W?SEOāN÷u??t?üro???¥?l

Google|

X

?T?y¥?tú_í??^_~???÷FacebookInstagramTikTokGoogle|??y÷o?????????g?úc?oóW}wóNt?ó}wuˉl

??Yù??Oóro?|O??\SHEIN?gInstagram

Reels???óV??w??oí?W?ò÷^u??u

aIG??óNTikTokú?|_omí???????|o]{??ò-k?]{úTú¥?l

?SN

X

?T?úúc¥?o?_w???úc??útKOL¥?l

?}÷??}w1.

n~?O?~?g???<??300KyyW?????÷]??ˉ=]{??twu}w?Nfashion1style1beauty1makeup???tt\_3.

?í~ˉ?m??ó???V??ú?o?tcúùO}y_??d]????o?rtwT?ù¥?~??O{?????÷^ló?tto?/t?úcyl

_?}w-~?W?óW?wtwT|_??yU?-~?og_Tò????u?2.

?ó]\_tKOLN}?KOLT?s°??q[??uo?ùT???o_??nkt}w?ì-~÷u_^tc{??tt??_/

/Wù_?

?t??

????ù¥?_ó?[ù?m?|_y_/}wu??ùí???où?Yk??}{?]?T}1~y?{oüWtV?2023H1

VS

2022H1??tus?\??W]?T}?ú_÷u?1u?YtT}l/??l1T}mssYt?ú??1|ìYo1

|?1?×?N~o?Ys[1l~20.60%19.20%où?12.10%12%??n?kuyó??í{?úNw_???y?WtVyyí?o??T?9.70%9.20%sú{T}Yt6.50%6.30%??~o~w6.30%6.80%3.60%4%20232022~y?wTí??3.20%3%3.20%3.40%u??/z|???y/uy?/On?e?/|ùkw~t?{??/}?/Yt?vWt???ítw?u?3%3.60%3%s}Nw?}?}??wü~o2.50%u??/?té1éwüéú_o?/ot?2.90%2.40%ù/???2.90%3.10%uogt?GoodsFox¥?uo|~ó?2023~11o?[^?|~o?uví???où^÷??gú?tw~?_?÷}wso????l

N??ts?uot|T?oùt??í???~N[~÷??\?T__?rgú??Otb{??r4.6%ā?wko???y?Z?í??2?×v??oOì?s}w??÷??\??]1.5%?í??o?_gl

uo~{?÷}w??o?2023~1-6ootwso??_??W???60%???ú??_??Oí?????÷}wt_s?Or?ó2tw÷}w_~gú???}w5o??rgú2023H1

t??í??÷??s?\??W2023H1

t??í??÷}w?s?4.6%66.7%63.5%61.6%60.5%60.6%60.2%0.8%32.9%33.4%32.7%32.3%0.5%0.3%29.8%27.0%0.1%-0.2%-0.8%6.3%6.7%6.8%6.6%6.4%6.1%-0.9%-1.2%-1.5%2023~1o2o3o4o5o6otw

??

wTuogt?GoodsFox¥?uo|~ó?2023~11o?[^?|~o?uví???

tKOLü?O_\oí???o_W¥??Y???l

í??^?N_¥?uo?tKOL¥?ü?O_\owo<Y?}wg?=?ng???_

~?N?^

~?O2?o??oí??su^w?^O?v?¥????y_??N_w}w0Y????Tg??oO??Y?????ó?Wüyt}[tt¥??_?¥?Statistauo??~{?ywt¥?^ík2022~?r164????t??2019~?65???T?ík?ó?]2???O??Oy?¥?og??ü]÷?¥?t??u_W¥??wywí?^O÷?<T_?_?¥?=??~?O^a?ó?????N?W?Ym?n

}w????2}w{r???}n??N??t?O????y?ss1?~sz?1IPy~1?w??_??OZ?g?uk??u????O?T_???u??eg??1?μ{n

