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2021-2022學(xué)年上海市育才中學(xué)高三(上)期中英語試卷
I,ListeningComprehension(25')SectionADirections:InSectionA,youwillhearten
shortconversationsbetweentwospeakers.Attheendofeachconversation,aquestionwill
beaskedaboutwhatwassaid.Theconversationsandthequestionswillbespokenonlyonce.
Afteryouhearaconversationandthequestionaboutit,readthefourpossibleanswerson
yourpaper,anddecidewhichoneisthebestanswertothequestionyouhaveheard.
1.(1分)A.Shocked.
B.Sad.
C.Anxious.
D.Annoyed.
2.(1分)A.$15.
B.$18.
C.$30.
D.$33.
3.(1分)A.Hehadhissonbuythesoysauce.
B.Heusedupthesoysauce.
C.Hehadthesupperfixed.
D.Hewentandgotthesoysauce.
4.(1分)A.Heorderedroastbeef.
B.Hewouldlikesomecolddrinks.
C.Heworkedatthebeach.
D.Heseldomeatsroastbeef.
5.(1分)A.ThekidsarenotfriendlytoTeresa.
B.ThekidsaregettingalongwellwithTeresa.
C.Thekidsneedapersontotakecareof.
D.Teresa'sEnglishisverygood.
6.(1分)A.Doctorandpatient.
B.Teacherandstudent.
C.Magicianandaudience.
D.Driverandpassenger.
7.(1分)A.Hewasafirefighter.
B.Hewasexcitedtogetthemedal.
C.Hewasresponsibleforthefire.
D.Hewasverybrave.
8.(1分)A.Theyarenotusedtolivinginhotplaces.
B.Theywillgetawayfromthehotdays.
C.Theywillnotbebackuntilitgetscold.
D.Theyarereluctanttogoonholiday.
9.(1分)A.Advertiseforajob.
B.Findanotherjobthroughads.
C.Keepthenewsasecretfromhiswife.
D.Serveatthecoffeeshop.
10.(1分)A.She'sexcitedabouthernewjob.
B.Shefindstheofficeistoobigforher.
C.Shethinkstheworkloadunbearable.
D.She'snotsoexcitedabouthernewposition.
SectionBDirections:InSectionB,youwillheartwoshortpassagesandonelonger
conversation,andyouwillbeaskedthreequestionsoneachofthepassagesandthe
conversations.Thepassagesandtheconversationswillbereadtwice,butthequestionswill
bespokenonlyonce.Whenyouhearaquestion9readthefourpossibleanswersonyour
paperanddecidewhichonewouldbethebestanswertothequestionyouhaveheard.
11.(4.5分)(1)A.Students'strength.
B.Students'weakness.
C.Teachers'suggestions.
0.Students'grades.
(2)A.Becausetheycannotboastabouttheirchildren.
B.Becausereportshavelessinformation.
C.Becauseitisastrangewaytoevaluateperformance.
□.Becauseothersdon'tconsiderittobeformal.
(3)A.Objective.
B.Supportive.
C.Neutral.
0.Indifferent.
12.(4.5分)(1)A.Tostudytheeffectofisolationonhumans.
B.Tofigureouttheconditionsofthevolcano.
C.TohelpchoosetherightpersonsforatriptoMars.
D.Tolearnabouthumanmentalandemotionalproblems.
(2)A.Eatingdietfood.
B.Enduringisolation.
C.Beingcooperative.
D.Copingwithpressure.
(3)A.Tosetuptheirhabitat.
B.Tomakeweathermaps.
C.Tostudytherockysurface.
D.Tocommunicateevery20minutes.
13.(6分)(1)A.Friendly.
B.Unfriendly.
C.Uninterested.
□.Respectful.
(2)A.Toavoidoffendingpeople.
B.Toattractattention.
C.Toavoidconfusingpeople.
D.Tomakefriendseasily.
(3)A.Greece.
B.India.
C.Bulgaria.
0.Britain.
(4)A.WavingarmsaroundalotwhenarguingisveryBritish.
