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文檔簡(jiǎn)介
CaliforniaAutoOutlookTM
ComprehensiveInformationontheCaliforniaVehicleMarketVolume20,Number3
ReleasedJuly2024CoveringSecondQuarter2024
PublicationSponsoredBy:
CaliforniaNewLightVehicleRegistrationsPredictedtoIncreaseSlightlyin2024
CaliforniaAnnualNewLightVehicleRegistrations-2009thru2024
ANNUALTRENDS
Newvehicleregs.(millions)
2.5
2.0
1.5
1.0
0.5
0.0
2.032.03
1.99
1.991.78
1.89
1.771.771.801.58
1.60
1.661.49
1.19
1.08
0.96
'09'10'11'12'13'14'15'16'17'18'19'20'21'22'23'24*
Years
HistoricalDatasourcedfromExperianAutomotive.*2024forecastbyAutoOutlook.Historicalfigureshavebeenupdatedsincethepreviousrelease.
TWOYEARPERSPECTIVE
CaliforniaandU.SNewLightVehicleRegistrationsYTD‘23andYTD‘24thruJune
California
U.S.
YTD'23
YTD'24
Change
YTD'23
YTD'24
Change
RegistrationsTOTAL
898,340
892,363
-0.7%
7,401,375
7,758,241
4.8%
Car
277,747
246,660
-11.2%
1,537,182
1,479,619
-3.7%
LightTruck
620,593
645,703
4.0%
5,864,193
6,278,622
7.1%
Domestic
337,058
297,387
-11.8%
3,257,040
3,244,536
-0.4%
European
134,596
132,631
-1.5%
736,292
790,484
7.4%
Japanese
341,918
376,911
10.2%
2,609,469
2,925,503
12.1%
Korean
84,768
85,434
0.8%
798,574
797,718
-0.1%
MarketShareCar
LightTruck
30.969.1
27.672.4
-3.33.3
20.879.2
19.180.9
-1.71.7
Domestic
37.5
33.3
-4.2
44.0
41.8
-2.2
European
15.0
14.9
-0.1
9.9
10.2
0.3
Japanese
38.2
42.2
4.0
35.3
37.7
2.4
Korean
9.4
9.6
0.2
10.8
10.3
-0.5
DatasourcedfromExperianAutomotive.
QUARTERLYRESULTS
%changevs.yearearlier
CaliforniaQuarterlyNewLightVehicleRegistrationsPercentChangevs.YearEarlier
6.1%
15.9%
19.9%
5.3%
0.4%
-1.7%
1Q'23vs.1Q'22
2Q'23vs.2Q'22
3Q'23vs.3Q'22
4Q'23vs.4Q'22
1Q'24vs.1Q'23
2Q'24vs.2Q'23
DatasourcedfromExperianAutomotive.
晶
KEYTRENDSIN
NEWVEHICLE
MARKET
Keyfactorboostingstatenew
vehiclemarket:existingvehicle
fleetisold.Nationalaverage
ageofvehiclesinoperation
hasreachedanall-timehigh.
Noquestion,modernvehicles
arebuiltbetterandlastlonger,
buttoday’smodelsoffermany
upgradedfeatures.Passive
andactivesafetytechnology,
advancedinfotainmentoptions,
andalternativepowertrainsare
justafewexamples.Manyvehicleownershaveastrongincentivetoupgrade.
Keyfactorholdingbackstatenewvehiclemarket:monthlyfinanceandleasecostsremainelevatedduetohigherinterestrates.
Vehicletransactionpriceshave
fallenandhouseholdincomes
areincreasing,butinflationhas
erodedpurchasingpower.Monthlynewvehiclepaymentsasa
percentofconsumerincomewilllikelymovelowerinthecomingmonths,butarehighrightnowandit’sholdingbacksales.
Forecastsummary:replacementdemandandfallingtransaction
priceswillprovidesome
momentumforthenewvehiclemarketfortherestof‘24,whilethenegativefactorswilllimit
growth.Heightenedanxiety
surroundingtheupcoming
presidentialelectionisalso
havinganimpactonconsumerconfidence,whichcouldkeep
someshoppersonthesidelines.
