波蘭社交媒體使用情況分析報告-培訓課件外文版2024.5

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TRENDSSocialmediausageinPolandCHAPTER

01OverviewValueanddynamicsofsocialmediainPolandfrom2015to2022(inmillionzloty)SocialmediavalueinPoland2015-2022ValueDynamics8741,20016014012010080112410851411,00080060040020008917936104886037440312522222093.620222020152016201720182019202020215Description:Overtheperiodpresented,thevalueofsocialmediainPolandhasbeensteadilyincreasing.In2022,thevalueamountedtoover1.12billionzloty.ReadmoreNote(s):Poland;2015to2022Source(s):IABPolska;PwCSocialmediamarketshareheldbyleadingsocialnetworksinPolandfrom2019to2023LeadingsocialnetworksrankedbymarketshareinPoland2019-2023Marketshare*2022

202140%

50%20232020201960%0%10%20%30%70%80%90%100%80.69%77.76%89.18%FacebookInstagramTwitter80.76%68.7%6.53%2.53%1.5%2.37%2.9%4.16%2.44%7.73%7.43%5.15%4.93%4.07%2.93%PinterestYouTubeTumblr7.97%14.19%3.28%1.87%3.67%2.75%6.58%0.54%0.41%0.95%0.6%1.82%0.46%0.49%0.67%0.27%0.45%Reddit6Description:Facebookheldalmost81percentmarketshareamongsocialmediainPolandin2022.Instagramwasnext,witha6.53percentshare,followedbyTwitterandPinterest.Theleadingsevensocialmediaplatformsrepresented99.83percentoftheentiremarket.ReadmoreNote(s):Poland;2019to2023;*Shareofleadingsocialnetworksindesktop,tablet,mobileorconsolesocialmediamarket.

Thesourceaddsthefollowinginformation:"StatsarebasedonaggregatedatacollectedbyStatCounteronasample[...]

ReadmoreSource(s):StatCounterMost-usedsocialmediaplatformsinPolandfrom2021to2022Most-usedsocialmediaplatformsinPoland2021-2022Shareofinternetusers2022202150%0%10%20%30%40%60%70%80%90%100%87.5%FacebookFBMessengerInstagramWhatsAppTikTok88.1%79.3%79.8%61.5%59.6%52.9%49.8%47.4%34.1%31.7%Twitter26.2%26.6%25.2%26.4%24.5%22.1%SnapchatPinterestSkypeLinkedInDiscord25.7%17%16.8%16.8%15.6%15.6%13.9%Imessage7Description:In2022,nearly88percentofPolesusedFacebookinthepastmonth.FacebookMessengerwasusedby79percentofinternetusersandInstagramby61percent.

ReadmoreNote(s):Poland;Q32021toQ32022;16-64;InternetuserswhoreportusingeachplatforminthepastminthSource(s):DataReportal;GWI;Meltwater;WeAreSocialMostpopulartypesofsocialmediaaccountsfollowedinPolandin2022TypesofsocialmediaaccountsfollowedinPoland2022Shareofrespondents0%10%20%30%40%50%60%Friends,family,peopleyouknowEntertainment,memes,parodyaccountsBands,singers,musicians50.7%32.2%30.1%28.4%SportspeopleandteamsBransyoupurchaseTVshowsorchannels25.3%25%Eventsyou'reattending24%23.7%23%21.9%19.5%18.1%17%Actors,comedians,otherperformersInfluencersorotherexpertsBrandsyou'reconsideringpurchasingRestaurants,chefs,foodiesBeautyexpertsMagazinesorpublicationsyoureadJournalistsornewscompaniesContactsrelevanttowork16.5%16.3%8Description:ThemostpopularsocialmediaaccountsfollowedbyinternetusersinPolandin2022werefriends,family,andpeopleknownbytheuser.ReadmoreNote(s):Poland;Q32022;16-64Source(s):DataReportal;GWI;Meltwater;WeAreSocialLeadingsocialmediaapplicationsinPolandasofMarch2023,byrevenue(in1,000U.S.dollars)TopgrossingsocialmediaappsinPoland2023RevenueinthousandUSD6,000