B.GivingaguestfromtheMiddleEastathumb-upispolite.
C.There'sjustonemeaningwhenIndiapeopleshaketheirheads.
D.Beingcarefulwithgesturesisamustwhenyoumeetpeoplefromdifferentcultures.
II.GrammarandVocabulary(20')SectionADirections:Afterreadingthepassagebelow,
fillintheblankstomakethepassagecoherentandgrammaticallycorrect.Fortheblanks
withagivenword,fillineachblankwiththeproperformofthegivenword;fortheother
blanks9useonewordthatbestfitseachblank.
14.(10分)Americanresearcherssaytheyhaveinventedamethodthatcouldusesaltywateron
Marstoproduceoxygenandfuel,(1)wouldbothbeimportantelementstosupport
futurehumanexplorationactivitiesontheRedPlanet.
EngineersatWashingtonUniversityinSt.Louis,Missouri,developedthenew
method.Theycreatedamachinecalledanelectrolyzer.ltcanseparatesaltywaterintooxygen
andhydrogengases.
TheteamdescribedtheprocessinastudyrecentlypublishedinProceedingsofthe
NationalAcademyofSciences(PNAS).Scientistshavealreadycollectedsolidevidence(2)
theplanetlikelyholdsalargesupplytoday.ButMarsisextremelycold.So,mostofthewater
(3)(think)toexistintheformofice.
Theresearchteamnotesthatanywaterthatisnotfrozenisalmostsurelyfullofsaltfrom
theMartiansoil.Theusualmethodsforbreakingwaterdownintooxygenrequirethesalt(4)
(remove)first.Thisprocesscanbecomplex,costlyandharmfultotheenvironment.Thenew
methodtheyinventedcantakesaltywaterdirectlyandconvertitintooxygenandhydrogen.
Theteamcarriedoutexperimentswithhighlevelsofmagnesiumsalts,whichscientists
believelikely(5)(exist)onMars.Theresearchersalsocarriedoutthetests(6)
temperaturessimilartotheRedPlanet'satmosphere.
TheU.S.spaceagencyNASAhasalsoexperimentedwithtechnologytoproduceoxygen
onMars.OnedevicedesignedtodothiswillbetestedaspartofNASA*sPerseverance
mission.Perseveranceisanewexplorervehicle,orrover,thatiscurrentlyon(7)way
toMars.
TheengineeringteamsaiditsmethodcouldevenfindvaluableusesonEarth."(8)
(demonstrate)theseelectrolyzersunderdemandingMartianconditions,weintendtoalsouse
themunder(9)(mild)conditionsonEarth,“saidPralayGayen,whoisa
postdoctoralresearcheratWashingtonUniversityandaleadwriterofthestudy.”(10)
suchusecouldbeindefenseindustries,"headded,"themethodcouldcreateoxygenon
demandforsubmarines.ltmayalsobeabletoprovideoxygenforresearchersexploringnew
environmentsinthedeepsea.'*
SectionBVocabularyDirections:Completethefollowingpassagebyusingthewordsinthe
box.Eachwordcanonlybeusedonce.Notethatthereisonewordmorethanyouneed.
15.(10分)
A.neighbouringB.concernedC.completeD.eamestE.fats
F.maintenanceGnotablyH.operationsI.regularlyJ.specificsK.shift
Agoodgrilling
Astheyreopenafterlockdown,manyrestaurantsarefiringuptheirbarbecues.Diners
appreciatefoodgrilledoverglowingcharcoalembers,butthe(1)residentsoftendo
not.Pollutionlevelsnearrestaurantscanbe(2)higherthanaverage,becauseof
emissionsfromkitchens.Withtheincreasingpopularityofindoorbarbecuing,itisaproblem
thatissettogetworse.
