韓國教育娛樂產(chǎn)業(yè)現(xiàn)狀及發(fā)展

韓國教育信息協(xié)會(huì)2004.12.24.韓國文娛教育產(chǎn)業(yè)的現(xiàn)狀及開展kefa.or.kr目錄Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀Ⅱ.文娛教育效力的開發(fā)及商業(yè)方式Ⅲ.文娛教育產(chǎn)業(yè)的前景kefa.or.krⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀kefa.or.krⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀韓國教育產(chǎn)業(yè)概要教育產(chǎn)業(yè)的特點(diǎn)-Thehugeandpotentialmarketduetocrazeforhighereducation-Therapidgrowthoftheafter-schooleducationindustryduetoagreaterdependencyonprivateeducationthanonpubliceducation.脫線教育產(chǎn)業(yè)-Publishingoflearningmaterialsboomeduntil1997,whenPC’sbegantocomeintowideuse.-Stillenjoyingquiteashareinthemarket,thoughshrunksubstantially.在線教育產(chǎn)業(yè)-Expandingrapidlyafterschoolswereinstalledwithinternetnetworksin2001.-Activatemarketsforsolutionprovision,contentsprovision,andeducationalportal.-Off-line-basedon-lineeducationalmarketsthrive.-Createdisanindustryofedutainment,aneducationalprogramseasonedwithentertainingtastes.kefa.or.krⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模區(qū)分市場規(guī)模備注教育產(chǎn)業(yè)60,000公立教育,私立教育文化產(chǎn)業(yè)10,000放送、電影、動(dòng)畫片、錄像、游戲、光盤教育用內(nèi)容2,600Analogue+數(shù)碼數(shù)碼內(nèi)容1,800內(nèi)容+IT技術(shù):CD,在線教育用數(shù)碼內(nèi)容450內(nèi)容+IT技術(shù):CD,在線e-Learning1,700內(nèi)容+Solution+服務(wù)游戲生產(chǎn)額1,000Arcade游戲,在線游戲,PC游戲,錄像游戲,手機(jī)游戲消費(fèi)額3,500教育游戲21獨(dú)立題材微分[資料:韓國游戲產(chǎn)業(yè)開發(fā)院(2002)](單位:10億韓幣)教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模隨著IT產(chǎn)業(yè)的快速增長，從1997年開場每年平均以48%的增長速度高速、繼續(xù)的增長。教育內(nèi)容產(chǎn)業(yè)的市場規(guī)模kefa.or.krⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀市場現(xiàn)狀及特點(diǎn)市場現(xiàn)狀Rapidexpansionoftheeducationalcontentsindustry.Highlycompetitiveduetothelowentrybarrier.Attemptsbyforeigne-learningcompaniestopushintothedomesticmarket.

Survivalofcontentsprovidersdependsonqualityofcontents.市場特性Aggressiveexpansionsofoff-linecompaniesarmedwithfunds,prestigiousbrandnameandmarketingpower.Diversificationofcontentsnecessaryforsurvivalofonline-specializedcompanies.Establishmentofindependentprofitbasesofedutainment.-Edu-games(education+game)-Educationseasonedwithentertainingfactorssuchasanimationandmusic,andthelike.-Variousadd-onservicesforonlinemembers.kefa.or.krⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀政府方面的政策援助1.e-Learning強(qiáng)化教育政策A)ExpansionofeducationbyICT(Information&CommunicationTraining)-Applicationofmorethan20%forteachingandguidanceofstudents-Exemplaryapplicationsthroughmodelsofcyberlearning-Digitalizedtextbooks(developmentofelectronictextbook)-ProvisionofvariouscontentsinaccordancewithlevelofeachlearnerB)Managementofstandardsandqualityofeducationalcontents-Methodandguidanceofdevelopmentsandproductionofcontents(SCORM,LMS,etc.)-Establishmentofvariousstandardsrelatedtothesharingsystem(KEMmeta-data)-Qualitycontrolandinformationreinforcementtosupplybettercontents-Evaluationoftele-educationinstitutions(cyberuniversity,tele-educationinstitution)C)Constructionofonlinelife-longlearningenvironments-Reductionofprivateeducationexpenditure,narrowinggapsinlearningamongpeopleofdifferentregionsandclasses,easingofclassifiedstructureamonguniversities,equalopportunitiesofeducationfortheunderprivilegedanddevelopmentsofhumanresources.kefa.or.krⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀2.政府主導(dǎo)的e-Learning強(qiáng)化主要制度勞動(dòng)部教育部行政自治部信息通訊部產(chǎn)業(yè)援助部“Internetcommunicationstrainingprogram〞(’99)basedon『Thelaborertrainingpromotionlaw』Approvalofe-learninguniversitiesbasedon『Thelife-longeducationlaw』(‘01)Appointmentofthe‘e-Learningsupportcenter’(’03)OperationofNationalEducationInformationSystem(NEIS)‘BroadcastingandInternetlecturebyEBSofprogramsforcollegeentrance(’04)『ManagementRulesofcybereducationforcivilservants(’01)』『Thedevelopmentofonlinedigitalcontentsindustrylaw』『Thedevelopmentofe-Learningindustrylaw(’04)』kefa.or.kr3.教師培育方案1.構(gòu)筑多媒體Library及DB-Loadingofclubsandmodulematerialsusefulforteachers2.運(yùn)作Portal和電子雜志-Totalserviceforprovisionoflearningmaterials-Flexibleoperationofthesitereflectingteachers’demands3.運(yùn)作互聯(lián)網(wǎng)教育電視臺(tái)-Teachers’trainingmainlythroughclubactivities-Publicizingofeducationalpolicies4.教師遠(yuǎn)程教育-Offeringincentivesforcompletionofthecourse5.運(yùn)作教育軟件-DistributionofqualityeducationalS/Wdevelopedbytheprivatesector-PublicizingofqualityeducationalS/Wdevelopedbyteachers6.支持運(yùn)作校園網(wǎng)站-Trainingforhelpingbuilhomepages-SupportfortheirapplicationswitheducationalDBⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀kefa.or.kr經(jīng)過靈敏的e-Learning開發(fā)優(yōu)秀教育人才經(jīng)過e-Learning補(bǔ)充和革新公立教育Integrationofdistributione-LearningbusinessesPracticaluseinpubliceducationConstructionofe-LearningclusterStrengtheningofcompetitivenessofhighereducation為了構(gòu)成e-Clustering培育中心人才經(jīng)過e-Learning開發(fā)職業(yè)技藝經(jīng)過構(gòu)筑e-Community社會(huì)團(tuán)結(jié)Specificationofe-LearningtrainingCenterProvidingofcustomizinge-LearningSolutionImprovementofaccessibilityoftheunderprivilegedConstructionofregionale-communities構(gòu)建e-Learning政策推進(jìn)Network構(gòu)成e-Learning制度根底傳播e-Learning精神Constructionofinter-