Statenewretaillightvehicle
registrationsarepredictedto
reach1.8millionunitsforallof
thisyearandincrease1.9percentfrom2023.
Firsthalfrecap:newlightvehicleregistrationsinCaliforniadeclined0.7percentduringthefirstsix
monthsofthisyearversustheyearearlier.Nationalmarketimproved4.8percent.
Page2CaliforniaAutoOutlook
VehiclePowertrainDashboard
HybridandElectricVehicleMarketShare
AnnualandYear-to-dateQuarterly
MarketShare
25.0%20.0%15.0%10.0% 5.0%0.0%
percentduringthefirsthalfof‘24downslightlyfrom‘23
,.
BEVmarketsharewas21.4
20162017201820192020202120222023YTD
'24
——BEVsHybrids(excl.plugins)PHEVs
AnnualRegistrationsandMarketShare
2020202120222023YTD'24
920805.8%
1613859.1%
26007116.4%
37969221.5%
19132221.4%
BEVregistrationsBEVshare
Hybridregs.(excl.plugins)
97500
160159
144500
196494
118222
Hybridshare(excl.plugins)
6.1%
9.1%
9.1%
11.1%
13.2%
PHEVregs.
29083
54289
42492
59540
30542
PHEVshare
1.8%
3.1%
2.7%
3.4%
3.4%
MarketShare
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
3Q'224Q'221Q'232Q'233Q'234Q'231Q'242Q'24
——BEVsHybrids(excl.plugins)——PHEVs
QuarterlyRegistrationsandMarketShare
2Q'233Q'234Q'231Q'242Q'24
10144321.9%
10273021.8%
9978522.4%
8950321.2%
8987920.9%
BEVregistrationsBEVshare
Hybridregs.(excl.plugins)
50976
52438
56353
56184
62038
Hybridshare(excl.plugins)
10.8%
11.7%
13.3%
13.1%
13.4%
PHEVregs.
15103
15029
15076
15679
14863
PHEVshare
3.2%
3.4%
3.6%
3.7%
3.2%
DatasourcedfromExperianAutomotive.BEVsarefullbatteryelectricvehicles.PHEVsarepluginhybrids.Hybridvehicleregistrationsandmarketshareexcludesmildhybrids.
MarketShareforallPowertrainTypes-YTD‘24thruJune
Diesel,2.3%
FuelCell,0.0%
PlugInHybrid(PHEV),3.4%
Hybrid,13.2%
Electric(BEV),Gasoline,59.7%
21.4%
DatasourcedfromExperianAutomotive.
?Gasolinepoweredvehiclesaccountedforlessthan60percentofstatenewvehicleregistrationsduringthefirstsixmonthsofthisyear.
?ICEmarketshare(includinggasolineand
dieselvehicles)was62percentduringthefirstsixmonthsofthisyear,downfrom71.6percentin2022and88.4percentin2018.
?CombinedshareforBEVs,PHEVs,hybrids,andfuelcellvehicleswas38percentinthefirsthalfof2024,upfromjust11.6percentin2018.
CaliforniaandU.S.Markets
21.4%
California
BEVmarketshare
YTD‘24
7.5%
U.S.
BEVmarketshare
YTD‘24
33.0%
Californiashareof
U.S.BEVregistrations
YTD‘24
DatasourcedfromExperianAutomotive.BEVsarefullbatteryelectricvehicles.
