法國在線媒體行業(yè)市場前景及投資研究報告-培訓課件外文版2024.5

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TRENDSOnlinepressinFranceCHAPTER

01OverviewForecastofePublishingrevenuebysegmentinFrancefrom2019to2027(inmillionU.S.dollar)ForecastofePublishingrevenuebysegmentinFrance2019-2027eMagazinesePaperseBooks1,00090080070060050040030020010002019202020212022202320242025202620273Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmenteMagazines,whichhasthehighestvalueof435.29millionU.S.dollars.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsForecastePublishingusersbysegmentinFrancefrom2019to2027(inmillion)ForecastePublishingusersbysegmentinFrance2019-2027ePaperseMagazineseBooks7.57.06.56.05.55.04.54.03.53.02019202020212022202320242025202620274Description:Thenumberofusersisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentePapers,whichhasthehighestvalueof6.93millionusers.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsForecastofePublishingARPUbysegmentinFrancefrom2019to2027(inU.S.dollar)ForecastofePublishingARPUbysegmentinFrance2019-2027ePublishingeMagazinesePaperseBooks2001801601401201008060402002019202020212022202320242025202620275Description:Overtheforecastperioduntil2027,theaveragerevenueperuserisforecasttoexhibitfluctuationsamongthefoursegments.TheindicatordecreasesonlyinthesegmenteBookstowardstheendoftheforecastperiod,whiletheremainingsegmentsfollowapositivetrend.Theabsolutedifferencebetween2019and2027is3.84U.S.dollars.ReadmoreNote(s):France;2019to2027Source(s):DigitalMarketInsightsRankingofmosttrustednewsmediainFrancein2023NewsmediamosttrustedbyFrenchconsumersinFrance2023ShareofrespondentsTrustNeither40%Donottrust60%0%20%80%100%120%RegionalorlocalnewspaperFranceTélévisionsNewsFranceInfo61%57%55%52%51%48%46%44%44%43%42%41%28%12%17%15%17%16%26%29%31%33%38%LeMondeFranceInterFranceBleuTF1News20MinutesMediapartM6News14%32%38%33%37%39%42%22%18%23%20%18%17%LeFigaroLeParisien/Aujourd'huienFrance6Description:In2023,regionalandlocalnewspaperswerethemosttrustednewsmediaaccordingtoFrenchconsumers.RespondentsconsideredpublicmediasuchasFranceInfoandFranceTélévisionsNewstrustworthy,whileLeHuffPostwasthemostdistrustednewsmediaofthelist.ReadmoreNote(s):France;JanuarytoFebruary2023;2,059respondentsSource(s):ReutersInstitutefortheStudyofJournalism;UniversityofOxford;YouGovCHAPTER

02ConsumptionShareofindividualsreadingonlinenewssites,newspapersornewsmagazinesinFrancefrom2013to2021OnlinenewsconsumptioninFrance2013-2021AllindividualsIndividualswhousedtheinternetinthelast3months70%60%50%40%30%20%10%0%63%61%60%58%56%54%53%50%50%48%46%42%41%39%20132014201520162017201920218Description:ThisstatisticshowsthepercentageofindividualsinFrancewhousedtheinternettoreadonlinenewssites,newspapersornewsmagazinesfrom2013to2021.In2021,58percentofallindividualsusedtheinternetinthisway,butusagewashigheramongthosewhousedtheinternetwithinthelastthreemonths,at63percent.ReadmoreNote(s):France;2013to2021Source(s):EurostatDoyoureadgeneralnewspapersormagazines(nationalorlocal),whetherinpaperordigitalformat?ReadingfrequencyofgeneralpressindigitalorprintformatinFrance202140%34%35%30%25%20%15%10%5%26%22%18%0%Yes,regularlySometimesRarelyNever9Description:ThisstatisticshowsthereadingfrequencyofgeneralpressindigitalorprintformatinFrancein2021.34percentofrespondentsstatedthattheyregularlyreadgeneralmagazinesornewspapers,whetheronpaperordigitalformat,comparedto22percentwhoneverdo.ReadmoreNote(s):France;January7-11,2021;1,000respondents;18yearsandolderSource(s):LaCroix;TNSePaper/onlinenewswebsitepurchasesbybrandinFranceasofJune2023ePaper/onlinenewswebsitepurchasesbybrandinFrance2023Shareofrespondents15%

