秘魯廣告行業(yè)市場(chǎng)前景及投資研究報(bào)告-培訓(xùn)課件外文版2024.6游戲內(nèi)置廣告

INDUSTRIES

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MARKETSAdvertisinginPeruCHAPTER

01LatinAmericanoverviewFastestgrowingdigitaladvertisingmarketsworldwidein2023Fastestgrowingdigitaladmarketsworldwide2023Year-on-yeargrowthrate0%5%10%15%20%20%19.2%PeruArgentinaChile17%16.5%16%IndiaColombiaMexico14.5%Russia13.3%IndonesiaUnitedStatesTurkey12.1%12%12%4Description:In2023,Peruwasexpectedtobethefastest-growingdigitaladvertisingmarketintheworld,withanannualgrowthrateofabout20percent.ArgentinaandChileroundedoutthetopthreewithannualincreasesofapproximately19and17percent,respectively.ReadmoreNote(s):Worldwide;October2022;forecast;includingallthevariousadvertisingformatsondesktopandlaptopcomputers,mobilephones,tablets,andotherinternet-connecteddevicesSource(s):eMarketer;InsiderIntelligenceAdvertisingspendinginLatinAmericafrom2014to2023(inbillionU.S.dollars)AdvertisingspendinginLatinAmerica2014-202325201523.7922.4119.7818.6317.8915.5413.8713.1112.7311.9110502014201520162017201820192020202120222023*5/statistics/238390/latin-american-advertising-revenueIn2023,advertisingspendinginLatinAmericaamountedtoanestimated23.8billionU.S.dollars,upfrom22.4billiondollarsayearearlier–anannualgrowthoflittlemorethansixpercent.LatinAmerica'sshareinglobaladrevenuesstoodat3.3percentin2023.ReadmoreNote(s):2014to2023;atcurrentprices;*Forecast.Numbershavebeenrounded.ReadmoreSource(s):DentsuAnnualchangeinadvertisingspendinginLatinAmericafrom2021to2026AnnualchangeinadvertisingspendinginLatinAmerica2021-202627.3%25%20%15%13.3%12.1%10.1%2025*10%5%7.9%6.1%0%202120222023*2024*2026*6Description:Thesourceforecastthat,in2024,LatinAmerica'sadvertisingspendingwillgrowbynearlyeightpercent.Thesamestudyprojecteddouble-digitincreaseratesforthefollowingtwoyears,withtheLatinAmericanadspendexceedinganestimated30billiondollarsby2026.ReadmoreNote(s):LAC;2021and2022;*Forecast(withArgentina'sfiguresadjustedforinflation).Datapreceding2022comesfromearlierreleases.ReadmoreSource(s):DentsuAdvertisingspendinginselectedcountriesinLatinAmericaandtheCaribbeanfrom2017to2028(inmillionU.S.dollars)AdvertisingspendinginselectedcountriesinLatinAmerica&theCaribbean2017-2028BrazilDominicanRepublicUruguayMexicoPuertoRico*BoliviaArgentinaEcuadorParaguayHaitiColombiaCostaRicaHondurasSurinameChilePeruPanamaCubaGuatemalaElSalvadorBelizeNicaraguaJamaicaGuyana25,00020,00015,00010,0005,00002017201820192020202120222023**2024**2025**2026**2027**2028**7Description:In2024,advertisingspendinginthepresented24LatinAmericanmarketswillcollectivelyamounttoanestimated41.87billionU.S.dollars,ofwhich17.77billiondollars(over40percent)willcomefromBrazilalone.Mexicofollowedwith9.66billiondollars,whileArgentinaroundedupthetopthreewithalmost3.2billiondollars.ReadmoreNote(s):LAC;2017to2022;*PuertoRicowasincludedintherankingdespitebeinganunincorporatedterritoryoftheUnitedStates.**Forecast.DatashownisusingcurrentexchangeratesandreflectsmarketimpactsoftheRussia-Ukrainewar.[...]