8,00002,0004,00010,00012,00011,956.8611,804.4514,000YouTubeTikTokLinkedInFacebookMessenger2,299.171,628.29258.57Twitter

13.47Instagram

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11.579/statistics/1248545/poland-top-grossing-social-media-appsAsofMarch2023,YouTubewastheleadingsocialmediaappamongPolishusersintermsofrevenue.TheAmericanonlinevideosharingandsocialmediaplatformhasgeneratedover11.95millionU.S.dollarsinrevenueinPolandsinceJanuary2015.ReadmoreNote(s):Poland;January1,2015toMarch27,2023Source(s):AppMagicLeadingsocialmediaapplicationsinPolandasofMarch2023,bynumberofdownloads(in1,000s)MostdownloadedsocialmediaappsinPoland2023Numberofdownloadsinthousands050100150200250300350400WhatsAppInstagramMessengerFacebookPinterestTelegramSnapchatDiscord335.25218.76199.88184.62141.23132.52129.85115.81109.4499.81NGLBeReal10Description:AsofMarch2023,WhatsAppwasthemostpopularsocialmediaappamongPolishusersregardingdownloadsnumber.ReadmoreNote(s):Poland;March2023Source(s):AppMagicLeadingsocialmediaplatformsinPolandin2022,byreachLeadingsocialmediaplatformsinPoland2022,byreach100%89.36%88.33%90%80%70%60%50%40%30%20%10%0%53.19%44.89%36.66%Twitter26.63%23.52%19.33%10.61%TwitchYouTubeFacebookInstagramTikTokPinterestSnapchatLinkedIn11Description:YouTubeandFacebookhadthehighestreachamongthelistedsocialmediaplatformsinPoland,closeto90percentin2022.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuLeadingsocialmediaplatformsinPolandin2022,byaveragetimespent(inhours)LeadingsocialmediaplatformsinPoland2022,byATS1.41.211.161.21.00.80.60.40.20.00.510.450.20.150.10.090.04TikTokYouTubeFacebookTwitchInstagramSnapchatTwitterPinterestLinkedIn12Description:TikTokandYouTubehadthehighestaveragetimespentamongthelistedsocialmediaplatformsinPoland,closetooveronehouradayin2022.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuLeadingsocialmediaplatformsinPolandin2022,byviewabilityrateLeadingsocialmediaplatformsinPoland2022,byviewability90%80%70%60%50%40%30%20%10%0%76.68%70.28%61.21%53.07%YouTubeInstagramFacebookTikTok13Description:YouTubeandInstagramhadthehighestviewabilityrateamongthelistedsocialmediaplatformsinPoland,over70percentin2022.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuCHAPTER

02SocialmediauserdemographicsNumberofsocialmediausersinPolandfrom2014to2022(inmillions)NumberofsocialmediausersinPoland2014-20223027.525.925201510519181715141311.80Jan'14Jan'15Jan'16Jan'17Jan'18Jan'19Jan'20Jan'21Jan'2215Description:AsofJanuary2022,thereweremorethan27millionsocialmediausersinPoland,anincreaseoffivepercentcomparedtothepreviousyear.

ReadmoreNote(s):Poland;January2014toJanuary2022Source(s):DataReportal;GWI;Meltwater;WeAreSocialForecastofsocialnetworkusernumbersinPolandfrom2017to2027(inmillionusers)ForecastofsocialnetworkusersinPoland2017-2027353331292732.7732.1131.330.3229.1527.7926.2324.532522.51232119171520.75201818.9820172019202020212022*2023*2024*2025*2026*2027*16Description:AccordingtotheforecastregardingthedevelopmentofsocialnetworkusernumbersinPoland,thenumberofmonthlyactivesocialnetworkusersisprojectedtoreach32.77millionindividualsin2027.ReadmoreNote(s):Poland;Individualswhouseasocialnetworkviaanydeviceatleastoncepermonth.Source(s):ShareofindividualsusingsocialnetworksinPolandfrom2016to2022ShareofpeopleusingsocialmediainPoland2016-202280%69.7%70%60%50%40%30%20%10%0%66.5%65.9%65.9%64.3%63.2%60.3%201620172018201920202021202217Description:In2022,nearly70percentofrespondentsusedsocialmediainPoland,anincreaseofoverninepercentagepointscomparedto2016.