20%0%5%10%25%30%35%Lemonde.frLeparisien.frLefigaro.fr35%35%29%Lequipe.fr26%Lepoint.fr21%Ladepeche.frOuest-france.frLavoixdunord.frLexpress.fr17%17%15%14%LLiberation.frBusinessInsiderLeprogres.fr12%11%9%9%10Description:WeaskedFrenchconsumersabout"ePaper/onlinenewswebsitepurchasesbybrand"andfoundthat"Lemonde.fr"takesthetopspot,while"Sudouest.fr"isattheotherendoftheranking.ReadmoreNote(s):France;July2022toJune2023;286respondents;18-64years;respondentswhospentmoneyonePaper/onlinenewspapers(Media&digitalmedia,Videogames)Source(s):ConsumerInsightseMagazine/onlinemagazinewebsitepurchasesbybrandinFranceasofJune2023eMagazine/onlinemagazinewebsitepurchasesbybrandinFrance2023Shareofrespondents15%0%5%10%20%25%30%ElleAutoplus.fr30%28%Capital.fr25%NationalGeographic0124%23%Femmeactuelle.frVogue21%20%CosmopolitanSantemagazine.frGala18%18%17%17%Public.frClosermag.frP16%15%11Description:WeaskedFrenchconsumersabout"eMagazine/onlinemagazinewebsitepurchasesbybrand"andfoundthat"Elle"takesthetopspot,while"Prismashop.fr"isattheotherendoftheranking.ReadmoreNote(s):France;July2022toJune2023;276respondents;18-64years;respondentswhospentmoneyoneMagazines/onlinemagazines(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsDevicesusedtoaccessnewsinFrancein2022DevicesusedtoconsultthenewsinFrance202270%66%60%50%40%30%20%10%0%45%18%SmartphoneComputerTablet12Description:In2021,Frenchwebusersweremorelikelytouseasmartphonethanacomputertoaccessnews.Indeed,morethathalftherespondentsclaimedtocheckthenewsthankstoamobilephonewhereas45and18percentofthemusedacomputeroratabletrespectively.ReadmoreNote(s):France;JanuarytoFebruary2022;2,012respondentsSource(s):ReutersInstitutefortheStudyofJournalism;UniversityofOxford;YouGovMagazine/weeklynewspaperconsumptionbybrandinFranceasofJune2023Magazine/weeklynewspaperconsumptionbybrandinFrance2023Shareofrespondents10%0%5%15%20%25%FemmeActuelleCloser25%16%16%ElleAutoPlusL`ExpressTélé7JoursTélé-LoisirsParisMatchNationalGeographicGala15%15%15%15%14%13%12%LePoint12%L'Obs11%10%TéléStar13Description:WeaskedFrenchconsumersabout"Magazine/weeklynewspaperconsumptionbybrand"andfoundthat"FemmeActuelle"takesthetopspot,while"RollingStone"isattheotherendoftheranking.ReadmoreNote(s):France;July2022toJune2023;666respondents;18-64years;respondentswhoused/readmagazinesorweeklynewsletters(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsCHAPTER

03AppandwebsitesEvolutionofdigitalnewspaperreadinginFrancefrom2021to2022,bynewspaperDigitalnewspaperreadershipevolutioninFrance2021-2022,bynewspaperShareofreadership10%0%5%15%20%25%30%LeParisien&Aujourd'huienFrance27.8%LeMondeLesEchosL'EquipeLeFigaro9.7%9%6.2%5.6%15Description:CheckingthenewsonlineviamobiledevicesisbecomingthenormamongFrenchpressreaders.SmartphoneswereindeedthemostuseddevicestothateffectinFrance.IfmostFrenchnewspapersrecordedanincreaseininterestindigitalpress,thenewspaperLeParisien&Aujourd'huienFrancerankedfirstwitha27.8percentevolutionfrom2021to2022.ReadmoreNote(s):France;2021to2022Source(s):ACPMRankingofsportsnewswebsitesinFranceinJune2023,bynumberofvisitsTrafficvolumeononlinesportsmagazinesinFrance2023Totalnumberofvisits40,000,000