ReadmoreSource(s):Advertising&MediaInsightsChangeinadvertisingspendinginselectedcountriesinLatinAmericain2024ChangeinadspendinginselectedcountriesinLatinAmerica202467.9%70%60%50%40%30%20%10%0%12.2%11%9.2%7.4%7.3%6.5%Peru4.4%3.1%Chile2.4%Argentina*UruguayMexicoBrazilCostaRicaColombiaPanamaEcuador8Description:Accordingtothesource'sprojections,advertisingspendinginArgentinawillincreasebynearly68percentin2024,makingitthefastest-growingadmarketinLatinAmerica,albeitmostlyduetoinflation.UruguayandMexicofollowedwithestimatedgrowthratesofaround12and11percent,respectively.ReadmoreNote(s):LAC;2023;forecasts;*Thesourceaddsthattheincreaseinthatmarketwasmainlyinfluencedbyinflation.ClickhereformoreinformationonArgentina'sconsumerpriceindex(CPI).ReadmoreSource(s):MagnaDistributionofdigitaladvertisingspendinginselectedcountriesinLatinAmericain2023,byformatShareofdigitaladspendinselectedcountriesinLatinAmerica2023,byformatDisplaySearchClassified100%90%80%70%60%50%40%30%20%10%0%0.9%1.4%2.2%4.6%4.1%7.1%9%18.9%22.7%27%28.4%34.7%39.6%43%80.2%75.9%Peru70.8%64.5%Chile61.2%55.8%Brazil48%ColombiaMexicoArgentinaLatinAmerica9Description:In2023,thedisplayformatconcentratedover80percentofthedigitaladvertisingspendinginColombiaandaccountedforlessthanhalfoftheinternetadexpenditureinArgentina.Onaverage,displayadsmadeuparound61percentofLatinAmerica'sonlineadspendthatyear,whilethesearchandclassifiedformatsaccountedforabout35andfourpercentofthetotal,respectively.ReadmoreNote(s):LAC;2022;includingadsondesktopandlaptopcomputers,mobilephones,tablets,andotherdevicesconnectedtotheinternetSource(s):eMarketer;TotalMediosCHAPTER

02PeruvianoverviewAdvertisingspendingasapercentageofthegrossdomesticproduct(GDP)inPerufrom2012to2023Advertisingspendingasashareofthegrossdomesticproduct(GDP)inPeru2012-20230.38%0.37%0.37%0.35%0.34%0.4%0.3%0.3%0.2%0.2%0.1%0.1%0.0%0.31%0.28%0.26%0.25%0.23%0.22%0.22%20122013201420152016201720182019202020212022202311Description:In2023,advertisingspendinginPeruaccountedforapproximately0.22percentoftheSouthAmericancountry'sgrossdomesticproduct(GDP).Adecadeearlier,in2013,thesharestoodat0.35percent.Accordingtoanothersource,Peru'sGDPamountedtoanestimated264.64billionU.S.dollarsin2023.ReadmoreNote(s):Peru;2012to2023Source(s):CPI;INEI(Peru)AdvertisingexpenditureinPerufrom2012to2023(inmillionU.S.dollars)AdvertisingspendinginPeru2012-2023800746725711705700600500400300200100066865162058357456154644220122013201420152016201720182019202020212022202312Description:In2023,advertisingspendinginPerugrewby2.3percentto574millionU.S.dollars.Despitetheannualincrease,thefigurestillstoodbelowthe583-million-dollarexpenditurerecordedin2019beforethepandemic.ThePeruvianadspend'sshareinthecountry'sgrossdomesticproduct(GDP)stoodat0.22percentin2023.ReadmoreNote(s):Peru;2012to2023Source(s):CPIAdvertisingexpenditureinPerufrom2012to2023,bymedium(inmillionU.S.dollars)AdvertisingspendinginPeru2012-2023,bymediumFreeTVInternetRadioOutdoor**Digitalnewswebsites***Newspapers*CableTVMagazines800700600500400300200100020122013201420152016201720182019202020212022202313Description:In2023,spendingonfreeTVadvertisinginPerudecreasedby1.8percentto211millionU.S.dollars.Despitethedecline,thataloneaccountedforalmost37percentofthePeruviantotaladexpenditurethatyear.Theinternet–excludingdigitalnewsonlineplatforms–attracted198milliondollarsandwastheonlymediumtoreportadrevenuehigherthanin2019beforethepandemic.ReadmoreNote(s):Peru;2012to2023;*Doesnotincludeclassified,inserts;from2020to2022,doesnotincludedigitalnewspapers.**IncludesDOOH.***Until2019,includedin"Internet."Datapreceding2019wasretrievedfromearlierreleases.