ReadmoreNote(s):Poland;2016to2022;InternetusersusingtheInternetforprivatepurposesinthelast3monthsSource(s):CentralStatisticalOfficeofPolandShareofindividualsusingsocialnetworksinPolandfrom2018to2022,byageShareofpeopleusingsocialmediainPoland2018-2022,byage16-2425-3435-4445-5455-6465-74400%350%300%19.7%37%16.5%33.1%13.2%25.6%11.8%23.5%10%57.2%74.4%19.7%53.5%69.2%48.7%41.9%250%36.4%200%59.9%65.9%69.2%81.4%150%85.4%78.9%81.9%82.9%100%50%91.2%91.5%91.4%91%93.2%0%2018201920202021202218Description:ThelargestgroupofsocialmediausersinPolandin2022werethoseagedbetween16and24.Onecanalsoobserveanincreasingnumberofolderpeopleusingsocialnetworks.

ReadmoreNote(s):Poland;2018to2022;InternetusersusingtheInternetforprivatepurposesinthelast3monthsSource(s):CentralStatisticalOfficeofPolandShareofindividualsusingsocialnetworksinPolandfrom2018to2022,bygenderShareofpeopleusingsocialmediainPoland2018-2022,bysexMenWomen70%60%62.3%58.5%58.8%56.3%54.9%54.5%53.2%51.6%51.5%48.1%50%40%30%20%10%0%2018201920202021202219Description:SlightlymorewomenthanmenusedsocialmediainPolandintheobservedperiod,reachingover62percentin2022.ReadmoreNote(s):Poland;2018to2022;InternetusersusingtheInternetforprivatepurposesinthelast3monthsSource(s):CentralStatisticalOfficeofPolandShareofindividualsusingsocialnetworksinPolandfrom2018to2022,byeducationShareofpeopleusingsocialmediainPoland2018-2022,byeducationPrimaryorlowersecondaryUppersecondary69.3%Tertiary57.8%80%70%60%50%40%30%20%10%0%73.6%71.8%67.9%65.5%64.1%56.8%53.7%50.8%49.4%49.4%47.3%47.5%43.8%2018201920202021202220Description:ThelargestgroupofsocialmediausersinPolandin2022werethosewithhighereducation.ReadmoreNote(s):Poland;2018to2022;InternetusersusingtheInternetforprivatepurposesinthelast3monthsSource(s):CentralStatisticalOfficeofPolandSocialmediarealusersinPolandin2022,byplaceofresidence(inmillions)SocialmediarealusersinPolandin2022,byplaceofresidenceNumberofrealusersinmillions402681012VillageCityupto20kinhabitants10.133.273.75Cityof20-50kinhabitantsCityof50-100kinhabitants2.62Cityof100-200kinhabitantsCityof200-500kinhabitantsCitywithmorethan500kinhabitants2.483.753.3721Description:Morethan10millionpeopleinthePolishcountrysideusedsocialmediain2022.Amongcities,themostsignificantnumberofsocialmediaplatformuserswereincitieswith20to50thousandresidents.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuShareofpeoplewhohaveasocialmediaaccountinPolandfrom2008to2023ShareofpeoplewhohaveasocialmediaaccountinPoland2008-2023InternetusersTotaladults8,000%7,000%766050403020100747257695555676662666562626160595846466,000%5,000%4,000%3,000%2,000%1,000%0%434242413947363333323021Mar'08