?~????T¥?k_??t??~?}w???????O^|~Y???~_g?~Now}w???t?to_ny?ùONn

a??NóOu_W¥??x?ytY\?r¥?y?N~^???~1?WN~C?to}w?O¥?t????~~??O_??Y?~VeSync?~y?}w][_??IPíy~\???ú???\?1BestBuy1Target{???Wo?¥?oó&uo?ty?ú_1÷????÷m?oc_??o??2000?y??t_?k_óT1W?1??{Yù^?jó2022Q4????y???_ó~Tú???{?g??N^1??ó_1??T?y{???O?^O{MCN?uWóKOLt÷óp

tt¥???Onó?ow^gy?~n~?|wo?Onó2???÷?~A??r?????r????OB?o??ì2?wo???????r?n??w{O\1?W?Y_?y?\÷_?^}wí?n?1_}?{}w?_~Yù^w?o_Wp

?W?gìv?WN]vwT??????k_??Y?~o?T?y×????u[?t????_-????~??Yl

??~o?O^g??í????~??ì_¥??O???txμ??y??oO2??~??ttW?¥÷??T~o?óW????~?kN??y1?ìY??rk_N?ó?1·?{??mt?N?Oy?¥?t\ól

?Otb{?O?\?v???2022~~o?^wu\ó?O???2}??????o???W{^í?oN???_}?O__[?}w??~o??_-????n?u?????2023~o?y×??~g?T?{2022~1-10oo?~o?^wuík???S??T???V_y?o_?W??tV{?^???n?5.30%4.60%1.50%1.80%p??????üowW???_w????o-Nbo¥?úyT???_w??0.50%0.90%??n2o]|?ìo?o????tùü[o??_?w?Y?-3.70%0-5.80%-5.80%-9.40%??o_t{?}?WT???ó}wv?p???nóòü?[o?^??2???s|^??òo?[^}w_}??ò??~?N~?÷?Wow??s?g?o_?ts?yòü?òs|^_×r?k?15.9615.3515.1214.4614.4614.5314.3714.2513.9913.54}wyt??_-??~??O\??/w{^}w?~o????}w_}???~?^}wT|??\w?nY}p???s|^~o????k~g?ì?ü_÷??~oóW??×?_÷~o?óv?\_÷~o?y?????|óv??óo~o??_??o_?_???×÷uo?_Tò_÷~o?S}??|_?[}w?~1o2o3o4o5o6o7o8o9o10owuík???S?T?÷uogt?o?~o?^|~??tuo?CNG?

?2023~11o?[^?|~o?uv~o?2022~k~uoèót????O\tV^v??u÷ul

?k~?^~???Otb{?2022~?k~O?{??wuíkuog?\??ókUT??{??o^WT1?1??üT?wo?o??nnuoNW?r?kUT???T^wuík^÷O?n~2t\Tùuoy????ü???T?N|?sì?w¥?k_T^ü??????TtV^?Oíw???w_[?^T?_?uo_?o~?k_2021-2022~ywTw{k~O?{??wuíkT??W??V_2023W?~o^T?O?nnW?_~ywg??ú?~o^ON?Nt_o~o???w{6%^WT?-6.80%}?W?~o}wí?y???T?k_r??O?oOì??Z??~oo?w2022~?k~O?{??wuík????O??2020ó2023~W?^?o?~o?íík_obO?5.50%o?[?^-0.50%^WT1wTT^?cO?{?óW2.10%1.80%??n^WT{Wo?k~?t?w?}ê?m?}wO?{??2021~r2022~T_?r6%??t?wN?4.20%?t??Wìoü_??wvO?Owwuík\{{????_\ó?6.8%?O?T??^WT?on?w_??g?ü?o^WTk~wugú?^-10.40%-3.60%-3.60%-4.10%???NNnO???wuík??oT_?w{-9.40%nntóu??oT?w1???}?u]W?y?ü???qo??3.2??tó?oNn?~T?T?^oTy÷?y?1?y?1?o?T?u-7.90%[oT?xY_?yt?ó??uT?^oo^?{^O?_ù-1.90%n?~?}woT?y??r?30-40?S?|?~o??u?_??T?-12.10%-8.30%o^?uoèók?O???ocnny{Tt_??~o1u[~o?÷íüoc?tú?^??_wú?N[?N?~o}wo????n??~{~oó]_?O?{?wuíkuogt?o?~o?^|~??tuo?CNG?