ReadmoreSource(s):CPIDistributionofadvertisingspendinginPeruin2023,bymediumDistributionofadvertisingspendinginPeru2023,bymedium40%36.8%34.5%35%30%25%20%15%10%5%9.6%8.4%4.4%3.7%2.6%0.2%0%FreeTVInternetRadioOut-of-home*

DigitalnewspapersPrintnewspapers**PayTVMagazines14Description:In2023,freeTValoneaccountedforalmost37percentoftheadvertisingspendinginPeru.Theinternetandradiofollowed,with34.5and9.6percentshares,respectively.Peru'stotaladexpendituregrewbylittlemorethantwopercentto574millionU.S.dollarsthatyear.ReadmoreNote(s):Peru;2023;*Includingdigitalout-of-home(DOOH).**Excludingclassifiedsandinserts.Percentagepointsexceeding100areprobablyduetorounding.ReadmoreSource(s):CPICHAPTER

03DigitaladvertisingDigitaladvertisingspendinginPerufrom2014to2023(inmillionU.S.dollars)DigitaladvertisingspendinginPeru2014-2023300250200150271.6262249140132109105100797466500201420152016201720182019202020212022202316Description:In2023,digitaladvertisingspendinginPerureachedapproximately271.6millionU.S.dollars,up3.7percentfromabout262milliondollarsayearearlier.Accordingtoanothersource,PerurankedamongLatinAmerica'smostdesktop-reliantonlineadmarketsasoflate2023.ReadmoreNote(s):Peru;2014to2023Source(s):IABPeru;PwCPerúChangeindigitaladvertisingspendinginPerufrom2015to2023ChangeindigitaladvertisingspendinginPeru2015-202380%70%60%50%40%30%20%10%0%77%33%21%12%7%6%5%3.7%20233%2015201620172018201920202021202217Description:In2023,digitaladvertisingspendinginPeruincreasedbyapproximately3.7percent.Asaresult,Peru'sonlineadexpenditurereachedalmost272millionU.S.dollars.Thatwasthelowestannualgrowthratesince2018whenthevaluerosebythreepercent.ReadmoreNote(s):Peru;2015to2023Source(s):IABPeru;PwCPerúDigitaladvertisingspendinginPeruin2023,byformat(inmillionU.S.dollars)DigitaladvertisingspendinginPeru2023,byformat14012812010080604342394020011611Socialads*Search(SEM)Display&bannersDigitalvideoDOOHDigitalaudioMailing&SMSOther18Description:In2022,socialmediaattractedthehighestspendingamongdigitaladvertisingformatsinPeru:128millionU.S.dollars.Thefigureincludedvideoadsonsocialmediaplatforms.Searchenginemarketing(SEM)anddisplay/bannersfollowed,attracting43and42milliondollars,respectively.Overall,Peru'sonlineadspendingsurpassed271millionU.S.dollarsthatyear.ReadmoreNote(s):Peru;2023;*Includingvideoadsonsocialmedia.Numbershavebeenrounded.ReadmoreSource(s):IABPeru;PwCPerúProgrammaticadvertisingspendinginPerufrom2021to2023(inmillionU.S.dollars)ProgrammaticadvertisingspendinginPeru2021-2023605053.754340302010037.072021*20222023*19Description:In2023,programmaticadvertisingspendinginPeruskyrocketedby25percentandreachednearly54millionU.S.dollars.Forcomparison,Peru'stotalonlineadexpenditurereached271.6milliondollarsin2023.

ReadmoreNote(s):Peru;2021to2023;*Source(s):IABPeru;PwCPerú;calculatedandroundedthefigurebasedonthesource'sdata.Datapreceding2023comesfromearlierreleases.