ministrycooperationsystemConstructionofintra-ministrycooperationsystemEstablishmentofan

e-LearningbasiclawConstructionofan

informationsharingsystemApplicationofe-LearninganditstechniquesClosinggapsamongculturesGlobalizationofeLearningⅠ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀4.專業(yè)人才培育kefa.or.kr領(lǐng)域振興方向游戲動(dòng)畫片文化出版放送電子Ⅰ.韓國教育內(nèi)容產(chǎn)業(yè)之現(xiàn)狀5.振興教育產(chǎn)業(yè)強(qiáng)化文娛教育內(nèi)容的創(chuàng)作根底并援助流通渠道的現(xiàn)代化文化產(chǎn)業(yè)的特殊化培育，活潑向海外開展PresentationofsupportprogramsforthegameindustrybyKGDISupportandpromotionofeducationalcontentsPlanningofsalestargetsinthedomesticmarketGenerationofprofitsfromthecharacterbusinessPromotionthroughconnectionwiththeanimationindustrySupportforinvestmentininfraincludingapublishingcomplexInvestigationofstatisticsandacasestudyofforeigncounterpartsbyKoreanPublisherAssociationStudyofprogramsandpoliciesbyKoreanBroadcastingInstitutePromotionofsupportprogramsforindependentproductionsDevelopmentofandinvestmentincommercialnetworksconnectingonlineandofflinebusinesseskefa.or.krⅡ.文娛教育效力的開發(fā)及商業(yè)方式kefa.or.krⅡ.文娛教育效力的開發(fā)及商務(wù)方式文娛教育效力的概念及出現(xiàn)背景市場Paradigm的變化因DigitalMobility的轉(zhuǎn)換-AnalogueDigital-有線Media有線網(wǎng)絡(luò)手機(jī)Aneducationalsystemthatmaximizesparticipationoflearnersandtheneventualbenefitsofeducationbyseasoningtolearningmaterialsandprocesswithentertainingfactors(games)andmaintainstwo-wayCommunicationsbetweenlearnersandteachers.文娛教育效力的概念文娛教育效力的概念的出現(xiàn)背景kefa.or.krⅡ.文娛教育效力的開發(fā)及商務(wù)方式文娛教育效力的必要性及效果性Requiredthatlearningmaterialsbereprocessedasquicklyaspossibletocatchupwithdramaticchangesinthe‘informationsociety’.Requiredthatotheradd-onfactorsbeappliedfollowingchangeintheobjectofeducationtovisualandgamegenerations.Requirementforcombinationofverticalandhorizontaleducationalsystem.Systematicestablishmentofeducationinformationdatabase.Overcomingeducationalobstaclesrelatedtotimeandspace.Real-timefeedbackofcurrentacademicachievements文娛教育的必要性文娛教育的效果kefa.or.krⅡ.文娛教育效力的開發(fā)及商務(wù)方式產(chǎn)業(yè)市場需求調(diào)查對教育游戲的開發(fā)期望的調(diào)查結(jié)果闡明作為學(xué)生家長的30歲以上及女性層的需求較高這闡明了子女教育的文娛教育需求。各年齡層對娛教游戲開發(fā)的期望值10.8%7.1%6.0%11.0%22.4%23.7%9-1415-1920-2425-2930-3435-39男女分別對娛教游戲開發(fā)的期望值7.2%18.9%男性女性kefa.or.krⅡ.文娛教育效力的開發(fā)及商務(wù)方式學(xué)校教育企業(yè)教育特定領(lǐng)域(模擬)Anefficientcombinationoflearningcourseswithgames.ExperiencesandknowledgeinspecialareasUnderstandingvariousphenomenaineverydaylivesElementary&

