全球眼鏡架電子商務(wù)行業(yè)市場前景及投資研究報告-外文版培訓(xùn)課件2024.7

INDUSTRIES

&

MARKETSEyewear

Frames

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

EyewearFrames

marketispartofthe

Eyewearmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoEy

ewearmar

etFind

out

more

on:EyewearGoto

Eyewear

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenueofthewholemarketRevenue11131619202122AverageRevenue

per

UserUsersOnline&Offline

SplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Eyewear

Frames

eCommerce

market

is

a

fast

growing

marketOverview:

SummarySummaryTheEyewear

Frames

eCommerce

market

isexperiencing

significantglobal

growthdriven

bychangingcustomer

preferences

andtechnological

advancements.Customers

areincreasingly

optingforonlineplatforms

duetothe

convenienceandwide

rangeofoptionsavailable.

Theabilitytobrowse

various

frames,compare

prices,

read

reviews,

andusevirtualtry-on

tools

enables

customers

tomake

informed

decisions

andfind

frames

thatbest

suittheirstyleand

needs.

Thisshifttowards

onlineshoppingisbolstered

by

therise

ofdirect-to-consumer

(D2C)brands,which

offer

high-qualityframes

atlower

prices

byeliminating

middlemen.These

brandsalsoemphasize

sustainability

andethical

production,appealingtoenvironmentally

conscious

consumers

and

disruptingtraditionalretail

models.macroeconomic

factorssuchasincreasing

internet

penetration,

rising

disposableincomes,

and

changingconsumer

lifestyles.

While

developed

countries

benefitfrom

betteraccess

toeye

care

and

are

more

inclined

towards

online

purchases,developing

countries

may

stillprefer

physicalstores

duetolimited

healthcareaccess.

However,

aseCommerce

platforms

expandandenhancetheirservices,onlineeyewear

purchases

areexpected

to

increase

globally,drivingfurthermarket

expansion

inthecoming

years.Additionally,there

isagrowing

demandforbluelightblocking

glassesas

peoplespend

more

time

infrontof

digital

screens,

leading

toeye

strainanddisruptedsleep

patterns.

Thistrendhasresulted

inasurge

inpopularityforglasses

thatfilterharmful

bluelight,

with

manyeCommerce

platforms

offering

awideselection

ofsuch

frames.

Themarket's

growth

isfurtherinfluenced

by6Sources:Market

Insights

2024Eyewear

Frames

eCommerce

is

an

important

part

of

the

Eyewear

eCommercemarketOverview:

Market

DefinitionMarket

definitionTheEyewear

Frames

eCommerce

market

refers

to

theonlinesales

ofeyewearframes,

includingprescription

glasses,

sunglasses,

and

reading

glasses.

Thismarket

encompasses

the

revenues

generated

from

the

direct-to-consumer

(B2C)sales

ofeyewear

frames

througheCommerce

platforms.

Eyewear

frames

arethephysicalproducts

thathold

lenses

and

provide

the

necessary

support

andstructurefor

eyeglasses.

They

come

invariousshapes,sizes,

andmaterials

to

suitdifferent

faceshapesandpersonal

preferences.Additionalinformation:Eyewear

Frames

eCommerce

comprises

revenues,

users,

average

revenue

peruser,

and

penetration

rates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

Saleschannelsshow

onlineandofflinerevenue

shares,

aswell

asdesktop

and

mobilesales

distribution.Revenues

includeVATand

only

includeB2Crevenues

andusersforthementioned

market.

C2C,B2B,

andreCommerce

arenotincluded.Key

players

inthe

market

arecompanies,

suchasLuxotticaGroup,

EssilorInternational,andSafilo

Group.7Sources:Market

Insights

2024Eyewear

Framesaccounted

for15.67%

of

the

Eyewear

eCommerce

marketrevenue

in

2024Overview:

Key

TakeawaysKeyTakeaways?Revenue

intheEyewear

Frames

Market

is

projected

to

reach

US$4.71bn

in2024.?Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

6.39%,

resulting

inaprojected

market

volume

ofUS$6.42bn

by2029.?IntheEyewear

Frames

Market,

thenumber

ofusers

is

expected

toamountto1.2bn

users

by2029.?User

penetration

will

be13.5%

in2024

andisexpected

to

hit16.1%

by2029.?Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$5.56.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:?Eyewear

frames,

including

affordableoptionsfrom

Warby

Parker,

are

popularonlinepurchases?Offlinerevenues,

suchassalesinphysical

eyewear

stores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersEyewear

Frames

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of7.1%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$+7.1%(1)6.432.436.242.345.972.245.582.115.362.245.141.964.811.974.711.794.401.934.431.813.641.653.281.992.811.294.003.903.733.473.123.182.842.922.622.471.991.521.292017201820192020202120222023202420252026202720282029Non-Plastic