Theresearcherstestedacommercialgrill,(3)withthesortofmultistage
filteringsystemusedinmany-thoughbynomeansall-restaurants.Apartfromtypical
pollutantsandparticulatematter,theyalsodiscoveredpolycyclicaromatichydrocarbons(多
環(huán)芳燒).Thesecancer-causingchemicalsaremainlyproducedbytheincompletecombustion
(燃燒)of(4)andoil-basedsauces.Theresearchersestimatedthatiftheirhalf
-a-square-metregrillwasusedforninehoursaday,itwouldreleasebetween400and500
kilogramsoffineandultrafineparticulatematterintotheaireveryyear.Withmanyrestaurants
using2.5-square-metregrills16hoursaday,thelevelofpollutionfrommostcommercial
(5)wouldbemuchhigher.
Theresearchersareinvestigatingwhichextractionsystemsbestprotectallthepeople(6)
suchastherestaurantemployees.Tallerchimneysareoneoption.ButDrAleysa,anexpertin
combustiontechnology,suspectstheywouldjust(7)thepollutionelsewhere.The
resultsofthesetestswillbepublishednextyear.
Meanwhile,DrAleysa'steamhavecomeupwiththeirownsolution:anewkindofgrill,
whichtheyreckoncancutpollutantsby90%.DrAleysaisreluctanttogointo(8).But
thebasicideaisthatbeforebeingreleasedtotheoutside,thefumesaresuckedbackdown
throughtheembersandintoacombustionzone,wherehydrocarbonsandodourcompoundsare
fullyburnt.Thatlessenstheneedforexpensiveextractionsystemsandfiddlyfiltersthatmust
be(9)cleaned.
Anindustrialpartneriskeentoputthegrillintoproduction.ltcouldgoonsalebythe
middleofnextyear.ltwillcostabitmorethanastandardgrill,saysDrAleysa.Buthebelieves
thatwouldbeoffsetbylower(10)costs.Betterairqualityaroundrestaurantswould
bewelcome.Butthebigtestwillbewhetherchefsbelievethenewgrillcanproducethatsame
barbecueflavour.
III.ReadingComprehension(45')SectionADirections:Foreachblankinthefollowing
passagetherearefourwordsorphrasesmarkedA,B,CandD.Fillineachblankwiththe
wordorphrasethatbestfitsthecontext.
16.(15分)
FeelLikeYou'reFallingBehindYourPeers?
It'sneverpleasanttolagbehindothersthatweconsidersimilartoourselves.The
conventionalwisdomsaysto"stopcompetingwithothersandonlycompetewithyourself."
Butthat*seasiersaidthandone.Withtheriseofsocialmedia,it'shardtoavoid(1)of
yourcolleagues*accomplishmentsifyouwanttostayconnected.Butinfactthatknowledgecan
havebenefits.Arecentstudyshowsthatitcanbecomeasourceof(2)inbothone*s
workandlife.
Sohowcanyoutakeadvantageofthepositivebenefitsofcompetitionwithoutsuffering
fromtheinsecurityitmay(3)?
Trackyourtriggers.
Thestressoffeelingbehindyourpeerscanemergeinmany(4)throughoutthe
day.ltmightbehearingyourbosscomplimentanothercolleague,orwatchingyourcolleagues
leavetheir9-5jobtobuildbusinessesoftheirown.
It'svitaltopayattentiontothethingsthattendtocauseyoutocompareyourselfwith
others,becauseifyouare(5)thatthesearetriggers,youcantransformtheminto
opportunitiesforamoreproductiveresponse.
Shifttopurposefulre-framing.
Onceyou(6)thesituationsthatprovokethesenegativefeelingsinyou,you
maydecidetoquitanyactionthatcouldcauseyoutofeelinsecure.Butthat'srarelya(n)(7)
orpracticalsolution.
Forinstance,youprobablycan'tavoidhearingwhatyourbosssaysaboutyouoryour
colleagues.Abetterapproachisto(8)engagethosefeelingstoyourbenefit.Instead
ofsayingtoyourself,"IwishIdidthat,"askyourself,nWhycan'tIdothat?MThentake
sometimetolistentowhatideasemergeinyourmind.
(9)apersonalstrengthtoregainvalidation(認(rèn)可).
Duringtheperiodofinsecurity,youmaystarttoconsiderhowyoucan(10)
others.Doubledownonyourstrengthsandexpressthemtotheworld.