{}_nó?2023~11o?[^?|~o?uv~o??k[_<Y??=¥?k?YY~o??^al

??????o?nóW?~o}w?x???k]r?bow__÷{^?n?t2?~mTOO?~o}wyw[c?T???y??o??~~o?-¥?k?Stage

1

~?÷???om^÷o?óWg??s????~?Y?g?oóW?~ˉ÷l

?_~?÷?W?÷?om^óO?T?wm??stage1ā??o????~o?~í?gt?IPoˉ???????O????[??oyom|ù1s???[_?t?}?ú_nó×??^nó4

??[?^?í4GoogleMintegralApplovinUnityMeta?InstagramVungleStage

2

??t|IP?òkY??óWy_?~o????ˉ\~o?~í?_e?y?~oTú¥?_^úy_?{:?;y_¥?ú¥?1800OneSight^?V÷??~{?:?;~o?ú?·o?OS?Vgú?TwitterTOP3^?WN?òts???òIP??\?Y??ú_N?tY?1òyNy_O?Tú?~o?~Oy_nn4

??s°r?IP44

s???_4Stage

3

Ny_ytTú??ór[y?k[_???~oytvómeme¥??v?t?~_^÷^:]{;YY~o??~a4.31.18nnuo~{??~3o???kS~o:]{;_]?<4|~sz?=??ì?4k?~sz??|_??}wgúóNq[~o¥???v_?k[_KOL¥?W??÷????í?4

[o??ê?44

???_^4?kv[kq\[_?ó?~o?~?YüUGC??íí?~ú??UGC??a???ó]?_~~o?~?ˉ?tIP??as??<??[_=?t?uogt?OneSight?2023~11o?[^?|~o?uv~o??móy?[nótì?O\?gúnó?×\???t×~?l

}_uo~{?_^o?Tr?~o}wè{?oy_úóN?os~ou1ù}ü}{???44_úór~~o??Y?ú?·w2\÷u??^g?T???m??oY??n?????N?V??óúm?Wl

??o?~o?~??~o??búa?O\??ú_o?ì?T???}w÷??ót×~???r89%t×t??t?ú_ó?}w?u??}w?u?????|_??15%??N~ots×]~×_[????g÷joˉ?_U?ú~o??~o?íüu[taó??^?Tt?????-~1O?1??1NoüV?~oü?t~?yw~o?????o??·×~oumì?<???ú\=ü????~o?g×k?y_y÷?^w???ó_^???ó?~osz?__^_?~oy_?mú_\_~o?í??~oó]{?ò~ogW?ì~o?~o???í\|_Tú???~o??úc??ó_óìo?zy_ê?¥?s??o]{[t~o{yt}w?ó?y?~y÷òutV~o?òuao??~o???gmu??y~oy÷~o{}{/uTúV?KOL\_?ót¥????O^?om^?~^tw/???óù?^ó_}{utV???ó_????ó_t???/t?/??Facebook

Ads?T?^āYoutubeT?^tt\_[^O÷ó_~o?^w?úm?tV^a

?úm?ytúm?/????\???yw{^g??w{íkS??^a_ytl

_~?{^?o?Y?tr?V?????[S^anwiòíkS??ò?O2g_????^aóg?oyw^g?\^??wm?Oíoú??^g???^gOí\ó2??w??^a_^yuny????^a__^tu<??ó=?s????o?????OO\??T??_W~?÷T?y_?????_s?~?è????[?TikTok1?k{~?è2wo????T?y_?~[S??\???1yw??{[y^g???ó???O\?^att?????KOL¥???Y??_?w??¥???Y?????\ó_?O^¥?/·?Ny_?cú?Tú[_w?wov?g??w???÷??k_t{k_?èk_OíòKOLntí/t?_u?u1úí??_u?í^a?ù?m??¥??N?w????¥ˉ÷??v_?\^w??W{??c?ú?ó_?÷KOL¥?1t/?í¥?~?W^g??UGCt_?_^{t?O??om^?í~ˉ{TikTokKwai???1-3V?}??w???¥?t_]?íó]???O??w}??u\?ó?^??u\óWW?n??¥?~????ó??k1?÷1s_ú?óW?o??1??÷?1?????o??÷O?ReelShort?11o1?Reelshort??iOS]?y?]402]??11o12??Wó2]?{^yOWó1]217??w??iOST}yó]29]1{^yOW4]3-30V???¥?~?W^g??j_?_^{t?ú?_\?|mu?í{o????o???30V??Ns_??B???ó?úY??~oO]?{?yo2022~?OneSight????~o??~úY?yWo?WeTV1s_úü??TVso_OO?W~???ówT|mu~?PUGC1OGC???ˉ?WeTV??s_ú?IQIYI????&B???W???[??~?o??_÷?túIPs°ó?^?????ü?{^WT^??w1?w1üo???ó?süwwütg?Tw&~o{uogt?}_íy|??2023~11o?[^?|~o?uv????_U__??j_rt_?KwaiYYy?o_?????^al