Page3CaliforniaAutoOutlook
VehiclePowertrainDashboard
MakeandModelRegistrationsforBEVsandPHEVsinCalifornia
CaliforniaNewBatteryElectricVehicleRegistrationsbyMakeYTD2023andYTD2024thruJune
Registrations
MarketShare(%)
YTD'23
YTD'24%Change
YTD'23
YTD'24
Change
TOTAL
190,404
191,324
0.5
Acura
0
18
0.0
0.0
0.0
Audi
3,165
5,616
77.4
1.7
2.9
1.2
BMW
6,159
9,821
59.5
3.2
5.1
1.9
Cadillac
375
2,508
568.8
0.2
1.3
1.1
Chevrolet
10,863
5,368
-50.6
5.7
2.8
-2.9
Ford
6,898
8,717
26.4
3.6
4.6
1.0
Genesis
683
973
42.5
0.4
0.5
0.1
GMC
3
670
22233.3
0.0
0.4
0.4
Honda
0
277
0.0
0.1
0.1
Hyundai
6,526
10,814
65.7
3.4
5.7
2.3
Jaguar
17
826
4758.8
0.0
0.4
0.4
Kia
4,275
7,367
72.3
2.2
3.9
1.7
Lexus
319
2,351
637.0
0.2
1.2
1.0
Mazda
52
1
-98.1
0.0
0.0
0.0
Mercedes
7,195
9,308
29.4
3.8
4.9
1.1
MINI
376
523
39.1
0.2
0.3
0.1
Nissan
2,088
2,782
33.2
1.1
1.5
0.4
Other
1,264
3,754
197.0
0.7
2.0
1.3
Polestar
2,558
974
-61.9
1.3
0.5
-0.8
Porsche
1,117
1,029
-7.9
0.6
0.5
-0.1
Ram
0
3
0.0
0.0
0.0
Rivian
3,907
6,903
76.7
2.1
3.6
1.5
Subaru
547
1,131
106.8
0.3
0.6
0.3
Tesla
123,005
102,106
-17.0
64.6
53.4
-11.2
Toyota
1,464
3,046
108.1
0.8
1.6
0.8
Volkswagen
5,967
3,909
-34.5
3.1
2.0
-1.1
Volvo
1,581
529
-66.5
0.8
0.3
-0.5
BEVsarefullbatteryelectricvehicles.PHEVsarepluginhybrids.DatasourcedfromExperianAutomotive.
TopTenSellingPHEVMakes-YTD‘24thruJuneRegistrationsandmarketshare
Toyota Jeep Volvo Lexus DodgeMazda BMWChrysler Kia AudiOthers
7,298(23.9%)
5,791(19.0%)
3,011(9.9%)
2,486(8.1%)
2,267(7.4%)
1,756(5.7%)
1,395(4.6%)
1,386(4.5%)
1,269(4.2%)
999(3.3%)
2,884(9.4%)
Top15SellingBEVandPHEVModels-YTD‘24thruJune
Rank
Model
Type
Regs.
1
TeslaModelY
BEV
69,810
2
TeslaModel3
BEV
21,050
3
HyundaiIoniq5
BEV
7,191
4
TeslaModelX
BEV
5,833
5
FordMustangMach-E
BEV
5,314
6
ToyotaRAV4
PHEV
5,191
7
RivianR1S
BEV
4,837
8
JeepWrangler
PHEV
4,614
9
BMWi4
BEV
4,060
10
ChevroletBolt
BEV
3,960
11
VolkswagenID.4
BEV
3,909
12
TeslaCybertruck
BEV
3,048
13
ToyotabZ4X
BEV
3,046
14
BMWiX
BEV
3,010
15
FordF-SeriesLightning
BEV
2,999
AlternativePowertrainSalesbyTypeofSellingDealership-YTD‘23and‘24,thruJune
250000
200000
Newvehicleregistrations
150000
100000
50000
0
FranchisedDirect
YTD'23YTD'24Hybrid
YTD'23YTD'24
BEV
YTD'23YTD'24PHEV
?ThegraphontheleftshowsnewvehicleregistrationsforHybrids,BEVs,andPHEVsbrokendown
bytypeofsellingdealership.
Franchiseddealershipsaccountedformorethan67percentof
combinedsalesforallthreealternativepowertraintypes.
?FranchiseddealershipshareoftheBEVonlymarketincreasedto41.2percentinfirsthalfof‘24,upfrom
32.7percentayearearlier.
?SalesofBEVsatfranchised
dealershipsincreased27percentsofarthisyear,comparedto
the12.3percentdropfordirectsellers.