Anexecutivecoachingclientofminewasheartbrokenthathisplannedpromotionthis
yearwaspostponedduetothepandemic.Heworriedthathisfuture(11)for
promotiontothispositionwouldslowlydisappear.
Togetoutofhisnegativestate,hedecidedtoharness(利用)hiswritingtalent.He(12)
athoughtfularticleforthecompanyblogonhowtoeffectivelyandpositivelyleadothers(13)
thecurrentcrisis.Countlessjuniorandseniorcolleaguesexpressedtheirgratitudeforhishonest
andoptimisticguidance.Thisfeedback,(14),madehimconfidentabouthisvalue.
Anyeffortsinyourcareerandlifewill(15)bringself-comparisonand
insecurity.Butwheneveryoufeellikeyouarefallingbehindothers,youcanusethese
strategiestoregainyourconfidenceandperformwellinthecompetitionsthatgenuinelymatter
toyou.
(1)A.evidenceB.hintsC.exchangesD.criticism
(2)A.entertainmentB.prideC.inspirationD.identity
(3)A.sufferB.ensureC.breedD.seize
(4)A.accentsB.formsC.sizes□.cultures
(5)A.awareB.gladC.relieved□,surprised
(6)A.ignoreB.seekC.reportD.track
(7)A.adaptiveB.reasonableC.innovative0.diplomatic
(8)A.deliberatelyB.extremelyC.reluctantly□.effortlessly
(9)A.DetectB.ReserveC.Qualify□.Exhibit
(10)A.makeuseofB.catchupwithC.giveintoD.putupwith
(11)A.proposalsB.prospectsC.perspectives0.programs
(12)A.copiedB.reviewedC.composedD.quoted
(13)A.toB.withC.throughD.across
(14)A.howeverB上esidesC.forexampleD.inturn
(15)A.inevitablyB.sensitivelyC.unfortunately0.visibly
SectionBDirections:Readthefollowingthreepassages.Eachpassageisfollowedbyseveral
questionsorunfinishedstatements.EveryquestionisprovidedwithfourchoicesmarkedA,
B,CandD.Choosetheonethatfitsbestaccordingtotheinformationgiveninthepassage
youhavejustread.
17.(8分)Oneistheloneliestnumberthatyou'lleverdo,accordingtotheassociationofscholars
knownasThreeDogNight.Butwhatiftherearemanynumbersevenlesspopularthanone?
Forreasonstotallyunrelatedtoclassicrock,authorAlexBellossetouttofindtheworld's
favoritenumbers.Hisonlinesurveyswiftlyreceivedmorethan30,000votesfrom
numberphilesaroundtheworld.Votersgavemanyreasonsfortheirfavorites,thoughthey
usuallycorrespondedtoanimportantdateorageorotherpositiveassociation.
Overall,oddnumbersoutperformedevens.AndBellossuggeststhatnumbersendingin
zeroweretooroundformosttastes."Whenwesay100,wedon'tusuallymeanexactly100;
wemeanaround100,“BellostoldNautilusmagazine."Whywouldyouhavesomethingas
yourfavoritethatissovague?0
NumbersthatserveahigherpurposedidwelLForinstance,42-the"Answertothe
UltimateQuestionofLife,theUniverse,andEverything"fromTheHitchhiker'sGuidetothe
Galaxy-landedin11thplace.Thelovely,symmetrical(對稱的)numbereight,whichis
pronounced"ba-"inChineseandrhymeswiththeChinesecharacter"fa-"signifying
prosperity,cameinthird.Secondplacewenttothenumberthree,perhapsforitsmany
appearancesinnatureandculture:thenumberofleavesonatypicalclover(三口十草),little
pigspursuedbyacertainwolf,andwishesofferedbygenies.
Buttheclearwinneristhenumberseven,winningnearly10percentofthetotal
vote.Shocked?Butseven'striumphalsoreaffirmsahumanfascinationthatgoesback
thousandsofyears.BellospointsoutthatancientBabyloniantabletswereriddledwith
sevens.Therearealsosevendwarfs,sevendeadlysins,andsevendaysoftheweek.Weeven
speakofseventhheavenasthefinalhappiness.