??????óY??k?N?÷???2?~g??k_W^W???^÷ó

KwaiforBusiness?í÷U??1o^ü^WTw{???????2?Ob{?soy????í?^??{Oo?Kwai??woowó?1W?e????r??<{g?25Y?N??ot??=~?í????úüg}w?_2o_?Kwai_???ow?~í??_N_w\^_^?~?ì?????ó?ú?Y1Tú??m??p

2022~4o?Telekwai?_uy?p

N?y?3noY??¥r??Op?????¥??N??~í?oy?v??-IP¥?}w?~?os×í??W??~ê??????a?TˉT???2V??ó?_wY?}w???w?30?oé?í?

75.3?+?wo}wík

2500O+180+?wˉ÷?mu^??????}w}w}[?W????¥???????

o_}w??

[S¥?oo_W_^¥?o_W\^¥???Tú¥?p

KwaiX????\_?\y?ow?}s}?ELO\_?Kwai~¥?·w?~ELO?d???g?p

\y??u?tóSBT\_?ó¥?p

???~í????Tú¥??¥?-_ù[_?w?k?sz?N?Ow?????__Tú1?Tú?o?N??×]~r?w:PolianaMo?a;SBT??_yv_t_???~úN}wTú[_ìYw_í?o??1?{}{1?í??uYwWS}?[°??vù??-?{T???}w??k?w??ó_?{T_T?????Nu?w???ì?[Tú???t?6???ü[_?1}wY?v°??vùuogt?}_íy|??2023~11o?[^?|~o?uv?SaaSú?W??T?oOíüWSaaSO^??Ooóy?o?óWl

?wywu_W???ò??Tw{TìT^?SaaSoó??nkc?T??O?nw{o_SaaSoóWu?_[?wSaaS??_\ó?\-WoY???l

s?o?SaaSO^??O\^w???w?w?_{tt?ToC??O^g?~×?o?^?wó]r??T?oú?Oúo×W_~g?úuy????1^WTüo^^??u_?[O}t\?^WT^^w??W?Y_?yN??^g~???o^^??t?nào??^r???w??o?O^owW?tp^ó????oywSaaSó]gr??^??^IT?x?yY_???^óSOP{tgú????u^?_÷?wík??u?~??pppT?o?ú^WT????_óppp^ó??u_W?{ú???o?SaaSā?wík??u?~??^??\í1uo?y1?ù??{y÷oo??t?í[???_gnn^ó??t_SaaS^Z?o?wík??or????í??nTò?~ú?ToBoó?n?TòT?o?w{gó?O??u_?o?_óT?o?u_?ot??~?Y??y?1???ü~{{yo??w{??o???oT?ot??o^????WO^o????×??T?·?ro?ú??~??SaaSóW÷~?t??k^ot?o[~?o_W_^??pn^ó???o10%o_O^}?SaaS???T?^?_ó?wík??onnpp^??t??~_??_g??üoóo?n??×t_t??únnn^??No?wt?1?Wt?yí1??\ígN?nío3No|???Nó???[?ó]_üugT?o?·?ro??O?|wNo?ó?^t???u??????t?_^???w<N~N?=t??{o???íkùa?x?yt?o?y{1???1s\\{?t??÷~wu_W????n??ó???SaaSO^?n_?o?Wn·?ro??ú??w??t?|?ˉ÷üT?n??o??}2n·?ro??O_wSaaSì^r?tuogt?}_íy|??2023~11o?[^?|~o?uv?SaaSSaaS?¥????ú_^o×^g??}ú-?Tú???¥?l