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May'23'1122Description:ThenumberofusersofsocialnetworkingsitesinPolandincreasedsignificantlyintheobservedperiod,withthree-quartersofinternetusersandmorethanhalfofadultsnowhavingaccountsin2023.ReadmoreNote(s):Poland;March2008toMay2023Source(s):PublicOpinionResearchCenterShareofuserswhowereregisteredonsocialmediaplatformsinPolandinMay2023,byagegroupSocialmediausersinPolandin2023,byage120%99%100%80%60%40%20%0%90%83%68%53%39%65+18-2425-3435-4445-5455-64Agegroup23Description:Youngadultsbetween18and24yearsoldwerethemostlikelytoberegisteredonsocialmediaplatformsinPolandin2023,with99percentofrespondents.Theshareofsocialmediausersdecreasedwiththeageofrespondents.Thirty-ninepercentofpeopleagedover65wereregisteredonsocialmedia.ReadmoreNote(s):Poland;May8-18,2023;1,056respondents;18yearsandolderSource(s):PublicOpinionResearchCenterCHAPTER

03FacebookNumberofFacebookusersinPolandfromJuly2022toJuly2023(inmillions)NumberofFacebookusersinPoland2022-202326.526.025.526.2826.2626.2625.6625.4125.2925.1425.1425.024.524.023.524.6224.2224.224.223.94Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'2325Description:ThenumberofFacebookusersinPolandhasmostlyincreasedovertheobservedperiodoftime,peakingat25.41millionFacebookusersinJuly2023.

ReadmoreNote(s):Poland;July2022toJuly2023;13yearsandolder;FacebookusersSource(s):NapoleonCatShareofFacebookusersinPolandasofMay2023,byageandgenderofusersShareofFacebookusersinPoland2023,byageandgenderWomenMen14%12.9%12.6%12%10%8%11.4%11.4%10.3%9.5%7.6%5.7%6%4.6%3.8%4%3%2.7%2.4%2.1%2%0%13-1718-2425-3435-4445-5455-6465+26Description:Accordingtothesourcetherewereover26.2millionFacebookusersinPolandasofMay2023,with24percentofthoseusersbeingbetween25and34yearsofage.

ReadmoreNote(s):Poland;May2023;26,278,500respondents;13yearsandolderSource(s):NapoleonCatAveragetimespent(ATS)onFacebookinPolandin2022,byageandgender(inhours)Averagetimespent(ATS)onFacebookinPoland2022,byageandgenderWomenMen1.21.00.81.11.0310.560.60.40.20.00.510.490.440.410.40.330.240.227-1415-2425-3435-4445-5455-75Agegroup27Description:In2022,womenaged55to75spentthemosttimeonFacebookinPoland-morethanonehouraday.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuAverageengagementratefordifferentkindsofFacebookpagepostscomparedtoFacebookpagefansinPolandin2022EngagementrateforFacebookpostsinPoland20220.2%0.18%0.2%0.2%0.1%0.1%0.1%0.1%0.1%0.0%0.0%0.0%0.17%0.08%0.07%0.03%Facebookpagepostsofany

Facebookpageimageposts

Facebookpagevideoposts**kindFacebookpagelinkpostsFacebookpagestatusposts28Description:StatuspostswerethemostengagingkindofFacebookpagepostinPolandin2022,witha0.18percentengagementrate.Imagepostswerenext,with0.17percent.TheaverageengagementrateforpagepostscomparedtoFacebookpagefans,ingeneral,was0.08percent.ReadmoreNote(s):Poland;2022;18yearsandolder;UsersofFacebook;*Percentagescomparethecombinedtotalofreactions,commentsandsharestothetotalnumberofpagefans.Figuresareaveragesbasedonawidevarietyofdifferentkindsofpage,[...]

ReadmoreSource(s):DataReportal;Kepios;Meltwater;WeAreSocialMonthlynumberofFacebookappdownloadsinPolandfromFebruary2022toFebruary2023(in1,000s)MonthlyFacebookdownloadsinPoland2022-2023200195190185180175170165160155Feb'22Mar'22Apr'22May'22Jun'22Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'2329Description:Overtheperiodpresented,thenumberofdownloadsoftheFacebookappfluctuatedinPoland.FacebookreacheditshighestdownloadnumberinOctober2022,amountingtonearly195thousanddownloads.