DatasourcedfromExperianAutomotive.
CoveringSecondQuarter2024Page4
MODELRANKINGS
TeslaModelYRetainsTopSpotinCaliforniaNewVehicleMarket
Thetablebelowshowsthetopfivesellingmodelsduringthefirstsixmonthsofthisyearin18segments.Inadditiontounitregistrations,italsoshowseachmodel’smarketshareinitsrespectivesegment.
BESTSELLERSINPRIMARYSEGMENTS
SmallCars:HondaCivicFullSizePickup:ChevroletSilverado
Mid-SizeandLargeCars:ToyotaCamryCompactSUV:ToyotaRAV4
NearLuxuryCars:TeslaModel32RowMid-SizeSUV:SubaruOutback
Comp./MidSizePickup:ToyotaTacomaLuxuryMid-SizeSUV:LexusRX
TopSellingModelsinEachSegment-NewRetailLightVehicleRegistrations(YTD2024thruJune)
SmallCars
MidSizeandLargeCars
Sports/PonyCars
NearLuxuryCars
ModelRegs.Share
ModelRegs.
Share
ModelRegs.Share
ModelRegs.
Share
HondaCivic2692629.1
ToyotaCamry29012
41.9
FordMustang308835.1
TeslaModel321050
39.5
ToyotaCorolla2045522.1
HondaAccord17258
24.9
DodgeChallenger213124.2
LexusES4668
8.8
KiaForte86559.4
NissanAltima5176
7.5
Toyota86152917.4
BMWi44060
7.6
NissanSentra80988.8
ChevroletMalibu4629
6.7
ChevroletCamaro6667.6
MercedesC-Class3640
6.8
HyundaiElantra59036.4
DodgeCharger3785
5.5
MazdaMX56127.0
BMW3-Series3336
6.3
LuxuryandHighEndSportsCars
Compact/MidSizePickup
FullSizePickup
MiniVan
ModelRegs.Share
ModelRegs.
Share
ModelRegs.Share
ModelRegs.
Share
TeslaModelS236310.3
ToyotaTacoma10808
34.8
ChevroletSilverado1848725.9
ToyotaSienna4181
35.7
BMWi518057.9
FordMaverick7537
24.3
FordF-Series1770524.8
HondaOdyssey3530
30.1
MercedesE-Class16547.2
NissanFrontier3467
11.2
GMCSierra1001214.0
ChryslerPacifica2079
17.7
BMW5-Series16517.2
ChevroletColorado2704
8.7
ToyotaTundra830411.6
KiaCarnival1735
14.8
ChevroletCorvette15876.9
JeepGladiator1723
5.6
RamPickup818511.5
ChryslerVoyager199
1.7
LargeVan
SubcompactSUV
CompactSUV
2RowMidSizeSUV
ModelRegs.Share
ModelRegs.
Share
ModelRegs.Share
ModelRegs.
Share
FordTransitConnect578941.9
HondaHR-V11666
19.7
ToyotaRAV43616023.9
SubaruOutback7174
19.2
MercedesSprinter299621.7
SubaruCrosstrek8787
14.8
HondaCR-V2534016.8
Toyota4Runner6044
16.1
RamPromaster198514.4
ToyotaCorollaCross6108
10.3
NissanRogue84135.6
FordMustangMach-E5314
14.2
ChevroletExpress8466.1
KiaNiro4704
7.9
SubaruForester79065.2
HyundaiSantaFe3955
10.6
FordE-Series8055.8
MazdaCX-304585
7.7
HyundaiIoniq571914.8
ToyotaVenza3601
9.6
3RowMidSizeSUV
LargeSUV
LuxurySubcompactSUV
LuxuryCompactSUV
ModelRegs.Share
ModelRegs.
Share
ModelRegs.Share
ModelRegs.