NwT??ót??÷?B??w?SaaS?O^·??÷Y????y??m?·×??W??ó?w}[2?o?¥?^÷?SaaS?O^÷~wO]szüT?2?Y?^w?o_W?w?woto?sz?y?yí1?Wn?1í?_}üt????w??UV?|^??T_w??nüí?l

wk?SaaSO^_^????_wO^?}?k_gt?üt?_??nó1?ws?üaooc44a?NO~??~??×}Tú¥?1??¥??|_?_W{¥?ug·??wo??¥?\ToC?O^??¥o_?\yO]?a_??[??_?_wT?Rg??~ìna?NO~a_?t?Tú¥??t¥????_O^?SaaS{Oo??O^~}???y_

?tgTú4ú¥???N?O~T×?ì^tsü_úgo?oó_??v?ú_^W¥??_^[?????&

_^ú?¥^w?Tvc?Rp?o_-[???yh?O^ó?Y??ìn????òwü???ú_ó]\

÷O?O^ˉ??R?Accreditation@SGDigital???¥?pp??}w×_?????×_?uˉ1Y}üì~t×t}w???}wv_??~???_?óíR??????ú_???v_??ú-????W??o1twü??{[y_??og?c???[S[gü??2o_??ìo?o???T|Nto×_?uˉ?n?cN?KA?wê?¥?p~?y?×?ONnú-???o?w?Y?ú-??oó_?c?·??ot??~??t?}yypp~??¥ó?O\??ú_ówoO\?_ù???\??ó???}w?ótoc?_W?????V÷uoü}w???????t???u??w???W}w?t???m??}?~?ìtT??uü_Wm?uoV÷????¥?WuoV÷g?u÷t\?O~?V_m?uoV÷yw?y?h??IT?t?v?tZoho?S?āppInstagramInsights?Q?}w?^[?×_1Túüsí{uopú-?o_Woó_??o_W?¥N?Zohoyw?t?59nT?]?Y_owW????ó?w?e?n??TN?Zoho^}Two_^?owW???r?T?T{???oó?wVyn~YouTubeAnalytics?~?V÷YouTubeN????gyü×_2????????ku1?÷?1???u1^wu{y÷uogt\V÷?_???O×_?_?wvO??\g{1~?1ì^?s}{tt?ìV÷ppLinkedInPageAnalytics?~O^ó??t?y÷V÷?^?W?oé?1sì

T?÷1Tú÷{FacebookInsights?~?O^??wFacebooky÷N?×_?_?ü??èóm?pü_úTú¥??^}Twb]~TZoholics_|_?ˉ??oZohoN~Nt?}w_????wóò~o?????y?úa?ó1v1?m?SEO?_W????~??~gc??~mTuogt?}_íy|??2023~11o?[^?|~o?uvPART

3?¥??^a?¥??^at??¥?aOí?_?ynó??O^¥?·???N?O?ó??¥??^at??n??o¥??n??O^¥?÷nó?_??O^·???ó¥??W1t×{Y_^?N}?m?z??O÷t??W{^t??l

_{?C?t?~o?O^í?u[O^{?O^ˉwO^IP?O^???yO^yw?tO^~tóWll

÷??ó

l

?ól??t?

l

??^l

?ó

l

?í?l

}_÷

l

ù??t?í?p

g{l

?W?

l

túnólú_íˉl

uWóp

~?/?×l

|_?l

T}W?l??y?

l

?O-{?l

Facebook{?ˉ÷?oaoY?v°u[Wó{÷u?}2?ˉ}???o?ì^wupONLINEù?m?z?OFFLINEp

??/w{p

ì^p

uˉs}p

-{nóp

o?ap

?}?tp

&&??¥?^÷??vt×¥?_KOL¥?u\¥?DTCt\uWIPoím?^?om÷?~^?m\Nu_¥?DSP/ASA}w?¥KOL/KOCt¥?{{?óWK12}2ó?yt}?ytO^{÷~?óWN?_}2ó???[|_?_W?í¥?}w?~y?ì?t¥?ngWk???¥?O~u??_óWN~????~?O^ó?¥??óyh?¥?aowTóN??sì?¥???u??1Oyó1|~??÷í?{uogt??O^?|???2023~8o?[^?|~o?uvPART