ReadmoreNote(s):Poland;February2022toFebruary2023Source(s):AppMagicNumberofMessengerusersinPolandfromJuly2022toJuly2023(inmillions)NumberofMessengerusersinPoland2022-20232519.6819.7219.7419.719.519.1519.1419.21201510518.7718.4418.4318.4418.40Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'2330Description:InJuly2023,therewere19.7millionMessengerusersinPoland.Thiswasanincreaseofapproximately0.55millionusersfromJuly2023.ReadmoreNote(s):Poland;July2022toJuly2023;13yearsandolder;MessengerusersSource(s):NapoleonCatShareofMessengerusersinPolandasofMay2023,byageandgenderofusersMessengerusersbyageandgenderinPoland2023ShareofusersMen

Women0%2%4%6%8%10%12%14%1.8%13-1718-2425-3435-4445-5455-6465+2.5%8.6%8.6%9.1%12.2%12.2%10.6%12.7%6.6%3.1%5.1%2.5%4.3%31Description:Therewereapproximately19.7millionMessengerusersinPolandasofMay2023.Over12percentofthoseuserswerewomenbetween35and44yearsofage.MessengerwasmorepopularamongPolishwomenthanmen.

ReadmoreNote(s):Poland;May2023;19,720,900respondents;13yearsandolder;MessengerusersSource(s):NapoleonCatSocialmediamarketshareheldbyFacebookinPolandfromJuly2022toJuly2023Facebook'smarketsharemonthlyinPoland2022-202395.75%94.81%92.16%92.99%91.1%90.81%88.93%95%82.89%80.79%80.86%82.54%77.47%85%79.04%79.29%79.3%77.42%74.23%74.46%73.62%72.94%75%65%55%45%72.08%70.26%66.27%61.7%50.3%Jul'21

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'2332Description:Facebook'smarketshareamongsocialmediaplatformsinPolandamountedto72.08percentinJuly2023.ReadmoreNote(s):Poland;July2022toJuly2023;*ShareofFacebookinthedesktop,tablet,mobileorconsolesocialmediamarket.Thesourceaddsthefollowinginformation:"StatsarebasedonaggregatedatacollectedbyStatCounteronasample[...]

ReadmoreSource(s):StatCounterForecastofFacebookusernumbersinPolandfrom2017to2027(inmillions)ForecastofFacebookusernumbersinPoland2017-20273026.4925.6624.732523.822.7321.7620.5519.6619.73201510517.9116.230201720182019202020212022*2023*2024*2025*2026*2027*33Description:Accordingtotheforecastpresented,thenumberofmonthlyactiveFacebookusersisprojectedtoreach26.49millionindividualsinPolandin2027.ReadmoreNote(s):Poland;individualswhouseFacebookviaanydeviceatleastoncepermonth.Source(s):CHAPTER

04YouTubeYouTubeusersinPolandin2022,byageandgenderYouTubeusersinPoland2022,byageandgenderShareofrespondents0%10%20%30%40%50%49.9%50.1%60%MenWomen4-62.7%7-1512.9%16-1920-2930-4950-6465-7475+5.5%6%15.4%39.2%17.1%1.2%35Description:In2022,thelargestnumberofYouTubeusersinPolandwerewomenandpeoplebetween30and49yearsold.