Eyewear

FramesPlasticEyewear

Frames11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

2.2

billion,

Asia

is

the

biggestmarket

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+5.7%(1)2.83+6.8%(1)2.292.15+8.0%(1)1.651.130.77+2.4%(1)+7.0%(1)0.080.090.070.052024202920242029202420292024202920242029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

1.4

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+6.8%(1)+6.7%(1)1.921.771.381.28+6.5%(1)+9.6%(1)+10.2%(1)0.370.270.190.120.130.082024202920242029202420292024202920242029ChinaUnitedStatesUnitedKingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Eyewear

Frames

eCommerceaverage

revenue

per

users

are

estimated

todecrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$6.795.326.77765432106.254.805.664.765.295.053.734.764.744.322.814.352.804.302.774.262.824.262.834.213.094.202.732017201820192020202120222023202420252026202720282029PlasticEyewear

FramesNon-Plastic

Eyewear

Frames14Sources:Market

Insights

2024The

Americas

has

the

biggest

market

in

Eyewear

Frames

eCommerceaveragerevenue

per

userin

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$15.56161413.0410.158.7811.3211.078.4312

11.11109.748.2010.259.557.297.947.688.688.417.637.588.227.517.217.427.507.227.196.888.817.947.146.766.968.596.537.19864207.627.177.885.117.626.824.502.106.474.698.206.174.785.913.665.944.785.964.766.764.564.412.005.744.602.243.102.822.602.402017201820192020202120222023Americas202420252026202720282029AfricaAsiaEuropeAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$14.6,

Japan

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$86.45908070605081.8117.6714.3915.0217.7811.448.0420.5117.7515.9016.7914.6617.3817.8714.8614.6113.155.995.184.7640

14.8018.0515.166.0715.1014.697.0117.218.827.3013.3314.096.977.074.63202914.255.705.114.588.6830201007.767.286.566.356.807.657.106.618.036.244.696.705.456.016.796.017.295.825.596.017.204.844.764.932017201820192020China2021Germany20222023UnitedKingdom20242025202620272028UnitedStatesJapan16Sources:Market

Insights

2024Eyewear

Frames

eCommerce

users

are

estimated

to

increase

from

2017

to2029Market

Size:

GlobalUsersforecast

inbillion0.950.891.00.910.850.860.800.90.800.750.750.690.80.690.640.70.620.580.560.530.60.500.470.50.440.410.380.350.40.290.270.3

0.240.20.220.10.02017201820192020202120222023202420252026202720282029PlasticEyewear

FramesNon-Plastic

Eyewear

Frames17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Eyewear

Frames

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion0.70.640.610.580.60.50.40.30.20.10.00.540.500.450.420.380.180.330.160.310.160.200.070.300.160.290.280.150.170.060.270.140.250.140.240.130.230.130.200.120.110.140.090.020.000.060.010.080.050.010.020.010.100.040.010.000.040.040.030.040.030.010.010.010.010.010.020.03

0.010.010.000.000.00201720182019202020212022202320242025Americas2026Asia202720282029Australia&OceaniaAfricaEurope18Sources:Market

Insights

2024With

0.3

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.380.400.360.340.350.300.250.200.150.100.050.000.320.300.270.100.250.090.230.080.140.100.010.200.070.120.060.170.070.010.020.020.010.130.030.130.020.020.020.120.020.120.010.110.020.010.020.020.010.020.020.030.020.020.010.010.010.010.020.020.020.020.020.020.020.020.020.020.020.010.020.010.010.012017201820192020202120222023202420252026China202720282029GermanyJapanUnitedKingdomUnitedStates19Sources:Market

Insights

2024Inthe

Eyewear

Frames

eCommerce

market,

online

revenue

share

reached11.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%85.00%85.00%86.00%87.00%87.00%87.00%90.00%89.00%89.00%88.00%88.00%92.00%91.00%15.00%202015.00%202114.00%202213.00%202713.00%202813.00%202910.00%201911.00%202311.00%202412.00%202512.00%20268.00%20179.00%2018OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Eyewear

Frames

eCommerce

market,

mobile

revenue

share

reached55.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%34.00%37.00%39.00%42.00%45.00%47.00%50.00%54.00%59.00%58.00%63.00%67.00%66.00%202863.00%202761.00%202658.00%202555.00%202453.00%202350.00%202246.00%202141.00%201942.00%202037.00%201833.00%2017Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Eyewear

Frames

eCommerce

is

especial

high

in

Norway

butalso

in

the

United

KingdomPenetration

Rate:

Worldwide

ComparisonEyewear

FrameseCommerce

penetration

rate

percountry

in2024

in%1.2.3.4.5.Norway40.9533.3332.4832.4432.42UnitedKingdomFinlandNetherlandsUnitedStateslowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

Market

InsightsSeniorAnalystAnalystAnalystsebastian.lindlahr@comsofia.z