starting dissertation and choosing topic presentation開始撰寫并選擇主題

1DissertationsandTheDissertationProcessDr.ChrisParsons2論文和論文過程Dr.ChrisParsons3ResearchquestionLiteraturereviewMethodologySecondarysourcesPrimaryresearchConclusionsAdissertationcanbeadauntinglylargeprospect..4研究問題文獻綜述方法論二手資料初步研究結(jié)論

一篇論文可能是一個驚人巨大的前景..5Thefirstandmostimportantthingis..........Whatthe????willyourdissobeabout???DON’TSTARTWITHTHEWHOLEBEAST............6首要和最重要的事情是..........你的論文是關(guān)於什麼的？不要籠統(tǒng)地開始撰寫論文............7Allresearchbeginswithaquestion…oraproblemthatneedssolving8所有的研究始於問題…或者一個需要解決的問題9Choosinga

DissertationTopic

and

Developinga

ResearchQuestion10選擇一個

論文題目

並

開展一個

研究問題11Howdoyoudecidewhattheproblem/questionis?Thisisthemostdifficultpartofthewholeinquiry1%inspirationand99%perspirationTime-consumingwithalotof‘blindalleys’Vague,unfocusedquestion=vagueunfocuseddisso12你怎麼確定問題是什麼?這是整個調(diào)查最困難的部分1%的靈感和99%的汗水耗時,存在許多“困境”模糊、

無重點的問題

=模糊無重點的論文13GettingstartedAtthisstageitiscommontohave:Noideawhatthequestion/problemis,orJustafewideasaboutthetopicarea.Atthebeginning,don’tworryabout:NiceneatphrasingofapotentialquestionThetitleoftheresearchFocusongeneratingideasandfollowingtheseupUsequestionwords:Why?How?What?Whatistherelationshipbetween...howdoesxaffecty?14開始階段這個階段通常會存在以下問題:不知道問題是什麼,或者對主題區(qū)域只有一點點看法。開始的時候,不要擔心:潛在問題漂亮而整潔的措辭研究的標題集中于生成的想法並遵循這些想法使用疑問詞:為什麼?如何?什麼?…之間的關(guān)係是什麼？x如何影響y?15Wherecouldyougetideasfrom?

1.CoursesubjectsandtextsWhichmoduleshaveyouenjoyed?(fromstageoneortwo)Anyassignmentsyouenjoyeddoing?Anyparticularconceptsorthemesthatyoufoundinterestinge.g.BuyerbehaviourCompetitiveadvantageMergersandacquisitionsManagementofchange16

你從何處可以得到想法?

1.課程主題和文本你喜歡階段一或階段二的哪些模組?有你喜歡做的作業(yè)嗎？有你覺得有趣的特定概念或主題嗎？如，買家行為競爭優(yōu)勢企業(yè)並購變革管理17Wherecouldyougetideasfrom?

2.PublishedsourcesCheckbusinesspressfortopicalissuesChecktradepressforyourparticularindustryorsubjectExamplesoftopicalissuesinMarketing:UseofdigitalmediaDoloyaltycardscreateloyalty?DamagingeffectsofbrandstretchingRelevantacademicjournals–Whatarerecentarticlesabout?18你從何處可以得到想法?

2.出版資料來源檢查熱點話題的商業(yè)新聞檢查特定行業(yè)或主題的商業(yè)類報刊關(guān)於市場行銷熱點問題的例子:數(shù)位媒體的使用會員卡可以創(chuàng)生顧客忠誠嗎？品牌延伸的破壞性影響相關(guān)學術(shù)期刊—最近的文章是關(guān)於什麼的?19Wherecouldyougetideasfrom?

3.CompanysourcesAnythingatworkwhereyou’vethought:howcouldwedothisbetter?doesxxmanagementmethodreallywork?Whatissuesareonthecompanyagenda?docolleaguessayarebiginyourindustry?Whatwouldhelpinyourcareer?20你從何處可以得到想法?

3.公司消息來源工作中你想過的任何問題:我們?nèi)绾慰梢宰龅酶?xx管理方法真的有效嗎?什麼問題是在公司日程上的？同事說是大問題?什麼會在你的職業(yè)中起作用？21Previousstudents’topics,seeexamplesonBlackboard

4.Otherwaysofgeneratingtopicideas22之前的學生話題,看看Blackboard教學平臺上的例子

4.產(chǎn)生主題思想的其他方式23DevelopingafocusforyourdissertationRememberthatdevelopingresearchquestionsis1%inspirationand99%perspiration,readinghelpsdevelopideasAreallyessentialbook:Saunders,M.,Thornhill,A.andLewis,P.(2009)ResearchMethodsforBusinessStudents.4thed.Harlow;PearsonEducationStartwiththefirsttwochaptersAnothergoodbook:Horn,R.(2009)ResearchingandWritingDissertations.London;CharteredInstituteofPersonnelandDevelopment24開拓論文的一個焦點記住開發(fā)研究問題是1%的靈感加上99%的汗水,閱讀可以幫助開拓想法一本非常重要的書:Saunders,M.,Thornhill,A.andLewis,P.(2009)ResearchMethodsforBusinessStudents.4thed.Harlow;PearsonEducation從前兩章開始

另一本好書:Horn,R.(2009)ResearchingandWritingDissertations.London;CharteredInstituteofPersonnelandDevelopment25DoNOTfallintothetrapofthinkingthatyouneedtobetotallyclearaboutyourresearchquestion/focusbeforeyoustartwritingordoinganythingThenatureofresearchisthatyoucangodownsomeblindalleysDoyourbestwiththeproposalandyoursupervisorwillgivefeedbackforimprovementHowdoIknowifIamdoingthe‘right’thing?26不要落入思維的陷阱,在你開始寫作或做任何事之前必須完全清楚你的研究問題/焦點研究的性質(zhì)是：你可能會走下一些死胡同（困境）盡你最大努力寫好提議，你的導師會向你提供改進的回饋我怎麼知道我是否在做“正確的”事情?27MotivationIsthekeyNoonewillpushyouIsthissomethingwhichmatterstoyou?Willyoubeabletomotivateyourselftogetonwithit?28動力這是關(guān)鍵沒有人會推你一把動力對你來說很重要嗎?你能激勵自己繼續(xù)幹下去嗎?29Thekeyissueof‘do-ability’Canyouidentifyafirmtheoreticalfoundation?Whichtheoriesarerelevant?Canyoufindhelpfularticlesfromexistingresearch:fromacademicsources?fromrelevantindustrysources?Willyoubeabletogetprimarydata?(e.g.unlikelytogetinterviewwithVicePresidentofNike)30‘做-能力’的關(guān)鍵問題你能確定一個公司理論基礎(chǔ)嗎?哪些理論是相關(guān)的?你能從現(xiàn)有研究中找到有用的文章嗎:從學術(shù)資源中？從相關(guān)的行業(yè)資訊來源中？你可以得到原始資料嗎?(如，不可能採訪到耐克的副總裁)31ResearchquestionLiteraturereviewMethodologySecondarysourcesPrimaryresearchConclusionsOncecleareronthefocus,thenyoucandiscovertherestofthebeast........32研究問題文獻綜述方法論二手資料初步研究結(jié)論

一旦更清楚瞭解論文的中心，你就會發(fā)現(xiàn)論文的其他部分........33....butdissertationsareNOTeasytobringundercontrol!Donotunder-estimatethemagnitudeofthebeast..34....但論文並不容易控制!不要低估論文的幅度..35SummaryGettingfromatopictoaclearproblemstatementorquestionisveryd