ReadmoreNote(s):Poland;2022;45000respondents;4yearsandolderSource(s):KrajowyInstytutMediówYouTuberealusersinPolandin2022,byeducation(inmillions)YouTuberealusersinPolandin2022,byeducation1098.958.338765432105.923.29BasicBasicvocationalSecondaryHigher36Description:ThelargestgroupofYouTubeusersinPolandwerethosewithauniversitydegreeandasecondaryeducationin2022.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuYouTubeusersinPolandin2022,byplaceofresidenceYouTubeusersinPoland2022,byplaceofresidenceShareofrespondents0%10%20%30%40%50%60%70%CountrysideCities38.6%61.4%Citywithupto50kcitizensCitywith50k-200kcitizensCitywith200k-500kcitizensCitieswithover500kcitizens21.3%16.3%9.6%14.2%37Description:In2022,Poland'shighestshareofYouTubeuserslivedincitieswithapopulationupto50thousandinhabitants.ReadmoreNote(s):Poland;2022;45000respondents;4yearsandolderSource(s):KrajowyInstytutMediówAveragetimespent(ATS)onYouTubeinPolandin2022,byageandgender(inhours)Averagetimespent(ATS)onYouTubeinPoland2022,byageandgenderWomenMen2.52.062.01.421.51.00.50.01.31.221.171.131.061.071.01110.597-1415-2425-3435-4445-5455-75Agegroup38Description:In2022,menagedsevento14spentthemosttimeonYouTubeinPoland-morethantwohoursaday.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuNumberofYouTubeShortsviewsinPolandin2022(inmillions)YouTubeShortsviewsinPoland2022252019.6215.641511.7411.611.369.21057.044.414.34.073.363.220Jan'22Feb'22Mar'22Apr'22May'22Jun'22Jul'22Aug'22Sep'22Oct'22Nov'22Dec'2239/statistics/1374614/poland-youtube-shorts-viewsDuringtheperiodunderreview,anincreaseinviewsofYouTubeShortswasnoticeable.InDecember2022,thedisplaysreachedthehighestnumberofalmost20million.Thiswasanincreaseofmorethan15millioncomparedtoJanuaryofthisyear.

ReadmoreNote(s):Poland;2022;198respondents;Polish-speakinggamingchannelsonYouTubeSource(s):GamesetYouTubeShortswatchtimeinPolandin2022(in1,000hours)YouTubeShortswatchtimeinPoland2022180160140164.28119.0612094.1310080604020090.5382.2964.4760.9735.9426.4224.7323.6914.71Jan'22Feb'22Mar'22Apr'22May'22Jun'22Jul'22Aug'22Sep'22Oct'22Nov'22Dec'2240Description:Duringtheperiodunderreview,anincreaseinwatchtimeofYouTubeShortswasnoticeable.InDecember2022,thewatchtimereachedthehighestnumberofover164thousandhours.Thiswasanincreaseofmorethan149thousandhourscomparedtoJanuaryofthisyear.ReadmoreNote(s):Poland;2022;198respondents;Polish-speakinggamingchannelsonYouTubeSource(s):GamesetAnnualincreaseinYouTubeShortsviewershipinPolandin2022AnnualincreaseinYouTubeShortsviewershipinPoland20221,200%1,016.5%1,000%800%600%400%200%0%344.5%ViewsincreaseWatchtimeincrease41Description:In2022,YouTubeShortsviewershipinPolandincreasedsignificantly.Viewsrecordedanincreaseofmorethan344percent,whiletheincreaseinviewingtimewasmorethan1016percent.

ReadmoreNote(s):Poland;2022;198respondents;Polish-speakinggamingchannelsonYouTubeSource(s):GamesetRankingofleadingYouTubechannelsinPolandasofJune2023,bynumberofsubscribers(inmillions)LeadingYouTubechannelsinPoland2023,bysubscribersNumberofsubscribersinmillions012345678BazyllandBlowek6.924.974.85FrizreZigiuszStuu4.614.244.21D6bartStepRecordsNaruciakAbstrachujeTVSBMLabel3.813.443.383.3242Description:BazyllandhadthehighestnumberofsubscribersamongPolishYouTubechannelsasofJune2023,with6.92million.SecondwasagamerandvloggerBlowek,with4.97millionsubscribers.

ReadmoreNote(s):Poland;June2023;*Thedataarecomparedfromlast30days.Dateofreleaseisdateofaccess.