ReadmoreMobileinternetadvertisingspendinginPeruin2021and2022,bytype(inmillionU.S.dollars)MobileinternetadvertisingspendinginPeru2021-2022,bytypeNon-appApp25020034.0639.8415010050159.822022136.952021020Description:In2022,mobileadvertisingspendinginPeruamountedtoabout193.9millionU.S.dollars,upfrom176.8milliondollarsayearearlier–anincreaseofalmost10percent.Ofthe2022figure,34milliondollarscamefrommobileappadvertising.Accordingtoanothersource,theinternetaccountedforaboutone-thirdofPeru'sadexpenditurein2022.ReadmoreNote(s):Peru;2021and2022Source(s):IABPeru;PwCPerú;DistributionofdigitaladvertisingspendinginPeruin2022,byadvertisercategoryDistributionofdigitaladvertisingspendinginPeru2022,byadvertisercategory30%27%25%19%19%20%15%10%5%15%11%8%1%0%TelecommunicationsFinance&banksFMCGsEducationRetailAutomotiveTravel&tourism21Description:In2022,thetelecommunicationssectoraloneaccountedforoverone-quarter(27percent)ofthedigitaladvertisingspendinginPeru.Thefinancialandfast-movingconsumergoods(FMCGs)segmentsfollowed,eachwith19percentofthetotalonlineadexpenditure.Peru'sdigitaladspendincreasedbyfivepercentin2022.ReadmoreNote(s):Peru;2022Source(s):IABPeru;PwCPerúCHAPTER

04DigitalformatsDistributionofdigitaladvertisingspendinginPeruin2023,byformatDistributionofdigitaladvertisingspendinginPeru2023,byformat50%47%40%30%20%10%0%16%16%14%4%2%0%0%Socialads*Search(SEM)Display&bannersDigitalvideoDOOHDigitalaudioMailing&SMSOther23Description:In2023,socialmediaaloneaccountedforapproximately47percentofthedigitaladvertisingspendinginPeru.Thefigureincludedvideoadsonsocialmediaplatforms.Searchenginemarketing(SEM)anddisplay/bannersfollowed,eachaccountingforaround16percentofthetotal.Overall,Peru'sonlineadspendingsurpassed271millionU.S.dollarsthatyear.ReadmoreNote(s):Peru;2023;*Includingvideoadsonsocialmedia.Missingpercentagepointsto100areprobablyduetorounding.ReadmoreSource(s):IABPeru;PwCPerúSocialmediaadvertisingspendinginPerufrom2021to2023(inmillionU.S.dollars)SocialmediaadvertisingspendinginPeru2021-2023140128120120100806040200114.292021*2022202324/statistics/1126758/social-advertising-peruIn2023,socialmediaadvertisingspendinginPeruamountedto128millionU.S.dollars,upfromabout120milliondollarsayearearlier–anannualincreaseofoversixpercent.Forcomparison,Peru'stotalonlineadspendingreached271.6milliondollarsin2023.ReadmoreNote(s):Peru;2021to2023;includingvideoadsonsocialmedia;*Source(s):IABPeru;PwCPerú;calculatedandroundedthefigurebasedonthesource'sdata.Datapreceding2023comesfromearlierreleases.

ReadmoreSearchadvertisingspendinginPerufrom2021to2023(inmillionU.S.dollars)SearchenginemarketingspendinginPeru2021-202350454035444331.433025201510502021*2022202325Description:In2023,searchenginemarketing(SEM)spendinginPeruamountedto43millionU.S.dollars,downfrom44milliondollarsayearearlier.Forcomparison,Peru'stotalonlineadspendingreached271.6milliondollarsin2023.

ReadmoreNote(s):Peru;2021to2023;*Source(s):IABPeru;PwCPerú;calculatedandroundedthefigurebasedonthesource'sdata.Datapreceding2023comesfromearlierreleases.

ReadmoreDigitaldisplayandbanneradvertisingspendinginPerufrom2021to2023(inmillionU.S.dollars)DigitaldisplayandbanneradvertisingspendinginPeru2021-2023605040302010056.9442412021*2022202326Description:In2023,digitaldisplayandbanneradvertisingspendinginPeruamountedto43millionU.S.dollars,upfromabout41milliondollarsayearearlier.Forcomparison,Peru'stotalonlineadexpenditurereached271.6milliondollarsin2023.