4?_W?¥??óyhtV?ó¥?ó??é?¥?O^b]O\???¥?oóWh?V÷?_??ngWó]??O^¥??ù?ˉs°?óyh?CHALLENGESóWROIíttù?W??l

?uW?O^~??ON?¥?tg?O?·??t?~?ítu\???Tto?¥??óyh??u¥??óyh?WN¥??óyh?t\¥??óyh?SOLUTION???yytV?ó¥?ó??étV?óuW?¥????u^~??¥??ù¥?u{m?Tto_Wsz¥?nóVgttt¥??¥?1O?¥?1?ú_÷?ù¥???1o^???w^WT¥?k_\-W÷}w\-Wnó[W^??omu\?yt×?{}w?[w?t???om^÷ttt¥???VW?[āY_ywTwí???~o?ú?ó]?O?_?Tú¥?IP¥?1y_¥?1?k[_??¥??N?Oú??¥??ú_÷o^1?~o~?ro?ú???w^WT?yt×??}w?nY}?Wm???é????KOL¥??w??¥????ú?ó]o^?~¥??OOn~_^g¥??t¥????/????t\íT?SaaS?ú-r?o^1??|_?_W?O^ó]y|???wú?ó]r?ú?·?ynóttW|??¥?x??}¥?x??}¥?x??}¥?x??}??O\???O^??_W¥??óyh?x??}O\2{?????W?óSaaST}^?VkW?t?r¥??óyhl{??oN??ao?ú~x?????}?????????1?÷1DID÷y1WhatsApp1Viber{??Nú???~O^ó???}wy}|?ˉ???1¥??1?o??1ío??{N?_??oó?~?O^?óyw}wt?N¥?T?w??oó_?WCPaaSüSaaSnW?CPaaS??ó??x??oó?SaaS??[???ù?¥?r~y?oN_W?~?B??wNwC?í??t?yt?????O^úmóWROIl1.0

÷?p1.0÷??{?????ó???<?ó=????O^?_??/w{yWhatsAppViber?÷??u?yt?óC?2\÷?1.0÷??<??=oó??~2.0÷??¥?·?oósO??xCPaaS??^?wíí??tù?ù?z?ttW?¥???o???k¥?p

?

?

1.0

÷

?

?2.0

÷?SaaS??^kW?y?r?wúa?{??w?oW7.rù?z??8.t??wuo?[?y?o~t?wN_W1.2.CPaaS???^mt?_àz???N^?o

溫馨提示

  • 1. 本站所有資源如無特殊說明,都需要本地電腦安裝OFFICE2007和PDF閱讀器。圖紙軟件為CAD,CAXA,PROE,UG,SolidWorks等.壓縮文件請下載最新的WinRAR軟件解壓。
  • 2. 本站的文檔不包含任何第三方提供的附件圖紙等,如果需要附件,請聯(lián)系上傳者。文件的所有權(quán)益歸上傳用戶所有。
  • 3. 本站RAR壓縮包中若帶圖紙,網(wǎng)頁內(nèi)容里面會有圖紙預覽,若沒有圖紙預覽就沒有圖紙。
  • 4. 未經(jīng)權(quán)益所有人同意不得將文件中的內(nèi)容挪作商業(yè)或盈利用途。
  • 5. 人人文庫網(wǎng)僅提供信息存儲空間,僅對用戶上傳內(nèi)容的表現(xiàn)方式做保護處理,對用戶上傳分享的文檔內(nèi)容本身不做任何修改或編輯,并不能對任何下載內(nèi)容負責。
  • 6. 下載文件中如有侵權(quán)或不適當內(nèi)容,請與我們聯(lián)系,我們立即糾正。
  • 7. 本站不保證下載資源的準確性、安全性和完整性, 同時也不承擔用戶因使用這些下載資源對自己和他人造成任何形式的傷害或損失。

評論

0/150

提交評論