Butallofthis,Bellossuspects,istheeffectandnotthecauseofourlikeforseven.He
assumesthatsevenisastone-coldrebelthatfollowsnorulesbutitsown.
“Sevenistheonlynumberamongthosewecancountonourhands,onetoten,thatcannot
bedividedormultipliedwithinthegroup,"Bellosexplains.One,two,three,four,andfive
caneachbedoubledtoreachtwo,four,six,eight,andten.Nineisdivisiblebythree.Seven,
then,istheonlynumberbetweentwoandtenthatisneitheramultiplenorafactorofthe
others.
(1)Themostcommonreasonforvoters'decisionisthat.
A.thisnumberismorelikelytobeanoddnumber
B.thisnumberappearsmostfrequentlyintheirlife
C.thisnumberisusuallyassociatedwithloneliness
D.thisnumberrelatestosomethingvaluabletothem
(2)WhichofthefollowingstatementsisAlexBellosmostlikelytoagreewith?
A.100haslongbeenfavouredbymanypeoplebecauseitconveysavaguemeaning.
B.7isapopularnumberbecauseitiscommoninthecontextofnatureandculture.
C.42ismanypeople'sfavouritenumberbecauseitisanimportantnumberinanovel.
D.8hasbeenaluckynumberinChinabecauseitissymmetricalinshape.
(3)WhatdoesAlexBellossayaboutthenumberofseven?
A.Itistheonlynumberthatisattachedtopositivefeeling.
B.Itstandsaloneamongthenumbersfromonetoteninasense.
C.ItwasconsideredauniquenumberbyBabylonianpeople.
D.Itdoesn'tserveasafactorofanyothernumber.
(4)Whatisthepassagemainlyabout?
A.People'sfavouritenumbers.
B.Whysevenismostlikedbypeople.
C.AlexBellos*bookaboutnumbers.
0.Culturalmeaningofnumbers.
18.(6分)Shotinmorethan40locationsinL.A.,themusicalLaLaLandis"alovelettertothe
city".TocoincidewithUKrelease,weaskedalocalwritertopicksomeofthefilm'samazing
settings.
JudgeHarryPregersonInterchange
LaLaLand'sopeningsceneisasix-minutedancethatplaysoutinL.A/sbadtraffic.ltis
alsowherethefilm'sleadingroles,strugglingactressMiaandjazzpianistSebastian,first
encountereachother-inaroadangerincident.Thesceneissaidtohavebeenfilmedover
twohotdaysinsouthL.A.
SmokehouseRestaurant,Burbank
ThisisthesettingfbrthesceneinwhichMiadiscoversSebastian'stalentforthe
piano.ThefictionalLipton'srestaurant-wherejazzpuristSebastianwasnotwillingtoplay
Christmasmusic-isinrealityaplacelongfrequentedbyactors,producersandothershow
businesstypes.lthasbeenonthisspot,acrossthestreetfromtheWarnerBrosstudio,since
1949.Inthefilm,theouterwallofLipton'sistheYouaretheStarmural(壁畫),which
featuresMarilynMonroe,CharlieChaplinandothers,whichisonthecornerofHollywood
BoulevardandWicoxAvenueinHollywoodinreality.
WarnerBrosStudios,Burbank
Miaworksatthestudio'scoffeeshop,whereSebastiancomestomeether.Astheywander
thestudio'slot,Miapointsout"hewindowthatHumphreyBogartandIngridBergmanlooked
outinCasablanca."It'soneofthefilm'snumerousnodstomoviehistory.WarnerBronsisstilla
workingstudio,with35soundstages,14exteriorsetsandvisitortours.
Cathy'sCorner,MountHollywoodDrive
ThissectionoftheroadthatwindsthroughGriffthParkisthesettingoftheirdanceplay.lt
overlookstheSanFernandoValleyandfeaturesonthefilmposter.Cathy'sCornerisnearfamed
MulhollandDrive,butpreparefordisappointmentifyou'reexpectingaparkbenchandstreet
lamps,whichonlyexistinthemovie.