50,000,000010,000,00020,000,00030,000,00060,000,00070,000,00080,000,00077,840,04490,000,000L'Equipe.frFRugbyrama.frAutoplus.fr38,441,5288,469,5046,438,607Autojournal.fr1,194,573Francefootball.fr

112,826Journaldugolf.fr

12,00916Description:ThesportsnewswebsiteL'EquipewasthemostvisitedonlinesportsmagazineasofJuly2023inFrance,withatotalnumberofvisitsexceeding77million.FandRugbyrama.frcameinsecondandthirdrespectively.In2022,morethan65percentofpeoplewhoreadL'Equipediditonline.ReadmoreNote(s):France;June2023;AllmobiledevicesincludedSource(s):ACPMRankingofsportsnewsapplicationsinFranceinJuly2023,bynumberofvisitsTrafficvolumeonsportsnewsappsinFrance2023120,000,000104,493,314100,000,00080,000,00060,000,00040,000,00020,000,00022,137,5422,496,749128,7870L'EquipeFootMercatorugbyramaFranceTVSport17Description:ThesportsnewsapplicationL'EquipewasbyfarthemostvisitedonlinesportsmagazineasofJuly2023inFrance,withatotalnumberofvisitsexceeding100million.FootMercatoandrugbyramacameinsecondandthirdrespectively.In2022,morethan65percentofpeoplewhoreadL'Equipediditondigitalformat.ReadmoreNote(s):France;July2023;AllmobiledevicesincludedSource(s):ACPMRankingofeconomicsandlegalnewswebsitesinFranceinJuly2023,bynumberofvisitsTrafficvolumeononlineeconomicsandlegalnewspapersinFrance2023Totalnumberofvisits15,000,000

20,000,00005,000,00010,000,00025,000,00030,000,00035,000,00040,000,000BCapital.fr38,038,31426,281,255LesEchos.fr20,544,841Latribune.frChallenges.fr4,648,9663,369,715VLALegisocial.fr1,060,348751,080496,372483,767456,814346,733163,42199,769Actu-Juridique.frmatot-braine.frLegifiscal.frgazette-du-midi.frjournaldupalais.frweblex.fr96,06392,12118Description:TheeconomicsnewswebsiteBtoppedtherankingasthemostvisitedonlineeconomicsandlegalnewspaperasofJuly2023inFrance,withatotalnumberofvisitsexceeding38millionvisits.ThewebsitesCapital.frandLesEchos.frcameinsecondandthirdpositions,witharound26and21millionvisitsrespectivelyinFranceinJuly2023.ReadmoreNote(s):France;July2023;AllmobiledevicesincludedSource(s):ACPMRankingofeconomicsandlegalnewsapplicationsinFranceinJuly2023,bynumberofvisitsTrafficvolumeononlineeconomicsandlegalappsinFrance2023Totalnumberofvisits2,000,000

2,500,0000500,0001,000,0001,500,0003,000,0003,500,0004,000,0004,500,0005,000,000LesEchos.frChallenges.frLatribune.fr4,519,629149,33058,66519Description:TheeconomicsnewsapplicationLesEchos.frtoppedtherankingasthemostvisitedonlineeconomicsandlegalnewspaperasofJuly2023inFrance,withatotalnumberofvisitsexceedingfourmillionvisits.TheappsChallenges.frandLatribunecameinsecondandthirdpositions,witharound149.000and59.000visitsrespectivelyinFranceinJuly2023.ReadmoreNote(s):France;July2023;AllmobiledevicesincludedSource(s):ACPMRankingofentertainmentnewswebsitesinFranceinJuly2023,bynumberofvisitsTrafficvolumeononlineentertainmentmagazinesinFrance2023Totalnumberofvisits40,000,000

60,000,000020,000,00080,000,000100,000,000120,000,000Tele-Loisirs.frradiofrance.frArte.tv100,017,61021,794,14520,180,35217,961,107Télé7joursTele2semaines.frTelerama.fr9,769,2058,913,915TeleStar.frPremiere.fr6,512,2735,999,8702,788,772CRadioclassique.frtl7.fr1,054,382786,540410,85288,759Diapasonmag.fr59,75529,67720Description:TheentertainementnewswebsiteTéléLoisirstoppedtherankingasthemostvisitedonlineentertainmentnewspaperasofJuly2023inFrance,withatotalnumberofvisitsexceeding100millionvisits.Thewebsitesradiofrance.frandArte.tvcameinsecondandthirdpositions,witharound22and20millionvisitsrespectivelyinFranceinJuly2023.ReadmoreNote(s):France;July2023;AllmobiledevicesincludedSource(s):ACPMRankingofentertainmentnewsapplicationsinFranceinJuly2023,bynumberofvisitsTrafficvolumeonentertainmentappsinFrance2023Totalnumberofvisits15,000,000