ReadmoreSource(s):VidoolySocialmediamarketshareheldbyYouTubeinPolandfromJuly2022toJuly2023YouTube'smarketsharemonthlyinPoland2022-202310.0%9.29%9.0%8.0%7.0%6.0%5.0%4.0%3.0%2.0%1.0%0.0%6.35%4.84%4.57%4.44%4.23%4.17%3.71%3.57%3.28%2.96%3%1.59%1.64%1.49%1.05%

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Jul'2343Description:YouTube'smarketshareamongsocialmediaplatformsinPolandamountedto3.71percentinJuly2023.ReadmoreNote(s):Poland;July2022toJuly2023;*ShareofYouTubeindesktop,tablet,mobileorconsolesocialmediamarket.Thesourceaddsthefollowinginformation:"StatsarebasedonaggregatedatacollectedbyStatCounteronasampleexceeding[...]

ReadmoreSource(s):StatCounterCHAPTER

05InstagramSocialmediamarketshareheldbyInstagraminPolandfromJuly2022toJuly2023Instagram'smarketsharemonthlyinPoland2022-202314%12%10%8%13.02%11.53%9.29%6.67%5.96%6%4.8%4%3.26%Jan'233.22%2.61%2.02%1.9%2%0%1.38%1.05%Jul'22Aug'22Sep'22Oct'22Nov'22Dec'22Feb'23Mar'23Apr'23May'23Jun'23Jul'2345Description:Instagram'smarketshareamongsocialmediaplatformsinPolandamountedto11.53percentinJuly2023.Theplatform'ssharehasfluctuatedovertheobservedperiodoftime.

ReadmoreNote(s):Poland;July2022toJuly2023;*ShareofInstagraminthedesktop,tablet,mobileorconsolesocialmediamarket.Thesourceaddsthefollowinginformation:"StatsarebasedonaggregatedatacollectedbyStatCounteronasample[...]

ReadmoreSource(s):StatCounterShareofInstagramusersinPolandasofSeptember2023,byageandgenderofusersShareofInstagramusersinPoland2023,byageandgenderWomenMen25%21.2%20%15%10%5%18.7%14.4%12.7%11.9%6.8%6%3%2%1.4%0.9%55-640.8%0.1%0.1%0%13-1718-2425-3435-4445-5465+46Description:Accordingtothesource,therewere11.8millionInstagramusersinPolandasofSeptember2023,with35.6percentofthoseusersbeingbetween18and24yearsofage.Thechartalsoshowsthatineachagecategory,morewomenusedInstagramthanmen.ReadmoreNote(s):Poland;September2023;11,795,700respondents;13yearsandolderSource(s):NapoleonCatInstagramrealusersinPolandin2022,byeducation(inmillions)InstagramrealusersinPolandin2022,byeducation65.355432104.753.741.92BasicBasicvocationalSecondaryHigher47Description:ThelargestgroupofInstagramusersinPolandwerethosewithauniversitydegreeandasecondaryeducationin2022.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuInstagramrealusersinPolandin2022,byplaceofresidence(inmillions)InstagramrealusersinPolandin2022,byplaceofresidence76.1565432.051.81.832101.441.341.27VillageCityupto20kinhabitantsCityof20-50kinhabitantsCityof50-100kinhabitantsCityof100-200kinhabitantsCityof200-500kinhabitantsCitywithmorethan500kinhabitants48Description:OversixmillionpeopleinthePolishcountrysideusedInstagramin2022.Amongcities,themostsignificantnumberofsocialmediaplatformuserswereincitieswith20to50thousandresidents.ReadmoreNote(s):Poland;JanuarytoDecember2022Source(s):Gemius;IABPolska;PolskieBadaniaInternetuAveragetimespent(ATS)onInstagraminPolandin2022,byageandgender(inhours)Averagetimespent(ATS)onInstagraminPoland2022,byageandgenderWomenMen0.30.280.250.250.30.20.20.10.10.00.20.190.170.160.160.160.150.140.147-1415-2425-3435-4445-5455-75Agegroup49Description:In2022,womenaged15to24spentthem