(1)Inordertoencountersomefilmstars,youmaygoto.
A.JudgeHarryPregersonInterchange
B.SmokehouseRestaurant
C.WarnerBrosStudio
D.Cath'sCorner
(2)Miamentionedtheunderlinedsentencesoasto.
A.stressWarnerBrosisstillinfunction
B.showrespectformoviesofpreviousgenerations
C.illustrateLaLaLandwasfilmedatHollywoodCenterStudios
0.compareMiaandSebastian'slovestorywithHumphreyandIngrid
(3)Inwhichsectionofawebsitecanyoumostprobablyfindthispassage?
A.NatureandEnvironment.
B.CityandTransport.
C.TravelandRecreation.
D.FoodandHealth.
19.(8分)Accordingtoa2018report,peopleagedbetween16and24makeup15percentofthe
populationbutonly10percentofmuseum-goers.Similarly,peopleofcolouragedover35go
halfasmuchasyouwouldexpectfromtheirpopulationsize.
Wehavereachedthepointofrecognizingadisconnectbetweenartandaudiencesbut
haven'tyetdeterminedhowtobridgethegap.Twoanswerstotacklingthischallengeliein
tellingagreaterdiversityofarthistoriesandcommunicatingthesestoriesinmoremodernand
accessibleways.
Ifyouhaveevertriedtopowerthroughreadingamuseumscomplexwalltext,youknow
artdiscussionscanbefullofspecialterms.In2018,IstartedapodcastcalledArtMattersfor
thecharityArtUKwiththeaimofdiscussingartfromapop-cultureanglewithtopicsthat
wouldengageyoungerandmorediverseaudiences.ltoffersanaccessiblepathwaytoart
historywithconversationsontopicssuchasfilm,psychologyandevenBeyonce,withfew
specialterms.Theserieshasbeenausefulwayofconnectingarttocurrentevents.Arthistoryis
aboutstorytelling;artcontentshineswhenthereisanefforttobringaudiencesalongforthe
discussion.
Moretraditionalinstitutionsarepayingattention.Thissummer,theGettyMuseuminLos
Angelesissuedasocial-mediachallengeforpeopletorecreatepaintingsusingitemstheyhad
athome.Usersdisplayedincrediblecreativity-toiletrollsfeaturedfrequently-andthe
museumwasfloodedwithsubmissions.Thisreactionprovesthatthereisahiddendesirefor
audiencestoengagewitharttopicsiftheformatisappealing.
Manypeopleareintimidated(威脅)byartandfeelthatthere'sabaselevelofunderstanding
requiredtojointheconversation.TheGettyinitiativeembracedthevisualityofartandserved
asareminderthattherearemanypathwaystoengagingwithit.
AnotherinterestingbyproductoftheGettychallengewastheattentiongiventoadiversity
ofartworks.BritishoperasingerPeterBrathwaite,forexample,madescoresofstunning
recreationshighlightingcenturiesofblackportraiture,includingacollaborationwithLondon's
NationalPortraitGallery.Hiseffortscountertheperceptionthattherearenotmanyhistorical
portraitsofblackfigures.ltisimperative(勢在必行的)thatwedoabetterjobofshowcasing
themanycomplexanddiversestoriesthatarerepresentedinart.Indoingso,wepreservemore
historiesandwelcomewiderdiversityofpeople.
Socialmediahaveofferedaplatformforpeoplewhohavenottraditionallyhadaseatat
thetable.Anyonecanrecognizeagapinthefieldandaddressit.Accountshaveamassedtensof
thousandsoffollowersbydedicatingtheirfeedstofemaleartists,artistsofofcolourand
more.Theirfollowingsareproofpositivethatthereisahungertohearthesearthistories,and
thesethemesworkbrilliantlyformuseumprogramming.