ReadmoreNote(s):Peru;2021to2023;*Source(s):IABPeru;PwCPerú;calculatedandroundedthefigurebasedonthesource'sdata.Datapreceding2023comesfromearlierreleases.

ReadmoreDigitalvideoadvertisingspendinginPerufrom2021to2023(inmillionU.S.dollars)DigitalvideoadvertisingspendinginPeru2021-202345403934353025201510533.0102021*2022202327Description:In2023,digitalvideoadvertisingspendinginPeruamountedto39millionU.S.dollars,upfromapproximately34milliondollarsayearearlier–anannualincreaseofover14percent.Forcomparison,Peru'stotalonlineadexpenditurereached271.6milliondollarsin2023.ReadmoreNote(s):Peru;2021to2023;*Source(s):IABPeru;PwCPerú;calculatedandroundedthefigurebasedonthesource'sdata.Datapreceding2023comesfromearlierreleases.

ReadmoreDigitalout-of-home(DOOH)advertisingspendinginPerufrom2021to2023(inmillionU.S.dollars)Digitalout-of-home(DOOH)advertisingspendinginPeru2021-2023121011885.864202021*2022202328Description:Between2021and2023,digitalout-of-home(DOOH)advertisingspendinginPerunearlydoubled,reachingapproximately11millionU.S.dollarsinthelatteryear.Overall,Peru'sonlineadspendingsurpassed271millionU.S.dollarsthatyear.

ReadmoreNote(s):Peru;2021to2023;*Source(s):IABPeru;PwCPerú;calculatedandroundedthefigurebasedonthesource'sdata.Datapreceding2023comesfromearlierreleases.

ReadmoreDigitalaudioadvertisingspendinginPerufrom2021to2023(inmillionU.S.dollars)DigitalaudioadvertisingspendinginPeru2021-20234.54.03.53.02.52.041.631.51.00.50.012021*2022202329Description:In2023,digitalaudioadvertisingspendinginPeruplummetedby75percenttoapproximatelyonemillionU.S.dollars.Forcomparison,Peru'sonlineadspendingsurpassed271millionU.S.dollarsthatyear.

ReadmoreNote(s):Peru;2021to2023;*Source(s):IABPeru;PwCPerú;calculatedandroundedthefigurebasedonthesource'sdata.Datapreceding2023comesfromearlierreleases.

ReadmoreMailingandSMSadvertisingspendinginPerufrom2021to2023(in1,000U.S.dollars)MailingandSMSadvertisingspendinginPeru2021-20231,2001,0008001,0001,00060040020045.4602021*2022202330Description:In2023,mailingandSMSadvertisingspendinginPerureachedonemillionU.S.dollars,thesamevaluerecordedayearearlier.Forcomparison,Peru'sonlineadspendingsurpassed271millionU.S.dollarsthatyear.

ReadmoreNote(s):Peru;2021to2023;*Source(s):IABPeru;PwCPerú;calculatedandroundedthefigurebasedonthesource'sdata.Datapreceding2023comesfromearlierreleases.