20,000,000

25,000,00005,000,00010,000,00030,000,00035,000,00040,000,00045,000,000Tele-LoisirsRadioFranceFrance.tvArte40,125,69825,228,76521,032,8869,999,246Télérama-GuideTVNRJ3,069,6951,397,013779,677NostalgieRire&ChansonsCherie552,421484,001189,77061,936FipNRJPlayRFM15,172Europe24,30787Chérie25

141Premiere21Description:TheentertainementnewsapplicationTéléLoisirstoppedtherankingasthemostvisitedonlineentertainmentnewspaperasofJuly2023inFrance,withatotalnumberofvisitsofaround40millionvisits.TheappsRadioFranceandFrance.tvcameinsecondandthirdpositions,witharound25and21millionvisitsrespectivelyinFranceinJuly2023.ReadmoreNote(s):France;July2023;AllmobiledevicesincludedSource(s):ACPMCHAPTER

04OnlinereadershipReadershipbreakdownofthenewspaperLeMondeinFrancein2022,byformatDigitalandprintreadershipofthenewspaperLeMondeinFrance2022,byformatPrint19.9%Digital80.1%23Description:Asof2022,smartphoneswerethemostuseddevicesinordertoconsultthenewsinFrance.Indeed,theFrenchpopulationincreasinglyrelyononlinewebsitesorapplicationstothateffect,andonlinenewspapershaveregisteredanincreaseindigitalreadership.Morethan80percentofthereadershipofthepopularnewspaperLeMondewasdigitalin2022.ReadmoreNote(s):France;2022Source(s):ACPMReadershipbreakdownofthenewspaperLibérationinFrancein2022,byformatDigitalandprintreadershipofthenewspaperLibérationinFrance2022,byformatPrint23.5%Digital76.0%24Description:Thecoronaviruspandemicthathittheworldatthebeginningof2020hasimpactedseveralaspectsofmanypeople'sroutines.Theincreasingrelianceontheinternetandmobiledevicestocheckthenewscanbenoticedas76.5percentofthereadershipofthenewspaperLibérationwasdigitalin2022,exceedingbyfartheprintformat.ReadmoreNote(s):France;2022Source(s):ACPMReadershipbreakdownofthenewspaperLeFigaroinFrancein2022,byformatDigitalandprintreadershipofthenewspaperLeFigaroinFrance2022,byformatPrint30%Digital70%25Description:Asof2022,thedigitalreadershipoftheFrenchnewspaperLeFigaroaccountedfor70percentoftheoverallreadership,whichrepresentsasharpincomparisontothepreviousyear.OnlinenewshasbeengettingmoretractionasanincreasingnumberofFrenchpeoplerelyonmobiledevicesinordertocheckthenews.ReadmoreNote(s):France;2022Source(s):ACPMReadershipbreakdownofthenewspaperAujourd'huienFranceinFrancein2021,byformatDigitalandprintreadershipofthenewspaperAujourd'huienFranceinFrance2021Digital13.9%Print86.1%26Description:Asof2021,morethan80percentoftheFrenchnewspaperAujourd'huienFrance'sreadershipreaditinprintformat.However,digitalreadershiphasslightlyincreasedincomparisontothepreviousyearandhasreachedatotalofalmost14percentreadershipin2021inFrance.ReadmoreNote(s):France;2021Source(s):ACPMReadershipbreakdownofthenewspaperLesEchosinFrancein2022,byformatDigitalandprintreadershipofthenewspaperLesEchosinFrance2022,byformatPrint25.8%Digital74.2%27Description:In2022,thedigitalreadershipoftheFrenchnewspaperLesEchoshassharplyincreasedandreachedatotalof74.2percentreadership.ThatphenomenoncanbepartiallyexplainedbythefactthatthecoronavirusoutbreakhasledmanyFrenchconsumerstocheckupthenewsbyreadingthepressmoreoftenthanbefore.ReadmoreNote(s):France;2022Source(s):ACPMReadershipbreakdownofthenewspaperL'EquipeinFrancein2022,byformatDigitalandprintreadershipofthenewspaperL'EquipeinFrance2022,byformatPrint30.9%Digital69.1%28Description:Digitalreadershipaccountedformorethan69percentoftheFrenchnewspaperL'Equipein2022.Thenewspaperdevotedtosportshasindeedregisteredaslightincreaseindigitalreadershipincomparisontothepreviousyear,whiletheprintformatfellunder35percentreadership.ReadmoreNote(s):France;2022Source(s):ACPMReadershipbreakdownofthenewspaperLaCroixinFrancein2022,byformatDigitalandprintreadershipofthenewspaperLaCroixinFrance2022,byformatDigital32%Print68%29Description:Asof2022,thedigitalreadershipofthenewspaperLaCroixhasrecordedasharpincrease.However,theprintformatremainedmorepopularandaccountedforalmost70percentofthetotalreadership,whiledigitalreadershipreachedavalueabove30percent.ReadmoreNote(s):France;2022Source(s):ACPMCHAPTER