Share
FordExplorer745612.9
FordBronco3796
24.1
AudiQ3256818.4
TeslaModelY69810
65.6
HondaPilot728112.6
ChevroletTahoe3493
22.1
MercedesEQB241417.3
LexusNX7920
7.4
ToyotaGrandHighlan629210.9
ChevroletSuburban1671
10.6
AudiQ4E-Tron199914.3
BMWX35051
4.7
ToyotaHighlander626810.9
FordExpedition1566
9.9
BMWX1171912.3
AudiQ53889
3.7
KiaTelluride44287.7
GMCYukon1323
8.4
VolvoXC40160711.5
MercedesGLC-Class3555
3.3
LuxuryMidSizeSUV
LuxuryLargeSUV
TopSellingPassengerCars
TopSellingLightTrucks
ModelRegs.Share
ModelRegs.
Share
ModelRegs.Share
ModelRegs.
Share
LexusRX906816.2
RivianR1S4837
23.8
ToyotaCamry2901211.8
TeslaModelY69810
10.8
TeslaModelX583510.4
LexusTX3076
15.1
HondaCivic2692610.9
ToyotaRAV436160
5.6
MercedesGLE-Class44628.0
CadillacEscalade2026
10.0
TeslaModel3210508.5
HondaCR-V25340
3.9
BMWX541447.4
MercedesGLS-Class1951
9.6
ToyotaCorolla204558.3
ChevroletSilverado18487
2.9
BMWiX30105.4
LandRoverRangeRover1875
9.2
HondaAccord172587.0
FordF-Series17705
2.7
DatasourcedfromExperianAutomotive.FiguresforPriusincludePriusPrime.
Page5CaliforniaAutoOutlook
BRANDSUMMARY
RegistrationsIncreasedbyMoreThan10PercentforTenBrands;ToyotaMarketShareApproached17Percent
RivianDodge LexusLincolnBuick
Volvo Cadillac Toyota HondaLandRover Mazda Hyundai Nissan BMWVolkswagenGMC
Kia Infiniti Audi Subaru FordMercedes Porsche Genesis AcuraChevrolet Tesla Chrysler RamJeep
PercentChangeinBrandRegistrationsYTD‘24thruJunevs.YTD‘23
Mercedes
(Top30sellingbrandsinCA)
76.7%
43.1%
25.6%
23.3%
19.5%
16.9%
16.4%
13.8%
12.9%
10.8%
5.8%
3.4%
3.1%
0.5%
0.5%
-2.1%
-2.4%
-3.3%
-4.6%
-4.7%
-5.7%
-6.3%
-8.8%
-12.4%
-14.9%
-16.6%
-17.0%
-23.1%
-28.8%
-36.2%
CaliforniaandU.S.MarketShare-YTD‘24thruJune
(Top15sellingbrandsinCA)
Toyota
Tesla
Honda
Ford
Chevrolet
Kia
Hyundai
Nissan
BMW
Lexus
Subaru
Mazda
Audi
GMC
16.9%
13.3%
11.4%
3.8%
10.6%
7.9%
7.6%
12.1%
5.8%
10.6%
4.7%4.8%
4.3%
5.0%
4.1%
5.7%
3.8%2.0%
3.7%2.3%
3.7%2.3%
3.5%
4.1%
2.2%2.6%
2.1%1.3%
2.0%
3.5%
StateU.S.
0.0%6.0%12.0%18.0%
MarketShare
Registrationsincreasedbymorethan10percentforRivian,Dodge,Lexus,Lincoln,Buick,Volvo,
Cadillac,Toyota,Honda,andLandRover.
Toyota,Tesla,Honda,Ford,andChevroletweremarketshareleadersinCalifornia.
DatasourcedfromExperianAutomotive.