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05AdvertisingandmarketingperceptionNon-digitaladvertisingtouchpointsinPeruasofJune2023Non-digitaladvertisingtouchpointsinPeru2023Shareofrespondents0%10%20%30%40%50%60%60%OnTVOnbillboards,screens,andotheradvertisingspacesonthego(includinginpublictransportation)39%37%DirectlyinthestoreInprinteddailynewspapersAtthemovies/cinema30%28%28%OntheradioInprintedmagazinesandjournalsBymailshot/advertisingmailIhaven'tcomeacrossanynon-digitaladvertisementsOther24%16%3%5%3%Don'tknow32Description:"OnTV"and"Onbillboards,screens,andotheradvertisingspacesonthego(includinginpublictransportation)"arethetoptwoanswersamongPeruvianconsumersinoursurveyonthesubjectof"Non-digitaladvertisingtouchpoints".ReadmoreNote(s):Peru;ApriltoJune2023;2094respondents;18-64yearsSource(s):ConsumerInsightsDigitaladvertisingtouchpointsinPeruasofJune2023DigitaladvertisingtouchpointsinPeru2023Shareofrespondents0%10%20%30%40%50%60%Videoportals(e.g.,YouTube)Socialmediawebsitesandapps55%48%Onlinestores40%WebsitesandappsofbrandsandproductsVideogames(smartphone/tablet/console/PC/SmartTV)Video-streamingservices(e.g.,Netflix,AmazonPrime)SearchenginesEditorialwebsitesandapps(e.g.,newssitesandmagazines)Otherapps(smartphone/tablet/console/PC/SmartTV)Musicportalsandstreamingservices(e.g.,Spotify)Blogs/forums36%29%28%27%26%26%25%13%13%PodcastsNewsletters9%33Description:"Videoportals(e.g.,YouTube)"and"Socialmediawebsitesandapps"arethetoptwoanswersamongPeruvianconsumersinoursurveyonthesubjectof"Digitaladvertisingtouchpoints".

ReadmoreNote(s):Peru;ApriltoJune2023;2094respondents;18-64yearsSource(s):ConsumerInsightsAttitudestowardsonlineadvertisinginPeruasofJune2023AttitudestowardsonlineadvertisinginPeru2023Shareofrespondents0%5%10%15%20%25%30%28%35%40%38%45%45%IamoftenannoyedbyadvertisingontheinternetIdon'tmindadvertisingifIgetfreecontentinreturnItannoysmewhenIreceiveonlineadsbasedonmysearchhistoryIamexcitedaboutusingthemetaverse(immersivevirtualworld)IhaveboughtproductsbecausecelebritiesorinfluencersadvertisedthemIuseadblockerswhenbrowsingtheinternet20%19%19%Idon'tmindwhencompaniesusemypersonaldataforadvertisingIoftenhavedifficultydistinguishingadvertisingfromcontentNoneoftheabove12%11%8%34Description:Whenaskedabout"Attitudestowardsonlineadvertising",mostPeruvianrespondentspick"Iamoftenannoyedbyadvertisingontheinternet"asananswer.45percentdidsoinouronlinesurveyin2023.

ReadmoreNote(s):Peru;ApriltoJune2023;1046respondents;18-64yearsSource(s):ConsumerInsightsLeadingactionsconsumersexpectedfrombrandsinthefaceofrisingpricesinPeruasofMarch2024TopactionsconsumersexpectedfrombrandsinthefaceofrisingpricesinPeru202439%39%40%35%30%25%20%15%10%5%19%17%0%Thattheyreleasenewproducts(cheaperormorelong-lasting)Thattheyofferattractivedealsfor

Thattheychangecurrentproductsso

Thattheykeepthesamepricesforasmultipleproductsthattheybecomecheaperormorelong-lastinglongaspossible35Description:DuringasurveyamongconsumersinPerureleasedinMarch2024,approximately39percentofthemreportedexpectingthat,inthefaceofrisingprices,brandsreleasednewproductsthatwereeithercheaperormorelong-lasting.Thesameshareofrespondentssaidtheywantedbrandstoofferattractivedealsformultipleproducts.Accordingtoanothersource,BancodeCréditodelPerú(BCP),Interbank,andAlicorptoppeda2023rankingofthemostreputablecompaniesinPeru.

ReadmoreNote(s):Peru;asofMarch21,2024;1,200respondentsSource(s):Ipsos(Perú)PercentageofconsumersvaluingbrandsthatwereethicalandenvironmentallyfriendlyinPeruasofMarch2024ShareofconsumersvaluingethicalandenvironmentallyfriendlybrandsinPeru2024No*14%Yes86%36Description:DuringasurveyamongconsumersinPerureleasedinMarch2024,around86percentsaidtheyvaluedethicalandenvironmentallyfriendlybrands.Accordingtoanothersource,BancodeCréditodelPerú(BCP),Interbank,andAlicorptoppeda2023rankingofthemostreputablecompaniesinPeru.ReadmoreNote(s):Peru;asofMarch21,2024;1,200respondents;*Source(s):Ipsos(Perú);calculatedthefigurebasedonthesource'sdata.Thesourcedoesnotspecifythesurveytypeanddate.