05OnlinenewsRankingofnewswebsitesinFranceinJune2023,bynumberofvisitsTrafficvolumeonnewswebsitesinFrance2023Totalnumberofvisits020,000,00040,000,00060,000,00080,000,000100,000,000120,000,000140,000,000160,000,000Ouest-france.frB143,168,663132,695,978131,293,834LeFigaro.frLeMonde.frActu.fr129,073,51490,882,223LeParisien.fr20minutes.frLadepeche.frFrancebleu.frSudouest.frLindependant.frMidilibre.fr69,635,69267,806,02257,838,91743,613,86642,462,86438,745,33838,504,22530,441,995L31Description:Ouest-france.frwasthemostvisitednewssiteinFranceinJune2023,with143.17millionuniquevisitors.OnlinepublicationsBandLeFigaro.frroundedoutthetopthreewitharound132.7millionand131.29millionvisits,respectively.ReadmoreNote(s):France;June2023;AllmobiledevicesincludedSource(s):ACPMRankingofnewsapplicationsinFranceinJuly2023,bynumberofvisitsTrafficvolumeonnewsappsinFrance2023Totalnumberofvisits05,000,00010,000,000

15,000,000

20,000,000

25,000,000

30,000,000

35,000,000

40,000,000

45,000,000

50,000,000LeMondeLeFigaro46,141,96937,105,275BFMTV20,490,038OuestFrance20MinutesLeParisienFranceInterLeDauphineLePoint17,531,04514,564,78213,083,57311,542,0816,828,4156,649,5685,420,1325,413,1553,847,9203,594,745LeProgrèsSudOuestLaDépêcheCNEWS32Description:InJuly2023,thenewspaperLeMondetoppedtherankingofthemost-visitednewsapplicationswithatotalnumberofvisitsexceeding46millionvisits.TheapplicationsofthenewspapersLeFigaroandBFMTVrankedsecondandthird,reachingaround37millionand20.5millionvisitsrespectively.ReadmoreNote(s):France;July2023;allmobiledevicesincludedSource(s):ACPMRankingofnewsapplicationsreadonatabletinFranceinJuly2023,bynumberofvisitsTrafficvolumeonnewsappsonatabletinFrance2023Totalnumberofvisits1,500,0000500,0001,000,0002,000,0002,500,0003,000,0003,500,000LeMondeOuestFranceLeFigaro3,313,0973,282,9682,399,464BFMTV1,303,696LePoint1,090,88720MinutesLeParisienFranceInterSudOuest861,555787,674736,730722,047CNEWS463,556CharenteLibreLaRépubliquedesPyrénéesEurope1149,217138,272132,33733Description:ThenewspaperLeMondewasthemost-readnewsapplicationonatabletasofJuly2023inFrance,withatotalofreachingaroundthreemillionmonthlyvisits,followedbyOuestFranceandLeFigaroinsecondandthirdpositionrespectively.LeMonde,likemanynewspapers,recordedanincreaseindigitalreadershipoverthepastfewm