ButthereisonlysomuchthatcanbedonewithoutBritain'smuseumsandgalleries
changingmeaningfullyfromwithin.Weneedtoseeabetterbalanceofthesestoriesrepresented
inpermanentcollections.Wealsoneedamuchwiderdiversityofpeopleandinterests
representedonboardsandexecutiveteams.
Ensuringthatart-andwritingandtalkingaboutart-resonatesthroughoutthe
populationdependsontherisinggenerationofstorytellers,insideinstitutionsandout,getting
thefundingandsupporttheyneedtopaintabrighterpictureforthesector.
(1)WhichofthefollowingisNOTanexampleoftheanswerstotacklingthe
challenge?.
A.EngagingaudiencesindiscussionsinthepodcastArtMatters
B.Holdingpop-culturediscussionswiththecharityArtUK
C.Encouragingpeopletorecreatepaintingswithhouseholditems
□.Portrayinghistoricalblackfiguresthroughartrecreations
(2)ThepodcastArtMattersbearsthefollowingfeaturesEXCEPT.
A.connectingarthistorytopopulartopics
B.havingonlyafewspecialterms
C.beingaccessibletothepoorandneedy
0.engagingmorediverseaudiences
(3)Wecanconcludefromthepassagethatcommonaudiences.
A.lacktheabilitytounderstandandtalkaboutarthistory
B.prefertoviewartworksandhearartstoriesonsocialmedia
C.longtoengagewitharttopicsanddiversearthistorystories
D.hopemorepeopleofcolourarerepresentedonmuseumboards
(4)Whichofthefollowingbestservesasthetitleforthispassage?
A.ArtforChange
B.Don'tFearArt
C.ArtonSocialMedia
D.ArtforAll
SectionCDirections:Readthefollowingpassage.Fillineachblankwithapropersentence
giveninthebox.Eachsentencecanbeusedonlyonce.Notethattherearetwomore
sentencesthanyouneed.
20.(8分)
A.Advertisingisameansofbringinginformationtothepublic.
B.Printedadsarefoundinnewspapersandmagazines.
C.AncientEgyptianscarvedannouncementsonstones.
□.Advertiserswhotrickthepublicfaceheavyfinesorotherpunishment.
E.Advertisersusewhichevermeans,ormediatheythinkwillworkbestforthem.
F.Advertisingdevelopedwiththeriseofmassproductioninthelate19thcentuiy
Weliveinaworldofadvertising.Advertisingisapervasivemethodofmarketingin
society.Thoughthemethodsbywhichmarketersadvertisehavechangedoverthedecades,the
roleandpurposeofadvertisinghasshiftedverylittle.
(1).Whetherpresentedinnewspapersandmagazinesorontelevisionorthe
Internet,itservestopromoteawiderangeofproducts.Whatisbeingpresentedtothepublicis
usuallyaproductorservice,suchasacarorcamera.Yetitmayalsobeanidea,asin"Votefor
Jones”,oranevent,asin”WatchtheWorldSeriesonthischanneltomorrow!"Without
advertising,peoplewouldhaveadifficulttimeknowingwheregoodscouldbeboughtoreven
certaingoodsorservicesexisted.
AdvertisingbeganwithtowncriersinancientGreece,whocalledoutthenameofitems
availableinthemarket.(2)ThefirstprintedadsappearedinEnglandin1480,and
newspaperadsbeganin1648.Inthetwentiethcenturyextensivenewfieldsforadvertising
openedupwiththeinventionofradioandtelevision.
(3)Forexample,radioandtelevisionadsarecostly.Buttheyreachavast
audience.Thismakesthemworthwhileandcost-effectivefortheadvertisers.Newspaperads
canfeaturecouponsorinformationthatcanbeclippedandsaved.Magazinesoftenappeal
directlytospecialgroups,suchassportsfansorteenagers.Otherformsofadvertisinginclude
directmail,e-mail,billboards.
Dobusinessownersthemselvesthinkupallthoseads?Forthemostpart,theyhire
qualifiedagenciestocreatetheiradvertising.Anadvertisingagencyplansacompany'sads.lt
alsodoesresearch.ltsurveysthemarketandtestsdifferentapproachestodeterm
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