ReadmoreCHAPTER

06BrandrankingsMostreputablecompaniesinPeruasofSeptember2023(indexscore)MostreputablecompaniesinPeru2023Indexscore02,0004,0006,0008,00010,00010,0009,92712,000BancodeCréditodelPerúInterbankAlicorp9,2178,9678,8808,625BACKUSABInBevBBVAFerreyros7,999NestléGoogle7,9437,9297,821UniversidadPeruanadeCienciasAplicadas(UPC)CementosPacasmayo38Description:BancodeCréditodelPerú(BCP)toppeda2023rankingofthemostreputablecompaniesinPeru,earningthemaximumof10thousandpoints.Anotherfinancialservicesprovider,Interbank,andtheconsumergoodsmanufacturerAlicorpfollowedwitharound9.93thousandand9.22thousandpoints,respectively.ReadmoreNote(s):Peru;ApriltoSeptember2023;29,849respondents;amongexperts,headhunters,NGOs,humanresourcesmanagers,universityandbusinessschoolgraduates,companyworkers,andthegeneralpopulationSource(s):Merco;NethodologyEntertainmentbrandswithhighestawarenesslevelamongwomenaged15to25inPeruasofApril2023Entertainmentbrandswithhighestawarenessamongwomenaged15-25inPeru202399%98%98%98%97%100%90%80%70%60%50%40%30%20%10%0%MickeyMouseBarbieFrozenTom&JerryDisneyPrincess39/statistics/1403887/entertainment-brands-awareness-women-15-25-peruDuringanApril2023onlinesurveyamongwomenaged15to25inPeru,nearlyallrespondentsknewofMickeyMouse,givingita99percentshareofrecognition.Barbie,Frozen,andTom&Jerryfollowed,eachmentionedby98percentofrespondents.ReadmoreNote(s):Peru;April2023;1,318respondents;15-25yearsSource(s):BrandTrendsGroupFavoriteentertainmentbrandsamongwomenaged15to25inPeruasofApril2023Favoriteentertainmentbrandsamongwomenaged15-25inPeru202320%15%10%5%19%14%12%10%7%0%MarvelDisneyNetflixBarbieFrozen40Description:DuringanApril2023onlinesurveyamongwomeninPeruaged15to25,around19percentlistedMarvelamongtheirthreefavoriteentertainmentbrands.SecondcameDisney,with14percent,followedbyNetflixandBarbie,with12and10percent,respectively.ReadmoreNote(s):Peru;April2023;1,318respondents;15-25years;top3favoritesSource(s):BrandTrendsGroupEntertainmentbrandswithhighestawarenesslevelamongmenaged15to25inPeruasofApril2023Entertainmentbrandswithhighestawarenessamongmenaged15-25inPeru2023100%99%98%98%98%100%80%60%40%20%0%BugsBunnySpider-ManAvengersDragonBallThePenguinsofMadagascar41/statistics/1403894/entertainment-brands-awareness-men-15-25-peruDuringanApril2023onlinesurveyamongmenaged15to25inPeru,allrespondentsknewofBugsBunny.Spider-Manfollowedwith99percent,whileAvengers,DragonBall,andThePenguinsofMadagascareachtiedwith98percentrecognition.

ReadmoreNote(s):Peru;April2023;1,318respondents;15-25yearsSource(s):BrandTrendsGroupFavoriteentertainmentbrandsamongmenaged15to25inPeruasofApril2023Favoriteentertainmentbrandsamongmenaged15-25inPeru202335%31%30%25%20%18%15%10%5%10%Fifa10%8%0%MarvelDCComicsSpider-ManDragonBall42Description:DuringanApril2023onlinesurveyamongmeninPeruaged15to25,approximately31percentlistedMarvelamongtheirthreefavoriteentertainmentbrands.SecondcameDCComics,with18percent,followedbyFifaandSpider-Man,tiedwith10percenteac