Middle,High

Student

-Asthma

managementgameDiabetes

managementgameSmokingpreventionFirefightinggameAdultsAirlineroperationJudiciarysystemCourtroomSimulationUniversitymanagementManagementofhome

&shopTeachemployeeshowtomakerightdecisionsundervariouscircumstances.Trainingofoutsiders(customers,contractors)/trainingofcustomerserviceandcompanypoliciesSecurityactivities/budgetofamunicipalcorporationEducationofconsultingskills/Trainingofcustomerserviceandvocationalability/developmentofpublicpoliciesTrainingofsalespersonnel/jobskills/gamesofteamworktrainingKidsIntelligencedevelopmentgames教育內(nèi)容教育內(nèi)容開發(fā)及領(lǐng)域kefa.or.krⅡ.文娛教育效力的開發(fā)及商務(wù)方式文娛教育效力方式的類型服務(wù)領(lǐng)域主要內(nèi)容特點(diǎn)教育內(nèi)容

向300萬會(huì)員提供教育內(nèi)容服務(wù)

與30多家企業(yè)開展e-Business教育產(chǎn)業(yè)的所有領(lǐng)域的

網(wǎng)絡(luò)化多媒體

制作并普及CD-ROMTitle

世界上第一個(gè)在線CD-ROM服務(wù)與網(wǎng)絡(luò)公司合作利用寬

帶網(wǎng)傳送CD-ROM,Video內(nèi)容軟件

開發(fā)PC、Console、手機(jī)學(xué)習(xí)軟件

提供脫線在線服務(wù)提供在線娛教游戲

(英語，數(shù)學(xué)，科學(xué))游戲

向100萬會(huì)員提供益智類在線游戲服務(wù)

與專門教育企業(yè)合作,游戲化教課內(nèi)容與教育機(jī)關(guān)合作，提供游戲化的學(xué)習(xí)課本校院教育

提供在線視頻講課

教育內(nèi)容衛(wèi)星傳播kefa.or.krⅡ.文娛教育效力的開發(fā)及商務(wù)方式勝利商務(wù)方式分析學(xué)習(xí)內(nèi)容

效力終身教育Portal教育內(nèi)容根據(jù)內(nèi)容可制造許多種商業(yè)方式例)學(xué)習(xí),品德,智力開發(fā),言語等等嫁接文娛要素?cái)U(kuò)展利用人群(家屬)構(gòu)筑教育電子購物商場教育內(nèi)容Infants,primary&secondschoolers,Univ.Students,adultsShareTotalmarketshare:40%Marketshare&growthrateCategoriesGamedeveloper+Educationserviceprovider

forproductionofgamesGrowthrate

Up7.9%thisyearOptimaleducationalcircumstancesandlearningeffectsthroughconnectionofOn/offlinelearningsystem.kefa.or.krⅢ.文娛教育產(chǎn)業(yè)的前景kefa.or.krⅢ.文娛教育產(chǎn)業(yè)的前景追求方向文娛教育產(chǎn)業(yè)的開發(fā)趨勢應(yīng)成為縱向、橫向、多角度的文化產(chǎn)業(yè)交融企業(yè)的開展方向應(yīng)是消費(fèi)者需求及內(nèi)容開發(fā)的最大化公共機(jī)關(guān)追求方向教育機(jī)關(guān)家庭企業(yè)文娛教育產(chǎn)業(yè)EqualopportunityofeducationsEffectivetrainingofHRReductioninprivateeducation

expendituresthroughimproved

systemValuesandcreativeservicesEqualopportunityofeducationEffectivetrainingofHRsSettlementofsystematiceducationReductionofprivateeducation

basedondiversifiededucationImprovementinhouseholdeconomyDevelopmentofspecializedcontentsCreativeimagination+contents+Graphic,engineering+Educationalideas=on&offlineproductsCommonbenefit,efficiency

andsustainabilitykefa.or.krⅢ.文娛教育產(chǎn)業(yè)的前景提高競爭力的戰(zhàn)略主要趨勢產(chǎn)業(yè)環(huán)境的變化強(qiáng)化戰(zhàn)略O(shè)nline,DigitizationGlobalizationIntegrationIntensifiedcompetitioninworldmarketTrendsofgrowingbiggerandcomplexSophisticationofservicea