CoveringSecondQuarter2024Page6
BRANDREGISTRATIONS
DetailedResultsforAllBrandsinCaliforniaMarket
CaliforniaNewCarandLightTruckRegistrations
SecondQuarter
YeartodatethruJune
Registrations
MarketShare(%)
Registrations
MarketShare(%)
2Q'232Q'24%Change
2Q'232Q'24Change
YTD'23YTD'24%Change
YTD'23YTD'24Change
TOTAL
Acura
AlfaRomeoAudi
BMW
470,700
4,252
337
10,364
17,337
462,873
3,316
246
8,801
16,693
-1.7
-22.0-27.0-15.1-3.7
0.90.12.23.7
0.70.11.93.6
-0.20.0-0.3-0.1
898,340
7,809
636
19,262
33,215
892,363
6,647
561
18,382
33,396
-0.7
-14.9-11.8 -4.60.5
0.90.12.13.7
0.70.12.13.7
-0.20.00.00.0
Buick
Cadillac
ChevroletChrysler
1,002
3,127
1,390
3,665
27,244
1,325
38.717.2
-12.1-21.7
30,989
1,693
0.20.76.60.4
0.30.85.90.3
0.10.1-0.7-0.1
2,258
6,078
62,347
3,205
2,699
7,072
19.516.4
-16.6-23.1
52,009
2,465
0.30.76.90.4
0.30.85.80.3
0.00.1-1.1-0.1
DodgeFord
Genesis
4,218
3,595
36,557
2,121
17.3
-8.1-10.2
33,609
1,904
0.87.80.5
0.97.30.4
0.1-0.5-0.1
6,413
71,610
4,215
9,176
43.1
-5.7-12.4
67,561
3,691
0.78.00.5
1.07.60.4
0.3-0.4-0.1
GMC
Honda
HyundaiInfiniti
9,054
45,898
19,918
1,378
9,284
49,805
21,853
1,170
2.5 8.5 9.7-15.1
1.99.84.20.3
2.010.84.70.3
0.11.00.50.0
17,786
84,081
37,170
2,612
17,416
94,939
38,420
2,526
-2.112.93.4-3.3
2.09.44.10.3
2.010.64.30.3
0.01.20.20.0
JaguarJeep
Kia
LandRover
292
11,813
22,332
2,902
872
198.6
-41.05.1
18.7
6,967
23,461
3,444
0.12.54.70.6
0.21.55.10.7
0.1-1.00.40.1
635
1,519
14,579
42,213
6,846
139.2
-36.2-2.410.8
22,862
43,255
6,179
0.12.54.80.7
0.21.64.70.8
0.1-0.9-0.10.1
Lexus
Lincoln
MaseratiMazda
14,583
1,079
241
10,113
16,937
1,311
333
9,938
16.121.538.2 -1.7
3.10.20.12.1
3.70.30.12.1
0.60.10.00.0
33,014
2,670
722
26,282
2,166
420
18,796
25.623.371.9
5.8
19,879
2.90.20.02.1
3.70.30.12.2
0.80.10.10.1
MercedesMINI
MitsubishiNissan
18,681
1,190
898
19,100
16,518
914
790
20,577
-11.6-23.2-12.07.7
4.00.30.24.1
3.60.20.24.4
-0.4-0.10.00.3
35,881
2,399
1,799
35,292
33,629
2,200
1,462
36,400
-6.3 -8.3-18.73.1
4.00.30.23.9
3.80.20.24.1
-0.2-0.10.00.2
PolestarPorscheRam
RivianSubaru
508
4,376
7,418
2,217
16,167
16.1 -8.7-40.2
590
3,995
4,434
68.8
3,742
2.6
16,595
0.10.91.60.53.4
0.10.91.00.83.6
0.00.0-0.60.30.2
2,559
8,601
14,281
3,907
32,612
-61.9 -8.8-28.8
974
7,848
10,173
76.7
6,903
-4.7
31,080
0.31.01.60.43.6
0.10.91.10.83.5
-0.2-0.1-0.50.4-0.1
Tesla
Toyota
VolkswagenVolvo
Other
-24.1
68,827
67,032
8,440
3,501
1,368
52,211
18.1
79,163
-1.612.3142.8
8,304
3,932
3,322
14.614.21.80.70.3
11.317.11.80.80.7
-3.32.90.00.10.4
102,106
150,964
17,014
7,620
5,588
-17.0
123,006
13.8
132,635
0.5
16,936
16.9
6,521
113.4
2,619
13.714.81.90.70.3
11.416.91.90.90.6
-2.32.10.00.20.3
DatasourcedfromExperianAutomotive.
Thetableaboveshowsnewlightvehicle(carandlighttruck)registrationsinCalifornia.FiguresareshownfortheSecondQuartersof2023and2024,andyeartodatetotals.Vehicleregistrationsarerecordedbasedonwhenthevehicletitleinformationisprocessedbythestate,whichtypicallyoccursafterthevehicleissold.Thetoptenrankedbrandsineachcategoryareshadedyellow.Historicalfigureshavebeenupdatedsincethepreviousrelease.
CaliforniaAutoOutlook
Publishedby:AutoOutlook,Inc.,POBox390Exton,PA19341Phone610-640-1233Email:jfoltz@
AnymaterialquotedmustbeattributedtoCaliforniaAutoOutlook,publishedbyAutoOutlook,Inc.onbehalfoftheCaliforniaNewCarDealersAssociation.Datasourcemustalsobeshownas“DatasourcedfromExperianAutomotive.”PleasecontactCNCDAwithanyquestionsorcommentsregardingthepublication.Copyright:AutoOutlook,Inc.July2024.
AtAutoOutlook,westrivetoprovidesoundandaccurateanalysesandforecastsbaseduponthedataavailabletous.However,ourforecastsarederivedfromthird-partydataandcontainanumberofassumptionsmadebyAutoOutlookanditsmanagement,including,withoutlimitation,theaccuracyofthedatacompiled.Asaresult,AutoOutlookcanmakenorepresentationorwarrantywithrespecttotheaccuracyorcompletenessofthedataweprovideortheforecastsorprojectionsthatwemakebaseduponsuchdata.AutoOutlookexpresslydisclaimsanysuchwarranties,andunduerelianceshouldnotbeplacedonanysuchdata,forecasts,projections,orpredictions.AutoOutlookundertakesnoobligationtoupdateorreviseanypredictionsorforecasts,whetherasaresultofanynewdata,theoccurrenceoffutureevents,orotherwise.
Page7CaliforniaAutoOutlook
VEHICLEANDBRANDSEGMENTS
PassengerCarMarketShareinCaliforniaExceedsU.S.Levels
Domestic,European,Japanese,&KoreanBrandShare
100.0%
9.6%10.3%14.9%10.2%
75.0%
33.3%41.8%
50.0%
25.0%
42.2%37.7%
0.0%
StateU.S.
JapaneseDomesticEuropeanKorean
JapanesebrandmarketshareinthestatewashigherthanU.S.levels:42.2%vs.37.7%.StateDomesticbrandshare(whichincludesTeslaandRivian)was33.3%inthefirsthalfofthisyear.EuropeanbrandsaccountedforahighershareofthestatemarketthanintheNation.
DatasourcedfromExperianAutomotive.
MarketSharebyTypeofVehicle-YTD‘24thruJune
100.0%
19.1%
27.6%
75.0%
23.9%
27.5%
50.0%
25.0%
0.0%
StateU.S.
uLighttrucks(excl.SmallCUVs)uSmallCUVsuPassengerCars
Combiningtheblueandorangesectionsinthegraphabovecorrespondstothestandardindustrydefinitionoflighttrucks.Smallcrossoversarebrokenout,however,sincemanyaremoresimilartocompacthatchbacksthantomanytrucks.Statelighttruckshare(excludingsmallCUVs)was44.9%sofarthisyear,belowthe57.0%shareintheU.S.
DatasourcedfromExperianAutomotive.
44.9%
57.0%
REGIONALMARKETSINCALIFORNIA
SouthernCaliforniaNewRetailMarketEssentiallyUnchangedinFirstHalfof2024SanDiegoCountyMarketIncreasedby1.6percent
NewRetailLightVehicleRegistrations(excludingfleets)YTDthruJune
NorthandSouthCaliforniaYTD'23YTD'24%chg.
StatewideTotalCars
LightTrucks
789,296
243,118
546,178
779,961
215,964
563,997
-1.2%-11.2%3.3%
NorthernCalifornia
272,801
263,830
-3.3%
Cars
78,117
67,6
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